Data Analysis

metrics you have to know

on channel off channel

mertrics mertrics
CTR (link click-through rate)
reach
Unique CTR (link click-through rate)
impression
outbound clics
frequency
Outbound CTR (click-through rate)
CTR
Cost per unique link click
CPM
Landing page view
CPP
Content views
Video play at 25%
Adds to cart
Video play at 50%
Checkouts Initiated
Video play at 75%
Purchase ROAS (return on ad spend)
Video play at 95%
Purchase
post engagement
conversion rate
post saves
quality ranking
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reach BUT
Reach help us determine if our ad With the correct platform
has a chance of increasing conversions.
FAC ADD GOOGLE AD

our ad won’t drive many sales if few Reach 300,000

Reach 300,000 client
client
people are actually seeing it.
clicks 10,000 clicks 30,000
depend on the country (ex:kuwait ),
industry ..etc

TO Increse reah ....

Budget Audience targeting Bidding
ON CHANNEL METRICS

impression
The number of times your ad or content is displayed on a screen, regardless of
whether it is clicked or not.

be aware and avoid potential ad fatigue

example
Your ad received 1,000,000 impressions(high number but only 100,000
unique impression
This indicates that your ad was shown frequently, possibly to the same users
multiple times.
 ON CHANNEL METRICS

CTR What It Includes

(clics all/impression*100) Link clicks to your website or app
CTR can help us measure the relevance
and attractiveness of our ad or content. Clicks to like, comment, or share the
ad
For example, if our ad has 10,000 impressions
and 1,000 clicks, our CTR is 10%. Clicks to view your profile or page
to increase CTR... Clicks to expand the ad's text (e.g.,
Adjust ad copy, "See More")
Clicks on images, videos, or
image,headline
carousels to view media
Check CTA
Try using hashtags
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CPM
CPM stands for cost per mile and indicates how much
you spend on average for 1,000 ad impressions

to get good cost per thousand it What is a good cost per

depend on.... thousand?
it depend on on the platform, industry, target
Optimize Ad Frequency audience,Seasonality and geographic location

advertising budget META:1$ to 5$

LinkedIn Ads:6$:10$
Improve Ad Quality Twitter Ads:2$:5$
Snapchat Ads:1$:4$
TikTok Ads:3:10
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CTR (link click-through rate) what it includes

(Number of Link Clicks/impression*100)
This metric focuses on link clicks only, such as

measures the percentage of link clicks that Clicks on call-to-action buttons

specifically lead users to a destination (e.g., "Shop Now," "Learn More")
(like your website or app) relative to the number
Clicks that redirect users off the platform
of impressions. to your website or landing page

Clicks to install an app or

to increase CTR... access specific app content

Adjust ad copy,
image,headline
Check CTA
Try using hashtags
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Unique CTR (link click-through rate)

(Unique Link Clicks / Impressions) × 100
this metric measures the ratio of unique users who
clicked on the link compared to impressions.
It only counts one click per user, regardless of
how many times the same person clicks the link.

What is the good

Unique CTR (link click-through rate)??
META:1,5$ to 2,5$ LinkedIn Ads:0.4% to 0.6%
Twitter Ads:1% to 2% Snapchat Ads:0.5% to 1.5%

TikTok Ads:1% to 3%
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Outbound Clicks
refer to the number of users click on a link within an ad or
content that directs them to an external website or landing page,
outside of the ad platform.
its a crucial for understanding how well your ads are
driving traffic away from the platform to your site.
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Outbound CTR (click-through rate)

It measures the percentage of users who clicked on a link
that takes them outside the platform to a different website or landing page.

Outbound CTR (All) = (Total Outbound Clicks / Impressions) × 100

Good Outbound CTR: 0.5% – 2%

Optimizing your Outbound CTR

Strong, Clear CTAs (Call to Actions)
Align Your Landing Page with Your Ad

Social Proof(UGC-Testimonials and Reviews)

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landing page view

The total number of times your landing page was viewed after users clicked on your
ad and the page fully loaded.

Example: If an ad received 2000 clicks but only 1600 landing page views, it
suggests that 400 users may have bounced before the page fully loaded.

to increase landing page view

Optimize Page Load Speed

Match Ad Content to Landing Page

Offer Incentives
Simplicity in Landing Page Design
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Landing Page View Rate (LPV Rate)

The percentage of people who clicked on your ad and successfully viewed the landing page

LPV Rate = (Landing Page Views / Outbound Clicks) × 100

Example: If we have 2000 outbound clicks and 1600 landing page views, our LPV rate is 80%,
meaning 20% of users bounced before the page loaded

Optimizing your Outbound CTR

Strong, Clear CTAs (Call to Actions)
Align Your Landing Page with Your Ad

Social Proof(UGC-Testimonials and Reviews)

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view content
track how often users view specific content on your website, such as product pages,
blog articles

If our ad received 2000 link clicks but

only 200 view content
a big gab!!

the reason may be .....

Irrelevant Landing Page

Slow Page Load Time

High Bounce Rate

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Add to cart
it tracks user interactions with your online store where they add products to their
shopping cart.

If our ad received 2000 content view but

only 150 add to cart
a big gab!!

the reason may be .....

Unclear or Ineffective Product Information High Shipping Costs

High Product Prices Lack of Incentives

Poor Product Page Design Lack of Trust Signals(reviews -guarantees)

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initiate checkout
refer to the actions taken by users when they begin the checkout process on an
eCommerce platform or website

This could involve entering shipping details, selecting payment methods, or reviewing their order.

If our ad received 3500 Add to cart but initiate checkout rate

only 300 initiate checkout =8,5%
a big gab!!
the reason may be .....
Complex or Long Checkout Process Limited Payment Options

Unexpected Costs(as shipping or taxes) Changing customer purchasing behavior

Increased Competition( better options,
Slow Loading Times
lower prices, or more attractive offers)
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purshases
the performance of your sales and the effectiveness of your marketing efforts in
converting leads into actual customers.

low purshases rate could be

Lack of Promotions or Incentives Lack of Trust and Credibility

High Prices or Poor Value Proposition High shipping costs or long delivery times

complicated checkout process high competition

better options, lower prices, or more
attractive offers
Thank you