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Key Marketing Metrics and Formulas

The document outlines various formulas used to calculate key marketing metrics such as response rate, participation rate, satisfaction, and market share. It provides mathematical expressions for assessing demand, conversion rates, and customer lifetime value among others. These metrics are essential for evaluating marketing effectiveness and understanding market dynamics.

Uploaded by

Omar Alexis Granados
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4 views1 page

Key Marketing Metrics and Formulas

The document outlines various formulas used to calculate key marketing metrics such as response rate, participation rate, satisfaction, and market share. It provides mathematical expressions for assessing demand, conversion rates, and customer lifetime value among others. These metrics are essential for evaluating marketing effectiveness and understanding market dynamics.

Uploaded by

Omar Alexis Granados
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

FORM

1. Response Rate = (Responses Received / Surveys Sent) × 100


2. Participation Rate = (People Who Participated / People Invited) × 100
3. Satisfaction = (Rating Obtained / Highest Rating) × 100
4. Purchase Intent = (People with High Intent / Total Respondents) ×
100
5. Conversion Rate = (Actual Buyers / Interested Parties) × 100
6. Relative Preference = (Brand Preference / Total Preference) × 100
7. Demand Without Competition = Intent × Target Market
8. Demand With Competition = (Intent × Target Market) / Competitors
9. Primary Demand = Buyers × Frequency × Volume
10. Brand Demand = Primary Demand × Participation
11. Total Demand = Total Units × Price 12. Penetration = (Current
Users / Potential Users) × 100
13. Adoption = (New Users / Potential Users) × 100
14. Share of Wallet = (Brand Spend / Total Spend) × 100
15. Potential = Buyers × Average Purchase × Price
16. Market Size = Buyers × Annual Spend
17. LTV = Average Spend × Customer Lifetime
18. Market Share by Sales = (Company Sales / Total Sales) × 100
19. Market Share by Volume = (Company Units / Total Units) × 100
20. Relative Market Share = (Company Market Share / Leader Market
Share) × 100
21. Market Growth = [(Current – Previous) / Previous] × 100
22. Demand Growth = (Current Demand – Previous demand) / Previous
demand × 100

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