Understanding Service Marketing Dynamics
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ScribdTranslationsUnderstanding Service Marketing Dynamics
Translated by
ScribdTranslationsESSAY ON 'SERVICE'
SUBJECT:
SERVICE MARKETING
CARRERA:INGENIERÍA EN GESTIÓN EMPRESARIAL
CAMPUS CORUÑA.
Responsible
LAURA MARILYN ALBUJA MENESES
TEACHER:
ING. ANDRES TOLEDO
PERIOD:
2016 - 2017
INTRODUCTION
The objective of this essay is to understand how it has been evolving
service and the attention given to it, it is important to understand that this does not
it depends not on the payment or the quality a product has but on the value that each
a person deserves to receive considerate treatment; many times without us realizing it.
we receive services all the time whether public or private, BUT THE QUESTION IS
Are we receiving quality in the service?
Considering this; we must understand how companies that started years ago
from a house, neighborhood, or some type of establishment are now among the most influential in
the economy of a town, a city, or a country, for this it is necessary
understand that every day there is more competition in the market and every time like
customers are more demanding in service and quality.
For all these reasons, good service is currently fundamental in every
business whether large or small, public or private. I believe that the success of many
business depends on visualizing how I would feel if I were a customer but above all
be that satisfied customer who will return gladly simply because they have received
a good deal without the need to have spent much.
DEVELOPMENT
Meaning of service
The concept of service comes from the Latin servitĭum. It refers to the
action to serve, however this concept has multiple meanings from the subject
in which it is addressed.
Services, from the perspective of marketing and economics, are activities
that try to meet the needs of customers. Services are the same
that a good, but in a non-material or intangible way. This is because the service
it is only presented without the consumer owning it. ([Link], 2015)
Although, as told to us ([Link], 2015), they are "activities that attempt to satisfy
the needs of the customers..." but we also satisfy the need to receive
a good treatment? Or do we simply give service and good treatment to those who deserve it more?
Did I pay for this..?
Currently, the service is focused on customer care and satisfaction.
I could say that the service has been evolving, so currently people
if you care about receiving quality service whether it is focused on attention
or the level of competition that exists, and for this there is the proper importance of the case.
Vivimos en un mercado competitivo y es fácil darse cuenta quién se preocupa por dar
an optimal service, large companies believe that according to the level of satisfaction of
customers receiving good service can analyze the level of sales and
productivity of it; but the objectives of providing a good are being met
service? We hire people capable of greeting a customer or not
do we empower or motivate our work team to do it? ... the fact
to realize that my clients deserve to receive good treatment, to give them the opportunity
to feel comfortable, while my employees or workers need to do so
with commitment, satisfaction, and eagerness.
For all this, the competition is increasingly focused on gaining customers, but
como lo hace..? la actualización de servicios y beneficios de estos hacen que un
the client becomes loyal, creating an organizational culture where internal training is provided
to the employees and thus offer a service worthy of a client, not for what I
Buy it, otherwise he deserves it; feeling like the owner of the market will not assure me.
satisfied customers, offering a quality service will do it.
Customer service is one of the most important factors when it comes to making a purchase.
a product, but if we talk about obtaining a service, it is said that it does not cost
or at least it shouldn't cost... But if we go to some restaurant, bar, nightclub,
etc, we can notice that in the same invoice they include a '10% of
service" it does not matter if we got the desired deal or the proper attention given to
the charge will be made in the same way.
Según ([Link], 2011) La importancia de saber
addressing the customer is of vital importance, it is the image we sell, it does not only remain
well represented our image before the person who approaches to obtain
information or to have their concerns addressed, also The Company, Institution
the workplace where we are, since the services provided by said Company
they must be made known in a very cordial and accurate manner so that the
visitor or interested in knowing more about this Entity should not be left with questions,
but the information provided has satisfied your concerns...
Many companies have emerged thanks to the projection they have had due to the
services provided, they took risks, analyzed, and cared about each of the
people who entered their establishment, one of the cases is "PHARMACIES"
"FYBECA" means they looked beyond and took risks, thus gaining the trust of their
clients and the knowledge that they are growing more and more by providing attention, concern, and joy.
to others.
CONCLUSIONS.-
It has been understood that the service does not depend on what is paid for it, that
It is necessary to receive good service for a customer to become loyal.
Currently, most companies are focused on providing a service of
quality, empowering its employees to feel good inside and out
the company.
Customers are increasingly realizing that they deserve good treatment and are demanding it.
Those who focus on this lose customers and close businesses.
RECOMMENDATIONS.
To risk trying and being treated as one deserves, not to let their money not
Well, we must start demanding good treatment.
Update, conduct market studies to know what it feels like to receive a
good service and implement it in businesses.
Bibliography
[Link]. (2015).[Link] from [Link]
[Link]. (March 02, 2011).
[Link]. Obtained from
[Link]
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