in Th da uch a oo ELose Aher Enotgy, TUS,
Tu3,
Bajoj Hoo Euduc, and OKin auwo ae
heaty ún tha pybdution ond isbubitron
Acootoy
9 Stage -1 :íioduton oh E -Scootuy in Ind'a
imited At
this toduton tooe, &b w e low,oaus ene caacty
wo di', ted and on a w bondy luch as He
Futc and ohinawa wo
poodut
epostnahing th the
chollsnge oating thy
mataoe incded
upuwe, e-
e &cootey
mOe than piol &cootey
2) Lout ot intottuati: vy huu chaging táions were
Cuaoble iniimg adobtiod
3) dow awaten cuutomou uunot amae ith the
Concept oh eletue mobity and dotbtd pepman
4) Guovoa ment uppovtjat, beqinnng: Aubi doel ond povi
theix eordy phaey
Duwing thu phoue, ompomiea tpent ha0dy
heoudy
Wand cudopmet, madmg Compauny ond ouw aun
Pscktalidt doos uw and the isk
) taae-2 ! Gyubth gtaoe UuNUet Ponition ESecbte
in he
th
gpoouo
Atoqe o thu oodnt ile cyds, Thu neod tmot
motet hou inouecd phit ba(ortoiry ond id nou)
uyt neting sopid ecpousion o titny Vo Aolu,wmpdition
ond conumor accuplonl.
Reasors ohy f- kcootvy o (o dte
Riaing cuunond and Aolu gouth Sas Ohoh ESootvy
howt'qoun digniconty io thu dost w ycoy. Fuküng
ual ule wtoan polton ondrubmer pu
Voune hor dustainabe altonoliy hawe ueld thi
dumond Auosdi'ng to vndusty u_o te odaphion
thot tu mark tn
) Esty o, muhp baondy: win q the oouth dtogo,
comttu en th makt to
Tnd'a!
Fom eol ettort ilke Heo Etvc Nuw play
Vauh o ola Fudic, TUS (Qube, Athot inocy, and
Bojaj cheok otu a#9nuiucy comping o moket
3) bo H0m ert inlerdie:- The Tnduoneinment ha bsui
dud ulidg'u wndn 4cheme 'ke fA ME (fou Adoph on
ond Manuhotoning o Hybard and Eutue vehiely) Thij
ho tedua the
ootu moküng them m
moe ottord oble hor thu
4) Trpoued Technology
up grading theor onrth botin bolny de
otor chang ing ond umpoued þutorraonts, Hodunn
deDoly Ucot haud dong
Acooy
tah w on a dinge a
chanae ond incucu healu Jike app lomety
PS, and Amat dahboord. Thade adwanumet
make tha pso diut mooee cttatw o onm
S) Epayion choqing
ötapidybung
and dhoping mall,
idarti Compuces. Bond ke ola and tho
ustoy d wtth to eltuc
moblity.
6jfalling cotei wtth loqe ACal buodudog and gouo
nent Aubaidth e-tc0oteu ha tudut
cot oh
Now mony da uc hoote are cuwailable in the bute
hange ot todition al þtol Atoötiu, mak ing thom
m themoyk'.
why E- vootuu aru not in matuty toqe yet
ALHough the manRt u quouing Jtapidy e- Xcooy houe
not yeiached hh matort
moli tage. In motwity amot
quuy one in he tat qet mht ony the þrot lal
q30uwth alou dun, ànd piliu'on be comu etiemoly
xfor e- Aoot thi it not thu case et becaule:
).atge utal and dumi ukbon makit unoin wntostd
ot co uole dugt a ety yeon
3) rather thon eitung
the makt
Custom not aloutag deutn
te the
Thuu ah le matuty may ome in thu hN h
Cuhet itucton
deine tooe
X whyE- &0oteu oHe oot in
The decine dtage hapþer uhen wstomey dose
mttut x aehholo cle plau the
þxoduct ox demond al ahakpy- Eledouc
Acoctou Ataoe: In ot
the cppoate dum and t c'mbio,
Qwatue is oHotorting and tchn ol oqy i& mpouMnc
Dene may the ditart itut
Ca mose adwau mode ct I am þot
po 4uin
Concibo
Thu so dut
undtn hm g lthou a pbo dut atand n th
tn olk t and da ding on stratqiea. Ede ue
4c0otou n India haut moved at the ino dudtion
Atag. thu makot iu epond'ng coþidy due to
tist de mond , multipu cnp titor 9U n me
ün untiieu improu ed iatudite
ntu tisand halling
C0ati They haue not yt each ed matahity
owth tun tiey
Hemown n wbn and OPR mokt
alike
To Aukeed æn thii op bwth phae
mut
epon duiq chatqin g
uith
Custom by
there Cbra ontinue
becorne Ca meinte an mode o anapot
mIndi'a.
Page
3) Suqgeut atnãi qie oor he
dawedopmert a
a naw þroduot çç one of the riaat catre
yet wmpl usn duxtok üng hor any buaine4. Tt hqu
u balon ing uaticy wthnokt ulitieu, innolt
lon uith eabity anh tpud usth qualiby A well
ADudoud produt devcopnt pootel' vneae the
lireih ood oh
the hinal dto me mut uutome need atie
whi
Qehieing buinu qoaly Bclaw oe
Ky atiatiojes
th ot orgnis otoion con adot to suece kully
cwelo and dounch a produet.
SMotket Reseoxch ond oppo taity Tdeatiycaton
porcluct owdopmert iu un d a t
andit the motket eionmet. wtn Gut a
Gustom needy and im dsy dyn aney
Wen thi m04t nnoua e product
BwwineM mut Cornuh eny we mawt
to icu nty qop "ond
Thes þro(er inuousey dtu dung Custom t behnan
ond pouro pont though autV
Soudl eda and
eys.
net and ocd
tua ine imi oht voto what utorm oy yolis
whot obeady
COmjp titot oO &utcedin
ae olling ahort. By utnbin úng owstorrat
i t i t h om dtor buthonorkusg,
can idu nti ofpormitus or
dulnetbohon.
Addito oly
and eoeoing achnooarey eyute the bosdut
idua to mdi Helev ont Ond ood Jspt in
Arttupang utye hudy nothor thar otr
utet dusnond Can
Gomp tative adyanta oe.
2)| Tdea qenenstioo ond valid atop
ony oppostan itie idartihoed
Creotie outro. B ain ato rrnin
4uio and' idoalon wotehops that in voe
to
enquneng n unooe hnouoliie tritin.
þrateal
HowH not Quy idua
vadoion
and s ouru. TeUhniutawh a
donding po, ond buatomor edbo etinn
Con he o morkt inbyt awtkby Mony
Page
Uhe mænimum vable odut(Mv
opkoauh, whvu a dum vvuion of the produ
t coxe a umtron thiwith toceoty
The htudbodk qathoua at otaze'
iualuable
moyor nsestontna
oe mdu.
Deiqn and dwelopm ent sta aug u
itth a valdated rdaa Gnn hand, bteiton J n to
prodt ausign and duwelopmert. n ete
Un nou aton with ;eas doty. Nory
mehodo bgee,
mnt
Tr allout tiomy to ortino y npove bae
tutiog and cuutome Ginput, ers wt me th DHodu
ead ather than
docec mto an Utiol vuion.
A y Hurnon (enud Dein (teD primaps k eqal
vmpotat Thi mearu qning with th ed c e
dsi
hunttionalty and
cpuuente ovt vtohal atwmhoy. Poo
and wabiuty titing at
Pae tototyp
tupno
¯aiou atage cdh
p'vert togtly
Rik managem ent
buts w
Hisk manaement
m
duneiory
Can poiti al plol.
Technical -fesiby: oiyn uhther the oied
ichnolng v awatlable, dc olable ond Hliabu
fioonuol ab dity: duyeopimo cot etnatustili
oodis ond Hutuin on muetent pjehena to er uti
the produt uwd be
Requdotos Qnd comp'an iéouidn ationei- idu tire
aotiheatrou ond indut
dfandand' eany to aumd coAty dulay or peholli
S) o- to makt lanomg
Even thu bet bo dut l hau uithet a well
ecectecd dach titiQy. Bo to maHRet lamni
dh euld begin ealy & thu dwcdopm cnt to wu.
Thu hound otoh a dan value paopition'what
mak thu ptocut umicuw and ut uatom ey
should chooe t unatinn ali
Not, hu priemg atotesy must be dtomned
þieing to qain quck
mak et hata, Hmwm Huno t otibaquck
the þao dut au high cnd, or ubl0ub hon modul
ewenu. Teting dihy
modul asith tonget oudien le Con help id brt
the mdt eheit 'apvoauh.
fin alle dihton chaml nut be car ully cho4n
Depening the rodut, thu may nclkdt e
o plothcr nd, dit ett ale, o' patnoy hipt
Om mOre
oth Hetoiley and dutubuto A wde aGn eo
Date Poge
cutktroo channd Ahotsy ens te thu produ
tomoy wa t t.
6) tetio G ond Ituoton
Louncag o poodut onth tut ods quat tating
ommon ull
mutake . Bote ae crant aion
ah tuld condut bita ttna aith a d t
[Link] ds an oppotum
gothot eudbok on þoyorman e, wukbihy an
1 Scolin and gouth
One hbab duct u laun hed and dtable
otterton sh ittto to dLoli'n Nak dting and
þemotion play
n ptnhi ond ohte t malt ang (an
ond duive atoption
Expomior Atite ley may ioclude adding ne
teatuty cwdop m campimmatko entoy
At fh
aeograhice wrth dibutot,
Atage At oti Qe þÓtnouhip
ptidtu ot oth band can aceel
taotnolog
Hat gouth andd enh an a uah.
Conuion
The duudopmirt ga
plannng ouotsty
and adatobdhy. cuccen conee
ttu morKt m duupl
valdoting
and mah ad vna dyiqin9
t
plan th ot the poodct
the
sh ongoin an t
touotron allioy
to eowe Trnq and
ih wtm nudi.
By adoptn thue atotiqiu
Hiat mn a onment
lann q t t i n a and
oraon oors annot onsnuase heçH chahu
dounching aucees boodt b ut ao
Bld a tndatton Lot
owtb,
Deucdep
Tnboucton
he aduvctúim ertcopy hor co ca - cola
cleuioncd a a pint or dlot campaqn
natative . Tt icey emotibncl bvaho
wtth iuid hdo
wca colas times
At oying
Coca-Cola: Ral Magic in Euey Moment
Thutes&omethino abet thedound oL a
bottle Cap that cilp
dotes hat intantly buing
c
Ameh ttu not iwat a in K
áparku that itns Odinas
eing Tt the more
odrntiato omthino [Link] tat
cota - bola ha bun the
han a caenby
-
apvo et conn cton and ceobátron
oh h
from þicniu to hamuy dnno,
Bummo
champlon4hip tn
dotu to alert ombonion to he
kom iut thle
Vhayean ut
3 that bng! puitd
but stoe. Ity thu
spotu that buahteu a
codt the tht
ond thu awutne that o oind
doent nud tobe ompucaud
Toke a dip. f l the bubby ddon o
yowr tong u e , t e Coolush
Aprsadn thouh yewt denied. Ity note
than Heoeah met-& a momert cf
o temidd that even Uhe
moden ite, habsnr Can behound Uio
the d mblt things Tn a wox thot
oluoyd chaiag the net big thing
to a don and tote te uebin
Ao
lonnetton
Sinte 1886 Cola has atoodl
dom ethinq mox thanrwt a beveo
Qlobal dymbo
Jobd thot eakh ouoy lahg uace A
roore than 200 coutre
d amm e m
'pou'en e the
Think ot the at time you open ecl a
coRe. Maube it ham
athoviag m aybe at a m'aube
&t uho watthing the dunst or
yDt bakony. Thot nomet b
Obeaut Conhett yo to mUion
othou the eeot dome thing
Ahatud
COCa ola ba en throuoh a aenwa
dunk, but d a
hee o
tean wben youl tDost ushdhip
when at ound
tabl doughte and to
t o dogherne! thos
(OcQ- cola utuhing Umoe thon tht
atn o dp iti.
upuhing
The taute that d Haee Happin
what mate Cola- co la apeual ? t thot
mutak abll bl end oa &watnee
and Comort that yo can e oqni
eybyclodecl. Tt
thot hasnt chonced wU a cer y
becae it douhtea d to- Eyouy hop
eariee a tom liar CwaHmth n
Satolars
Oriqinal coco- cola the
300- Auqar vouon mtec editeoton
hlaw ot the pomue se naun the dame
moment that
thot upting.
mokef aoy thint di'oter Coca- Cola
dount jut qalench thit it ampl
emotiony Tu the dunk that Tuy the
memon, daughte
momert
Longktor
(onnetion and da ýnto
ynto olo beatiore.
Sh aio g th
Moqie
Happinaxt eul b ut uthen t Ahoud. Thóty
oca Vcoda bas
ha a a y ben
toq the tables
acoo 9eneo or al 0 the world.
a'ounol at a thu can y bond
icol cold coke
at borbe
Evy qutule ay Aomthing A
iple and
ttnr! Hee hae a cote.! It nt
dunk oute
an nutaon to dmle ana con Ned
Thu word nay dhonge tachnole mau
escwe, but h Ahanq
ola Hemay contot Becaelao mai
Aome
duahtoy and th ber
A Coca
he ual ma qc thot
Amal qetuu
of
clo est be ta9ec oneat
Poyoso cd the
ong d w e
beaK l aro
wih mwic mobl thot
lasty a ittle than
Thati whoto CoCa- cola belong n ot t
band but in
So the 3emem
this ut
neJt time you take o Aip
sow 4hiyt
cub out
jat ab ougqunching
pla
Celebang.
ob but (o nndon
beinging
Becase do'nt oeud a
Sometinel Just neca bottle of
COce ola
olo Taute the Shoe hu
And
Pups
Atond o
wmty
No mattn how nuch coodd bhanqu
Aymbol o co kort ond dog thornw
whethet t enjbyed on butng
at oadida
at home,
Connt heost ocNoas 'wouy bodn
Amle ond take that beccuse
ewey d op Coca ola ie Ju mir
at matoy ! loe
buag togthot