Chapter 7 ImportanCe of Language and CommunICatIon
A. Match the columns:
A Column B Column
(a) Upward communication (i) Person lower in hierarchy
(b) Subordinate (ii) Person working at the same hierarchy level
(c) Colleague (iii) With superior
Ans:
A Column B Column
(a) Upward communication (iii) With superior
(b) Subordinate (ii) Person working at the same hierarchy level
(c) Colleague (i) Person lower in hierarch
B. Subjective questions:
1. Write a short note on the role of English language in hospitality industry.
Ans: English is also considered a foreign language in many countries. In the hospitality
industry, English is considered an essential language for written and verbal
communication. Although it is considered as an indispensable language, the knowledge
of other foreign languages is an advantage. French is the most commonly spoken
language after English.
2. Explain the role of a foreign language in hospitality industry.
Ans: The role of a foreign language in hospitality industry are mentioned below:
English is also considered a foreign language in many countries. In the hospitality
industry, English is considered an essential language for written and verbal
communication. Although it is considered as an indispensable language, the knowledge
of other foreign languages is an advantage. French is the most commonly spoken
language after English. Having French as an additional or subsidiary subject in
hospitality, hotel management graduate programme or other short term courses is
definitely an advantage, and ensures better chances of getting a job and promotion.
Most of the hospitality students are aware of the importance of French language at the
workplace.
(i) Development of short communication sentences: A person working in hospitality or
food service industry or any other food service outlet, has to deal with guests. They
should be able to speak clearly and understand what the guest is saying and ordering.
They should know how to construct clear and concise sentences. This can be developed
by thinking, organising, drafting and writing small sentences.
(ii) Communication with colleagues: Good English speaking skill is a valuable gift, but it
can also be achieved. Some people develop and maintain a style of their own. It is said
that the more advanced the society, the richer the language of the people.
3. Explain the importance of grammar and tenses in effective English writing.
Ans: Whenever we communicate with seniors and subordinates, writing is one of the
prime issues. In writing, each sentence is one thought which explains your imagination,
explanations and your relations with another person. The other person may be your
subordinate or superior. In writing every heading, sub heading should give its own
meaning to itself and every sentence should be closely connected with the main topic.
Check Your Progress.
A. Correct the spelling:
Incorrect Spelling Correct Spelling
Sigarate
Baundary
Commite
Vaccumum
Atitude
Ans:
Incorrect Spelling Correct Spelling
Sigarate Cigarette
Baundary Boundary
Commite Committee
Vaccumum Committee
Atitude Attitude
B. Subjective Questions:
1. What is word knowledge? Explain it.
Ans: Word knowledge includes understandings about the developmental nature of
spelling and word awareness (word study), accompanying sound skills (phonological
awareness), and knowledge of high frequency words.
2. Explain the term ‘Complaint’.
Ans: A complaint is an objection to something that is unfair, unacceptable, or otherwise
not up to normal standards.
3. Explain how hesitation in communication can be removed or minimised.
Ans: Hesitation in communication can be minimised or removed through various
strategies, which often involve improving confidence, preparation, and communication
skills.
Here are some effective methods:
(i) Preparation and Practice.
(a) Expand Your Vocabulary: A broader vocabulary allows you to express your thoughts
more clearly and reduces the need to pause and search for words.
(b) Learn Public Speaking Techniques: Techniques such as maintaining eye contact,
using body language, and varying your tone can enhance your confidence and reduce
hesitation.
(iii) Build Confidence.
(a) Gradual Exposure: Start by speaking in low-pressure situations and gradually move
to more challenging ones to build your confidence over time.
4. Explain the importance of grammar and tenses in effective English writing.
Ans: It’s important to use the correct tense when speaking or writing, because it helps
us communicate clearly and effectively. If we use the wrong tense, the meaning of our
sentence might be unclear or confusing. In summary, verb tenses are different forms of
verbs that show when an action or state of being occurred.
(a) Know Your Material: Be well-prepared with the content you need to communicate.
The more familiar you are with the subject, the less likely you are to hesitate.
(b) Rehearse: Practise your speech or conversation points in advance. Role-playing
scenarios with friends or colleagues can help.
(ii) Develop Communication Skills