Digital Content Developer

Functions:

[Link] the business needs

2. Define the characteristics of the project (goals, time, and services)
3. Research, plan, and write content for your client's website
4. Publish and position your content
5. Communication with your client
6. Stay updated

Level 01

Lesson 01

Workspace

Freelance. It is the person who works independently and contacts their clients.
personally or through the internet. Bad practices:

Sedentary lifestyle
Poor organization
Bad budget

Empleado. Diseñadores, programadores entre otros, generar contenido, cooperación.

Work tools

Laptop or desktop computer with basic peripherals

Internet connection
Voltage regulator
Printer
Telephone line
Suitable software

Occupational health and safety measures

Prevention measures
Cleaning
Appropriate schedules
Adequate ventilation and lighting
 Proper posture
First aid kit

Lesson 02

Professional ethics

It refers to the rules and obligations that regulate our behavior at work.

Benefits:

Impartiality in labor relations and contracts

Clarity in the criteria that guide the decision-making of workers
Sense of belonging and identity
The prevention of conflicts among employees

Values. Values are the behaviors that allow each individual to work peacefully.
with various groups of people in a company or in society.

Honesty
Loyalty
Respect
Trust
Congruence

Principles. They are agreements followed by a group of people that guarantee dignity and
equity for all parties involved.

Honesty and transparency

Common good
Confidentiality
Originality
Punctuality

Copyright

World Intellectual Property Organization (WIPO in English)

Copyright is divided into three parts:

 Moral right. It opposes any modification of the work that harms the author.
If the work is used, the author must be recognized.

Property rights. The author has the right to prohibit or authorize the use of their work.
receiving a payment for it.

Copyleft. The owner of the work allows modification and distribution as long as the
author or original source is cited.

The elements you can protect on the web are:

Content
Website design
The HTML code used in the web content

Lesson 03

Types of Users

Demographic factors
Age
Genre
Disability

Education and occupation

Education
Occupation

Habits on the web

Where do they connect?
How much time?
What do they consume?

Technological conditions
Devices
Navigation speed
Browsers
Visual elements
Types of digital platforms

There are two types of websites:

Dynamic. They adjust the appearance and content based on the interaction they have with users.
they require constant updating. (Websites that use them, for example, news)

Static. Changes are made manually from the server, most of the sites are
of this type.

Types of websites

The visualization and interaction with information on a website is determined by the type of
system that organizes it, also known as Web Content Management System, exists
four main categories:

CMS Content Management System. The most common, as it allows the creation of
new web content easily and without limits on the number of pages, allow
edit and publish content without using programming languages.

Blog. They are cheap personal use and the easiest to use, allowing for the combination of
multimedia content and text in addition to the interaction of readers through a
espacio para comentarios.

WIKI. They are spaces designed for collaborative editing of information, allowing for
all users edit and change the content.

RSS. Provides access to information such as updated links or titles for people.
subscribed.

Web information visualization

1. Design the three levels of content

Page for new content
Secondary Page
Home Page

2. Define columns or tabs

 Here is determined the type of navigation that a user experiences.

Vertical pyramid. Here all the content of the website is published on the page
Initially, if so, the user will need to scroll down to continue.
his reading of the content, in this case the visitor will not have the option to choose the
order in which you will read the information.

Horizontal pyramid. Another option where the visitor will discover the content.
distribuido entre las diferentes páginas del sitio web. La información se separa en
subtopics that are related to each other, but sufficiently different to
exist on other pages, the advantage here is that the user will be able to choose the order
in which it navigates in the content and will be able to build its own hierarchy of the
information.

Sources of Information

For you, the most important input is information.

Information sources are documents or audiovisual materials that contain data that
they satisfy a need for knowledge or information.

Classification of information sources

Primary sources. They contain new or original information. For example: Periodical publications,
documents from public institutions, theses, scientific research, patents, and regulations
techniques.

[Link] producto del análisis, extracción o reorganización de la información

found in primary sources, for example: encyclopedias, anthologies, directories,
books or articles that interpret other works or research. This classification
It also applies to the information that exists on the internet.

Criteria for choosing information

Sources of information and their evaluation aspect

There are three aspects that you should evaluate from an information source:

Credibility. A source is reliable when its content presents truthful facts.

real and verifiable data.
 Check that it has information about the authors or the institution responsible for the content.
of the site or document.
Check that it has references that support the information and follow the links to
verify the original source.
Check that the writing is clear and does not contain spelling errors.
If the site has pop-up ads, it is likely that the page is not
serious.

Updated information. If the client requires identifying trends in fields such as the economy.
Or the technological and scientific advancements, you need information from updated sites, because the
On the contrary, the client wants information with historical facts, you should access reliable sites.
whether or not they are updated. To assess the information:

Check the last update date of the site.

Check that the information contains the date it was published.
Look for more than one reference to see if the information is the most current on the topic.
Verify that the information has been published in the last five years.

Objectivity. It occurs when the author is not influenced by their way of thinking or feeling when
time to generate and communicate information, likewise you must maintain the
objectivity when conducting the search. To assess the objectivity of a source, review the following:

Compare several references on the topic to be investigated.

Check what topics the site covers, for example, whether they are journalistic, academic,
institutional or opinion.
Check the domain to see what type of content you can find.

Search Engine Marketing. It refers to the digital community that seeks to drive the most.
number of users to their websites.

Search Engine Optimization. Refers to a series of internal or external techniques and strategies to
a website to achieve that it appears in the best positions of web search engines.
Level 02

Lesson 01

Work process

Define the project. To generate content, a developer must process the information.
and write. As a developer, you can work alone or in a team; if you work on your own,
The first thing you should do is present a work proposal and close the sale with your
Client, if you work as a team, someone else will have this task, with that defined you must
to thoroughly understand all the needs of your client and define with them all the
characteristics of the project.

Investigate. Sometimes you will have to create the content from scratch, in other cases your client will...
it will provide the information to generate it, always choose information and sources
reliable.

Organize the information. Select which content requires text and which does not.
images, audio or video. Categorize the information by themes or relevance.

Writing texts. It must be engaging and follow the digital positioning rules for
satisfy your client's business needs.

Website planning. In the case that the client needs a new website or the
redesign of one, it is important that the developer is present during its planning,
with your opinion, the programmer will be able to design the content needs and satisfy them
of the project.

Publication. It can be the developer or another team member who is in charge of

publish and update content, as well as monitor user interaction on the
digital platform.

Project definition with the client

The following steps will help you define your client's needs and establish the
project parameters:

Interview process
Sales questionnaire
Description of content topics
 Set the objectives
Create a calendar
Set a budget
Draft a document that includes all the agreements to be signed.

Quote your work

Estimate your expenses over the last six months.

Categorize your expenses. Fixed expenses, variable expenses.
Invest in your business
Average your expenses. Per month, bimonthly, etc.

Project requirements. To do this, define the services you will need for the project.
Estimate work hours.

Editorial Calendar

Steps to create your editorial calendar according to:

Fechas. Horarios de mayor audiencia, eventos importantes, periodicidad, fechas

special.
Estatus. Materiales publicados, próximos a publicar y aquellos sin aprobación.
Positioning. Development of positioning strategies (SEO), keywords,
labels, links or call to action
Sources of information. Market, competition, and brand allies.
Content.
Type of content.
Objectives of each content.
Plan for the future.

Multimedia distribution and its limitations

Streaming is the continuous transmission of information from the site to the user through a
intermediate server, its advantages are that it does not require downloading information, just enough
data to transmit to the visitor, the visitor can move ahead until the moment of
video that interests you, allows live streaming of events.

Downloads. The information is stored in the user's device memory, its download is more
constant as that of a transmission and does not require an intermediary server for the transfer of the
file. To avoid complaints, you should always inform users when and with
what actions will be taken for the file download, what size is the download file, in
Where can I download the necessary plugin or program to play the file
downloaded.

Lesson 02

Define your content

Define the business turn
Personal site
Sales
Current Affairs
Educational
Community members
Entertainment
Organization

Purpose (Why?)
Synthesize
Analyze
Evaluate
Summarize

Tone (How?)
Formal
Academic
Scientific

Audience (Who?)
Individual
Group
Age range
Genre
Habits
Socioeconomic Level

Content writing
The developer's magic is in how they make sense of it, in how they organize the information to
achieve capturing the interest of readers and thus gain their trust. There are four principles that are not
they must forget when creating content:
 Cuida los detalles, contenido de alta calidad, revisa tu trabajo antes de entregarlo
Content for your readers
Always create drafts
Meet your deliveries

Usability
Efficiency
Target language
Concise texts
Scannable design
Texts with air

Inverted pyramid
Entry
Explanation of the entry
Development
Secondary material
Back to the main topic

Facilitates the positioning of your content

Draft the title. Attractive, explain the most important aspect of your content using maximum.
between 40 and 60 characters, use clear and common language, do not start titles with articles as they
Search engines use the first word to rank the results, start the title with the subject.
action or theme of the content.

Generate Hypertexts. Hypertext is digital content that contains links to other pages.
or any piece of information.

Use keywords. They are terms that allow search engines to organize
the results around a central theme.

Shortcuts to positioning

Care for the beginning of each paragraph. Just like in titles, you should never start with
articles nor with linking expressions.

Give importance to the edges. The white spaces attract the users' attention, because
Hello, place the subjects and actions at the beginning and the end of each paragraph and in the middle the ...
content of lesser importance.

Repetition. Divide the central theme of the content into three:

 subheading
the title
Intro

Typographic difference. If you want to avoid repetition, take the first sentence from
content and increase its font size, color, and type to highlight it.

Website planning

Upon knowing the information that will be published on the digital platform, you should suggest to him/her.
programmer a visual organization of the website this will facilitate user navigation. The
participants must meet the needs of all areas generation of
content, programming, social networks among others.

Organize the content by theme on different pages according to the goals of the site, plan.
menus and submenus.
Taxonomy. All web platforms are organized from the general to the specific.
You need to create a map that describes how each piece of information relates to each other, that way it will be.
It is evident which contents are of greater relevance to the project.

There are three ways to organize information:

Sequences. The information is organized chronologically or alphabetically.
Hierarchies.
Networks. It simulates how the mind associates information, each element has more than one
connection in such a way that it looks like a spider web, is the most complex way of
organize a site, as it links content from pages inside and outside of it.

Since you have all the information and the content written, you now have to distribute it in the
web platform, the web content does not have to be linear so that the user can choose what
take paths.

Create contrasts. Avoid having words and lines of text stacked on top of each other, combine
information columns with blank columns, use fonts to highlight titles and subtitles,
avoid breaking the rhythm of reading by inserting images or graphs in the middle of paragraphs, avoid
orphans, this happens when a word or small fragments of sentences remain isolated
at the end of a column or a page.
 Level 03

Lesson 01

Contract adjustments
Technical problems
Delay on the website
Loss of information
Obsolete software

Level 04

Lesson 01

User support
One task you can perform is to monitor or answer users' questions.
digital platform. To achieve this:

Interaction with users

Identify customer expectations
Listen to needs
Share tips. Anticipate questions.
Respond in real time. Comments on the web, social media, or email.
Protect your brand. Respond to complaints, be clear and timely.

Customer service strategy

Internal responsibilities. Monitoring of web platform, responses to users and
doubts with the client.
Protocol. Response time, complaint management, and resolution of doubts.
Added value. Identify loyal users.
Frequently asked questions. Create a question bank.

Analytical meters for the web

Analysis tools