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Powerrush Market Analysis Results

The document presents data on potential and current users, market demand, and buyer interest for the 'POWERRUSH' case. Key metrics include a response rate of 90%, a conversion rate of 1,153.8%, and an expected market share of 10%. Additionally, it highlights market growth of 14.28% and demand growth of 12%.

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Omar Alexis Granados
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5 views2 pages

Powerrush Market Analysis Results

The document presents data on potential and current users, market demand, and buyer interest for the 'POWERRUSH' case. Key metrics include a response rate of 90%, a conversion rate of 1,153.8%, and an expected market share of 10%. Additionally, it highlights market growth of 14.28% and demand growth of 12%.

Uploaded by

Omar Alexis Granados
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

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DATA
• Potential users: 40,000
• Current users: 5,200
• New users: 620
• Surveys sent: 600
• Responses: 540
• Actual participants: 500
• High intent: 260
• Actual buyers: 3,000
• Overall preference: 100%
• Brand preference: 15%
• Total units sold: 95,000
• Branded units: 10,500
• Average market price: $25
• Branded price: $27
• Competitors: 4
• Frequency: 1.8
• Volume per purchase: 1.2
• Expected market share: 10%
• Last year's market: $2,100,000
• Current market: $2,400,000
• Last year's demand: 100,000
• Demand Current: 112,000
Average Spend: $70
Customer Lifetime: 16 months
RESULTS OF THE “POWERRUSH” CASE
A) Buyer Interest
1. Response Rate = 90%
2. Participation Rate = 92.59%
3. Satisfaction = 78% (if using the same sample size, 7.8/10)
4. Purchase Intent = 43.33%
5. Conversion Rate = 1,153.8% (small sample size)
6. Relative Preference = 15%
B) Demand
7. Demand without Competition = 17,332
8. Demand with Competition = 4,333
C) Market Demand
9. Primary Demand = 3,000 × 1.8 × 1.2 = 6,480
10. Brand Demand = 648
11. Total Demand (Value) = 95,000 × 25 = $2,375,000
D) Key Indicators
12. Penetration = 13%
13. Adoption = 1.55%
14. Share of Wallet = 38.57%
E) Potential
15. Potential = 3,000 × 1.2 × 27 = 97,200
16. Market Size (Revenue) = 3,000 × (70 × 12) = $2,520,000
17. LTV = 70 × 16 = $1,120
F) Market Share
18. Market Share (Value) = (10,500 × 27) / (95,000 × 25) = 11.34%
19. Market Volume share = 11.05%
20. Relative market share = (0.1105 / 0.30) × 100 = 36.83%
G) Growth
21. Market growth = 14.28%
22. Demand growth = 12%

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