Pharmaceutical Value Chain Analysis
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ScribdTranslationsPharmaceutical Value Chain Analysis
Translated by
ScribdTranslationsVALUE CHAIN
Infrastructure: business management, planning, finance, accounting, control of
costes, La gestión de calidad y los temas fiscales y legales.
Human resources: the business staff, such as recruitment, knowledge,
training, compensation or motivation.
Activities
Technology: Improve processes, constantly change processes to improve the
of support business marketing, innovate with products accessible to generations.
Infrastructure: business management, planning, finance, accounting, control of
costs, quality management and fiscal and legal issues.
Purchases: to find better products and patents, with important laboratories in the
best possible conditions related to logistics.
Logistics Shelves: Corridor: includes Commercial and
MARGIN
internal: understand the activities such as marketing
Reception and activities of service and delivery everyone
storage of the final product the means Servicio
storage of
inside this to the customer, like him necessary after-sales
subjects
is obtained at process of for obtaining of
cousins.
to arrange storage to promote the means to
Understand,
Activities in a way drops pharmacy to raise
storage
primaries alphabetical and temperatures checkup maintain the
to
presentation for the of value
conservation
also it conservation of competition added of
control of
include, the to finish off the pharmacy.
inventories and maintenance medications and the
return to and control of the patents, level of advertising and the
suppliers. products. service, degree of comparison
SWOT ANALYSIS
STRENGTHS
We have quality products.
We have qualified personnel with the necessary experience for a
good attention
Our store is located in a strategic place.
Complementary services such as medication consulting are offered.
among others
Personalized attention, according to the needs of each client.
Commitment to the patient and their health
OPPORTUNITIES
We will be recognized as a serious company that provides products of
quality and has a qualified and trustworthy staff.
We will count on the acceptance and trust of our clients.
We have staff with years of experience in the pharmaceutical field.
and health.
Our shop is located in a strategic location.
Online sales with home delivery
WEAKNESSES
Knowledge in technology is required for the implementation of software.
for the control of the stock of the offered products
Lack of knowledge among all drug suppliers
Lack of knowledge of the technologies used
-
THREATS
Existence of large pharmaceutical companies
Security in our online store
STRATEGIC OBJECTIVES
Optimize the process of care and pharmaceutical support, aimed at the
maximization of efficiency and use of our resources
Have competent, committed, and motivated personnel.
Strengthen and optimize the quality and safety management system
attention.
Implement a system for monitoring demand satisfaction.
customer service
Develop an information system about the products offered
-
STRATEGIES TO APPLY
Product Strategy:
We should start with the purchase of these, we are talking about over-the-counter products,
adapting to the tastes and characteristics of our audience, the needs that
covers, the level of innovation regarding our stock and of course where it
we are going to position in the commercial space, these items need to be weighed against
the time to acquire new products, in addition to the margin and the conditions that we
offer the supplier.
Customer Strategy
Focused on defining actions for customer loyalty or attracting new clients for example,
in order to address the needs of all the users we can serve in
our pharmacy.
To achieve this, we must define client strategies by providing services.
additional services, such as home delivery, personal consultation, organizing talks
and workshops among other actions that can help us create a community with the
users and customers enhancing the sales and profitability of our health space
Online Strategy
We can start by having more visibility on the different social networks such as
Facebook, Instagram, etc. and platforms on the Internet and continuing to have a store
online, not necessary at first, we can enhance our
local positioning using online tools, a virtual showcase that helps
to make ourselves known.
CAME MATRIX
Correct weaknesses Confronting threats
["Training in preparation","Differentiating ourselves from others"]
FACTORS management software, or companies through a
NEGATIVES hiring for said good customer service
elaboration To have a variety
Use tutorials or manuals extensive range of products to
to learn the minimum about offer.
the functioning of the implement the being
technologies used updating our system
Find out about the different of our security
online suppliers or online store
personal, thus having more
knowledge of these
Maintain strengths Exploit opportunities
It will continue to be offered Online shopping and
FACTORS quality products, and good home deliveries not
POSITIVE customer service they will have an additional cost for the
The advice on the use of purchase of an amount
medications will be free of charge established
additional and will be according to the Having a good location
need of each client. people will turn to our
pharmacy and will have confidence in
the attention and the products.
ACTIVITIES TO BE CARRIED OUT
Dispensing of medications and products
This is one of the main activities to be carried out, and for this purpose, there will be
qualified personnel with knowledge of the subject must be familiar with the various
pharmaceutical forms, routes of administration of medications, single drugs
trademarks, over-the-counter and prescription medications, etc.
Likewise, you must be aware of the characteristics and requirements of the Social Welfare Organizations, in order to
detect errors in the prescriptions and dispense the correct medications. You will have to
to know the technical details of each Social Security, in order to correctly manage everything
the information to carry out the final settlement without errors, and avoid the rejection of the
recipes.
Management of pharmaceutical software
All updated pharmacies have a software program that allows for
the pharmacist to have total control over both the merchandise and sales, as well as of the
settlement to the Social Works. With this software, you can manage the order of
merchandise to pharmacies, control stock, carry out searches for medications or
products, buying medications by laboratories, prices, etc., and by
supposedly, make the sales.
Knowing and mastering the software used in the Pharmacy is another function of the
assistant, who must demonstrate speed and competence in their management, but above all
It must have security, as an error can be very difficult to rectify.
FarmaSur is the most used software program in the pharmacies of Bahía Blanca and
the Argentine South. With this program, it is possible to search for medications
by drug type, therapeutic action, trade name or laboratory; compare prices,
view sales statistics, see the amount or percentage that the Social Security covers, validate
online recipes, etc.
Customer-patient service
It is essential that our Pharmacy staff knows how to attend to
the client-patients, because we must not forget that in most cases,
Those who go to a pharmacy have some health problem, and it is necessary to achieve
an empathy with people.
Therefore, there will be staff who are trained in relationships.
humans, in order to be able to act correctly in each case.
Keep track of stock of medications and other products.
Place orders to the Drugstore (manually or via FarmaSur).
Monitor the expiration dates of medications, and report in advance the
proximity of the due dates.
Dispense medications and guide the patient on the correct way to use them.
Know the different pharmaceutical forms and routes of administration of the
medications.
Store medications properly according to conservation standards.
Collaborate, under the supervision of the pharmacy professional, in the preparation of
pharmaceutical forms.
Know the administrative tasks of the Pharmacy.
Identify and report the high-turnover medications in the inventory.
Maintain a record and control of controlled medications and toxic substances
maintaining the established rules for this purpose.
Maintain a healthy work environment and optimize human relations with patients
and coworkers.