SEARCH ENGINE OPTIMIZATION
MEANING OF SEARCH ENGINE:-
• A search engine is basically a software tool or a website that allows people to search
information on the internet. The main purpose of search engine is to locate, sort,
store, and rank the huge amount of valuable information on the [Link] you type
a keyword, question, or key phrase(called a query) into a search bar, the search
engine looks through its massive database of web pages.
• Search engine returns the results in the form of websites, images, videos or other
online data. The list of content returned via a search engine to a user is known as a
Search Engine Results Page (SERP).
SOME POPULAR SEARCH ENGINES:-
1) GOOGLE:-
• GOOGLE’S Basic Information:-
• Founders :- Larry Page & Sergey Brin
• Founded in :- September 4, 1998
• Country of Origin :- United States (California)
• Parent Company :- Alphabet Inc.
• Headquarters :- Googleplex, Mountain View, California, U.S.
• Current CEO :- Sundar Pichai (CEO of Google since 2015; CEO of Alphabet since
2019)
• Products & Services :- Gmail, Google Maps, Google Drive, YouTube, Google Photos,
google search engine etc.
• Searches per day :- 13.7 billion searches per day.(1370 crore)
• Searches per year: More than 5 trillion.(5 lakh crore)
• Google Search can be used to find information on a wide range of topics, from news
and current events to product reviews and travel guides.
• It can also be used to find specific information, such as the contact information for a
business or the location of a specific product. Google Search uses a variety of
factors to determine the relevance of a web page, such as the page's title, content,
and keywords.
• Google offers a simple and user-friendly interface where users can enter their search
queries and receive a list of relevant web pages, images, videos, news articles, and
more. The search results are displaved in a ranked order with the most relevant and
authoritative pages appearing at the top.
• Google Search is available in over 150 languages. Google Search can be accessed
from any device with an internet connection.
2) BING:-
• Basic information of Bing:-
• Founder:- Developed by Microsoft, officially unveiled by Steve Ballmer
• Founded in :- June 3, 2009
• Country of Origin :- United States
• Parent Company :- Microsoft Corporation
• Headquarters :- Headquartered in Redmond, Washington, USA (since parent company
location)
• CEO :- No separate “CEO of Bing”; Bing falls under corporate leadership of Microsoft
CEO Satya Nadella
• Searches per day :- 900 million searches per day. (90 crore)
• Bing is Microsoft's search engine and is the second-largest search engine
globally. It offers similar features to Google and provides search results,
news, images, videos, and more. It was launched in 2009 as a successor to
Microsoft's previous search engines, including MSN Search and Live Search.
• One notable feature of Bing is its emphasis on providing a rich visual
experience. It often displays high-quality images and offers a daily changing
background image on its homepage, showcasing interesting landscapes,
animals, and more.
• Bing's search results page often includes additional information called
"Snapshot" which provides quick answers and relevant information directly
in the search results. This feature aims to provide users with instant access to
facts, definitions, calculations, and other relevant information without having
to click through to a website.
• Bing powers the search functionality on Microsoft's platforms, including
Windows and Microsoft Edge. It also serves as the default search engine for
other Microsoft products and services.
3)YAHOO:-
• Basic information of Yahoo:-
• Founders:- Jerry Yang and David Filo
• Founded in:- Founded in 1995
• Country of Origin:- United States, California
• Current owner:- Since September 2021, majority (90%) owned by Apollo
Global Management
• CEO :- Jim Lanzone, serving as CEO of the current Yahoo! incarnation since
being acquired by Apollo in 2021
• Searches per day:- 92 million searches per day(9.2 crores)
• Yahoo Search helps users find websites, images, news, videos, and other
online content.
• In 2009, Yahoo signed a deal with Microsoft → the Yahoo-Bing Search
Alliance.
• Since then, Yahoo Search results are powered by Microsoft Bing, though the
user interface is Yahoo-branded.
• Yahoo Search provides feature of Web search, image search,video search,
news search, shopping search, local search and search shortcuts .
WORKING OF SEARCH ENGINE:-
1. Crawling:- The crawler, or web spider, or bot is a vital software component
of the search engine that traverses the web to collect information. The
crawler visits websites and reads their pages and other information in order
to create entries for a search engine index. It performs scanning through
any piece of text, be it links to other websites, image captions, descriptions,
articles, anything. It is like a spider searching through the web.
2. Indexing :-Once the search engine has crawled the requested contents
from web, it indexes that content based on the occurrence of keyword
phrases in each individual website. Each search engine also has a program
that allows the information collected from the crawler to be categorized in
an index.
3) Storage :-All the information on the web is stored in database. It consists of
huge web [Link] engine provide databases for people who are
seeking information that can be found on the Web. Storing web content within
the database of the search engine is essential for fast and easy searching. The
amount of content available to the user is dependent on the amount of storage
space available. Larger search engines like- Google and Yahoo are able to store
huge amount of information, offering a larger source of information available
for the user.
4) Results :- Search engine generates a search results page. The page of content
that is displayed after a search is conducted is referred to as a 'Search Engine
Result Page', or SERP. The SERP shows the hyperlinks to websites that the
search engine believes are most closely-linked to the searched keywords.