ACTIVITY #2

ORGANIZATIONAL ANALYSIS CENCOSUD COMPANY

JUMBO SUPERMARKET

FOR:

ANGIE LIZETH PEÑA ASPRILLA

TUTOR:

LILIAM MARIA SANCHEZ CORREA

ORGANIZATION AND PLANNING

NRC:

6057

FACULTY OF ECONOMIC AND ADMINISTRATIVE SCIENCES

UNIVERSITY CORPORATION MINUTO DE DIOS-UNIMINUTO

2022
 Introduction

Organizational Analysis is a discipline that offers certain models for the

approach and treatment of problems in organizational systems, according to the
características de la misión, de la cultura, de las personas, del trabajo y del contexto
external of each organization. The characteristics of the method lead to deepening the
analysis of organizational situations, allowing for a progressive inclusion of roles,
sectores, niveles jerárquicos y grupos de poder, para resolver conjuntamente los
problems, with the help of an external consultant acting as a change agent.

Jumbo supermarket is owned by CENCOSUD, a holding company led by

Hurst Paulmann, which offers a wide variety of products at a high price and a
excellent service. Their stores are large and most are located where they
concentrates a large amount of people. For this, CENCOSUD has chosen to build malls with
its three anchor stores: Easy (company dedicated to construction), Almacenes París
(retail) and Jumbo.

The purpose of this work is to analyze and identify the company.

CENCOSUD (JUMBO) internally, its strengths, its external factors and
implement competition strategies to achieve the company's objectives
 Mission
To be the most profitable and prestigious supermarket in Latin America, based on the
excellence in our quality of service, concern for the environment, the
respect for the communities with whom we coexist and the commitment of our team
of collaborators with the basic pillars of our company: integrity, facts not
words, sustainable innovation and concern for the future

Our goal is for you to make your purchases comfortably, in an environment

cordial, surrounded by specially trained staff to serve you and provide you with a
excellent service at all times.

Vision
We will be one of the five largest supermarkets in America.
preferred by our target audience by placing a strong emphasis on conservation of
environment and in the best constant of corporate practices "Getting to
to consolidate as a leader in service in the retail sector. Contributing to well-being
economic of the region through the total satisfaction of its customers
 Strategic Objectives
Become the number one hypermarket chain in service and quality
Be present in all regions of the country
Implementation of online purchases.
Communication challenges
Where we want to be
Building reputation
Social responsibility
Products and services
Management and leadership
Principles

Punctuality at Work.

Cleaning and order.

Quality in customer service.

Mutual respect among workers.

Commitment and professional competitiveness continue.

Practice of ethics and values.

 Jumbo supermarket strategy

Jumbo is based on a Differentiation strategy: It aims for the company to be

the only one in its sector and excel in those aspects highly valued by the
client. Its differentiation is based on good customer service.

Market that encompasses Jumbo supermarkets

Cencosud with Santa Isabel and Jumbo cover about 30% of the market.
supermarket sector.

Organizational culture

The people: who are the providers of capacity, cooperation, and the
creativity that makes it possible to carry out the business.

Integration and teamwork are the most important values. The

services: they are the result of the teamwork of all the members of the
organization, through them the workers themselves will be seen.

Quality: it is the most important value in its entirety, service quality,

product quality and quality of work life.

Business planning has several positive effects that help to improve,

Among many things, the dynamics of companies. Thus, planning allows:

Generate short and long-term goals.

Reduce risks and uncertainty.
Establish a commitment with the members.

Drawing up an action plan works on many levels, as it will help and...

it will replicate for all administrative functions, organizing resources, coordinating
tasks and activities. In the end, you will be able to compare and evaluate the results.

Nevertheless, it is necessary to consider that planning must allow for changes.

at the last moment. If it is flexible enough, it will allow you to adapt your goals and
expectations of new adversities and spontaneous changes.
 Strategies and plan

Definition of Pilates
Sustainability
Integrity
Deeds not words
Innovation
Concern for the future
Concern for our people

Conceptual areas

Climate change
Waste
Natural resources
Suppliers
Health

Key areas of the action plan

Corporate Image Management

Corporate identity and Branding
Public affairs management
Press and media communication
Financial communication
Marketing communication
Relationships with the community

Management of CSR and sustainability

Internal communications
Training

Corporate image management

 It has been decided to tax the brand towards the pursuit of sustainability
We will implement an organizational change towards sustainable management as it
They can obtain not only image credits but also at a financial level.
The reputation of the Jumbo brand would be clearly enhanced as
would demonstrate that she is not only willing to comply within the margins of the law if
not that it is willing to transform into a leading, integral, and reliable company
international level

Communication challenges

Position jumó as the supermarket chain most concerned about

environment, from a communicational point of view and with concrete actions
give consistency to communication

Say that we want to be

Communication objectives

That stakeholders recognize Jumbo as a responsible company with the

environmental and therefore value the brand, buy, invest, provide incentives
government facilities at the time of construction and permits, etc.
Desired positioning: to position Jumbo as a responsible brand with the
environment

Building reputation

HKC Model

To build the reputation, we will take into greater consideration

some dimensions of the HKC model, focusing on those that are most related to
the desired positioning:
Social responsibility
Products and services
Management and leadership

Products and services

Quality of products and services

Innovation
Innovation focused on sustainability
Products
Services
Processes
Customer service
Of excellence
With a focus on sustainability
Reliability, trust
Deliver real figures regarding waste, be honest about the issue.
Deliver goals and achievements
 SWOT MATRIX

Weaknesses: Opportunities:
The products are a little more expensive. People satisfy most of their
than those of the competition. purchasing needs in the
It needs constant marketing supermarkets
to maintain your position in the There is a part of the market that
market. demand quality products
It depends on a larger company. It will always be necessary a
so any change in the establishment that concentrates great
structure or organization of product variety
CENCOSUD directly affects
jumbo.

Fortresses Threats
Commercial Alliance with Cards Plus Very competitive market, not only
Well-known company in the industry. supermarkets, if not either
Staff training minimarket, etc.
permanently since it always The prices of the supermarkets of
they have to face new the competition is lower
challenges. Dollar price
Use of private labels.
Good image.
Safe environment in comparison
with the market.
Suitable schedules for the
availability of customers.
It is important to highlight fidelity
so many of some clients in
in particular, as well as of the
 employees of the company.
Threats of new entrants: The risk that new supermarkets
They appeared in the national industry is low, so profitability is high.

Danger of producer alliance: The suppliers of supermarkets are

they are fragmented, so they do not pose a risk for Jumbo and profitability
is tall.

Danger of customer alliance: Customers are fragmented, so not

they pose a risk to the company and its profitability is high.

Substitutes: Supermarkets have minimarkets as substitutes, without

embargo, the power of substitution is low, since minimarkets have lower prices.
higher than the supermarkets because the sales generated by these are much
smaller in number than supermarkets, additionally, the minimarkets are focused on
niches, on the other hand, supermarkets are focused on a much broader customer base.
mayor. For this reason, the risk is low and the profitability is high.

Industry Rivalry: The industry is in maturity and there is a large

diversity of competitors. For these reasons, the company must stay in marketing
constant means a high risk and low return.

Jumbo, noun

MPC Matrix

Jumbo Supermarkets Olympic Success

Critical factor weight ranking score ranking score ranking score
Brand reputation 0.13 2 0.26 1 0.13 3 0.39
Level of integration of 0.08 4 0.32 1 0.08 3 0.24
products
Product range 0.08 3 0.24 2 0.16 1 0.08
New introductions 0.04 3 0.12 3 0.12 3 0.12
successful
Market participation 0.14 4 0.56 2 0.28 4 0.56
Sales per employee 0.08 1 0.08 3 0.22 2 0.16
Low-cost structures 0.05 1 0.05 4 0.2 3 0.15
Variety of channels of 0.07 4 0.28 2 0.14 2 0.14
distribution
Retention of 0.02 2 0.04 1 0.08 4 0.08
consumers
Technological capacity 0,11 3 0.33 3 0.44 4 0.44
Online Sales 0.15 3 0.45 2 0.28 3 0.45
Promotions 0.05 1 0.05 1 0.05 2 0.10
total 1.00 2.78 2.18 2.91

BCG MATRIX

Name/ cows dog questioning star

characteristic

Growth HIGH ON DECLINE RAPID RAPID

from the market EXPANSION EXPANSION
Participation ELEVATED IDIO IDIOT HIGH
of the market
PROVIDE Features CONSUME DEMAND ENOUGH
of products RENTABILITY RESOURCES INVERSION INVERSION
Objectives STRONG RETIRE OR DEVELOP RELEVANT TO THE
strategic RECOGNITION SURVIVE TO WITHDRAW COWS
 Conclusion
The company Jumbo aims to create its competitive environment, as it
ensures that the entity in which they work functions better and this allows them to
for the socioeconomic entity to develop in order to be recognized by society, for this purpose it
they use techniques that have the quality of simplifying processes to a certain extent
time period, presenting various approaches and each one determined with
based on the professional's performance in the company.

The company Jumbo performs functions of planning, organization,

personal integration, direction and control. The objective of professionals in this area is
the creation of an added value, contributing to the company trends of the year in
computer science, globalization, and entrepreneurial spirit must also focus on
productivity, that is to say, in establishing a favorable proportion between inputs and
products, in a certain period and without detracting from the quality.
 References
(s.f.). Obtained from [Link]

[Link] (n.d.).
Obtained from [Link]
strategic.

Jumbo. (n.d.). Retrieved from [Link]