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Managing Multinational Companies: Strategies

The document outlines the structure and content of a course on the management of multinational companies, including weekly topics and assessments. It details group projects focused on sustainable multinational companies and provides a comparison between importing/exporting and foreign direct investment (FDI). Key aspects of international management such as economic contexts, cultural sensitivity, and decision-making are also highlighted.

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hussein safwat
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31 views12 pages

Managing Multinational Companies: Strategies

The document outlines the structure and content of a course on the management of multinational companies, including weekly topics and assessments. It details group projects focused on sustainable multinational companies and provides a comparison between importing/exporting and foreign direct investment (FDI). Key aspects of international management such as economic contexts, cultural sensitivity, and decision-making are also highlighted.

Uploaded by

hussein safwat
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Management of

Multinational Companies
25BINB02H

Tutorial 1
• Module Leaders:
Prof. Hadia Fakhreldin

Module Team Dr. Marwa Anis


Dr. Maha Dajani
Members
• Module TA:
Ms. Lamis Morsi
•Week 1:
Introduction & International Business Concepts
•Week 2:
Guest Speaker
•Week 3–4:
Strategies & Organisational Structures
•Week 5:

Module Weekly Corporate Governance & Ethics


•Week 6:

Outline Technology & Knowledge Transfer


•Week 8–9:
Global HRM, Motivation, and Leadership
•Week 10:
Mergers & Acquisitions
•Week 11–12:
Poster presentations
•Week 13: Revision
Assessments Structure

• Group Report (30%) – Report (due Week 10)


• Poster & Presentation (10%) – (Weeks 11–12)
• Final Exam (60%) – Covers all lectures, tutorials, and readings
Poster Assignment – Sustainable
International Business Launch (10%)

Task:
• Design a poster for a new international company based on sustainability.
• Show how the company can be profitable while minimizing social & environmental
impact.
• Present in class (5–10 mins, all members contribute).
• Submit poster (PDF) + 300-word reflection on teamwork.
• Refer to assignment coursework brief for full details.
Task:
• Write a report on a sustainable multinational
company.
• Critically analyse how it applies module
concepts (strategy, governance, HR,
Group Project innovation).

– Sustainable • Show how the company balances profitability


& responsibility.

Multinational • Structure (each member takes one part):


Company • International Strategy & Structure

(30%) • Corporate Governance, CSR & Ethics


• Global HRM (staffing, expatriates, leadership)
• Technology, Innovation & Knowledge
Transfer
(All linked to sustainability)
Marking Criteria
AI Integration Log
Importing & Exporting vs
FDI?
Importing & Exporting vs FDI
Foreign Direct
Aspect Importing Exporting
Investment (FDI)
Investment by a firm in
Buying goods or services Selling goods or services another country (e.g.,
Definition
from another country. to another country. setting up factories,
acquiring businesses).
Low to medium –
Low – mainly purchase High – requires large
Capital Requirement production + distribution
costs. capital investment.
costs.
High – political,
Low – limited to trade Moderate – subject to
economic, and
Risk Level risks (exchange rates, foreign demand and
operational risks in host
tariffs). regulations.
country.
Indirect – selling products Direct – establishes long-
Indirect – just buying from
Market Involvement abroad, but limited local term presence in host
abroad.
presence. country.
Key Aspects of International
Management
• Understanding economic contexts
• Cultural sensitivity
• Adapting management strategies
• Understanding psychological distance in international business
• Cultural barriers
• Legal implications
• Impact on decision making
Thank you!
Any questions?

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