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Visual Techniques for Effective Communication

The document outlines various visual techniques used in communication, emphasizing the importance of planned visual elements to convey ideas effectively. It categorizes these techniques into pairs of concepts such as balance vs. instability, symmetry vs. asymmetry, and simplicity vs. complexity, among others. Each pair highlights contrasting approaches to visual composition, guiding the communicator in achieving desired effects.

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8 views31 pages

Visual Techniques for Effective Communication

The document outlines various visual techniques used in communication, emphasizing the importance of planned visual elements to convey ideas effectively. It categorizes these techniques into pairs of concepts such as balance vs. instability, symmetry vs. asymmetry, and simplicity vs. complexity, among others. Each pair highlights contrasting approaches to visual composition, guiding the communicator in achieving desired effects.

Translated by

ScribdTranslations
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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TECHNIQUES

VISUALS
Visual techniques are the means
with which the communicator
express content in a way
Visual. They involve the use of
planned visual elements, with
the objective of conveying an idea.

The use of a visual technique is the


premeditated choice of colors,
the amount of elements, their
location,
size in relation to others,

They generally come in pairs


of concepts, opposed to each other.
equilibrium instability

Balance: It is the Instability: It is the


positioning of the absence of balance
elements giving the among the elements of the
feeling of stability. composition. Gives rise to
Considering a center of disturbing formulations
gravity between the figures and provocative.
and diagramming with weights
equitable visuals.
symmetry asymmetry

Symmetry: each element Asymmetry: it is the absence


corresponds with another of visual balance and
exactly the same in the geometric. The visual weight
opposite side of the is greater in one of the
composition. It contemplates the sides of the plane. When drawing
use of an imaginary axis the imaginary axis, the
that divides the composition image does not match
in equal parts. on both sides.
regularityirregularity

Regularity: consists of the Irregularity: it is the


search for uniformity opposite to regularity.
between each of the Enhance the unexpected in the
elements of the composition, without adjusting
composition to a predetermined plan.
developing them in a
regular or precise order.
simplicity complexity

Simplicity: presents the Complexity: numerous


direct message, visual complications
simple, without they generate a composition
complications or striking and effusive, but
elaborations more difficult to understand.
secondary.
unit fragmentation

Unit: several pieces Fragmentation: each


harmonize with each other, they element of the
they fit perfectly composition exists of
and are perceived and separate form, it is
considered as a related to the rest
everything. but it retains its
individual character.
economic profusion

Economy: makes use of the Profusion: enriches the


smallest possible amount of elements with the help of
visual resources. They ornamentation, or the use
stick with the basics for of minor details
send a direct message importance.
that only highlights the
essential aspects.
reluctance exaggeration

Reticence: it pursues the Exaggeration: expands or


maximum response of the intensifies reality,
observer in front of elements going towards it
minimums. Manipulates the extravagant. Likewise
reality to engender that its opposite, seeks
great effects. a maximum response.
predictability spontaneity

Predictability: suggests a Spontaneity: it


very order or plan characterized by the
conventional. With a apparent lack of a plan. It is
minimum information a very technique
we can predict how striking and emotional.
it will be the whole composition
and the message.
activitypassivity

Activity: reflect Passivity: it focuses on the


movement through the static representation of
representation or the the elements, through the
graphic suggestion balance and the feeling
of rest.
subtlety audacity

Subtlety: the message of the Audacity: it is the technique


composition is not visual that chases it
evident, rather it happens obviously. It presents us with the
to understand through a message just as it is,
visual approximation. We without lending itself to
give a clue from the other interpretations.
which we decipher
message.
neutral accent

Neutrality: everyone Accent: one of the


elements of the elements stands out from the
composition have the a lot either by its
same visual weight, size, color or location.
none stands out
too much above the
others.
real distortion

Realism: it represents the Distortion: objects are


objects as they appear in they represent a
the reality. different way to the
reality, but still they
they can read it like this
what are they.
singularity juxtaposition

Singularity: consists of Juxtaposition: the stimuli


focus all attention visuals or messages are
in a single isolated topic. they are juxtaposed and compared
Only one is transmitted. among themselves.

specific message.
sequentiality randomness

Sequentiality: a plan of Randomness: absence


composition that respects apparent from the plan. It
a logical order or they present the objects of
rhythmic scheme. random way.
plan depth

Plan: presents the Depth: resorts to


elements in two the perspective for
dimensions. similar three
dimensions.

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