Business Plan
Title:YOUTH ENTERTAINMENT CENTER
GROUP NAME
NAME ID NUM
1, Nardos Girma UGR/31826/14
2,Damusha Bekele
3,Seida Biya
4,
5,
6,
7,
8,
BALE ROBEA, ETHIOPIA
SUB DATE: December 30, 2025
Type of project YOUTH’S ENTERTAINMENT CENTER
Page | I
Name of project YOUTH’S ENTERTAINMENT CENTER
Project owner NAME; KEDIR AWEL KALIL
PHONE NUMBER;
0975281825
E-mail; Kaderawwel@[Link] ;location Addis Ababa university
Project address Bale Robe wareda East Hararge Zone of Oromia National Regional State .
Table content page
BUSINESS PLAN_____________________________________________________________1
1._______________________________________________________________ Introduction 1
2. Executive Summary 1
2.1Objectives of my Business 2
2.1.2___________________________________________________________________Vision 2
Mission 2
3.___________________________________________________________ Industry analysis 3
3.1______________________________________________ Future outlook and trends 3
3.2________________________________________________ Analysis of competitor's 3
Page | II
3.2.1___________________________________________Strength of the competitor's 3
3.2.2 Weakness of competitors____________________________________________4
3.3___________________________________________________ Market Segmentation 4
Page | III
4._____________________________________________________ Description of venture 5
4.1_________________________________________________________________ Product 5
4.2size of Business_______________________________________________________________6
4.3Office equipment and personnel. 6
4.4Background of the entrepreneur. 8
4.5____________________________________________________ Location of Business 8
5_________________________________________________________________ Production 8
5.1_____________________________________________________ Production Process 8
5.2___________________________________________________________ Physical plant 9
5.3______________________________________________ Equipment and machinery 9
6.____________________________________________________________ Marketing plan 11
6.1_____________________________________________________ Promotion strategy 12
6.2_________________________________________________________ Pricing Strategy 12
6.3__________________________________________________________ Sales Strategy 13
7.______________________________________________________________ Financial Plan 13
7.1___________________________ Forecast income statement for coming 5 year 14
7.2__________________________________________________________ Sales Forecast 14
8.__________________________________________________ Organizational structures 15
8.1forms of ownership_____________________________________________________15
8.2Responsibilities and jobs description........................................................................15
8.3 SWOTAnalysis................................................................................................................16
8.3.1 Strengths......................................................................................................................16
8.3.2..................................................................................................Weakness 16
8.3.3.............................................................................................Oppurtunities 16
8.3.4.....................................................................................................Threats 17
9._________________________________________________________ Assessment of risk 17
9.1_________________________________ Evaluation of Weakness of the business 17
Page |
IV
9.2________________________ Effects of change: competition/ new technology 17
9.3_______________________________________________________ Contingency plan 18
Conclusion....................................................................................................................................18
Appendix......................................................................................................................................18
referance......................................................................................................................................19
Signature____________________________________________________________________20
Page | V
The name of my company shall be named as Youth’s Entertainment Center
Youth’s Entertainment Center shall be established in bale robe town .The
company acquires the capital from the IT Company, government
organization and my personal saving that is required for the material and
workers of that company. The business intends to obtain finance from
external equity in the amount of Youth’s Entertainment Center shall have
3000,000 capitals of birr for their companies contribution. For which the
application will be for commencing work on shop renovation, equipment
purchases, and as operating cash flow. The company also produces a high
quality and technology application that is more sensitive in my century and
coming generation with available marketing system through any direction
and place.
Youth’s Entertainment Center, offers a perfect spot for the public in social
gathering and leisure. It provides customers free access to the Internet as
well as an area for to meet together in a casual environment under an
economical manner.
Youth’s Entertainment Center will be incorporated as a unlimited liability
company. The two initial owners will be the my personal liabilities will be
subject to a ceiling at the amount of their respective investments.
The finance acquired through this business proposal will allow Youth’s
Entertainment Center to successfully open and operate as a cyber-internet
café and entertainment. Operations in year one will generate Youth’s
Entertainment Center regular customer
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base that will allow it to be self-maintained in year two.
2.1Objectives of Business.
Objective of my company is to minimize the amount of unemployment rate of
Labour force specially youth and also contribute to the development of my country.
In addition to this earning income.
● Vision.
Vision is the long-term goals of an organization or company to achieve in the
through successive effort. So every business is to strive and struggles for getting
maximum profit.
My company's vision is
• to minimize the puberty level
• to get maximum profit
• to be success in the business
● Mission
Mission is unlike vision, Mission is the goals of an organization or company that
focus on specific task that breakthrough the company.
My company's Mission
• to become proficient in the activity
• to play decisive role in the maturing of company
• to run the business to next level of growth
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The suggestion of this Youth’s Entertainment Centers over increased in a
few years later, so the company shall forecast or overcome the idea that
introduced in a few years to handle in the hand of the customer of the
modern generation or nation with high quality and security system that
participated with interested group. The company shall expand in rural and
urban areas based up on the customer’s interest. It also opens the road for
customer who does not Knew about Internet connection by existing
physically. Not only this, but also the company can decrease the cost and
increase the user interest with appropriate product for the customer.
In my country there is almost I think that there may no competitors who
compute me since Youth’s Entertainment Center will be the first cyber café
in bale robe. It will differentiate itself from other ordinary internet café shops
in the same area by providing its customers with free Internet and
computing services.
But, the company will have competition with international or developed
countries because of that the company will grow all over the world in the
future. The competitors will come from first world incase capital over
company. So the company is almost ready to compete with such saturated
company with satisfies the costumer need and quality Internet connection by
standing on the side of the customer.
The major strength of my competitors is that they can produce very high quality with
quantity application. They also have strong business idea in case of marketing and
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business.
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Youth’s Entertainment Center competes not only with internet café shops,
but also with Internet service providers, with other entertainment like; Edna
mall and etc.
Youth’s Entertainment Center will provide free access to the Internet and
computer services such as printing, scanning to customers. It will also
provide customers with a unique and innovative environment for enjoying
top quality coffee and bakeries.
ü Also, top quality food and beverages, and a comfortable environment
will provide Youth’s Entertainment Center customers with a second
home, a place to enjoy the benefits of computing in a comfortable
environment.
Youth’s Entertainment Center will invest in high-speed computers to
provide its customers with a fast and efficient connection to the
Internet. The computers will be reliable and fun to work with. Youth’s
Entertainment Center will continue to upgrade and modify the systems
to stay with current technologies.
The company is going to divide the product in different place by dividing into
sectors. So it is going to open its segment into place in addition to its sources
that is Bale Robe.
After the vision of this the company is going to set in all Bale Robe and
neighbors city and later all the Ethiopia itself. After 10 years later it will go
to establish its branch all
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over the world.
Youth’s Entertainment Center customers can be divided into two groups.
ü The first group is familiar with the Internet and desires a progressive
and inviting atmosphere where they can get out of their offices or
bedrooms and enjoy a great cup of coffee.
ü The second group is not familiar with the Internet, yet, and is just
waiting for the right opportunity to enter the online community.
Youth’s Entertainment Center target market falls anywhere between the ages of 15
and
70. This extremely wide range of ages is due to the fact that all gaming
center, coffee and the Internet appeal to a variety of people.
In addition to these all broad categories, Youth’s Entertainment Center target
market can be divided into more specific market segments.
ü The majority of these individuals are students and
ü business people
Page | 6
ü youths
ü any guest from other place(including foreigners)
The company is going to produce the cafes that solve the countries problem
regard of the market such as on seed sector and the like. So, the primary
product of my company
7
is
that:
1. Fast Internet connection
2. Different service like Gmail, Yahoo, Twitter …
3. Customer necessary need like coffee, tea
4. Gaming center, like pool, tennis, volleyball, basketball….and
other small service can be given by my organization.
At initial the company is small in size and it is becomes big since it is
expands on over the world. This is because of the society is interested in
such trust suggestion. Again such suggestion never destroyed or removed
since human being never survives without buy or sale the goods, since they
need to enjoy and relax. So, this will make the company over increase over
the world.
8
The company also requires some office equipment and personnel.
No Description Amount S ing le T ot al
c ost c os t
1 Compute 5 9 0 0 4 5 , 0 0
r 0 0
9
2 T a b l 1 0 2 0 2 0 , 0 0
e 0 0 0
3 Pool 3 3 0 0 0 9 0 , 0 0
Table 0 0
4 C h a i 1 0 2 5 2 5 , 0 0
r 0 0 0
5 coffee 2 1 0 0 0 2 0 , 0 0
machine 0 0
6 tea 1 1 0 0 0 1 0 , 0 0
machine 0 0
7 P r i n t e 1 3 0 0 0 3 0 , 0 0
r 0 0
8 T e n n i 3 3 0 0 9 0 0
s 0 0
T o t a 2 0 5 9 4 5 1 5 0 , 0 0
l 9 0 0
1 M a n a g e 1 2 , 0 0 2 4 , 0 0
r 0 0
2 S e c r e t a r 1 1 , 2 0 1 4 , 4 0
y 0 0
10
3 .Account 1 1 , 5 0 1 8 , 0 0
a
nt 0 0
11
Youth’s Entertainment Center, soon to be opened at will provide the public
free access to the Internet and a special and innovative environment for
enjoying pool, tennis, internet, and top quality coffee and bakeries.
Individuals of all ages and backgrounds will find Youth’s Entertainment
Center appealing. The staffs of Youth’s Entertainment Center provide not
only top quality service but also helpful instructions to customers in
computer usage. This educational aspect will attract elderly customers and
youngsters who do not own computers at home. The easy access location
also provides residents in the same area convenience to their gourmet and
online needs.
The Youth’s Entertainment Centers found in around beauty lakes of bale
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robe at 517 km away from. Addis Ababa Ethiopia in Eastern direction near
to harar.
The company shall produce customer based Interested internet connection,
General gaming center and With High Quality Ethiopian Traditional Coffee
and tea. It means that each application have their own steps while
developing. For example the café that my team designed to develop has its
own difficulties like working area, material And Method of how my Café looks
Interested. So, first Get Will Work Place bale robe town ,
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Then order computer, material, chair ,table and coffee and tea material then
Designed interested Internet cafe that more Interactive for mycustomer
Because my team needs to develop Interested café that satisfy customer
need and charge money from that satisfaction to my team and worker of my
cafe .
Facilities of Youth’s Entertainment Center
ü WIFI network
ü Pool playing area
ü Tennis playing area
ü Basketball playing area
ü Working place
ü Water
ü Light
ü Food and soft/hard drinks
14
There are so many machineries that are used in my Youth’s Entertainment
Center .From those machinery some of them are listed below:
ü Printer
machinery ü
Fringe
machinery ü
Tea machinery
15
ü Food cooking machinery such as, stove
ü Computers
ü Some network devices like switch, router, access point.
ü Pool table
ü Tennis table
N D e s c r i p t i U n i t Q u a n t i t Unit Tot l
o on y cost ca
os
t
1 Displa 3 1 8 0 5 4 0
yCase
Br
2 M i x e r 3 1 0 0 3 0 0 0
0
3 P r o o f e 1 2 0 0 2 0 0 0
r 0
4 I t e m 2 2 , 5 0 5 0 0 0
O v e n 0 ,
s
5 S i g n 1 2 2 0 2 2 0 0
s 0
16
6 D i s h w a s h e 1 2 , 6 0 2 6 0 0
r 0 ,
7 C o o k w a r e 1 2 0 0 2 0 0
8 Cash 1 3 0 0 3 0 0
register
9 Tables/room 1 4, 0 0 0 4 0 0 0
17
décor
10 T a b l 2 2 , 5 0 5 , 0 0 0
0
e
S u b 2 4 , 0 0
3
t o t a l
Contingency 7 0 0
(2.85%)
T o t a l 2 5 0 0 0
The company will use market penetration strength to introduce its product all
over the world and the international market.
Tentative price of the company’s product in table form price.
N o D e s c r i p t i P r i c e
on
1 Computer 1 00 , 0
0
application 0
2 Mobile 1 50 , 0
0
18
application 0
3 D r i nk 9 0 , 0 0
application 0
4 Food 5 0 , 0 0
application 0
5 P o o l 9 0 , 0 0
19
t a b l e 0
6 T e n n i s 3 0 , 0 0
T a b l e 0
Youth’s Entertainment Center will position itself as a stylish coffee house and
Internet service provider. It will serve high-quality coffee and specialty
beverages at competitive prices. Due to the number of cafés in Bale Robe, it
is important that Youth’s Entertainment Center sets fair prices for its
products. Youth’s Entertainment Center will use advertising as its main
source of promotion. Ads placed in food magazines will help build customer
awareness. Accompanying the ad will be a coupon for discounted coffee and
nice bakeries.
Youth’s Entertainment Center will implement a pull strategy in order to
20
build consumer awareness and demand. Initially, Youth’s Entertainment
Center has budgeted 6,950$ for promotional efforts which will include
advertising with food magazines and in-house promotions such as offering
customers free drinks.
Youth’s Entertainment Center realizes that in the future, when competition
enters the market, additional revenues must be allocated for promotion in
order to maintain market share.
Determining a fair market for cyber cafe is more difficult because there is no
direct
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competition from another cyber cafe in Bale Robe .Therefore, Youth’s
Entertainment Center has to base its prices for coffee and specialty drinks on
the “retail profit analysis” provided by my supplier.
As a retail establishment, Youth’s Entertainment Center employs people to
handle sales transactions. Computer knowledge is a prerequisite for Youth’s
Entertainment Center employees. If an employee does not possess basic
computer skills when they are hired, they are trained by my full-time
technician. My full-time technician is also available for customers in need of
assistance. Youth’s Entertainment Center commitment to friendly, helpful
service is one of the key factors that distinguish itself from it.
No D e s c r i p t i Unit Quantit Unit price Tota
. o n y l
cost
1 Baking N o 1 30,000
Machin
e
22
2 Cash register N o 1 15,000
Machine
3 Floor mixing N o 1 12,000
Machine
4 Breadin N o 1 15,000
ghouse
23
No cash statement Year 1 Year 2 Year 3 Year 4 Year 5
(2020/21) (2021/22) (2022/23) (2023/24) (2024/25)
1 Annual 1,114,340 1,301,530 2,183,060 4,366,120 8,732,140
cash inflow
(birr)
2 Annual 738,573 784,554.6 1125,204.3 1,177,675. 1,236,175.4
cash 7 5
outflow
(birr)
3 Annual 375,767 516,975.4 1,057,855.7 3,188,444. 7,495,964.5
profit (birr) 3 5
Cost of Sales: The cost of goods sold for coffee-related products was
determined by the "retail profit analysis" we obtained from Bale Robe Coffee.
24
The cost of bakery items is 20% of the selling price. The cost of Internet
access is 847$ per month, paid to PC-Net for networking fees.
25
Youth Entertainment
Manager
Lead Secretary
s
Seller Coffee
Worker and
promote
Gaming
center
Sweet Internet cafe shall be established as Public Service Company
26
Responsibilities and job description
MANAGER
ü Controls general activities of the business .
27
ü Communicative with external organizations, gather information, and
financial system.
ü Controlling of the wetter’s
8.3SWOT Analysis
The SWOT analysis provides me with an excellent opportunity to examine
and evaluate the internal strengths and weaknesses of loyal fast food. It also
allows me to focus on the external opportunities presented by the business
environment as well as potential threats. Next sections explain major
strengths, weaknesses, opportunities, and threats that loyal fast food should
be aware of.
a) Location youth’s located in best place which have no computation.
b) Excellent quality on all service in entertainment area
c) Using of the latest made of material for efficient of service.
d) Clear vision of the market need.
e) No rent cost
a) Cost factor associated with keeping equipment and technology.
b) We are opening a new business that limits my confidence of market
penetration to deal with the challenges of the market.
c) Start-up challenges
28
d) It is owned private lake of new ideas
e) We may face financial shortage for expansion of the business since I
will start it with small amount of capital.
8.3.3 Opportunity
Youths entertainment center strengths and the awareness of its weaknesses
will help it Capitalize on emerging opportunities. These opportunities include
a) Fast growing population is best benefit for customer usage.
b) Consumer behavior changes due to the economic downturn,
respectively an Increased preference to buy affordable youth’s
entertainment center instead of expensive meals
29
8.3.3 Threats
a) Slow recovery process of the economy from the current crisis
b) Changes in the business environment that might reduce my sales
c) Higher taxes in the future
d) Tight credit times, higher interest rate, and higher inflation rate than predicted
As it is already known Internet café and such other facilities are somewhat
not well Knew by people that live in Developed countries like Ethiopia itself.
So due to this the number of customers may small in number initially that
cause to reduce the income. This indicate that there is a shortage of
business. Such As;
ü Insufficient demand for the services provided by Sweet cafe
30
ü The popularity of the Internet stops to grow.
ü The opening of new cafés in the same area which offers the exact
services that Youth’s Entertainment Center provides.
As the expansion of this Internet cafe increase all over the world, the number
of competitor and quality service may increase that cause share number of
customer and business itself .A pair the cost of that product also decrease
since it is available anywhere. Even such thing occurs the company easily
compensates this by opening a new thing that more satisfy the customers
need.
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Should the demand for the products decreases which do not require much
additional investment in Youth’s Entertainment Center to develop my
product like internet access, gaming center, food, drink etc.
Owned by the partners is conceived being a mindful of the increasing
demand and shortage of supply so as to contribute my part in filling this wide
gap; furthermore, it plays a great role in development of the town in
particular in terms of investment and creation of job opportunities. The
overall objectives of the business are firstly to achieve and exceed sales
forecasts to enable the business to be operating at capacity, so that the
business extended the number of types Entrepreneurship enterprise that
enables the business to meet (supply) the market demand.
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Project Manager – Kedir Awel kalil
Position ---Student at Addis Ababa
University. Current address –ADDIS ABABA
UNIVERSITY Form of organization---
PROPRIETORSHIP / SOLE Advisor/Guidance;
Instructor Ousman.
Registration--- on progress from the Oromia National Regional State Small Enterprises
office Status of the project--- New
Project duration--- 5 years
33
Start-up date--- September 28/2025
Small business entrepreneur ship
book Entrepreneur ship hand outs
[Link],[Link],[Link]-1999`FINANCIAL
34
th
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[Link], James and Lawrence-2000`INTERMEDIATE
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ACCOUNTING`2 edn,published by McGraw-Hill company.
[Link],[Link] and David F.S.-2002`FINANCIAL MANAGEMENT,PRINCIPLE
th
AND APPLICATION`-9 edn,published by [Link],printice Hall of India.
35
[Link]-1989`INTERNATIONAL TRADE AND BANKING`.
th
[Link]-1989`INTERMEDIATE ACCOUNTING`-6 edn published by McGraw-Hill
Company
Signature
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