🎯 OVERVIEW: 90-Day Real Estate Agency Growth Roadmap
Target: Build pipeline, close high-ticket real estate clients, systemize delivery,
and create authority.
✅ MONTH 1: Groundwork & Sales Clarity
🔹 Week 1: Business Snapshot & Revenue Clarity
1. Audit Yourself:
• Are you doing outreach daily?
• How many calls booked last 7 days?
• How many follow-ups pending?
2. Set Clear Goals:
• ₹2L/month target = 1 client/month @ ₹2L
• Track daily: Leads → Booked Calls → Sales.
3. Block Your Week:
• 🧲 Lead Gen: Mon–Fri 9–11 AM
• 🎯 Sales Calls: Tue/Thu/Sat afternoons
• 📊 Review & Planning: Sunday
🔹 Week 2: Offer & Niche Clarity
1. Finalize Niche:
• E.g., Luxury real estate builders in Tier 1 cities with 80L+ flats.
2. Sharpen Offer:
• “We generate 25–50 qualified buyers every month for ₹1Cr+ properties
via Meta Ads.”
3. Before-After Transformation:
• Before: Builder struggling with inquiries.
• After: Builder closing 2–3 premium flats/month with inbound leads.
4. Upgrade Proposal Language:
• Use transformation story, value stack, scarcity (e.g. 1 client per
zone).
🔹 Week 3: Sales Pipeline & Tracking
1. Setup Visual Pipeline:
• Use Notion or Trello: Lead → Booked → Proposal Sent → Closed
2. Create CRM Sheet (if no tool):
• Name | Source | Stage | Value | Follow-up Date
3. Daily Metrics:
• Leads generated
• Calls booked
• Calls done
• Deals closed
🔹 Week 4: Sales Script & Practice
1. Use this 3-Part Sales Script:
• Problem Digging: “What’s your biggest challenge getting high-quality
leads?”
• Pitch: “We help builders get 25–50 buyers monthly using Meta ads, even
if they’ve never done digital.”
• Close: “Would you like to explore this with a test campaign?”
2. Do 3 Mock Calls Daily:
• Record your pitch, review, and improve tone + objection handling.
3. Start Recording Real Sales Calls:
• Use tools like Zoom, Google Meet — watch them back weekly.
🚀 MONTH 2: Pipeline Filling & Momentum
🔹 Week 5: Paid Ads Launch
1. Meta Ads Setup:
• Objective: Leads
• Target: Age 30+, income filter, city-wise, luxury interest
• Creative: Clear headline, image/video of project, CTA = Book Call
2. Funnel Setup:
• Ad → Landing Page → Calendar Booking → Thank You
• Use tools like [Link] or Calendly + Google Forms
3. Budget: Start ₹2K/day (₹14K/week). Test for 5–7 days.
4. Track Metrics:
• Cost per lead
• Cost per booking
• Show-up rate
🔹 Week 6: Appointment Setting
1. Use These Outbound Scripts (DM/email):
• “Hey [Name], are you open to getting 25–50 inquiries/month for your
₹1Cr+ projects without depending on channel partners?”
2. Daily Tracker:
• 50 DMs
• 10 replies
• 3–5 calls booked
3. Time Block: 8–10 AM every day for manual outreach.
🔹 Week 7: Content + Authority
1. Post 3x/Week (LinkedIn, WhatsApp, Instagram):
• “How we generated 38 qualified leads for a ₹2Cr apartment in 7 days”
• “3 mistakes real estate builders make when running Facebook ads”
2. Repurpose DM Follow-ups:
• Use these content posts as follow-ups: “Thought you’d like this quick
case study.”
3. Lead Tracker: Tag cold leads → Add to nurture list
🔹 Week 8: Objection Mastery
1. Review Sales Calls:
• Why did they say no? Price? Trust? Delay?
2. List Objections:
• “I’ve tried ads and they didn’t work.”
• “I’ll talk to my partner.”
3. Create Rebuttals:
• “Exactly why we exist. Most builders waste 90% of ad money. We run ads
with fixed targeting and 7-day qualification process.”
⸻
💼 MONTH 3: Systems & High-Ticket Structuring
🔹 Week 9: Smoothen Delivery
1. Document Fulfillment:
• How to launch an ad
• How to run a 7-day drip follow-up
• How to onboard a client
2. Hire/Freelancer SOPs:
• Use Loom to record tasks
• Train a VA to help manage WhatsApp, emails, reminders
🔹 Week 10: Price Ladder & Upsell
1. Your Value Ladder:
• ₹2L Base Plan: 25–50 leads + funnel
• ₹3.5L Premium: Everything + retargeting + WhatsApp nurturing
• ₹5L Retainer: Dedicated account manager + conversion training
2. Pitch Upgrade:
• Anchor price at ₹5L → Discount to ₹2L to increase perceived value
🔥 MONTH 4: Acceleration & Growth System
🔹 Week 13: Social Proof Explosion
1. Collect Results from 1–2 Clients:
• WhatsApp chats
• Booking screenshots
• Testimonials
2. Turn Them Into Posts:
• Carousels, Reels, Quotes
3. Start Thought-Leadership:
• Short-form videos
• Go on local podcasts
🔹 Week 14–15: Webinar & Scaling Funnel
1. Host a 30-min Webinar for Builders:
• Topic: “How to Sell ₹1Cr+ Flats in 90 Days Using Meta Ads”
• Pitch your service at the end
2. Launch a Repeatable Funnel:
• Cold ads → Webinar → 1:1 call → Close
3. System Check:
• Refine CRM, outreach messages, objection scripts, SOPs.
🔹 Week 16: Graduation & Planning Ahead
1. Review Your 90 Days:
• Total revenue booked
• Clients onboarded
• Ads + delivery performance
2. Build 30-60-90 Day Scaling Plan:
• Increase ad budget
• Train a sales rep
• Onboard a fulfillment team
• Aim for 3–5 clients/month
💡 Tools You Can Use
• CRM: Notion, Trello, Google Sheets
• Sales Calls: Zoom, Google Meet
• Landing Page: [Link], Carrd
• Ads: Meta Ads Manager
• Content: Canva, CapCut, ChatGPT
🧠 Mindset Tip
“You’re not late. You’re just early in the game. Just do the reps.”