Acquire New Knowledge
A. Posters
Posters are visual materials designed to be displayed in public places to convey a message
or promote something. They often combine text and images to capture attention and
communicate information quickly and effectively. Posters can be used for various purposes, such
as advertising events, promoting products or services, raising awareness about social issues, or
providing information about a topic. They come in different sizes, styles, and formats depending
on their intended audience and purpose.
B. Poster Making -
Poster making is the process of creating visual representations of ideas, messages, events,
or products on a large sheet of paper or other materials. It's a form of graphic design where text,
images, and sometimes illustrations are combined to communicate a specific message or promote
something. Posters are commonly used for advertising, promoting events, conveying information,
raising awareness about social issues, or simply for decorative purposes. They can be created
using various techniques such as drawing, painting, collage, digital design software, or a
combination of these methods. The key is to effectively capture attention and convey the
intended message through visually appealing and impactful design elements.
A. Traditional Poster Making –
Traditional poster making involves creating posters using manual techniques such
as drawing, painting, collage, or printmaking. Artists and designers use physical
materials like paper, paints, markers, and other art supplies to create their designs.
This method typically requires hands-on skills and craftsmanship. Traditional posters
can be created as one-of-a-kind pieces or reproduced through printing methods like
screen printing or lithography for mass distribution.
Examples of Traditional Poster Making:
1. Hand-drawn Posters:
Artists create posters entirely by hand using drawing tools such as pencils, pens, markers,
or charcoal. These posters can feature intricate illustrations, typography, and designs.
2. Painted Posters:
Artists use paintbrushes and various painting techniques (such as watercolor, acrylic, or
oil painting) to create colorful and vibrant posters. Painted posters can have a unique
texture and visual appeal.
3. Collage Posters:
Collage posters are made by assembling different materials, such as paper cutouts,
photographs, magazine clippings, fabric, and other found objects, onto a poster board or
paper. Artists arrange these elements to create visually striking compositions.
4. Printmaking Posters:
Printmaking techniques such as screen printing, linocut, or woodcut are used to create
posters. Artists carve or etch a design onto a printing surface, apply ink, and then transfer
the design onto paper using a printing press or other tools.
5. Letterpress Posters:
Letterpress involves arranging metal or wooden type and images onto a printing press,
applying ink, and pressing the design onto paper to create posters. This technique results
in posters with a tactile quality and a distinct impression.
6. Typography Posters:
These posters focus primarily on typography, showcasing various fonts, styles, and
arrangements of text to convey a message or evoke a mood. Artists may combine hand-
lettering with other traditional techniques to create unique typographic posters.
B. Digital Poster Making –
Digital poster making is the process of creating posters using computer software
and graphic design tools. Designers use programs like Adobe Photoshop or Canva to
incorporate digital images, typography, and graphics into visually appealing posters.
The final designs can be printed or shared electronically.
Examples of Digital Poster Making:
1. Event Promotion Poster:
A poster designed to promote an upcoming event, such as a concert, festival, or
conference. It typically includes eye-catching visuals, event details (date, time, location),
and possibly ticket information.
2. Product Advertisement Poster:
This type of poster is used to promote a specific product or service. It often features high-
quality images of the product, key selling points, and contact information or website details for
purchasing.
3. Educational Poster:
Educational posters are designed to convey information on a particular topic in a visually
appealing way. These could be used in classrooms, museums, or public spaces to educate people
about a subject.
4. Safety Awareness Poster:
Safety posters are created to raise awareness about safety practices in workplaces, schools,
or public areas. They typically feature bold graphics and clear instructions on how to prevent
accidents or injuries.
5. Political Campaign Poster:
Political posters are used to promote a political candidate or party during election campaigns.
They often include the candidate's photo, slogan, and key messages about their platform.
6. Awareness Campaign Poster:
These posters are created to raise awareness about social or environmental issues, such as
climate change, human rights, or public health issues. They aim to inform and inspire action from
the audience.
7. Movie or Theater Poster:
Movie posters are designed to promote upcoming films, while theater posters advertise
theatrical productions. They usually feature compelling images of actors or scenes from the
production, along with release dates or showtimes.
8. Motivational Poster:
Motivational posters typically feature inspirational quotes or messages paired with uplifting
imagery. They are often used in workplaces, schools, or gyms to encourage and motivate
individuals.
Apply your knowledge
ASSESMENT:
Create a hand-drawn poster on a ½ illustration board.
Apply the procedures for interpreting visual text to your
poster. Choose your own theme, present it in class, and
challenge your classmates to guess the theme of your
poster.
EXAMPLE OF HAND DRAWN POSTER:
THEME: “COVID 19 - THE NEW NORMAL “
Rubrics:
Criteria Excellent (4) Good (3) Fair (2) Needs Improvement (1)
Shows
exceptional Demonstrates Displays some Lacks creativity and
creativity and good creativity creativity and originality.
originality in and originality originality but
theme, in theme, needs further
composition, composition, development.
Creativity and execution. and execution.
Effectively
applies Applies
procedures for procedures
interpreting Applies adequately;
Interpretation visual images; procedures well; some aspects Procedures not applied
of Visual effectively minor could be effectively; struggles to
Images communicates inconsistencies clearer. communicate message.
intended in
message. communication.
Clearly presents
theme, Presents theme
engaging clearly and Adequately
audience and effectively, presents theme,
Theme prompting encouraging prompting Presentation unclear or
Presentation discussion. discussion. some interest. unengaging.
Classmates
Classmates Classmates struggle to
easily guess reasonably guess theme Classmates unable to
theme based on guess theme but can make guess theme even with
Guessability visual elements based on visual educated guess significant prompting.
and elements and with
presentation. presentation. prompting.
Adequately
presented but
may lack
Neatly Presented well neatness or
presented with with minor attention to
attention to flaws, visually detail, generally
detail, visually appealing, and visually Poorly presented with
appealing, and communicates appealing, and significant flaws, visually
effectively message communicates unappealing, and
Overall communicates effectively. message struggles to
Presentation message. adequately. communicate message.
Shows
exceptional Demonstrates
creativity and good creativity Displays some
originality in and originality creativity and
theme, in theme, originality but
Creativity composition, composition, needs further Lacks creativity and
and execution. and execution. development. originality.