UNIT 2 – DATA SUMMARIZATION & VISUALIZATION (MBA Notes)
1. Descriptive Statistics
Descriptive statistics help in understanding the basic characteristics of data.
1.1 Measures of Central Tendency
Mean – Average of values, sensitive to outliers.
Median – Middle value, unaffected by outliers.
Mode – Most frequent value, useful for categorical data.
1.2 Measures of Dispersion
Range – Max − Min.
Variance – Measures spread from mean.
Standard Deviation – Square root of variance; widely used.
2. Data Summarization in Excel
Pivot Tables – Summarize large datasets with rows, columns, values, and filters.
Pivot Charts – Graphical summaries linked to Pivot Tables.
3. What-If Analysis
Data Tables – One/two variable sensitivity analysis.
Goal Seek – Finds required input to reach a target output.
Scenario Manager – Compares multiple business scenarios.
4. Data Visualization
Bar/Column Charts – Compare categories.
Pie Charts – Show proportions.
Line Graphs – Show trends over time.
Histograms – Show frequency distribution.
Scatter Plots – Show relationships/correlation.
5. Dynamic Charts & Sparklines
Dynamic Charts – Update automatically with data.
Sparklines – Mini-charts inside cells.
6. Dashboard Basics
Dashboards provide combined visual summaries using KPIs, charts, PivotTables, slicers, and clean
layouts.