Creativity Process in Graphic Design
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ScribdTranslationsCreativity Process in Graphic Design
Translated by
ScribdTranslationsFACULDADE ANHANGUERA
GRAPHIC DESIGN
LEILIANE BERNARDES DA SILVA
CREATIVITY PROCESS
São Paulo, October 2023
LEILIANE BERNARDES DA SILVA
CREATIVITY PROCESS
Activity presented regarding the course of
Bachelor's degree in Graphic Design from the College
Anhanguera. Requested by Prof Nicole Cerci
Mostagi
São Paul, October 2023
SUMMARY
INTRODUCTION.......................................................................................03
APRESENTAÇÃO..................................................................................04
REFERENCES......................................................................................09
INTRODUCTION
The proposal of this practical activity is supported by the following objectives: - Promote the
application of theory and concepts for solving practical problems related to processes
of creativity; - Relate theory and practice in order to provide a basis for action
in creative activities.
The procedure for developing the creativity process was the creation of a Mood.
Board (or Semantic Panel) which is a visual reference framework (colors, shapes, textures,
scenarios) representing emotion and contextualizing the style of product creation or
identity that fits a certain target audience. It is a technique used by designers
to facilitate the creation of artworks that must follow a visual unity.
03
PRESENTATION
The activity was developed using the Software Canva ([Link]).
The chosen theme was the creation of a visual identity for a nutritionist.
STAGES OF DEVELOPMENT
A - Collection
Brainstorming was done in a mind map to collect images and references from
chosen theme.
04
B - Election
Considering the brainstorming, the following images were chosen that most
fit with the theme in question.
C - Connection
The colors of the images were modified to bring more harmony to the panel, thereby creating
a color palette.
05
D - Construction
The construction of the idea transformed into a concept follows the following sequence:
Idea
Shape (global shape of the product)
Function (the way the product works)
Purpose (the need that the product must satisfy)
Benefits (the advantages that the product will bring to consumers)
Concept
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E - Expansion
As a way to expand the concept, I created a minimalist icon based on the apple, which is
a fruit with a great amount of vitamins and antioxidants, which well represent nutrition.
I also added the N as the main letter symbol of the segment and a typography.
with the font Beautifully Delicious.
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F - Presentation
Moodboard for creation of
visual identity of
nutrition follow-up.
Color Palette
Icon, Symbol and Font
08
REFERENCES
Nutrition and Dietetics Concepts by Rosane Caldas
[Link]
DIETETICS-pdf p. 01
Color palette:
[Link]
Nutritionist Symbol:
[Link]
What is a semantic panel and how to use this technique:
[Link]
what-is-semantic-panel-and-how-to-use-this-technique/
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%20%251%24s&aoh=16984402655371&referrer=https%3A%2F
/[Link]&share=[Link]
%2F2020%2F03%2F24%2Fwhat-is-semantic-panel-and-how-to-use-this-technique%2F
09