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Mobile Marketing Impact on Purchases

The document is a questionnaire designed to assess mobile marketing and consumer purchase behavior across various channels, including SMS, social media, in-app advertisements, banner/video ads, and push notifications. It includes sections for general information and a series of statements rated on a 5-point Likert scale to gauge respondents' attitudes and behaviors related to mobile marketing. The questionnaire aims to gather data on how different mobile marketing strategies influence consumer purchasing decisions.

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manuelaugust51
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17 views3 pages

Mobile Marketing Impact on Purchases

The document is a questionnaire designed to assess mobile marketing and consumer purchase behavior across various channels, including SMS, social media, in-app advertisements, banner/video ads, and push notifications. It includes sections for general information and a series of statements rated on a 5-point Likert scale to gauge respondents' attitudes and behaviors related to mobile marketing. The questionnaire aims to gather data on how different mobile marketing strategies influence consumer purchasing decisions.

Uploaded by

manuelaugust51
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MOBILE MARKETING AND CONSUMER PURCHASE BEHAVIOR

QUESTIONNAIRE

Section 1: General Information

1. Age:
Under 18 [ ]
18-24 [ ]
25-34 [ ]
35 and above [ ]
2. Gender:
Male [ ]
Female [ ]
Other [ ]
3. Faculty
FLS [ ]
FSM [ ]
4. Department
BUS [ ]
MCB [ ]

SECTION 2

Each question is followed by five corresponding items using a 5-point Likert scale: Strongly
Agree (SA), Agree (A), Undecided (U), Disagree (D), Strongly Disagree (SD).

Section A: SMS

S/ Statement S A U D SD
N A
1 I often buy products after receiving promotional SMS messages.
2 SMS advertisements provide useful information that influences
my choices.
3 SMS promotions make me more aware of new products or
services.
4 I trust brands that communicate with me via SMS.
5 I prefer buying from businesses that send SMS updates or offers.

Section B: Social Media

S/ Statement S A U D SD
N A
1 Social media ads influence the brands I consider buying from.
2 I discover many of the products I buy through social media
platforms.
3 I tend to buy trending items I see on social media.
4 Positive reviews on social media influence my buying decisions.
5 I follow brands on social media to keep up with their latest offers.

Section C: In-App

S/ Statement S A U D SD
N A
1 I find in-app ads informative and useful.
2 I have purchased a product after seeing an in-app advertisement.
3 In-app ads increase my interest in exploring new brands.
4 I prefer apps that recommend products while I use them.
5 In-app ads have led me to research more about promoted
products.

Section D: Ads (Banner/Video)


S/ Statement S A U D SD
N A
1 Banner and video ads on mobile apps influence my shopping
behavior.
2 I find video ads more persuasive than static ads.
3 I often click on mobile ads that interest me.
4 Mobile ads help me remember specific brands when shopping.
5 I believe mobile advertisements improve brand visibility and
appeal.

Section E: Push Notifications

S/ Statement S A U D SD
N A
1 Push notifications remind me to buy products I am interested in.
2 I am more likely to complete a purchase after receiving a push
notification.
3 I have made spontaneous purchases because of push
notifications.
4 Push notifications offering discounts influence the value of what
I buy.
5 Frequent notifications from brands keep me engaged and increase
my purchase rate.

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