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Social Media Strategy for OTF Engagement

The document outlines a social media strategy focused on gathering member stories and feedback for marketing. It emphasizes consistent content creation and posting, aiming for four high-quality posts daily. Additionally, it highlights the importance of tracking engagement metrics and reviewing results weekly to optimize the strategy.

Uploaded by

Scott
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5 views1 page

Social Media Strategy for OTF Engagement

The document outlines a social media strategy focused on gathering member stories and feedback for marketing. It emphasizes consistent content creation and posting, aiming for four high-quality posts daily. Additionally, it highlights the importance of tracking engagement metrics and reviewing results weekly to optimize the strategy.

Uploaded by

Scott
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SOCIAL MEDIA

OUTLINE

1
Gather member stories,
recent results, ideas,
reviews, testimonials and
get feedback to use in our
COLLECTION marketing.

2
CREATION
Consistently schedule
time for filming and
content creation to
highlight members and
show off the true value of
joining OTF.

3
Making sure everything is
posted consistently daily.

The goal is 4x a day while


EXECUTION maintaining high level of
content via quality control.

ALL content should have a

4
direct desired result that
can be tracked.

Shares, likes, comments,


ENGAGEMENT signups, etc...

All engagement needs to


be directly followed up on
in some tangible way.

5
REVIEW
Weekly tracking of the
results from social media
is key to knowing what to
cut and what to triple
down on.

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