Assessment Brief And Information
Coursework 1
Group Report: Responsible Innovation Design + individual component (combined 50%)
You are required to develop a product or service of your choice that solves a meaningful problem.
As part of your innovation process, you must be mindful of potential unintended consequences -
including the impact on ecosystems, communities, and societal wellbeing. Consider both short-term
effects and long-term implications, such as sustainability, ethical use, and social equity. Your final
concept should reflect a holistic understanding of innovation, balancing creativity with responsibility
and foresight.
You will use humanity-centred Design Thinking principles to guide the development of this
innovation. You will demonstrate critical thinking skills as you evaluate the implications of your
innovation holistically and work to minimise or remove these demonstrating responsible innovation.
When you have selected the issue you wish to address, you should undertake secondary research to
understand the user. You may supplement this with anecdotal research, provided the topic you are
exploring is not sensitive. Speak to your module co-ordinator about this before commencing. Use this
insight to guide your ideation and prototyping process, generating multiple innovative solutions.
Critically evaluate your ideas and select the most viable concept.
You will then develop a comprehensive business model to support its implementation. Your final
submission should demonstrate creative problem-solving, strategic and critical thinking, with a focus
on empathy-driven innovation and real-world impact.
CW1a (Group – 4000 words)
You must work in groups of between 2 and 6 members and use the above brief to develop a report
including the following:
a. Introduction (300 words)
b. Empathy Map (300 words)
c. Big Ideas Template (300 words)
d. How, Now, Wow Matrix (300 words)
e. Unintended Consequences Critical Evaluation (300 words)
f. Refine idea and outline prototype (300 words)
g. Value Proposition Canvas (300 words)
h. Business Model Canvas (BMC) (700 words)
i. BMC in-depth discussion (1000 words)
j. Conclusion (200 words)
k. Appendices (excluded from wordcount)
• To complete task 3, each team member should complete individual ideation activities
and submit 3 to 4 of their best ideas into the ‘Big Ideas’ template.
• Wordcounts per section are indicative – you may adjust according to your own
judgement.
• There should be appropriate in-text reference support throughout the assignment, a
table of contents, headings and subheadings throughout. The wordcount excludes the
cover page, table of contents and appendices. Given that there is an individual
component to the assessment, each group member will receive a different final mark.
CW1b (Individual - 1000 words)
Each team member should produce a research-informed report including the following:
• A critical introduction to Design Thinking as a tool for innovation, including an
evaluation of its strengths, limitations, and relevance within contemporary business.
• An overview of your shortlisted ideas that you submitted to the Big Ideas Template.
Each should be explained and a rationale provided for its inclusion in the Big Ideas
Template.
• A 500-word reflective piece on the insights gained from engaging with Responsible
Innovation, highlighting key learnings, challenges encountered, and how your
understanding of ethical and sustainable design evolved throughout the process.
Coursework 1 – BRIEF
a) The assignment will take the form of a word-processed report
b) Detailed assessment guidance will be made available in your Blackboard Module Assessment
Folder.
c) Completed assignments must be submitted in Word format via your Blackboard Module Area by
the specified date and time outlined in the Summary Assessment Information table above.
Coursework 2
Individual Marketing Plan (50%)
You are required to develop a marketing plan to launch the responsible innovation developed in CW1.
The marketing plan is based on the G-STIC framework. Your report must include:
· Introduction (150 words)
· PEST analysis (500 words)
· Goals: 2 goals is suitable for this marketing plan (150 words)
· Strategy: Develop the positioning of this product/ service for the target user in the Empathy Map
(300 words)
· Tactics: Marketing Mix and based on target user (800 words)
· Product/ service logo design (visual)
· Implementation Plan (drawing on skills from Project Management module) (200 words)
· Control: Outline two relevant marketing metrics (200 words)
· Conclusion (200 words)
There should be appropriate in-text reference support throughout the assignment, a table of
contents, headings and subheadings throughout. You may present the PEST and Marketing Mix as
either a table or written in paragraphs. Please note if you chose to use a table, this will be included in
the wordcount. The wordcount excludes the cover page, table of contents and appendices.
Note on acceptable use of AI:
•You may use AI to understand concepts, help plan your work and undertake background research. AI
should only be used as a starting point, the outputs should be critiqued and developed further.
•If AI was used, you must acknowledge how AI was used to plan your work, undertake background
research, state what prompts were used and what AI tools were used. This should be included in your
appendices.
•Any work directly produced by AI must be cited and included in your reference list.
Coursework 2 – BRIEF
a) The assignment may take the form of either an individual word-processed report
b) Detailed assessment guidance will be made available in your Blackboard Module Assessment
Folder.
c) Completed assignments must be submitted in Word format via your Blackboard Module Area by
the specified date and time outlined in the Summary Assessment Information table above.
d) All submitted assignments should have the file name:
i) "SurnameFirstNameBNumber"
ii) e.g. BrownJohnB00001234_AssignmentOne.
d) All submitted assignments should have the file name:
i) "SurnameFirstNameBNumber"
ii) e.g. BrownJohnB00001234_AssignmentOne.