APPE NDIX
CONSUMER BEHAVIOUR AND SATISFACTION LEVEL OF SELECT
DURABLE GOODS AN ANALYSIS OF TISAIYANVILAI AREA
[Link]
Male Female
2. Age
Below 30 30-40 Above 40
3. Educational Qualifications
Illiterate School level College level
4. Occupation
Daily wages Farmer Government employee
Private employee House wife
5. Monthly Income
Below Rs.10000 Rs.10000-Rs.20000 Above Rs.20000
6 .Nature of Family
Nuclear Family Joint Family
7. Possession of Consumer durables
Radio TV Mobile Washing Machine
Refridgerator Car Two Wheeler Vacum cleaner
Dinning table
8. Source you are able to get the information about durable goods?
Family Friends &Relatives Advertisements Radio TV
Magazines& Newspaper
9. How often do you come across the advertisement of durable goods?
Often Very Often Frequently Seldom
10. What is the mode of payment?
Cash Credit
11. If credit what is the repayment?
Weekly once Monthly once Once in two month Random
12. Have you recently changed the brand of your consumer durable products?
Yes No
13. If yes, reason for brand shift. (If these are more than one reason please, rank them)
Quality Price way of Advertisement approach Influence of friends\relatives
To have a changed in the brand Sales offers
14. Influence of the type of Promotional Offers
Cash Discount Exchange Offer Free Offers/ Gifts
Years of Guarantee Cash back offer L Seasonal Price Reduction
k
Price Schemes Free after sales service
h
.
15. What is your expectation from the preferred
l Brands? (Rank)
c
Satisfaction Value of money d
Paise from friends
[
Social acceptability p
e
16. Purchase behaviour of selected durable. c
o
Statements r
SA A NO DA SDA
I feel branded products are more reliable.
I consider branded products for the benefit
Eason is of guarantee.
Advertisements present a true picture of the
products
Buying products during off season is chapter
Highly priced products are of better quality
I am attracted by exchange schemes for
products
17. Satisfaction level of branded durable goods.
Statements SA A NO DA SDA
They have special features in their
performance.
Reliability is more
Effect is speedy and gives satisfaction.
The status is raised due to the performance of
the brand.
The brand gives a feeling of good satisfaction.
18. Where do you buy these consumer durable products?
From a particular shop From an Authorized Dealer
From anywhere it is available
19. If you buy only from a particular shop, state the reasons. (Rank)
Nearness Availability of credit facilities Standard price and quality
Courteous treatment Relative or friend‘s shop Sufficient stock
Sales service in time
20. According to you, what would be the best marketing strategy that can be adopted
for selling these consumer durables? (Please rank)
Dealer Financing Discount Package Product design, colour, etc.,
Gifts Free Delivery Hire purchase or instalment Technology changes
Compo offer c Free installation