Leapwork
Partner Program
Guide on how Leapwork works
with our Partners
Table of Contents
Introduction ........................................................................................................... 3
About Leapwork ....................................................................................................................................................................... 3
Why Leapwork .......................................................................................................................................................................... 3
Leapwork Partner Program ...................................................................................................................................................... 4
About This Guide ...................................................................................................................................................................... 4
Our Partnership Approach ..................................................................................... 4
Sales Approaches ...................................................................................................................................................................... 5
Joint Selling & Sourced Opportunities...................................................................................................................................... 5
Leapwork Sourced Deals .......................................................................................................................................................... 5
Referral Program ...................................................................................................................................................................... 5
Partner Sales Enablement & Marketing Offerings ................................................ 5
Available Sales & Marketing Material ...................................................................................................................................... 5
Partnership Promotion & Marketing Rights ............................................................................................................................. 6
Marketing Resources ................................................................................................................................................................ 6
Partner Training & Certification ............................................................................. 6
Partner Technical Enablement Program .................................................................................................................................. 7
Partner Management ............................................................................................ 8
End User Support ................................................................................................... 8
Exclusions ................................................................................................................................................................................. 8
Success Community .................................................................................................................................................................. 9
Partner Tiers........................................................................................................... 9
Appendix A: Overview of our Partner Benefits ................................................... 10
Appendix B: Requirements for Partner Tiers ....................................................... 12
Appendix C: Partner Support ............................................................................... 13
Partner Support ...................................................................................................................................................................... 13
2/13
Introduction
About Leapwork
Leapwork is the leading AI powered visual test automation platform, empowering the world’s largest enterprises to adopt,
maintain and scale automation in less than 30 days. Unlike traditional test automation, Leapwork is as easy and intuitive to
use as cobbling Lego blocks together, for even the most complex test automation cases, which is why we are used by
hundreds of global enterprises across all industries, from banks and insurance companies to life science, government, and
automotive.
Clients include Mercedes Benz, PayPal, Beckman Coulter Life Sciences and BNP Paribas. The company is headquartered in
Copenhagen, Denmark, and has local offices across Europe, US and Asia. To learn more about Leapwork, visit:
[Link]
Why Leapwork
According to Leapwork’s Risk Radar Report1, eight in ten testers say up to 40% of software goes to market without sufficient
testing. The reasons being a reliance on manual testing and a lack of skilled developers to maintain automation. The
consequences of taking non-tested software to market can be dire as 77% of CEOs say software failures have harmed their
company’s reputation in the last five years and 95% of CEOs are concerned about losing their job in the wake of a software
failure.
Leapwork provides a solution to companies to solve those challenges and alleviate the risks in the form of the leading global
AI powered visual test automation platform. A tech-stack agnostic platform with a visual language without code, which is
built to scale easily to secure the expected ROI.
Figure 1 - Illustration of Leapwork’s visual language without code
1
Risk Radar Report 2022 ([Link])
3/13
Leapwork Partner Program
The Leapwork Partner Program (“Program”) provides Partners a straight-forward, profitable, and strategic Partnering
environment. This program is built to better engage and enable Leapwork’s valued partners and reward their efforts.
About This Guide
This Leapwork Partner Program Guide (“Guide”) is governed by and is an integral part of the Partner Agreement with
Leapwork (“Agreement”) and establishes the guidelines, rules, regulations, procedures, and policies governing the
participation, as an authorized Partner of Leapwork in the Program. Capitalized terms used but not defined in these
Program Rules may have the meanings provided in the Agreement. If there is a conflict between this Guide and the
Agreement with Leapwork, the Agreement shall take precedence. Leapwork reserves the right to administer the Partner
Program and to interpret and enforce the requirements and rules contained in this Guide at its discretion. Leapwork may
update the Guide from time to time. Leapwork will provide notice of any material changes via the Leapwork Partner Portal
(“Partner Portal”).
This guide provides the framework which all our go-to-market approaches with Partners will follow. The guide is divided
into the following sections:
• Our Partnership approach describes how we will categorize, manage and go-to-market with our partners
• Partner sales enablement & marketing offerings describes how Leapwork enables Partners with the needed Sales
and Marketing material to engage their customers
• Partner training & certification outlines our 6-step approach for how we will work with each Partner to scale the
Partner ecosystem with quality delivery of implementation
• Partner support detailing the support we make available to you and our focus on your success
• End user support explaining the support we provide to the end users and how that differentiates by existing and
future value of this customer
• Partner tiers for information on our Partner Program tiers and the evaluation criteria we apply
Our Partnership Approach
Our goal is to create a vibrant ecosystem that wins together to drive mutual growth and customer success. We
continuously drive relevancy within our Partners to make Leapwork a dominant alliance partner and we excite and enable
influencers within our Partners to create Leapwork advocates and provide a willing client team to partner with Leapwork
Sales to create, drive and win joint opportunities. Ultimately, we create Partner Success with unwavering focus on delivery
readiness and execution.
We are committed to your continued success and our Partner enablement journey reflects that. Our Partner Program is
enriched with the tools, training, and collaboration you need to grow and strengthen your business.
Your investment will give you a competitive edge as you take our solution to your customers. Your knowledge, expertise,
and engagement are crucial in building a future of accelerated growth. We couldn’t be more excited about our Partnership
as we bring predictability to the world.
The Program offers two distinct partner categories, Consulting and Technology, that provide a framework for each
engagement model and the overall go-to-market activities of the partnership within each industry. These categories ensure
that the specific requirements, benefits, and metrics of the partnership are aligned with the business needs of the partner
and the partnership. Within the consulting category, three program levels exist; Registered, Gold and Elite to help set
expectations for both Leapwork and its Partners relative to investments, resources, benefits, and results.
Depending on the partnership category and level, you may be managed by an assigned resource that is accountable for the
success and governance of the partnership or through a shared-services, programmatic approach. In addition, these
4/13
partnerships will include commitments to training and certifying resources, developing integrations and expectations for
lead generation activities and investments.
Sales Approaches
Ultimately, the true measure of the success of the partnership is tied to the number of successful joint customers as well as
the respective revenues attributed to the partnership. The partner's investment in its own sales resources, training, and
initiatives is the most critical factor to achieving success. To help Leapwork partners sell more effectively, Leapwork will
promote partners to its employees and to other Partners and provide tools and resources to help partners engage more
effectively with Leapwork sales representatives. The level of promotion and resources is determined by the partnership
category and level.
Joint Selling & Sourced Opportunities
Partners are encouraged to register opportunities directly in the Leapwork Partner Portal (“Partner Portal”) and
communicate them to their Channel Managers. Registering an opportunity enables a partner to engage the Leapwork sales
team quickly. If the opportunity is confirmed as net-new or “Sourced” for Leapwork, it also determines the field
engagement level in the case where multiple partners are pursuing services business for the same Leapwork Test
Automation opportunity. The Leapwork Rules of Engagement (“ROE”) policies are documented in detail and can be found
online.
Leapwork Sourced Deals
Leapwork customers often look to us to provide guidance and introductions to partners who may be best qualified to
deploy their Leapwork Test Automation solution or complementary applications that will provide key functionality or
technologies to their project. The Leapwork sales team works closely with the Leapwork Channel team to identify a short
list of Consulting and Technology Partners to introduce into the account. Preferential consideration is given to our higher
tier consulting partners. Leapwork is committed to introducing qualified partners, those who have the skills, capacity,
experience, and track record of customer success, to customers early in the sales cycle. The Leapwork ROE policies that
govern deal introductions and field engagement cover this in more detail.
Referral Program
Leapwork maintains a separate Referral Program where partners who do not wish to create a delivery practice can earn
referral fees for recommending Leapwork to their customers and clients. Register the net-new opportunity with Leapwork
via the Partner Portal and if accepted, you will be eligible for a referral fee based on the total ACV of the Leapwork
opportunity. Please refer to the Referral Program Guide for details.
Partner Sales Enablement & Marketing Offerings
Available Sales & Marketing Material
Subject to the terms of the Agreement, Leapwork grants Partner access to the Partner Portal. The Partner Portal is the
central repository of all key Partner resources. The Partner Portal may only be accessed by Partners in good standing.
Leapwork provides extensive content and self-service education offerings for all Partners, which may include:
• Leapwork Site: ([Link]): Customer case studies, blogs, white papers, events, recorded webinars, and other
resources
• Leapwork Community ([Link] Public interactive question and answer forum
• Leapwork Partner Portal ([Link]): customer cases, marketing campaigns, pitch decks, ideal
customer profiles, and other resources
5/13
• Leapwork on Social Media: Official communication on our channels as well as providing Partners with occasional
social media templates as part of messaging kits or campaigns
Partnership Promotion & Marketing Rights
As part of the Partnership, it is expected that Partners use reasonable efforts to actively market and distribute Leapwork’s
test automation platform in a manner that preserves the professional image and reputation of Leapwork. To achieve that,
Leapwork provides brand and marketing guidelines alongside visual assets, campaign proposals and more on our Partner
Portal. If needed, Leapwork reserves the rights to ask Partners to discontinue any promotional advertising or other material
referring to Leapwork, which does not live up to Leapwork’s guidelines. Leapwork requires visibility into publicly
available/accessible materials prior to public launch of partnership, in line with section on Demand Generation
Based on Partner tier, Leapwork will also do co-marketing campaigns, offer partnership announcement templates and
internal marketing. For more details on differences by Partner tier, see “Appendix A: Overview of our Partner tiers & their
benefits”.
Marketing Resources
As part of the partnership, Leapwork provides our Partners with the resources needed to unpick when Leapwork is the right
solution choice for your clients along with templates for creating joint value propositions and the assets needed to
introduce Leapwork to said clients.
[Link] Partner Listing
Leapwork may list active Partners on the Leapwork website. Priority listing in the Partner directory may be available only
through qualification within additional incentive programs for Leapwork Partners.
Leapwork Co- Marketing & Demand Generation
Leapwork provides a wide range of marketing programs, materials, and resources to support marketing activities and
demand generation. It is expected of Partners, at a tier qualifying them for joint marketing, to ensure they have capacity to
co-create and have a dedicated point of contact with whom Leapwork can work and a set of accounts to focus marketing
efforts towards and an agreement on shared responsibility to create activations leveraging the joint value propositions. All
marketing materials and content used in a joint marketing activity must adhere to the Leapwork Brand Guidelines,
messaging, and positioning and are subject to Leapwork’s prior written approval.
Reference and Case Study Development Support
To put the Partner organization’s achievements and expertise in the spotlight, Partner agrees that Leapwork may create
(and Partner shall cooperate with Leapwork in good faith) and publish a case study on a successful Leapwork deployment
with a specific Customer.
Leapwork Internal Marketing
Leapwork provides a variety of on-demand, virtual and in-person opportunities to equip Partners to take Leapwork to their
customers and to showcase the results of the joint engagements. In addition to the training and certifications outlined
below, this includes templates, internal frameworks & methodologies and for prioritized Partners, seller-to-seller
knowledge sharing as well as occasional virtual or in-person Partner learning sessions
Partner Training & Certification
To scale the Partner ecosystem with quality delivery of implementation, we provide our Partners with thorough training and
implementation experience:
6/13
• Technical Training of the Leapwork Test Automation Platform will be provided for free for our Partners per the
Partner Program
• Post training, Leapwork offers the Leapwork Certified Professional certification to our partner trained resources.
The certification is offered for a fee and part of the requirements for the Partner Program.
• To provide needed experience to our new Partners, Leapwork encourages our partners to retain experienced
Leapwork Professional Services resources for the first 3 projects or until such time they are confident in delivering
a full Leapwork program
Partner Technical Enablement Program
The Partner Technical Enablement Program is designed to enable our Partners throughout their journey with Leapwork
providing them with the training and resources they need to help their end users effectively. The Partner training plan is
explained in five phases below.
Planning
During the Planning phase, a Channel Manager from Leapwork will host a kickoff meeting, where the Technical Specialist is
introduced to do prework ahead of the formal Partner onboarding.
Purpose here is to agree on scope, timeline, technologies, training requirements, users who need training & installation
date of the system.
Once the installation of Leapwork has taken place, Partners will move into the “Training” phase where onboarding of users
through training sessions will commence.
Training
With the timeline, users and training requirements settled in the Planning phase, a Technical Specialist from Leapwork will
initiate training leveraging that information.
The training will be conducted as a 4-week online program with 4 days on-site. The timing will be jointly decided. Along the
way feedback is continuously collected and implemented. In the end, practice exercises are handed over alongside a matrix
of features and sellable criteria.
Certification
Leapwork offers a comprehensive certification in test automation intended for consultants and other professionals who are
experienced in working with the Leapwork Automation Platform. The certification consists of 2 parts:
7/13
1. Multiple choice questions (40 Questions)
2. Capstone Projects (1 Project)
Once the training is completed, the users are given a handful of curated assignments. Then, for the next two weeks, users
need to prepare for Certification.
A Partner enablement workshop commences with a goal to make users ready for certification. In the workshop a Technical
Specialist from Leapwork delivers sessions to resolve queries, review the exercises, suggest the best practices, host Q&A
sessions and assesses certification readiness.
Engagement
During the Engagement phase, a Technical Specialist from Leapwork will work closely with the Partner to participate and
deliver a demonstration to the end users, execute Proof of Values (PoVs) and in general enable the end users to succeed.
As noted previously, Partners are encouraged to involve Leapwork in their first 3 projects with end users or until the Partner
has obtained sufficient critical mass of expertise to run projects successfully without the support of Leapwork. For the joint
projects, the support of Leapwork’s Professional Services will be gradually reduced as Partner experience with Leapwork
increases.
Transformation
The last phase is when we see that Partners are effectively using Leapwork to transform their customers and independently
can deliver the value-at-stake for those end users. In this phase, we expect that Partners will continue to bring value to
Leapwork by providing us with customer insights and product feedback.
Partner Management
Leapwork Partners will be assigned a primary point of contact for the Partner Program (“Channel Manager”). Each Partner is
required to name a primary point of contact with respect to the Leapwork Partner relationship and the Partner Program
management. Additionally, the Leapwork Channel Sales Engineer is the key technical resource and coach for Partners for
mentoring, shadowing, and Proof-of-Value (POV) delivery with the Solution.
End User Support
End user support is provided by Leapwork and it is sold directly to the end users. Support packages are priced and sold to
end user in a similar approach regardless of how end user was originated and regardless of Partner tiers.
Exclusions
The Support is intended to cover standard functionality and software defects. It does not include the provision of
customization advice and consulting services. If the issue is specific to the Configuration of the customer knowledgebase or
requires that we access and review the customer knowledgebase to provide a solution, it is classified as Consulting and is
not covered under the support contract.
Problems caused by or arising from the following will not be considered "problems" for the purposes hereof and will not be
subject to our obligation to provide Support Services:
• Failure of server hardware or equipment not owned or directly controlled by Leapwork.
• Failure of telecommunications or internet hardware or equipment not owned or directly controlled by Leapwork.
• Failure of telecommunications or internet hardware or equipment not owned or directly controlled by Leapwork.
• Failure resulting from errors made by the customer’s system administrator.
8/13
• Irreversible destruction of data caused by direct actions taken by customers.
• Communication and execution are blocked due to customer network, internet, VPN, firewall, policies, or Windows
updates.
• Failure in taking Leapwork database backup or losing Leapwork Password or database Encryption keys by
customer.
• Force Majeure
Success Community
Definition of Success Community. Include: Leapwork assigns a Customer Success Manager to all customers and will work
with them directly.
Partner Tiers
The Partner tiering has three main components defining the partnership level and will be reviewed annually and published
31 October ahead of the following financial year.
The three components are defined as:
1. Leapwork Capacity & Certification Growth defined as number of Leapwork-trained and certified partner
resources, according to the current Leapwork certification,
2. Annual Contract Value (ACV) Sourced by the Partner
3. Customer satisfaction measured end user satisfaction with delivery to ensure quality as soon as we can measure it
reliably.
Requirements by Partner tier for these 3 components can be found in “Appendix B: Requirements for Partner tiers“.
9/13
Appendix A: Overview of our Partner Benefits
The table below is valid from July 1st 2023 through December 31st 2023.
Tier 3 Tier 2 Tier 1
Technology Partner
Registered Partner Gold Partner Elite Partner
Regional Channel
Governance POC Global Channel Manager Channel Manager
Manager
Business QBRs/ Pipeline
Bi-annual Quarterly Quarterly Optional
review
Demonstration
1 Up to 5 Up to 10 Up to 10
environments
Product Communication
Product release briefings Scheduled Scheduled Priority scheduling Scheduled
Partner advisory board By invitation By invitation By Invitation
SKO attendance By invitation By invitation By invitation By invitation
Sales & Co-Marketing
Joint selling
Leapwork-sourced
opportunities
Partner listing on
[Link]
Partner logo
usage permission
[Link] Partner
Included Included Featured top Included
locator
Leapwork co-marketing &
By invitation By invitation Priority participation By invitation
demand generation
Customer Case Studies By invitation By invitation Included By invitation
Internal marketing Included Priority Priority Included
Partner Enablement
10/13
Leapwork success
Full access Full access Full access Full access
community
Leapwork Partner
100% 100% 100% 100%
training discount
Mandatory Mandatory Mandatory
Certification program Mandatory
(cost covered by (cost covered by (cost covered by Partner
(cost covered by Partner)
Partner) Partner ) 10% discount)
Mandatory Mandatory Mandatory
Specialty certification Mandatory
(cost covered by (cost covered by (cost covered by Partner
(cost covered by Partner)
Partner) Partner) 10% discount)
Train-the-trainer Paid Paid with 10% discount
Partnership
announcement
Option for joint
template
announcement if shared
customer case is ongoing
Professional service
model Strongly recommended Strongly recommended Strongly recommended
for the first 3 partner-led for the first 3 partner-led for the first 3 partner-led
engagements. Optional engagements. Optional engagements. Optional
after certification. after certification. after certification.
11/13
Appendix B: Requirements for Partner Tiers
Tier 3 Tier 2 Tier 1
Registered Partner Gold Partner Elite Partner
Capacity <10 certifications 10-25 certifications 25+ certifications
Sourced ACV 0 $350,000 $500,000
End user satisfaction TBD TBD TBD
12/13
Appendix C: Partner Support
The perfect solution for enterprise Centers of Excellence (CoE) and effective adoption for Partners. It focuses on the
business-critical responsiveness and problem-solving capabilities of our engineering team.
Partner Support
Support levels What’s included in Support
L1 & L2 Support: Leapwork will provide support to Online Chat: Pack of 100 free chats per year
Partners and the end users during the period when afterward Partner has to buy an additional chat
a Partner is actively supporting Training & package which comes in a block of 50 chats.
Implementation for the end user.
Ticket-based support for Partner
L3 Support: Leapwork’s support and development
Incident management
teams together address the technical issues and
resolve them for the customer. Best practices sessions
Engineering team access: Relevant members of the
core engineering team will participate in calls when
product-related issues are escalated or by request.
*Additional chats come in a lot of 50 chats at $500
Online Support Maximum time to first reply
Learning Center with freely available videos P1 - Critical: 4 hours
Knowledge Base for easy troubleshooting P2 - High: 8 hours
Detailed Product Documentation P3 - Medium: 12 hours
P4 - Low: 1 business day
Maximum time to first reply Support availability hours Support language
This metric measures the maximum 24 X 5 Support: Chat and Ticket English only
time allowed from an email ticket is support across the globe
created or a chat message is sent to
the first reply from a Leapwork
automation specialist when the work
to
resolve the issue has begun.
For more information, reach out to
partners@[Link]
13/13