New Vision College

Furi Campus

Department: Marketing and Sales Management

January 16/2025
NVC FURI,FINFINE, ETHIOPIA

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 1. Marketing utility consists of________.
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion

ANSWER: D
2. _______ is a set of actual and potential buyer and seller.
A. Market.
A. Marketing.
B. Market research.
C. Market information.

ANSWER: A
3. The only market mix element that generate revenue for the company is_________.
A. .Price.
B. Product.
C. Buying.
D. Selling.

ANSWER: A
4. Selling the same product at different prices is known as________.
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.

ANSWER: B
5. The words used to convey the potential customer to take specific action. is____________.
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget

ANSWER: C
6. Advertisement promotes_________.
A. Purchases.
B. Production.
C. Sales.
D. Price.

ANSWER: C
7. Agricultural products are_________.
A. Perishable.
B. Highly priced.
C. Low quality products.
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 D. Heterogeneous goods

ANSWER: D
8. The social aspect of marketing is to ensure_________.
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.

ANSWER: C
9. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However,
they would like to change this and make the drink acceptable during other time periods during the day.
Which form of segmentation would they need to work with and establish strategy reflective of their
desires?
A. Gender segmentation.
B. Benefit segmentation
C. Occasion segmentation.
D. Age and life cycle segmentation

ANSWER: C
10. The typical method of retail operation used by supermarkets and catalog show rooms is called:
A. Self-service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandise.

ANSWER: A
11. Marketing creates profit by creating _____to the buyer.
A. Value.
B. Money.
C. Product.
D. Price.

ANSWER: A
12. _____needs the interest of the buyer.
A. Product.
B. Sales.
C. Production.
D. Manufacturing.

ANSWER: A
13. _____includestheconfigurationofbenefits,value,costandsatisfaction
A. Demand.
B. Innovation.
C. Creativity.
D. Invention.

ANSWER: D
14. All companies strive to build _____strength.
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 A. Brand image.
B. Image.
C. Customer.
D. Employee

ANSWER: A
15. Which one of the following is not one of the Ps of marketing?
A. Product.
B. Price.
C. Place.
D. Production.

ANSWER: D
16. Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs.
B. Marketing.
C. Selling.
D. Behavior.

ANSWER: A
17. A_____ is a trade of value between two or more parties.
A. Transaction.
B. Exchange
C. Transfer
D. Prospecting

ANSWER: A
18. Which concept holds that consumers will not buy enough of an organizations product unless it takes large-
scale selling and promotion effort?
A. Marketing.
B. Selling.
C. Production.
D. Product.

ANSWER: B
19. _____includes that other company’s offering similar products & services to the same customer at similar
prices.
A. Supply Chain.
B. Competition
C. Product.
D. Price

ANSWER: B
20. consists of a group of customers who share a similar set of wants
A. Micro Marketing
B. Mass Marketing.
C. Market Segment.
D. Market targeting.
ANSWER: C
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 21. The strategy of introducing additional products within an existing product line or brand family.
A) Line extension
B) Brand extension
C) Multi branding
D) New brands
ANSWER: A
22. Need become when they are directed to specific objects that might satisfy the need.
A) Wants
B) Needs
C) Demand.
D) Flexibility
ANSWER: A
23. A marketer is someone seeking a response from another party called.
A) Marketer
B) Prospect
C) Supplier
D) Distributor
ANSWER: B
24. Are wants for specific products that are backed up an ability and willingness to buy them.
A) Demand.
B) Wants.
C) Needs.
D) Desire
ANSWER: A
25. Which is intangible among the following?
A) Product.
B) Services.
C) Products & services.
D) Sales
ANSWER: B
26. Emerges when people decide to satisfy and want through exchange.
A) Marketing.
B) Sales
C) Purchase
D) Accounting
ANSWER: A
27. the concept holds consumers will favor those products that offer the most quality or performance
A) Product.
B) Selling.
C) Production.
D) Sales.
ANSWER: A

28. The concept holds that consumers will favor those products that are conveniently available in adequate
quantity and affordable.
A) Product.
B) Production.
C) Selling.
D) Buying.
ANSWER: B
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 29. Involves managing demand, which in turn involves managing customer relationships.
A) Marketing management.
B) Direct marketing.
C) Production management
D) Advertising.
ANSWER: A
30. At which stage in the International Trade Cycle does a country usually import foreign goods?
A) Introduction stage
B) Growth stage
C) Maturity stage
D) Saturation stage
ANSWER: B
31. Which stage of the product lifecycle is marked by falling costs and rising revenues?
A) Introduction stage
B) Growth stage
C) Maturity stage
D) Saturation stage
ANSWER: B
32. The usual source for new products is.
A) Marketing research
B) Research and Development.
C) Accidental discoveries.
D) A variety of sources including customers, competitors, serendipity, and formal processes
ANSWER: D
33. The term marketing refers to.
A) New product concepts and improvements.
B) Advertising and promotion activities.
C) A philosophy that stresses customer value and satisfaction.
D) Planning sales campaigns.
ANSWER: C
34. A brand is a .
A) Name.
B) Term.
C) Sign.
D) A combination of all of theabove.
ANSWER: D
35. A marketing philosophy summarized by the phrase a good product will sell itself isCharacteristic of the
period.
A) Production
B) Selling
C) Marketing
D) Relationship
ANSWER: A
36. An organization with an orientation assumes that customers will resist purchasingProducts not deemed
essential. The job of marketers is to overcome this resistance through personal selling and advertising.
A) Production
B) Marketing
C) Relationship
D) Sales
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ANSWER: B
37. In the relationship marketing firms focus on_ relationships with .
A) Short-term customers and suppliers.
B) Long-term customers and suppliers.
C) Short term customers.
D) Long-term customers.
ANSWER: D
38. Which of the following is NOT an element of the marketing mix?
A) Distribution.
B) Product.
C) Target market.
D) Pricing.
ANSWER: C
39. The term marketing mix describes .
A) A composite analysis of all environmental factors inside and outside the firm.
B) A series of business decisions that aid in selling a product.
C) The relationship between a firm’s marketing strengths and its business weaknesses.
D) A blending of four strategic elements to satisfy a specific target marker.
ANSWER: D
40. Newsletters, catalogs, and invitations to organization-sponsored events are most closely associated with
the marketing mix activity of.
A) Pricing
B) Distribution.
C) Product development.
D) Promotion
ANSWER: D
41. A market with which of the following characteristics would generally be less competitive?
A) High barriers to entry
B) Lots of potential substitutes exist
C) Strong bargaining power among buyers
D) Strong bargaining power among suppliers
ANSWER: D
42. The process of anticipating future events and conditions and determining the best way toachieve
organizational objectives is known as .
A) Researching
B) Planning
C) Controlling
D) Managing
ANSWER: B
43. Which one of the following best describes the present value of the stream of future profitsexpected over the
customer s lifetime purchase?
A) Customers Life time value.
B) Suppliers Lifetime Value
C) Company’s lifetime value.
D) Future value
ANSWER: A
44. Market expansion is usually achieved by .
A) More effective use of distribution
B) More effective use of advertising
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 C) By cutting prices
D) All of the above are suitable tactics
ANSWER: D
45. The following are all major stages of a product life cycle except .
A) Sales decline
B) Market maturity
C) Market Introduction
D) Market Growth
ANSWER: A
46. Techniques of sales promotions are .
A) Free samples.
B) Free offers.
C) Merchandising.
D) All the above
ANSWER: D
47. A is a set of segments sharing some exploitable similarity.
A) Over-segment.
B) Counter segment.
C) Super segment.
D) Selection segment
ANSWER: A
48. The firm must consider whether investing in the segment makes sense giving the firm and
.
A) Knowledge & objective.
B) Objective & resource
C) Knowledge & resources.
D) None.
ANSWER: A
49. And are the major factors influencing the selection of suppliers.
A) Price and Quantity
B) Price and Quality
C) Price and Delivery
D) Quantity and Delivery
ANSWER: B
50. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

A ) Marketing
B ) Sales
C) Publicity
D) None of these
ANSWER: C
51. Copy testing is also known as
A) Pre Testing
B) Copywriting
C) Concurrent testing
D) Preview
ANSWER: A
52. Consumer promotion, trade promotion and are the three forms of sales promotion
A) Media Promotion
B) Sales Force Promotion
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 C) Core Promotion
D) Media Mix
ANSWER: B
53. Media can give 24 hour exposure to the public eye.
A) Television
B ) Print
C) Internet
D) Flex Board
ANSWER: D
54. It is popularly known as a free form of promotion
A) Advertisement
B) Publicity
C) Personal Selling
D) Marketing
ANSWER: B
55. Which among the following is an example of Trade promotion?
A) Coupons
B) Samples
C) Push Money
D) None of these
ANSWER: C
56. Which among the following is a Pull Strategy?
A) Trade Promotion
B) Consumer Promotion
C) Sales Force Promotion
D) None of these
ANSWER: A
57. If a company gives a false message to the customers, it is known as
A) Obscene ads
B) Subliminal ads
C) Deception
D) None of these
ANSWER: C
58. The strategy that encourages dealers and distributors to sell a product is known as
A) Push
B) Pull
C) Combination
D) Marketing
ANSWER: A
59. Creating an image of the product in the minds of the target group is called
A) Marketing
B) positioning
C) Branding
D) Popularizing
ANSWER: B
60. The process of purchasing space in a media is
A) Media Spacing
B) Media Scheduling
C) Media Purchasing
D) Media Buying
ANSWER: D

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 61. The plan that show time, date and frequency of an advertisement is
A) Media Plan
B) Media Schedule
C) Media Time
D) Media Space
ANSWER: B
62. A series of advertisement messages that share a single idea or theme is
A) Advertisement Campaign
B) Advertisement Group
C) Advertisement Cluster
D) Advertisement Series
ANSWER: A
63. Point of Point-of-purchase ads are also known as
A) In-Store Advertising
B) Built-in Advertising
C) Green Advertising
D) Stock Advertising
ANSWER: A
64. The specific carrier within a medium is called
A) Media Carrier
B) Media Bus
C) Media Van
D) Media Vehicle
ANSWER: D
65. A series of actions that media planners take to attain the media objectives
A) Media Function
B) Media Strategy
C) Media Policy
D) Media Option
ANSWER: B
66. The combination of media used for advertising in a target market is
A) Media Mix
B) Market-Media Match
C) Media Advertising
D) Media Option
ANSWER: A
67. Selection of the most appropriate cost-effective medium in the advertisement is
A) Media Buying
B) Media Scheduling
C) Media Purchasing
D) Media Selection
ANSWER: D
68. Direct mail advertising sends messages through
A) Audio
B) Video
C) Mail
D) None of these
ANSWER: C
69. Which of the following is more of the personal medium of advertisement?
A) Internet Advertisement
B) Broadcast Media
C) Direct Mail Advertising
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 D) Print Media
ANSWER: C
70. Independent organizations of creative people for advertisement and promotional tools arecalled
A. Advertisement Makers
B. Advertisement Creators
C. Advertisement Developers
D. Advertisement Agency
ANSWER: D
71. Which tool of the promotional mix consists of short-term incentives to encourage thepurchase or sale of a
product or service?
A) advertising
B) public relations
C) direct marketing
D) sales promotion
ANSWER: D
72. If a company wants to build a good “corporate image,” it will probably use which of thefolowingmarketing
communications mix tools?
A) Advertising
B) Public relations
C) Direct marketing
D) Sales promotion
ANSWER: B
73. Is direct communications with carefully targeted individual consumers to obtain an immediate response?
A) Personal selling
B) Public relations
C) Direct marketing
D) Sales promotion
ANSWER: C
74. Which of the following promotional forms is often described as being too impersonal andonly a one-way
communication form?
A) advertising
B) personal selling
C) public relations
D) sales promotion
ANSWER: A
75. The arrangement and placement of goods or cargo within a ship, aircraft, truck, or other vehicle.
A) Marking
B) Packing
C) Stowage
D) Transshipment
ANSWER C
76. The process of preparing goods or products for transportation or storage by placing them into suitable
containers, boxes, crates, or packaging materials.
A) Marking
B) Packing
C) Stowage
D) Transshipment
ANSWER B
77. _____Occurs when goods or cargo are transferred from one transportation vehicle or mode (such as a ship
or truck) to another (such as another ship or aircraft) during the journey from origin to destination.
A) Marking
B) Packing
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 C) Stowage
D) Transshipment
ANSWER D
78. A set of interdependent organizations involved in the process of making a product or service available for
use or consumption by the consumer or business user is called a(n):
A) Retailer
B) Wholesaler
C) Distribution channel
D) Logistics
ANSWER:C

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 79. The percentage of total sales in a market that is captured by a company, product, or brand.
A) Market Coverage
B) Market research
C) Market share
D) Market volume
ANSWER C
80. What type of research seeks to establish cause-and-effect relationships between variables?
A) Exploratory research
B) Descriptive research
C) Predictive research
D) Causal research
ANSWER: D

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