Project Managers' Role in Pharma Quality Goals
Project Managers' Role in Pharma Quality Goals
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
control related challenges resulting in the delivery of low-quality products (Hyder et al., 2020). It
was difficult for the pharmaceutical industry to meet the demands of products due to increase in
demand, revision in diagnostic and treatment regulations, delays in research and development,
regulatory delays, and supply chain inefficiencies (Ayati, Saiyarsarai, and Nikfar, 2020).
To handle this situation, there was need for the leadership from the senior management of the
pharmaceutical industry. Muller and Turner (2010) suggested that that leadership is the ability of
a person to motivate others to achieve organizational goals and objectives. Leaders envision
employees and drive them to the desired path so that organization may achieve its quality targets.
In case of pharmaceutical industry, project managers may have the opportunity to handle covid
related situation. So, there is a need for an evaluation of role of project managers in leading
pharmaceutical teams in achieving project’s quality goals.
1.4 Research Question
The research key question of the research study is:
How did Covid-19 influence project managers’ to lead differently in the pharmaceutical industry
in order to meet their project quality management goals?
1.5 Research Aim and Objectives
The aim of this research is to evaluate the impact of Covid-19 on a project managers’ to lead and
achieve project quality management goals in the pharmaceutical industry.
Following are the research objectives of the study based on aforementioned research aim:
1. To critically review literature and identify leadership attributes that project managers may
show in time of crisis as well as to review literature to identify dimensions of project’s quality.
2. To evaluate the project managers’ action in leading pharmaceutical teams in achieving
project’s quality goals during covid-19.
3. Based on the findings of the research, to put forth implications for project managers of
pharmaceutical organizations so that they may lead their organizations in the time of crisis.
1.6 Significance of Research
There are number of benefits of conducting research in this area. Following are few of these.
1. The findings of this research will highlight the key quality management challenges that
pharmaceutical Industry faced during covid-19.
2. This research will highlight the key challenges that project managers face in achieving quality
management goals through managing project teams.
3. The findings of this research will also highlight the way project managers lead pharmaceutical
project teams in achieving quality management goals.
4. This project will also present recommendations to project managers so that they may be able
to attain project’s quality management targets by working on their leadership styles.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
5. The findings of this research will also present information related to the use of leadership
styles under crisis.
1.6 Structure of Research Report
The research report comprises of five chapters.
The first chapter starts with the introduction and background of the research along with the
problem statement. Moreover, this chapter also presented research aim and objectives. This
chapter also presented significance of research as well as structure of research report. In the end,
chapter summary will be presented. The second chapter will contain review of literature. The
main content that will be discussed in this chapter include >>>>>>>. Third chapter is related to
the research methodology. This chapter will present an account of research philosophy, research
approach, research strategy, time scale, and data collection instrument. This will be followed by
discussion on population and sampling along with data collection and analysis. Moreover,
researcher will also present discussion on research ethics. Chapter four will present findings and
discussion related to research objectives whereas chapter five will present conclusion,
recommendation along with limitations of research and future research areas.
1.8 Summary
This was the first chapter of the research. In this chapter, researcher presented background and
problem statement of the research. It was argued that project’s quality is important so project
managers should pay attention to it. Moreover, it was also discussed that Covid -19 posed
different types of challenges to project managers in achieving project quality goals. Based on the
background and problem statement, research aim was developed which was to evaluate the
impact of Covid-19 on a project managers’ to lead and achieve project quality management goals
in the pharmaceutical industry. Moreover, this chapter also presented an account of the structure
of the report along with significance of conducting research on this topic. In the next chapter,
researcher will present literature review.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
2.1 Introduction
In the previous chapter, researcher present aim and objectives of research. In the second chapter,
literature review of the research will be presented. Different themes that will be covered in this
chapter include project quality management and goals, role of project managers, project
managers leadership roles in crisis, Covid 19 as crisis and theoretical framework. At the end,
summary of the chapter will be given.
2.2 Project Quality Management and Goals
A projects consist of a series of events that begin with the emergence of a need, a development
plan would be prepared, and considered to be c ompleted when the project execution and
evaluation conclude the process (Aubry and Lavoie-Tremblay, 2018). In the project
management, there are tasks to be performed for the accomplishment of specified goals, within
pre-defined time schedule and by using specific resources (Horváth, 2019). Horváth (2019)
further said that definition of project management is the implementation of a new, one-time,
unique, and complex task by applying the associated project management tools and techniques in
accordance with the predefined deadline, budget, and quality constraints. The exercise of
constantly determining the quality acquisition of all operations and proper measures is to be
taken until the attention of desired quality is called project quality management (Zafarani, 2011).
Zafarani, (2011) further said that the process of quality management assist in cost management,
standardization, and the identification of the methods required to meet and maintain those
standards. The quality management of a project also minimizes the probability of defective
product or customers' dissatisfaction.
Project quality management can be assisted through quality planning, quality assurance, and
quality control. Quality control can't be measured after finishing the project. Project quality
management must be included from the start of the project and assist throughout the quality
management procedure (Kwak and Ibbs, 2002). Kwak and Ibbs (2002) further explain those
three quality management processes as in quality planning, which is the initial phase of the
quality process, identifying the desired grades and quality of services or products by using a
budget, scope, and schedule estimations. High quality can be achieved through proper planning,
instead of responding to identified problems. Requirements are chosen, and methods to meet
those standards are implemented. A company's quality policy should specify how it assesses
quality throughout the organization. Make it clear that the project adheres to the business policy
as well as any applicable government norms or regulations regarding quality planning. Once a
company has a quality plan and guidelines, the company can control project quality and quality-
control measures should be mentioned in the plan. Evaluation of project success and project
failure is important for every member of the team to understand the metrics used. Quality
assurance, the second phase, involves the lifecycle of the project instead of focusing on one step.
It ensures that some other procedures (Planning and Controlling) are followed correctly and also
that the project meets with any applicable company requirements. Quality assurance
involves pre-planning, periodic reviews, and internal audits to make it sure that work is executed
regularly and according to defined protocols, also to provide confidence to stakeholders that the
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
project will fulfil applicable quality requirements. To assure that the output of the project is
according to the need, perfect for the objectives, achieve the stakeholders' satisfaction, control
the quality, examination of the procedure, and quality measures are applied. The method utilized
for quality control should be based on the project's requirements. Quality control is evident in the
inspections and tests conducted to determine whether a product meets its specifications.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
became a severe problem that seemed to be confined to China, Covid-19 transformed into a
global health emergency overnight. So WHO declared a pandemic on the 11th of March, 2020
(Ciotti et al., 2020). To overcome pandemic, strict lockdown with precautionary measures, like
proper social distancing, using of masks, hand sanitization, and traveling restrictions locally and
internationally, was implemented all over the world in order to minimize the ratio of virus
transformation. Because scientists knew that these measures could only minimize the ratio of
spreading the virus but not recover coronavirus (Ornell, et al., 2020).
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
researcher was carried out using the Bayesian best worst method (BWM) and the multi-
attributive border approximation area comparison (MABAC) approach. The relevance of criteria
identified for supplier selection in a pandemic was computed using Bayesian BWM, and the
suppliers were assessed using the MABAC approach. In addition to manage the quality of
products, pharmaceutical distributors can use hybrid models to make profitable and socially
beneficial business decisions during pandemic. The hybrid models suggested that pharmacies are
most concerned about quality supplies in a pandemic environment.
Abdallah, A.A. (2021) delivered a purpose to assist the product quality managers to a strict
structure that provides a company's performance during a pandemic. In order to examine the
criteria of quality assurance and maintenance, the author conducted a survey of 500 companies to
find out the way they use in their manufacturing procedure. Among the selected companies, the
author examined that many of the companies use lean management procedure in order to have a
high quality products and maintain the quality of products during pandemic. According to the
research, use of lean or any other method is to develop a framework for the preparation of
pandemic. After the pandemic of Covid-19, companies started thinking of a taking precautionary
measures and healthy work place by using lean management and/or kaizen, but it is ok if any of
the company use any other method to maintain the quality of the products.
Abdolazimi et al. (2021) stated that Covid-19 influenced healthcare and pharmaceutical supply
chain. In this research, the researcher found that the infection rate of Covid-19 among the
workers of pharmaceutical affected by the supply chain of products in order to deliver effective
and quality products. The researcher introduced an upgraded version of the enhanced e-
constraint technique, which was used to solve the case study of a supply chain of company in
order to demonstrate the efficiency of producing quality products. Finally, the researcher was
able to introduce two robust model to prevent the pharmaceutical worker from the infection of
Covid-19.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
the responsibilities, duties, and rights of the project manager and his leadership as well as
includes the key factors that influence the quality assurance of the products of the pharmaceutical
industry of the UK during Covid-19. The findings of the research will help people to maintain
and run their organization at the crucial time and to learn managerial skills and prepare them to
face any kind of situation that they may have. Furthermore, this research will provide an analysis
of developing productive strategies, identify and solve business problems, and the opportunities
for new comer companies.
Bassellier, Reich, and Benbasat (2001) elaborated the definition of research is to describe a
comprehensive examination of a specific subject or problem using scientific methodologies.
Research is a systematic investigation into a phenomenon in order to describe, explain, forecast,
and control it. In this research, the researcher identified the research aim and objectives in the
light of research problems in chapter one and then elaborated the research history in chapter two
in order to make a survey questionnaire and detailed analysis of research and its methodology in
chapter three.
In this research, the researcher will do primary research as he will collect data through a
questionnaire in order to gather information about the research topic. As well as this can be
applied research as it has a set research aim and purpose (Bickman, Rog, and Hedrick, 2009). In
this primary research, a framework of the research onion of Saunders, Lewis, and Thornhill,
(2007) will be applied.
3.3 Research Design
Research design is a framework of a researcher in which he chooses methods and techniques to
proceed with his research in a specific area of interest. Research design includes research
philosophies, approaches, strategies, time scales, and data collection tools (Ikuine, 2022). For
this research, the research choose Saunders research onion framework.
3.3.1 Research Philosophy
Crossan, (2003) elaborated the research philosophy is the information, assumptions, and nature
of the research. This theory governs the specific technique to obtaining information with a
thorough understanding of ideas and assumptions of various researchers. In other words, the
theory guides the researcher in designing a research strategy, formulating questionnaires, and
selecting samples. According to the definition of Saunders, Lewis, and Thornhill, (2007)
philosophies of research refer to the knowledge developed by researchers during their research
and according to their research onion, there is three kind of philosophies and these are
positivism, interpretivism, and realism.
Positivism Philosophy:
The positivism philosophy approach is interlinked to the concept of true information obtained
through measurements and observations (Winit‐Watjana, 2016). Since the researcher has chosen
quantitative research methods, positivism will be the research philosophy of choice. Positivism is
a technical philosophy that assumes that researchers and research methodologies can perceive
study phenomena even when researchers are the separate entity from the research setting
(Saunders, Lewis, and Thornhill, 2007).
Interpretivism Philosophy:
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
It's usually associated with realism, as it allows researchers to explore causes and effects in
specific settings and controlled situations (Saunders, Lewis, and Thornhill 2007). Experiments as
a philosophy will not be chosen because the findings of this research will be dependent on facts
acquired from natural science research.
Action research:
Saunders, Lewis, and Thornhill (2007) further explained action research as it might be either
qualitative or quantitative in nature. Action research is linked to positivism since the researchers
have a research problem. It includes gathering information and putting it into practice in order to
achieve the desired outcomes. If the desired outcomes are not obtained, the researcher must redo
the study procedure, which is not practically possible in practice due to a lack of time and
resources.
Survey:
According to the research onion framework of Saunders, Lewis, and Thornhill (2007), survey is
the most frequently implemented approach and is linked with the deductive method and
positivism. The deductive method and positivism relate to quantitative data collected from a
large population through the use of a questionnaire. Therefore the survey strategy will be used in
this study and carried out data in the pharmaceutical industry of the United Kingdom.
3.3.4 Time Scale
The layer includes the option of cross-sectional design and time-series design. The researcher
used a cross-sectional approach to collecting data because there was no need to collect data twice
or more than once. Time-series data is characterized by the collection of data twice or more.
3.3.5 Data Collection Instrument
According to the framework of research onion of Saunders, Lewis, and Thornhill (2007), data
collection can be possible through questionnaires, interviews, focus group discussions, and
observation. As the research is conducted on quantitative data, the instrument that a researcher
can use during his research in order to collect the data is a questionnaire that can be utilized in
the survey. The researcher created a computerized version of the questionnaire in Microsoft form
and sent it to potential respondents as a fillable link. The goal of the study will be explained to
respondents before their participation in the study. Researchers will do this to ensure that
participants would give an informative response. Interviews, focus group discussions, and
observation are the other options which are interlinked with qualitative data base research and
these options will not be chosen since they produce qualitative information.
3.4 Population and Sampling
The population of this research study is the pharmaceutical industry of the United Kingdom. Due
to lack of time and lack of financial resources, the researcher was unable to collect information
from the whole population. Therefore, the researcher decided to collect information through a
defined sample size of pharmaceutical companies and collected data from representatives of
these companies. It was determined that a sample of 100 project managers of pharmaceutical
companies would be chosen, and data from those companies would be collected. Only forty-
eight respondents responded out of a total of 100 that were contacted by the researcher. Nineteen
of these respondents responded right away, while the remaining twenty-one responded after the
first and second reminders. Eight of the forty-eight responses were incomplete, thus the
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
researcher did not use them in the study. Finally, the conclusions given in the next chapter are
based only on information gathered from forty respondents.
In order to select a sampling technique, two strategies are available named probability base
sampling and non-probability-based sampling. The researcher selects the probability base
sampling if he has the accurate figure and information of all elements (members/ respondents).
Non-probability base sampling is the opposite when no accurate figure and information is
available of all elements (Kim and Wang, 2019). In this research study, the researcher did not
have access to the list of project managers/respondents of pharmaceutical companies in the
United Kingdom, so he decided to use non-probability-based sampling. The researcher contacted
research from 100 project managers/respondents of pharmaceutical companies in the United
Kingdom using a variety of approaches, including phone calls and social media platforms.
3.5 Data Collection
Data collection is the first phase in any research project, and a researcher defines his aim,
objectives, and hypothesis based on that data. It is the process of gathering and analyzing data
using research ideologies, research techniques, research plans, time scales, and data collection
tools (Dauter, 1999). Data can be divided into two categories, one is primary data and the other is
secondary data. Primary data refers to the collection of data for the first time, while on the other
hand, secondary data refers to the collection of data from different sources, like; journals,
articles, or newspapers (Hox and Boeije, 2005). The data collection strategy used in this study is
a primary data collection method in a quantitative approach, in which data will be acquired
through designed questionnaire.
3.6 Data Analysis
The basis of any research or data analysis is the research question as well as the research strategy
of any given study. In other words, data analysis is the process of evaluating collected data using
logical approaches (Garg, 2016). The information gathered will be reviewed to ensure that it is
suitable for use in the research project. Following that, the researcher will code the information
and enter it into the statistical program for social sciences (St. Pierre and Jackson, 2014). The
data will be analyzed primarily using multiple regression, which will involve evaluating the
impact of various external and internal variables on the viewpoint of the project manager who
concerns with quality management in the pharmaceutical industry. While conducting this study,
the researcher will analyze the measures of central tendency and dispersion to confirm that the
multiple-regression assumptions are achieved.
3.7 Reliability and Validity
Consistency in measurement refers to reliability while the accuracy of measurement refers to
validity (Lakshmi and Mohideen, 2013). Test/retest, parallel form, inter-rater, and inter-item are
four metrics that can be used to confirm the reliability of findings. Inter-item, as measured by
Cronbach's alpha, will be used in this study and required alpha value is 0.7 or higher (Bajpai and
Bajpai, 2014). Bajpai and Bajpai, 2014) further stated that to find out the validity of the project,
the researcher will establish content validity, construct validity, internal validity, and external
validity of the findings of research the project. *************** more elaboration if needed.
3.8 Research Ethics
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
During the preparation and implementation of this research, the researcher promises to respect
research ethics. This research, for example, will not damage human or animal lives. Furthermore,
the researcher will carry out this study on his own account. There will be no plagiarism or data
that has been copied in this paper. There will be citations and references for all secondary
literature sources. Furthermore, there will be no betrayal of respondents because responses will
be acquired after they have been informed of the research's goal.
3.9 Summary
The third chapter of the research study included the research design after the introduction of the
chapter. In research design, it is stated that why this research is needed in the context of project
manager’s leadership challenges in the pharmaceutical industry during Covid-19 and the
adoption of Saunders framework of research onion in order to design research philosophy,
research approach, research strategy, time scale, and data collection tools. According to the
framework of Saunders, this research study allowed to conduct a quantitative research method
and adopted a positivism research philosophy. Positivism research philosophy refers to the
deductive research approach because, in this study, the aim and objectives are already identified.
Moreover, research designs refer to the research strategy, research strategy indicated the way of a
collection of data and information and then research data collection tools are defined with the
time scale. After that, the selection of population and sample size along with sample techniques
were presented by the researcher. Data collection methods and data analysis also elaborated the
methods adopted by the researchers and the analytical approach referred to the measure of
central tendency and dispersion of multiple-regression. Population and sampling techniques with
a hundred sample size were also explained in this chapter with responses of respondents.
Reliability and validity also presented with the research ethics in which the researcher ensured
that the researcher conducted this research without any plagiarism and no betrayal to the
respondents.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
5.1 Introduction
Previous chapter presented findings and discussion are presented. In this chapter, conclusion, and
recommendations of the research along with limitations and future research areas will be given.
1.
2.
3.
4.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
5.
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Role of project managers in leading pharmaceutical teams in achieving project’s quality goals.
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