Dairy Development Programme

in [Link]
The highest milk producer in the entire globe - India boasts of that
~tatus. India is otherwise known as the '.Oyster' of the gJobal dairy
industry, with opportunities galore to the entrepreneurs gTobal1y . Anyone
aught want lo capitalize on the largest and fastest growing milk and milk
products' market. The dairy industry in India has been witness ing rapid
growt~. The liberalized economy provides more opportunities for MNCs
andGforeign investors lo release the full potential of this industry.
he main aim of the Indian dairy industry is only to better manage
the national resources to enhance milk production and upgrade milk
processing using innovative technolo~
Poten~I In the Dairy Industry :
~ me areas of Indian dairy industry can be toned up by the
evocation of differentiated technologies and equipm ent from overseas.
These includc ;7
(1) Raw Milk Handling : The raw milk handling needs to be
elevated in terms of physicochcmical and microbi ological properties of
the milk in a combined manner. The use of clarification and
bactofugation in raw milk processing can aid better the quality of the
milk products.
(2) Milk Processing : Better operational rati"s are required to
am~nd the yields and abridge wastage, lessen fat/protein losses during
processing, control production costs, save energy and broaden shelf life..,..;'
The adoption of GMP (Good Manufacturing Practices) and HACCP
(Huard Analysis Critical Control Points) would help produce milk
Products adapting to the international standards.
(3) Packaging : Another area that can be improved is the range of
packing machines for the manufacture of butter, cheese and alike. Better
Packaging can [Link] in retaining the nutritive value of products packed
Ind thus broaden the shelf life. A cold chain distribution system is
required for proper storage and transfer of dairy products.
 42_2 Dairy Developmem Proararn ~ . .
o· me Ill Ra1asth
(4) Value•added Products : There's vast scope fo . ...
. . r va1uc-ad <l c
P rod ucts hkc desserts, puddings, custards, sauces mou ., _.
. h b . ' Sk, stir reel
y,lghurt, nectars ands er els to capture the dairy market in India.
The Indian dairy industry has aimed at better manage
. men t of the
nation~ re~our~ to en~ance ?1ilk product~on and upgrade rndk
p~ocessmg mvolvmg new _mnovatlv~ technolo~es . ~luhinational uairy
giants can also make therr foray m the Indian dauy market in thi
5
challenging scenario and create a win-win situation for both.
Indian Dairy Sector at Glance
(1) The country is the largest milk producer all over the world,
around 100 million MT.
(2) Value of output amounted to Rs. 1179 billion (in 2004-05)
(Approximately equals combined output of paddy and wheat.)
(3) 1/5th of the world bovine population.
(4) Milch animals (45% indigenous cattle, 55 % buffaloes, and 10%
cross bred cows).
(5) Immensely low productivity, around 1000 kg/year (world
average 2038 kg/year)
(6) Large number of unproductive animals, low genetic potency,
poor nutrition and lack of services are the main factors for the low
productivity.
... (7) There are different regions - developed, average, below average
(eastern states of Orissa, Bihar and NE region) in the dairy industry.
Future Prospects
India is the world's highest milk producer and all set to become the
world's largest food factory. In celebration, Indian Dairy sector is now
ready to invite NRis and Foreign investors to find this country a place for
the mammoth investment projects. Be it investors, researchers,
entrepreneurs, or the merely curious Indian Dairy sector has something
for everyone.
Milk production is relatively efficient way of converting vegetable
material into animal food. Dairy cows, buffaloes goats and sheep can eat
fodder and crop by products which are not eaten by humans. Yet the loss
of nutrients, energy and equipment required in milk handling ine\'itably
make milk comparatively expensive food. Also if dairying is to play ih
part in rural development policies, the price to milk producers has to be
remunerative. In a situation of increased international prices, low
availabilities of food aid and foreign exchange constraints, large scale
' ,sidization of milk conception will be difticult in the majority of
~ veloping countries.
 42.3
. Development Programme in Rajasthan
[)PifY
most of developing countries
Hcnc~ in the forcse_cab]e future, in
same ro~l in nutrition as in the
miJk and mi_lk _P~oducts wi11 not p1ay t~e
soc 1et~ es of dev c!op~d cou ntr ies . Effective demand wiII come
affluent
mainly from middle and h1g~ mcome
consumers in urban areas.
of unequal distribution of
There are ways to mitigate the effects
attaches high priority to milk in
:. ~ inco mes. In Cub~ ~h ere ~he Governmept
l children receive a daily ·ration
,.·~· its food and n~tntlon P?hcy, all pre-schoo
d price. Cheap milk and milk
' of almost a litre of milk fat the reduce
ts are ?1a de ava il~b l~ to cer tain oth er vul~erable_ groups, by milk
produc
duc ts out sid e t~e ratt onm g sys tem are sold pn ce which is well above
pro
the cost level. Until recently, most
fresh milk in the big cities of China
'-·,.:
but with the increase in supply,
was a reserved for infants and hospitals,
:·,:t! rationing has been relaxed.
e attempted to reach lower
In other countries dairy industries hav
itional quality or packaging and
income consumers by variation of compos
ribu tion me tho ds or ble ndi ng mil k in vegetable ingredients in formula
dist
s for vul ner abl e gro ups . For ins tan ce, pricing of products rich in
food
er fat or in mo re lux ury pac kag ing above cost level so as to enable
butt
a somewhat a reduced price has
~li( sales of high protein milk products at
wid ely pra ctic ed in dev elopin g cou ntries. This policies need to be
been
brought in Indian Dairy scenario.
Da iry Development in Rajasthan
t role in-the rural economy of
Animal husbandry has a ggllifican- - - - - --
State is desert. In tliis area the
~a sth an . 61 % of the total areas of the
31~! - - -

main source of_liv~ lihood is animal hus

b_andry. About 15% of the GDP of
out 15% of the milk production
Rajasthan is rich in animal bu&bandry. Ab
It is a subsidiary of agriculture.
of India is contributed by Rajasthan.
depends on each other. The
Agriculture and animal husbandry
special relevance for the State.
interdependence of these two has
in livestock. In arid and semiarid
Rajasthan has been regarded as rich
regions, animal husbandry plays a significant role in the livelihood of the
people : --- - --
roducts. In the state it is a
-rfvestock is the basis of milk and milk-p
mean of livelihood. The numb~r of
livestock has increasmg m the state. In
2.55 crore, which has increased to
1951 the total nu ~b er of livestock was 7. The main
4-91 crore in 2003 and further increased to 5.79 crore in 200
goat, camel etc.
animals are cow & bull, buffalo, sheep,
Go vt. of Ra jas tha n has ma de sev era l efforts to develop and improve
. f-
1ll animal husbandry. Breed imp
rovement and veterinary facilities, Cal
and animal health, 'Gopal
~earing, improvement in veterinary services camps, 'Kamdhenu' and
rtility
, rogranune', fodder development, infe
Gaushalas' are main of them.
 t2.4 Dairy Development Programme in
R.
U](!Sth
The dairy development progra
mmes in the st<1tc of Raj a~th
started on the cooperative basis
. In 1957, Govt. had started "Jaipu
Distribution Scheme" al Jaipur an;
in order to fulfill the milk & milk
needs of Jaipur. In 1972-73 Go P~< ~d~I
vt. has ~tarted "District Milk
Cooperative Federation" unde Produc
r ~he Dairy D_evclopmcnt depart
the early stage Govt. has pro ment. I
vtde economic assistance for
development under. the pro the d .
gramme "O per~tt~? .
Flood." In 197 a1
"Rajasthan State Dairy Develop S
ment Corporatton was set up
assistance of the World Bank. In with th
1977-78, ''Rajasthan ~ooperativ
Federation" (RCDF) was setup e Dai;
under the Cooperattvc Societies
1965 of Rajasthan an? ~~l the Act
activities of ::Ra~asthan Stae
Development Corporation wa Dai~
s transferred to RaJasthan Co
Dairy Federation". Thus, the Ra op era tive
jasthan Cooperative Dairy Feder
was came in to existence. In ord atio n
er to implement dairy projects.
Mille Producers Cooperative Fe ((D istrict
deration" were set up at district
level.
Dairy Development
Dairy has been a source of sta
~le inc9m~ in Rajasthan for yea
As, unlike other parts of the coun rs.
try, there is hardly any source of
ft:Q!!l cro_n. production iilRajasth inc om e
an, Dairy has played a major rol
economy of Rajasthan. It bring e in the
s in- casn on a daily basis and
provides livelihoods and so ci hen ce
al ~ - Dciliy ha§ ~lso been the sou
liquidity and insurance against rce 0f
crop failure in_Rajasthan. Farm
Rajasthan realize 60%-70% ers in
of the consumer price from
products. In such scenario, the dairy
the importance of Rajasthan
Cooperatives can easily be un Milk
derstood. There are quite a few
cooperatives in Rajasthan. milk
--It's tlie !l~ as tha n Co op er a~
_Q air y _J ederation Limited tha
organizes and administers-most t
of the Rajasthan milk cooperativ
Rajasthan milk cooperatives we es. The ·
nt through a tough ph~se during
1990s when National Dairy De the
velopment Board (NDDB) had
pivotal role in revitalizing the mi to play
lk cooperatives in Rajasthan. ND
consultation with the state and DB, in
centre, formulates policies and stra
which the cooperatives religiou tegies,
sly follow. Rajasthan Cooperativ
Federation Limited (RCDF) als e Dairy
o play major role in marketing
products in the state. the milk
St ru ctu re of Milk Cooperatives
The milk cooperatives in Rajas
than follow a three-tier stru~tu~e.
The farmer members, at the lev
el one, .own dairy cooperative soc
(DCS). OCSs own district milk pro ict1cs
is Rajasthan Cooperative Dairy
ducer's union. At the top level,
Federation Limited (RCDF), col
t~ert
owned by the Unions. lective Y
,, v,i'Y_ veve/opment Programme in Rajasthan 42.5

IFederation I
Union t------i 1-----4 Union

DCS DCS DCS DCS

e
federation : Federation lies at the top level of the system, whos
~~ ain responsibility is to_ provide service and support
to the unions.
l..~ ;ederation is also responsible marketing
of dairy products within and
~~ utside the state, communicating relation building with
government and
-1~ ~GO agencies as well as planning and mobilizatio
n of resources.
I~
Union : _T~e _~a!n objective of union is to develop village milk
~ eoo~~ tive network. It procures milk from DCS, processes those and
ing
rnarkets the same . Promotion of fodder development and cross breed
through Al and NS are also done by Unions.
DCS : DCS is responsible for providing input services like AH, AI
Ill; etc..to its members. It also procures milk.

~ Progress of Milk Prod uctio n and Supply in Rajas

than
l~ Following is the chart of milk production in Rajasthan from
:.of 2000-2001 to 2008-2009. The quantities
are in thousand MT.
m
Year Production
2000-2001 7455
2001-2002 7718
2002-2003 7789
2003-2004 8054
u: ., , 8310
2004-2005
ne \ ,,
2005-2006 8713
he
2006-2007 9375
.a~ 2007-2008 9510
Ill
2008-2009 9491
2011-2012 7790

~ Milk Supply Statistics of Rajasthan

Following are the milk supply statistics of Rajasthan. Quantities are
in lakh liters.
Quantity
Total Annual Production 100
re
Marketable Surplus 80
RCDF Organized Procurement 15
"Unorganized" Procurement : Private Source and
Local Establishments 65
,2 6 Dai ry n evelopm cnt I'mgran11nr R
111
OJU Hh""
Li~t of Raja~than Milk Cooperatives
I

Milk Cooperative Location I

Soc Mern~ I A"~
Milk
- - l_
Prr~ .
Ajm cr Zilla Dugdh Utpadak Ajmcr 369 31,300 1 ,00-)
55
Sahakari Sangh Ltd
1 lpd.
--_ .,_
Alwar Zila Dugdh Utpadak Alwar 460 47,600 I22,(XX)
Sahakari Sangh Ltd
lpd.
Banswara Zila Dugdh Banswara 100 6,362 3,000
Utpadak Sahakari Sangh Ltd
lpd.
Bharatpur Dugdh Utpadak Bharatpur 256 14,768 5,000
Sahakari Sangh Ltd.
lpd.
Bhilwara Zila Dugdh Bhilwara 460 27,000 35,000
Utpadak Sahakari Sangh Ltd.
lpd.
Bikaner Zila Dugdh Utpadak Bikaner 424 34,000 90,000
Sahakari Sangh Ltd.
lpd.
Churu Zila Satakari Dugdh Sardar Shahr 180 14,485 10,006
Utpadak Sangh Ltd.
lpd.
J alore-Sirohi Zila Dugdh Raniwara 209 13,794 20,000
Utpadak Sahakari Sangh Ltd.
lpd.
Jodhpur Zila Dugdh Utpadak Jodhpur 511
Sahakari Sangh Ltd. 35,000
lpd.
Kot a Zila Dugdh Utpadak Kota 188 15,210 17,000
Sahakari Sangh Ltd.
lpd.
Pali Zila Dugdh Utpadak Marwar 219 11,716 23,000
Sahakari Sangh Ltd.
lpd.
Sawai Madhopur & Tonk Zila Sawai 198 15,973 9,000
Dugdh Utpadak Sahakari Madhopur
Sangh Ltd. lpd.

U daipur Zila Dugdh Utpadak Udaipur 174 13,300 12,500

Sahakari Sangh Ltd.
lpd.
Dairy Development
Dairy Development Programme in Rajasthan is
being imp lemented
on the lines of world famous 'Amul Pattern'
based on coop erative
societies. Under this programme ~Decemb
er, 2009, 11,421 Dairy
Cooperative Societies (DCS) have been register
ed and affiliated with 21
District Milk Producers Cooperative Unions spre
ad over in 33 districts of
the State and a State level Apex Body, 'Rajasth
an Cooperative Dairy
Federation (RCDF) Limited, Jaipur.
 ·,y Development Programme in Rajasthan 42.7
()Pl
With financial assistance under various schemes and own
\
ccs the installed milk handling capacity of District Milk Union
esour ' . . .
r ots have increased lo 15.50 lakh htres per day. In the financial year
,: ;~t-!2 upto December, 2011 all the affiliated milk Unions of RCDF
rocured milk at an average of 14.98 Jakh kg. per day and m
have P
" addition to other products marketed at 13.67 Jakh litres mi]k per day.
st
I RCDF ranks 1 amongst the North Indian States in procurement.
~ p esently, more than 6. 70 lakh milk producers are involved in Co-
~rative based dairy development programme and are receiving round
l
, ~be year remunerative milk price.
In the fourth phase, upto December, 2009, 1,27,323 members have
' t,een covered for health insurance which is 38 percent more than the
third phase. Now, an insurance coverage upto Rs. 2 lakh is available for
~ its members for the treatment of heart, kidney transplantation & other
severe illness.
RCDF is providing nutritious cattle feed. In the year 2009-10 upto
December, 2009, 1.93 lakh MT cattle feed has been produced and 1.92
~ Jakh MT supplied to the milk producers of the State. Installed production
capacity of cattle feed plants has been enhanced from 400 MT per day to
~ (iX) MT per day. In view of animal health, two Urea Molasses Brick
Production Plants are functioning in the State under the cooperative
· sector.
Under proactive marketing Policy, Dairy Federation has started
milk products sale outside the State. New products like flavored milk, Ice
. cream, Softy, Coffee, Paneer Pakoda, Milk cake, Rasgulla, Rabri, Khcer,
Gulabjamun et~. have been introduced for sale.
The key activities in Dairy Development Sector are given in the
following table :

s. Activity Unit Target Achievement

No. 2011-12 2011-12
(upto Dec. 2011)
I
1. Milk Procurement Laich Kg. 7,790 4,118
2. Milk Marketing Laich Lt. 6,168 4,322
3. Cattle Feed Sale (Plant) 000' MT 263 133
4. Revived Societies Number 588 488
5. New Societies Number 898 141
6. Artificial and Natural '000 453 467

....
- Insemination Number