Question

What are the three main factors that influence Ad Rank in Google Ads?
How does Google Ads determine the actual CPC you pay?
What is the significance of Quality Score in Google Ads?
What happens when multiple ads from the same account are eligible to appear
for a keyword?
What is the difference between Broad Match and Phrase Match keywords?
How does ad relevance impact Quality Score?
Why is CTR considered an important metric in Google Ads?
What is the function of ad extensions in improving ad performance?
If two advertisers have the same bid, what determines whose ad ranks higher?
Why would an ad with a lower bid rank higher than an ad with a higher bid?
What factors contribute to a low Ad Rank despite a high bid?
What is the role of Expected CTR in determining Ad Rank?
How does device targeting work in Google Ads?
What is the difference between Search and Display Network campaigns?
Why should advertisers use negative keywords in a campaign?
What is the importance of conversion tracking in Google Ads?
How does Google determine which ad to show when multiple advertisers target
the same keyword?
What is Automated Bidding, and how does it differ from manual bidding?
How does landing page experience affect Google Ads performance?
What are the different bidding strategies?
Define the audience settings available in Search -> Targeting & Observation.
 Question
A campaign has a CTR of 3% and a CPC of ₹10. What is the
equivalent CPM in rupees?
If your daily budget is ₹5000 and your average CPC is ₹25, how many
clicks can you get in a day?
You have a conversion rate of 5% and a target CPA of ₹500. What
should your maximum CPC bid be?
Your ad receives 1,000 clicks and has a conversion rate of 8%. How
many conversions did it generate?
A campaign generated 500,000 impressions and 5,000 clicks. What is
the CTR?
If your ad spend was ₹20,000 and your revenue was ₹80,000, what is
your ROAS?
Your campaign has an average position of 1.8 and a quality score of 6.
What is the impact on your Ad Rank if the quality score improves to 8?
If your CPC is ₹50 and your conversion rate is 10%, how much do you
need to spend to get 20 conversions?
Your ad has a CTR of 4% and received 400 clicks. How many
impressions did it get?
A business wants to maintain an ROAS of 5. If they spent ₹50,000 on
ads, what should be their minimum revenue?
Your campaign had a total of 10,000 impressions and 500 clicks. If the
total ad spend was ₹7,500, what was the CPC?
Your campaign received 2,000 clicks and had a conversion rate of 3%.
If the CPA was ₹600, what was the total ad spend?
An advertiser increased their bid by 20% and saw a 15% increase in
clicks. What was the impact on their CPC?
You spent ₹40,000 on ads and acquired 200 leads. If 25% of those
leads converted to paying customers, what was your customer
acquisition cost (CAC)?
A campaign had 1,500 conversions at a CPA of ₹400. What was the
total spend?
Your ad has a CPC of ₹12 and a CTR of 5%. How much would you
need to spend to get 1,000,000 impressions?
A keyword has a Quality Score of 7 and a CPC bid of ₹20. What is its
Ad Rank?
If your CPM is ₹300 and you received 500,000 impressions, what was
your total spend?
A business wants to generate 200 conversions at a conversion rate of
4%. How many clicks do they need?
Your ad campaign generated ₹2,00,000 in revenue with a conversion
rate of 10% and a CPC of ₹50. How much was the total ad spend?
 Question
Your Google Ads campaign is generating a high number of impressions but a very low
CTR. What could be the possible reasons, and how would you fix them?
Your client wants to increase conversions but has a limited budget. What
optimizations would you suggest?
A competitor has outranked your ads, and your CPC has increased. What could be
causing this, and how would you respond?
Your ad campaign has a high CTR but a very low conversion rate. What are the
possible reasons?
Your campaign is hitting the daily budget limit early in the day. What adjustments
would you make?
You need to scale a campaign that is already performing well. What steps would you
take?
Your CPC has suddenly increased significantly without any bid changes. What could
be the reason?
Your campaign has a high impression share but a low conversion rate. How would
you improve performance?
You notice a keyword has a low conversion rate. What could be causing this, and how
do you fix it?
Your client’s ads are not showing despite having an active budget. What
troubleshooting steps would you take?
Your client is unhappy with low conversion volume despite high traffic. How would you
address this?
Your ROAS is lower than expected. What actions would you take?
Your ads are getting disapproved frequently. What could be the reasons?
Your ad performance drops suddenly. What should be your first few steps?
A campaign is generating a lot of clicks but very few leads. How would you optimize
it?
A new competitor has entered the market and is aggressively bidding. How do you
maintain efficiency in your campaign?
Practical Platform-Related Questions
Set the ad schedule for your campaign to run only between 10:00 AM and 7:00 PM from Monday to Friday.
Exclude the location 'Bihar' from your campaign targeting while ensuring you target all other states in India.
Set up a campaign with a daily budget of ₹2,500 and a bid strategy focused on 'Maximize Conversions.'
Add the negative keyword "free" to all ad groups in your campaign.
Create an ad group with the keywords: "buy shoes," "affordable shoes," and "shoes near me." Use appropriate match types
for each.
Change the headline of an existing ad to include the phrase "50% Off on First Purchase."
Set your campaign to show ads only on desktop devices and exclude mobile and tablet devices.
Set a specific bid adjustment of +20% for users located within a 10-mile radius of New Delhi.
Enable call extensions for your campaign and set the phone number as '9876543210.'
Add a sitelink extension with the text "Learn More" and link it to the page [Link]/learn-more.
Duplicate an existing campaign and adjust its budget to ₹5,000 per day.
Set a target CPA of ₹200 for your campaign using the "Target CPA" bid strategy.
Find the "Auction Insights" report for your campaign.
Adjust the geotargeting to include only Tier-1 cities in India (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata).
Set up conversion tracking for the goal "Sign-Up".
Addition of all types of ad extensions.
Creation of RSA.
Addition of search keywords for all match types.
Addition of negative keywords at all levels.
Creation of a campaign from scratch, assume different settings by yourself.
Creation of DSA , assume different settings by yourself.
 Question Problem Hypothesis Solution
The CPC of the campaigns has started
increasing, what will you do?

The CVR of the campaigns has started

decreasing, what will you do?

The CTR of the campaigns has started

decreasing, what will you do?

The budget of the campaigns exhausts

before the day ends, what will you do?

The cost per conversion of the

campaigns has started increasing, what
will you do?
 Brand
Brand Brief
Product & Location
Strategy Created

Example:
Project Journey Campaign Objective
Bidding & Budget
Ad sets created
Types of kw targeted
Extensions, if any
Communication in the ad
Optimisations & Delivered Nos.
Which bidding strategy did you use
Follow Up
and why?
Delivered numbers
Number Orientation Why numbers delivered the way
they did?

[Link]
Prompt for Project related 67caf380a0188191b25722dd6516
questions: 7d69-mock-practice-for-ads-
kraftshala-gpt
Practice Questions for PMax
1. Fundamentals & Concept
What is Performance Max and how is it different from Search, Display, Shopping, and Discovery
campaigns?
What type of inventory and placements does PMax cover?
What inputs do advertisers provide in a PMax campaign? What does automation handle?
How does audience targeting work in PMax compared to other campaign types?
2. Campaign Setup & Assets
What is an Asset Group in Performance Max? How is it different from Ad Groups in Search?
What types of creatives (assets) can you upload in a PMax campaign?
How do you structure Asset Groups when you have multiple product categories?
What role do Audience Signals play? Do they restrict targeting?
3. Bidding & Budgeting
What bidding strategies are available for PMax? Which one would you choose for:
Lead gen campaign with a CPL goal
E-commerce campaign with a ROAS goal
How does budget allocation work in PMax? Can you control spend across channels (Search vs
Display vs YouTube)?
4. Measurement & Reporting
How do you measure success in a PMax campaign? Which KPIs matter most?
How can you segment performance data in PMax given limited reporting options (e.g., channel,
audience, creative)?
5. Optimization & Best Practices
What are some best practices for structuring PMax campaigns to maximize performance?
How would you optimize a PMax campaign that is spending but not generating conversions?
How would you test different creative strategies inside PMax given limited control over
placements?
6. Limitations & Strategy
What are the major limitations of Performance Max compared to other campaign types, and how
can an advertiser overcome them?
This will not be asked in the Search Mock Interviews at Kraftshala and is for future reference only.

A. Basic Understanding of Google Analytics

Theme Sample Questions
1. What is Google Analytics, and why do marketers use it?
2. What types of insights can you get from Google Analytics?
Definition & Purpose 3. What are the main differences between GA4 and Universal Analytics?
4. Define a session, user, and pageview.
5. What is the difference between users and new users?
Terminology 6. What is a bounce rate and how is it calculated?

B. Metrics, Dimensions, and Reports

Theme Sample Questions
11. What is the difference between metrics and dimensions?
12. Give 3 examples of metrics and 3 of dimensions.
Core Concepts 13. What is the primary dimension in a report?
14. How do you analyze which marketing channels bring the most traffic?
15. Where can you see user demographics or interests?
16. How would you find the top-performing landing pages?
Reports & Navigation 17. What does the “Acquisition > Traffic Acquisition” report tell you?

C. Events, Conversions & Goals

Theme Sample Questions
Funnels How can you analyze drop-offs in a checkout journey?
D. Acquisition, Behavior & Engagement Analysis
Theme Sample Questions
29. How can you tell where your users are coming from?
30. What’s the difference between source, medium, and campaign?
Traffic Sources 31. How can UTM parameters help in traffic tracking?
33. How do you measure user engagement in GA4?
34. What does engaged session mean?
Engagement 35. How does GA4 define active users?