15th-18th Jan.
,2026
UNMATCHED EXPOSURE
FOR YOUR BRAND
Kashiyatra, the annual IIT(BHU), Varanasi's Socio-Cultural
Festival is a three day fiesta that aims to captivate
everyone with its enchanting literary, musical, and
artistic events. It is the largest North Indian cultural
festival. IIT(BHU) is one of the largest residential
universities in Asia. IIT(BHU) recently hallmarked its
centenary, making this year's Kashiyatra even more
special.
Kashiyatra receives a foot-fall of over 1,00,000 energetic
coming-of-age young adults from all over the country
which shall offer you an unprecedented opportunity to
meet, interact, and influence your target audience. Our
team will ensure your product gets maximum exposure
across events and make sure it proves to be the ultimate
marketing strategy for your business.
WHY KASHIYATRA?
A Magnet for Artists & Performers
Kashiyatra consistently attracts some of the biggest names in
the entertainment industry. From music to dance, theatre, and
stand-up comedy, our past events have featured:
Artists: Popular performers like Jubin Nautiyal, KK, Raftaar,
Darshan Raval , Amit trivedi and many more.
Celebrities: Stars such as Zakir Khan, Aakash gupta, Bassi
and many more have graced the stage.
Innovative Performances: Experience top-notch shows and
competitions that highlight diverse talent.
Kashiyatra is where creativity meets excellence, providing a
platform for artists from all walks of life to showcase their work
to an audience of thousands
Here is a short glimpse of previous edition of Kashiyatra:
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IMPRESSIVE
FOOTFALL &
AUDIENCE REACH
Kashiyatra brings together:
Over 90K attendees annually – students from IITs, NITs,
and universities across India.
National and International Presence: Attendees from
more than 50+ cities across India, with international
participation from countries like England, Portugal,
Germany etc.
Social Media Reach: Over 100K+ followers on platforms
l like Instagram, Facebook, Twitter and YouTube combined.
Extensive Media Coverage: TV, radio, Newspaper and
online platforms ensure maximum visibility.
This means your brand will be seen by thousands of
students, professionals, and young trendsetters – the future
influencers, consumers, and decision-makers.
FOLLOWING
AROUND THE GLOBE
SOCIAL MEDIA
EXPENDING BEYOND THE LIMITS
115K+
VIEWS
16K+ 82K+
LIKES &
FOLLOWERS FOLLOWERS
1K+ 2K+
SHARES FOLLOWERS
BRANDING OPPORTUNITIES
Kashiyatra provides multiple touchpoints for your brand to shine:
Stage Branding: High-impact exposure with your logo prominently displayed
during key performances and events.
On-Campus Branding in Hotspot Areas: Engage directly with attendees at high-
traffic locations around the campus
Event Signage: Banners, posters, and hoardings at key festival locations around
the IIT BHU campus.
Digital Platforms: Exclusive mentions on our official social media pages, website,
and email newsletters reaching thousands of festival followers.
Official Merchandise: Your brand featured on Kashiyatra's official merchandise like
t-shirts, caps, and more, worn by students and attendees throughout the event.
Custom Activation Zones: Engage directly with the audience by setting up
branded booths, interactive installations, and product demos in high-footfall
areas.
Media Coverage: Your brand gets featured in press releases, interviews, and media
partnerships, ensuring extensive offline and online visibility.
INTERNATIONAL
CARNIVAL
Guest performers from all over the world
are welcomed at Kashiyatra. The renowned
Swedish band Mindshift, which made its
maiden visit to India and also performed in
KY'17,. There were also performance by
overseas performers, like, About The
Malaysian Beatboxer, Tiny Fingers Irish
Circus Squarehead Productions, the Italian
Odissi dancer Ileana and many others.
ABHINAY
THE DRAMATICS EVENT
Abhinay is a series of sub-events where
individuals showcase their dramatic
talents. It provides a platform for budding
artists to express emotions through diverse
stage performances. Beyond
entertainment, Abhinay highlights social
taboos, sparking conversations and
challenging norms through powerful
storytelling, making theater a medium for
awareness, expression, and impactful
change
BANDISH
THE INDIAN MUSIC EVENT
Bandish is an event that collectively bring
forth the shades of Indian music. It seeks to
carry out the budding maestros of Indian
music who can mesmerize the audience
with their musical brilliance. Its diverse
activities encompasses solo singing, duets,
band performances, and authentic
compositions. It's an excellent platform for
any track fanatic to witness or carry out a
show in front of a large audience
CROSSWINDZ
THE WESTERN MUSIC BAND
EVENT EVENT
Crosswinds is a western music event that is
an exceptional mix of various genres of rock
associated metal music. The bands that
perform on the stage of crosswinds leave a
deep impact on our audience as they
leave them yearning, making them scream
"Once more". And with the increase in pop
culture around the world, get ready to set
the beat.
ENQUIZTA
THE QUIZ EVENT
Enquizta is a quiz competition that
witnesses exceptional brain power our
youth has across the nation. The quiz event
boasts enthusiastic participation from all
nooks and corners of India. The event
consists of quizzes like the Great India Quiz
and is a check of zeal, information, talent,
and determination towards our country.
This quiz proves to be a hallmark of
patriotism and devotion to our motherland
MIRAGE
THE LIFESTYLE EVENT
Mirage is a lifestyle event that focuses on
unveiling the cutting- edge traits of the style
Industry. This glamorous occasion contains
models hitting the ramp in trending stylish
attires showcasing exceptional works. Their
confidence and beauty never fails to leave
the audience astonished
NATRAJ
THE DANCE EVENT
Natraj is a dance competition aimed
towards presenting everyone -from
youngsters to skilled dancers- with a
platform to unleash their moves. Their
charisma, clean transitions, and breath-
taking stunts never fails to grasp the
audience. Natraj includes diverse activities
like group dance, solo performances, duets,
and folk dance
SAMWAAD
THE LITERARY EVENT
Samvaad is the literary event of Kashiyatra,
consisting of bilingual debate, elocution,
extempore speaking, and creative writing
competition. This incident confirms the
maxim that verbal expression of feelings
and the use of a pen is the most profound
form of expression. So don't forget to pick
up your pen, put on your creative hats and
set right into it.
TOOLIKA
THE FINE ARTS EVENT
The Kashiyatra contest for fine arts, Toolika,
encourages the magic of art. It is a
competition that highlights the beauty of
many art forms and promotes their merger
to spark the development of fresh artistic
trends. Numerous creative activities are
shown, including T-shirt painting, paper
garment making, blow painting, soap
carving, and many more. So have your
paint brushes ready and spread the
canvas with your creative enthusiasm
ZAIKA
THE CULINARY EVENT
Zaika, the ultimate culinary showdown at
Kashiyatra 2026, brings together food
enthusiasts to showcase their skills in a test of
creativity, precision, and speed. This year, the
event features two exciting competitions—Tag
Team, a high-energy relay where participants
cook in phases, passing the baton through
flavors and techniques, and Cook-Off, a solo
battle where chefs craft exquisite dishes under
time constraints. Whether it's teamwork or
individual mastery, Culinaria promises a thrilling
experience filled with sizzling challenges and
mouthwatering creations. Get ready to chop,
sauté, and plate your way to victory!
PRO NITES & EVENTS
PRO NITES & EVENTS
PRO NITES & EVENTS
SOCIAL CAMPAIGNING
PAST
CELEBRITIES
PREVIOUS ASSOCIATES
BRANDING AND PUBLICITY
MEDIA
IMPACT BEYOND
THE FESTIVAL
Kashiyatra is more than just an event – it’s an experience
that leaves a lasting impact:
Brand Loyalty: Attendees form a deep connection with
brands that support the festival, leading to sustained
brand loyalty.
Youth-Centric Engagement: With a focus on student
and youth culture, your brand will be front and center
in the eyes of India’s next generation of leaders and
innovators.
Innovative Campaigns: Partner with us for unique on-
ground activations and campaigns that resonate with
today’s tech-savvy, socially conscious youth.
Be a Part of Kashiyatra 2026
Don’t miss the chance to partner with one of India’s one of
the most influential cultural festival. Join us as a sponsor
and connect with the brightest minds of tomorrow.
For sponsorship inquiries and details on customized
packages, please reach out to:
TEAM KASHIYATRA