ALTERNATIVE TASK
THM 7 - Tourism & Hospitality Marketing
📌 Purpose
This alternative task is designed for students who were unable to comply with quizzes or
written activities and other oral performance task. It assesses the same learning
outcomes through oral explanation and real-world application.
RECORDED VIDEO PRESENTATION
🎥 Task Description
The student will submit a 3–5 minutes recorded video explaining a tourism or
hospitality marketing concept and its real-life application.
📋 Instructions to Students
1. Choose ONE topic:
o Importance of marketing in tourism and hospitality
o Target market and customer behavior
o Branding in hotels, restaurants, or destinations
o Promotional strategies in tourism and hospitality
2. The video must include:
o A clear explanation of the chosen concept
o At least ONE real tourism or hospitality example
o A short explanation of why the marketing strategy works or does not work
3. Video Editing Requirements (Required):
The video must show basic post-production edits, such as:
o Intro text or title screen
o Cut or transition between clips
o Background music (soft, non-distracting)
o On-screen text, captions, images, or short clips related to the example
o Clear audio (voice must be understandable)
📌 Simple edits using CapCut, Canva, InShot, or similar apps are acceptable.
4. The student must appear on camera at least once.
5. Language may be English or Filipino-English.
6. Duration: 3–5 minutes only.
7. Deadline: December 26, 2025
8. Submit via Google Drive / LMS.
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[Link]
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