Research Topic: Impact of Environmental Awareness on Consumers’ Purchase Behavior –
Focus on Keells Organic / Green Product Range (Sri Lanka)
SECTION 0 — Consent
Q0.1 Do you agree to participate in this anonymous academic survey?
• Yes
• No
SECTION 1 — Demographic Information
Q1.1 Age
• 18–25
• 26–35
• 36–45
• 46–55
• 56+
Q1.2 Gender
• Male
• Female
• Other / Prefer not to say
Q1.3 District (select)
• Colombo
• Gampaha
• Kalutara
• Kandy
• Galle
• Matara
• Kurunegala
• Other (write)
Q1.4 Monthly household income (approx.)
• Below LKR 50,000
• 50,000–100,000
• 100,000–200,000
• 200,000–300,000
• Above 300,000
• Prefer not to say
Q1.5 How often do you shop at Keells?
• Never
• Rarely
• Sometimes
• Often
• Very often
SECTION 2 — Environmental Knowledge & Awareness
(1 = Strongly disagree, 5 = Strongly agree)
Q2.1 I understand what environmental sustainability means.
1/2/3/4/5
Q2.2 I am aware of environmental problems in Sri Lanka (pollution, waste, plastic use).
1/2/3/4/5
Q2.3 I can identify eco-friendly or organic products when shopping.
1/2/3/4/5
Q2.4 I actively seek information about environmental issues from media or social networks.
1/2/3/4/5
SECTION 3 — Brand/Product-Specific Recognition
Q3.1 Are you aware that Keells offers organic/green products?
• Yes
• No
• Not sure
Q3.2 Have you purchased any Keells organic/green products in the past 6 months?
• Yes
• No
Q3.3 Which eco-related features do you associate with Keells? (Select all)
• Organic fruits & vegetables
• Eco-friendly packaging
• Reduced plastic use
• Recyclable packaging
• Waste-reduction programs
• None
• Other (write)
SECTION 4 — Cognition & Attitude Toward Environmental Issues
(1 = Strongly disagree, 5 = Strongly agree)
Q4.1 Buying eco-friendly products helps reduce environmental damage.
1/2/3/4/5
Q4.2 I trust the environmental claims made by Keells for their organic/green products.
1/2/3/4/5
Q4.3 I believe organic/eco products are healthier and safer than regular products.
1/2/3/4/5
Q4.4 I prefer products with simple or eco-friendly packaging.
1/2/3/4/5
Q4.5 I feel responsible for reducing my environmental impact.
1/2/3/4/5
SECTION 5 — Motivation & Reasons Behind Attitude
(Choose all that apply)
Q5.1 What motivates you to buy eco-friendly/organic products?
• Environmental protection
• Health & safety concerns
• Higher quality
• Influence from family/friends
• Social media advice
• Promotions/discounts
• Brand reputation
• Other (write)
Q5.2 Why do you trust/distrust “green” claims?
• Past product experience
• Brand reputation
• Information from others
• Concerns about “greenwashing”
• Lack of certification
• Other (write)
SECTION 6 — Barriers & Perceived Control
(1 = Strongly disagree, 5 = Strongly agree)
Q6.1 Eco-friendly products are too expensive for my budget.
1/2/3/4/5
Q6.2 Eco-friendly products are not easily available near my home.
1/2/3/4/5
Q6.3 I find it difficult to verify if a product is truly eco-friendly.
1/2/3/4/5
Q6.4 Keells provides sufficient information to help me choose eco-friendly items.
1/2/3/4/5
SECTION 7 — Actual Purchase Behavior
Q7.1 In the past 6 months, how often did you buy eco-friendly/organic products at Keells?
• Never
• Rarely (1–2 times)
• Sometimes (3–5 times)
• Often (6–10 times)
• Very often (10+ times)
Q7.2 Which eco-friendly product types have you purchased at Keells? (Select all)
• Organic fruits/vegetables
• Eco household cleaners
• Energy-saving products
• Reusable bags
• Recyclable-packaged products
• Eco-friendly cosmetics
• None
Q7.3 When choosing between two similar products, how often do you select the greener one?
• Never
• Rarely
• Sometimes
• Often
• Always
SECTION 8 — Purchase Intention & Willingness to Pay
(1 = Strongly disagree, 5 = Strongly agree)
Q8.1 I plan to buy more eco-friendly/organic products in the next 3 months.
1/2/3/4/5
Q8.2 I am willing to pay a slightly higher price (up to 10%) for eco-friendly options.
1/2/3/4/5
Q8.3 I am willing to pay a premium for certified organic/eco-labels.
1/2/3/4/5
Q8.4 Clear eco-labels or simple packaging influence my purchase decisions.
1/2/3/4/5
SECTION 9 — Impact on Brand & Market Perception
Q9.1 How do Keells’ environmental efforts influence your overall brand trust?
• No influence
• Slight influence
• Moderate influence
• Strong influence
• Very strong influence
Q9.2 Do environmental features make you more likely to choose Keells over other
supermarkets?
• Yes
• No
• Maybe
SECTION 10 — Open-Ended Questions
(Use short paragraph answers)
Q10.1 What is the main reason you buy (or do not buy) Keells organic/green products?
Q10.2 What improvements should Keells make to encourage more eco-friendly purchases?
Q10.3 In your opinion, how does environmental awareness influence your personal buying
behavior?
SECTION 11 — Final
Q11.1 Any additional comments?
(Open text)