1.
What is required for Google Ads conversion tracking to record
conversions?
A. Only a Conversion tag
B. Only a Global site tag
C. Both Global site tag + Event snippet
D. A remarketing list with 1,000 users
Answer: C
2. Which attribution model is default in Google Ads?
A. First-click
B. Data-driven
C. Linear
D. Time-decay
Answer: B
3. What happens if GCLID is missing on a landing page?
A. Campaigns stop running
B. Conversions can’t be attributed
C. Ads disapproved
D. CPC increases
Answer: B
4. Manual CPC affects what?
A. Tracking
B. Bidding
C. Conversions import
D. Auto-tagging
Answer: B
5. Auto-tagging in Google Ads adds which parameter?
A. _ga
B. gclid
C. utm_source
D. wcid
Answer: B
6. Enhanced conversions require what?
A. Uploading customer email
B. GA4
C. Consent mode
D. First-party customer data
Answer: D
7. Which bidding strategy focuses on value?
A. Maximize clicks
B. Target CPA
C. Target ROAS
D. Enhanced CPC
Answer: C
8. What is required for call conversion tracking?
A. A phone snippet
B. GCLID
C. A static landing page
D. Sitewide tagging
Answer: A
9. Google Ads counts a conversion: “By default, per ___?”
A. Event
B. Click
C. Session
D. User
Answer: B
10. Which of these should NOT be counted as a primary conversion?
A. Purchase
B. Lead form
C. Newsletter signup
D. Page scroll
Answer: D
11. How many days is the Google Ads conversion window by default?
A. 7
B. 30
C. 60
D. 90
Answer: B
12. If the Google Ads tag fires but shows 0 conversions, the MOST
common issue is:
A. Missing gclid
B. Wrong campaign settings
C. Wrong audience
D. No consent banner
Answer: A
13. Imported conversions from GA4 are counted as:
A. Last-click
B. Cross-channel data-driven
C. First-click
D. Time-decay
Answer: B
14. Consent Mode impacts:
A. Conversion modeling
B. Impression share
C. CTR
D. CPC
Answer: A
15. Which of these is NOT a conversion category?
A. Add to cart
B. Submit lead form
C. Login
D. Newsletter
Answer: C
SECTION 2 — GA4 Questions — 15 MCQs
16. GA4 starts a new session when:
A. User visits from same source
B. User reopens within 20 minutes
C. Timeout of 30 minutes
D. User closes tab
Answer: C
17. Which parameter appears during cross-domain linking?
A. utm_campaign
B. _gl
C. session_id
D. gclid
Answer: B
18. Which is NOT an ecommerce event in GA4?
A. purchase
B. view_item
C. view_products
D. add_payment_info
Answer: C
19. DebugView in GA4 is enabled when the parameter is:
A. debug=1
B. debug_mode=true
C. debug_enabled
D. gtm_debug
Answer: B
20. What is the default attribution model in GA4?
A. Last click
B. First click
C. Data-driven
D. Position-based
Answer: C
21. Audience in GA4 refreshes every:
A. 24–48 hours
B. 30 minutes
C. 7 days
D. Real-time
Answer: A
22. GA4 stores user identity using:
A. Only cookies
B. Only device ID
C. Signals + device ID
D. IP address
Answer: C
23. GA4 conversions are created from:
A. Triggers
B. Events
C. Tags
D. Dimensions
Answer: B
24. GA4 reports data using:
A. Sessions only
B. Events + parameters
C. Pageviews only
D. Groups
Answer: B
25. The limit of GA4 properties per account is:
A. 50
B. 100
C. 200
D. 25
Answer: C
26. Cost data import in GA4 requires:
A. CSV file
B. API key
C. GA4 360
D. GTM
Answer: A
27. GA4 can track paid traffic from social media using:
A. gclid
B. manual UTM
C. enhanced conversions
D. remarketing
Answer: B
28. Where do you view imported cost data in GA4?
A. Life cycle → Traffic acquisition
B. Advertising → Performance
C. Explore
D. Monetization
Answer: B
29. Cross-domain linking in GA4 is configured under:
A. Data streams
B. Audiences
C. Property Settings
D. Attribution
Answer: A
30. GA4 can create up to how many audiences per property?
A. 100
B. 50
C. 200
D. 500
Answer: C
SECTION 3 — GTM (Tags, Triggers,
Variables) — 10 MCQs
31. Which tag fires on every page?
A. Form submit
B. GA4 config Tag
C. Scroll depth
D. Click link
Answer: B
32. A trigger decides:
A. What data is collected
B. When a tag fires
C. Where the data is sent
D. Which site URL is used
Answer: B
33. Which variable captures clicked link URL?
A. {{Click Classes}}
B. {{Click ID}}
C. {{Click URL}}
D. {{Page Path}}
Answer: C
34. A tag that fires but does not record conversion may indicate:
A. Missing Data Layer
B. Missing consent banner
C. Missing gclid
D. Wrong trigger
Answer: C
35. GTM Preview Mode shows:
A. Tag errors
B. Traffic channels
C. Sessions
D. Ads performance
Answer: A
36. If submit is not clicked but tag fires, what is the issue?
A. Trigger is too strict
B. Trigger is too broad
C. Wrong variable
D. Container not published
Answer: B
37. Data Layer is used to:
A. Store structured event data
B. Change triggers
C. Improve SEO
D. Import cost
Answer: A
38. Which of these tags is used for remarketing?
A. GA4 event tag
B. Google Ads remarketing
C. HTML tag
D. Consent tag
Answer: B
39. GTM Variables do NOT include:
A. Built-in variables
B. User-defined variables
C. Cookies
D. Page URL
Answer: C
40. GTM cannot directly track:
A. Page URL
B. Button click
C. Scroll
D. Offline conversions
Answer: D
SECTION 4 — Cross-Domain, Cost Data
Import, WCC — 10 MCQs
41. Cross-domain linking is required when:
A. User moves between subdomains
B. User moves between different top-level domains
C. User stays on same domain
D. User clicks an ad
Answer: B
42. Which parameter is passed to preserve session across domains?
A. _gl
B. gclid
C. utm_source
D. session_id
Answer: A
43. Cross-domain tracking prevents:
A. New sessions
B. Direct traffic
C. Organic traffic
D. Pageviews
Answer: A
44. WCC stands for:
A. Website Conversion Code
B. Web Conversion Count
C. Website Call Conversion
D. Web Campaign Control
Answer: C
45. WCC is used to track:
A. Form fills
B. Dynamic number insertion
C. Call ads
D. WhatsApp clicks
Answer: B
46. For cost data import, the file format is:
A. PDF
B. Excel
C. CSV
D. JSON
Answer: C
47. Cost data import helps calculate:
A. Organic traffic
B. ROAS
C. CPC
D. Impression share
Answer: B
48. What happens if cost data is not uploaded for next 15 days?
A. GA4 stops working
B. ROAS becomes inaccurate
C. Google Ads pauses
D. UTMs break
Answer: B
49. Cross-domain linking requires adding URLs to:
A. Tag settings
B. GA4 data stream
C. Google Ads
D. Cost import file
Answer: B
50. Cost data import is mostly used for:
A. Google Ads only
B. Non-Google paid channels
C. Organic channels
D. Direct traffic
Answer: B