Welcome to the

THE CODE OF SALES!

Crack has unlocked the quick guide for

learn to master Facebook ADS and launch
your first ad.

Here I will show you step by step how to:

[Link] to create an account on Facebook ADS

Sales funnel
3. How to master Facebook ADS
[Link] for your ads
5. How to create your business manager
6. How to launch your first ad

By the end of this PDF, you will know how it works.

Facebook ADS and you will be ready to apply it.
learned in THE SALES CODE.
 What will you learn in
THE SALES CODE?

For 4 days and 4 classes, I will teach you in a way

free to sell more with ads on Facebook and
Instagram.

Class 1 - December 12

THE NEW WAY OF SELLING

Class 2 - December 13

LET'S CREATE ADS TOGETHER

Class 3 - December 14

REAL CASES TO COPY AND PASTE

Class 4 - December 15

HOW TO SELL MASSIVELY

We are about to begin
THE SALES CODE
Meet these challenges!

Subscribe to my YouTube channel

[Link]/@[Link]

2. Follow this practical guide on

important points you should know
from Facebook ADS and create your
commercial manager for what
let's launch an announcement together.
Wait! ...
This is important
Before starting, learn these concepts
keys to better understand this step by step
to master Facebook ADS.

INTERACTIONS
Specific action that a customer performs on your profile. For example, it can
be follow, like or comments.

COMMERCIAL ACCOUNT
Type of account within Instagram or Facebook that allows access to
functions like ads, which can help your business
grow.

COMMERCIAL MANAGER OF
FACEBOOK
Meta platform where you can create ads and manage your
you have professional functions.

ANNOUNCEMENT
Content that promotes your product or service and is focused
in finding new clients through an investment

CPM (Cost per thousand impressions)

Cost that the advertiser pays for every thousand people who see an ad.
announcement.

CTR (Cantidad de clics)

Number of clicks the advertiser receives on their ad.
Have you ever
delivered or received
flyers on the street?

Generally, entrepreneurs can pay up to

5 dollars for delivering less than 1000 flyers in the
street, that is, they pay 5 dollars to reach a thousand.
people.

With 5 dollars I can impact thousands of people in

one single day.

That is to say, I have 15 times more online reach with the

same investment.

I can segment my audience and reach them effectively.

effective to my clients.
Why I decide to focus
in the advertisements of
Facebook ADS?
I have discovered that many companies should
start with Facebook.

You might wonder... Should I start with Google or Facebook?

I confirm that the correct answer is

Facebook.
I'll tell you 4 reasons why
you should advertise on Facebook and
Instagram

1. Check the results.

I can assure you that the results are effective...
Think, how did you get here?

2. With remarketing campaigns you can recover

clients.

3. Do not rely on a single platform, as much as

Facebook and Instagram yield results,
Take advantage of them!

Scale successful campaigns and attract more traffic.

 Part 1
Facebook ADS a
universe of advertisements
(Facebook and Instagram)
Create an account of
Facebook ADS announcements
(Follow these prerequisites)

Facebook profile

If you don't have an account yet, this is the

moment to register on [Link]
Create a Fanpage

If you do not have an account yet, this is the

moment to register on [Link]

To create it, go to the panel

from the left and click on
pages

And then click on

create new page
Ready! Complete the information
of your business venture.
Find your
ideal segmentation
for announcements of
Facebook
Instagram.
 Sales Tunnel

Objections Consciousness

MENTAL TRIGGERS
Consciousness Objections

This sales funnel starts with our prospect

perfect in a stage full of objections with
low awareness about your product and we move on
through a tunnel of mental triggers, elevating the
warming up about the product you offer,
achieving to reduce their objections and
we raise awareness to turn them into
buyers.
Get to know some types of
segmentation that you can
to follow

1. Personalized audience: email and

WhatsApp
[Link] audiences
3. Demographic data
[Link] (lo que haces)
[Link] interests
(example: do not put 'marketing course')
exclude one, you will not appear to your
competition.)

9. Behaviors
10. Ages
10. Gender
11. Location
12. Languages
Part 2
MasterFacebook
Instagram.
 Who is your target audience?

Research as much as you can about your buying audience.

2. How do you communicate with your buying audience?

Your best source is to know your customers well, what

you expect them to tell you.

3. Who is your competition and how to surpass them?

You need to have the best website, the best offer and make the
better job. Always remember to visit the library of
advertising and learn from what your competition does.

4. Create your landing page

The landing page is a sales page.

These are used to talk about the specific product or service.

What do you need to advertise.
Let's get started!
Your start with Facebook
ADS, start here.
Come and see my classes and
learn to create your own
first campaign of
ads on Facebook
Instagram.

December 12, 13, 14, and 15

7:00 PM
Perhaps you have heard about
Project Manager
Manager.

I tell you 4 useful tools for

start using the business manager:

[Link] you need more than one account of

announcements

You can create separate ad accounts.

for each venture if you have more than
one, pay with different payment methods and
organize by objectives.
2. Provide access to pages or accounts of
ads.

You can add other participants to

the fan pages and advertising accounts.

3. Assign permissions to different

people.

You can assign different roles to

whoever manages your accounts. From this
you can also see in what
task works each person.
04. Generate reports

Can you generate reports on the

performance of the ads in the
different advertising accounts that
you have.

Security Council

It is not advisable to create a business manager.

with a newly created profile, this can cause
blocks by Facebook, the most advisable thing is
leave at least 7 days and have created interactions
in the profile.
STEP BY STEP
TO CREATE YOUR
ACCOUNT IN
META BUSINESS
01. Enter to

[Link]

And click on 'create account'

02. Complete your
information
Security Council

If your account is too new, the

the platform will show you an alert.
04. Send your information

Facebook will send a link to

confirmation to the email you used
for the registration.
Upon confirming your registration, you will be redirected to

Meta Business will appear on the screen

similar information to this:

Attention!

Don't confuse Meta Business with Business.

Manager, first understand the difference of
both.

Slide, let me tell you which ones they are.

These are the differences between
Meta Business and Business
Manager

Meta Business

Here you can manage your business of

Facebook and Instagram, all in one place!
It has a variety of tools for
help you manage your presence
online entrepreneurship and reaching more customers.
Manage your company's presence from
anywhere, you can do it from your
computer or from the mobile application.
From the beginning, you can see the notifications of
your fan pages on Facebook and account of
Instagram.
You can see an overview of the
recent announcements you launch.
Analyze the activity of likes and comments from
your posts.
You will find the unified inbox.
from Facebook, Instagram, and Messenger.
Can you create automatic responses for
optimize time.
You can publish automatically or
scheduled the content you want to show
to your audience.
Generate new ads and boost your
publications.
Promote your page and analyze
metrics directly.
Can you analyze the details of your
campaigns minute by minute.
Know the publication data
organic or paid.
Meta Business also shows you
information about your audience.
Important note!
When you create the Meta Business
Your account is created automatically

Business Manager.

I'll tell you how to access

correctly.
Pass from Meta Business
Commercial Administrator,
following this step by step:

Click on 'settings'
You will be directed to this page,
click on 'Settings'
of the Business
After this action, it will appear.
this image:

This means that you are already in

Business Manager.
In the left column
you will find access to everything
functions that Business offers
Manager.

Some of its functions are:

Create advertising accounts
Generate necessary links beforehand
to launch ads.
Step by step for
create a
campaign in
FACEBOOK
 Click on 'Create Campaign'

2. Select the objective of

campaign
3. Assign a name
to the campaign
4. Disable the 'Category of'
special announcements

5. Type of purchase and spending limit

how are you, can you modify this more
forward.
6. The testAB can remain
how are you

7. Click to advance
[Link] a name to the set of
advertisements
9. Select where you want to
Your audience will be sent when you click.

10. Select the conversion event

11. Omit the option of creative, dynamic and
offer.
12. Set your budget and
schedule
13. Define location, age and
gender.
14. Choose the related interest
with your audience and the product/service
What do you offer.

(You can also exclude the audience from the ...

that you do not want your ad to reach
15. Activate the goal
detailed

16. General language

17. Choose where you want it to be
let your ad appear

Here you can choose which part of

Instagram and Facebook will appear your
announcement.
18. Leave the optimization and delivery
as it appears by default.

19. Click next

20. Give your ad a name
21. Choose your page and your account
from Instagram
22. Choose a format of
announcement
23. Put the link to your website

24. Upload your creatives

(image or video)
25. Add a description,
title and a call to action.

26. Are you ready, publish your

announcement!
You already published your first
announcement!

Now you can create more ads with

different audiences and creatives.

You also have the option to duplicate the

announcement that you already generated.
Don't you have a website yet?

Don't worry! Facebook Ads account

with different objectives both for those who
they have a website for those who
no.
Part 3
Establish a
winning strategy
for advertisements in
Facebook
Instagram.
 [Link] that
seem natural
A naturally recorded advertisement,
without much production or a very
elaborate, it can work more than
a "professional" advertisement.
2. Segmentations
separated

If you want to launch your ads in two

different segmentations, the most
it is ideal to separate these audiences into
different ad sets.

If they combine, you won't be able to know.

which one gives better

results.
3. Conduct test campaigns
without landing page.

Just as you read it!

Facebook gives us an advantage that Google ADS does not, and it is the
a wide variety of campaign objectives that it offers us and
without the need for a landing page.

Test each of these objectives and discover the best one.

for your campaign.
4. Use customer base
to create an audience

If you have lists of phone numbers or emails of your clients, you can
upload these lists to Facebook and find similar audiences to
your clients.

This type of audience is called 'similar audience' and it is

one of the audience segments that delivers the most results
generates on Facebook and Instagram ADS.
5. Creative value

More than selling, focus on offering something.

give value to your customers.

If you are here, it's because I focus my

main content in teaching some
topics to invite you to my courses.
Video, text or image, right?
Do you know what to use?

All audiences react differently, the most

It is advisable to try different formats.

In my case, videos work better, but you

I advise trying each one and knowing what they are.
format reacts more your audience.

Where does my ad appear?

Facebook Start
Instagram (Reels, Feed, Historias)
Audience Network: Applications and websites
of partners.
Messenger.
Part 4
Improve your ads
FACEBOOK ADS
 INTERESTS
One of the mistakes we make when
to start is to place more than one word
of interest within it
set of ads.

This prevents us from analyzing what

word brought more return. Start
testing with the words for
separated.
Follow this example:

Set 1 - Interests A
Set 2 - Interests B
Set 3 - Interests C

This is the correct way to test

and analyze how we obtain
results. Once we understand
what interests generate results,
we can combine them into one
set.

Plus: Explore the options of

detailed segmentation.
 Custom Audiences

List of clients (email or WhatsApp)

Instagram involved
Facebook involved
Video viewers (views)
Specific campaign spectators.
Visit the website.

Similar audiences

People similar to their environment, by

example, mailing lists.
The better your source is
audience will be better your audience.
ADVERTISEMENTS
Visit the Facebook Ads Library and
know what your competition is doing and
find inspiration.

[Link]/ads/library/

Remember that you can find here

ads both on Instagram and in
Facebook.
Secondary advantages of
invest in ads

When you launch ads, you expect

directly the objective to which you dedicated the
agenda, but you will also gain benefits
secondary, such as:

New followers.
Interactions
etc.
Install the Pixel of
Facebook
It is necessary to install the Pixel of
Facebook on the landing page that
utilities.

If you use pages like Wix, WordPress,

Integrated Store and others, search within
from the platform an application or
tool to facilitate installation.
Define your objectives
Define at least two objectives. The first
it must be your CPA (cost per acquisition) which is
specifically define what the quantity is
maximum you would pay for an ad.

Follow this example to define your CPA

If your product costs $5 dollars and your income

The net is 3 dollars, you must define a CPA.
lower than that income so that you continue
making profits.

A good basis for calculation is to use 50%

from the net income as the maximum amount
from your CPA, that is, for every dollar you invest
you can receive double.
 The second objective is your CVD (Amount of
daily sales)

This objective is based on defining how many

sales you need to make per day to
achieve the desired billing.

Always optimize your

campaigns, improvement
constantly
 With this material and everything
learned, we are ready to
our meeting!