PAULOCAROLI

STEP BY STEP OF

THINKBIG,STARTSMALL,
LEARNFAST!
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WHAT IS IT?
Lean Inception is an effective combination of Design Thinking and Lean.
StartUp to decide the Minimum Viable Product (MVP). It is a workshop.
collaborative divided into several stages and activities that will guide the team
in the construction of the product.

ABOUT THE MVP

The MVP - Minimum Viable Product - is the simplest version of
product that will be made available to users to validate hypotheses
of business.

FACILITATION TECHNIQUES
The training and the way of communication of the group must vary according to the
moment of the workshop and the style of each activity. In some situations,
todos deben estar presentes en la misma conversación, pero en otras esto
it is not effective.

Here are some suggested techniques.

» Brainstorming individual
» Divide and conquer
» In the spotlight
» Fishbowl
» Speak and Group
» Pomodoro
» Everyone speaks and contributes
» You do, I do too, then we compare
More on:[Link]
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KICK-OFF
Lean Inception begins with a kick-off, followed by a sequence of
intense activities, and ends with a showcase of the workshop. The team-
directly involved in the initiative must participate in all
the activities; the other stakeholders participate in the kick-off and the
showcase, where expectations and results obtained are presented
in the workshop, respectively.
1. Ask the main sponsor of the initiative to kick off the Lean Incep-
tion with a speech about the initiative that will be worked on.
[Link] a brief presentation about the Lean Inception agenda and the
MVP concept.
[Link] everyone to write their names, using the color they identify.
it certifies the level of participation.

NAME NAME NAME NAME NAME NAME NAME NAME

I will be at I will be in I will be in I will be in I will be in I will be in I will be in I will be in
all the all the all the all the all the all the all the all the
activities activities activities activities activities activities activities activities

NAME NAME NAME NAME

I will be I will be I will be I will be
onlyin onlyin onlyin onlyin
elkick-offy kickoff elkick-offy kickoff
showcase showcase showcase showcase
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THE AGENDA
The Lean Inception agenda helps with time management and scope of the
taller. Having a visible agenda for everyone reinforces commitment and generates
trust in time management and the progress of the workshop. Keep in mind -
Take note in the agenda that the kick-off and showcase activities are marked in
other colors, respectively at the beginning and at the end of the workshop.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

KICK-OFF
BRAINSTORMING
SEQUENCER
PERSONAS OF THE SHOWCASE
FUNCTIONALITIES
VISION OF
PRODUCT

LUNCH

REVIEW
THE PRODUCT
TRAVELS OF TECHNIQUE, OF CANVAS
IT IS NOT
USER BUSINESS Y MVP
DOES - HAS NOT
THE UX
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PARKING LOT
The Parking lot (or ideas parking) helps to archive moments-
nearly any article, idea or question that arises during a co-
conversation in any Lean Inception activity, but it is not useful
for the discussion at that specific moment. It is an essential tool
special for the facilitator at any time during the workshop, as it is
a polite way to say: 'yes, I heard you, but this conversation is for'
later on.

GLOSSARY
I took advantage of Lean Inception to validate, adjust and give visibility to the vocab
vocabulary of the domain in question. It is very important that everyone involved
earned - from business, technology, and users - communicate and register
bring the artifacts generated with a common language. Then verify the
understanding of each word in the domain and put it in the glossary
visible to everyone.
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PRODUCT VISION
Somewhere between the idea and the launch of the MVP, the product vision
It helps you navigate the initial path. It defines the essence of the value of your business.
and it must reflect a clear and convincing message for its customers. This activity-
Dad will help you collaboratively define the product vision.

WITH A CLEAR VISION OF THE PRODUCT, YOU CAN DETERMINE HOW THE "PAR-
THE BUSINESS TES WILL JOIN.
[Link] the team into three groups and ask each group to complete.
only the selected blanks in their respective template.
2. Ask each group to read the blanks they should have completed and co-
I put my post-it on the unique template.
[Link] the team to consolidate a homogeneous sentence (on canvas 1),
using and changing the previous notes, as needed.

PRODUCTVISION TEMPLATE1
To: [final client]
quien:[el problema que necesita ser resuelto],
the:[product name],
it is a: [product category]
que:[beneficio-clave, razón para comprarlo],
unlike: [alternative from the competition],
our product: [key-difference].

1 MOORE, Geoffrey A. Template 'Product Vision', described in the book Crossing the Chasm: Marketing
and selling disruptive products to mainstream customers, HarperBusiness, 2014.
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THE PRODUCT IS – IS NOT – DOES – DOES NOT

It is often easier to describe what something is not or does not do. This activity
search for classifications about the product following the four guidelines, it is-
specifically asking about each positive and negative aspect of whether the
the product is or is doing something.

DECIDING WHAT NOT TO DO ISAS IMPORTANTAS DECIDING WHAT TO DO.

[Link] the team into two groups and ask each group to complete
only the selected fields in their respective template.
[Link] someone to read a [Link] about it. Group the similar ones.
in a "cluster" and place it on canvas 1.
[Link] back to step 2, ask a person in the next group, until
that all the post-its are finished.

ES IT IS NOT

FREE SITE

MOBILE APP CHAT

TWITTER
FACILITATOR FACEBOOK
FOR WHATSAPP
ORGANIZE
PARTIES

MAKE DOES NOT MAKE

NOTICE ARMA
TO THE TEAMS
AGENDA USERS
COURTS
PROVIDE
PAYMENT IN
LINE OF
PARTY
PROGRAM AGENDA
THE GAMES
PARTIES PRIVATE
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PRODUCT Objectives
Each participant must share what they understand as a goal for
the business, and the different viewpoints must be discussed to reach
a consensus on what is truly important. This activity helps to
raise the lifting and clarify the objectives.

IF IT HAS TO SUMMARIZE THE PRODUCT

IN THREE OBJECTIVES FOR THE BUSINESS, WHAT WOULD THEY BE?

[Link] each team member to individually write three.

answers to the previous question.
[Link] the participants to share what they have written.
performing a similarity aggregation process in "groups".
[Link] a title for each of the 'groups'.

Approach Disclose
players the app Monetize

Call the Sell space

Show friends of for advertisements
matches work from the locals

Find Increase
games by Advertise in use of
the neighborhood
geolocation the courts

Organize
To reward
users championship
faithful by level of the
players
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PERSONAS
To effectively identify the functionalities of a product, it is im-
It is important to take into account the users and their goals. A person creates
a realistic representation of the users, helping the team to describe
functionalities from the perspective of those who will interact with
the final product.

A PERSON REPRESENTS A USER OF THE PRODUCT, DESCRIBING NOT

NOT ONLY THEIR ROLE, BUT ALSO THEIR CHARACTERISTICS AND NEEDS.
[Link] the team into three groups and ask each one to describe a
person.
[Link] group presents their person to the whole team.
[Link], do more rounds to describe other people.
After each round, group them by similarity.

FOOTBALL FANATIC PROFILE

28 years
married
frustrated player
works in a bank
graduate

BEHAVIOR NEEDS
good for complaining play every week with
competitive any person and in
active any place
demanding search for parties of a
spends hours on social media good level
play at night on weekends
of the week
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USER TRIP
The journey describes the path a user follows through a sequence.
steps to achieve a goal. Some of these steps represent diffe-
you identify points of contact with the product, characterizing the interaction of
the person with him.

WHAT GOAL DOES THE PERSON WANT TO ACHIEVE?

DESCRIBE STEP BY STEP THE JOURNEY UNTIL THE PERSON ACHIEVES IT.
1. Divide the team into three groups and ask them to describe a trip.
[Link] group presents their trip to the whole team.
[Link], make more rounds to describe other trips.

Fan of
football: invites
friends to a
match

Wake up Take a Arrives at

early grain I work at
to go to the breakfast 9:00 a.m.
work

Atlunch During a
convinceaa meeting decides
Call and reserve
friendfor to carry out some
a pitch playfootball activity
after physics
ofthework

Register the
Open the match at Place the
application 8:00 a.m. information
mobile of that from the field
Easy-ball same day

I send the
invitation to
the friends
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BRAINSTORMING OF FUNCTIONALITIES
A functionality represents the action or interaction of a user with the
product, for example: print invoice, check detailed status and send-
to remove friends from Facebook. The description of a functionality should be what
as simple as possible, with the aim of achieving a commercial objective,
a personal need and/or to consider a step in the user's journey.

THE USER IS TRYING TO DO SOMETHING, SO THE PRODUCT MUST

HAVING A FUNCTIONALITY FOR THAT. WHAT FUNCTIONALITY WOULD IT BE?

1. Ask someone to read, slowly, the user's journey step by step.

[Link] they read, other people share ideas for functionalities.
[Link] a functionality is identified, describe it and place it in
the board. Repeat the previous steps for all trips.

Check if there is Check if there is Details of Ranking of

matches with matches without Classification Rank a match (place, players
geolocation geolocation of courts player date and time visualization

Details Registration of Invite a

Record of Filter Module of
financial friend to
hairdresser game detailed notifications
of the party match

Confirmation Notification Notification

Cancel Cancel
e-assistance of the party of party
attendance match
RSVP confirmado canceled
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TECHNICAL, BUSINESS, AND UX REVIEW

This review aims to analyze how the team feels about
regarding technical understanding, business understanding, and user experience
of each feature. From this activity, new notes will be captured and the
disagreements and doubts will become more evident.

THE COLOR AND MARKING WILL HELP THE TEAM IN ACTIVITIES

POSTERIOR TO PRIORITIZE, ESTIMATE, AND PLAN.
1. Ask a person to choose and drag a functionality, proceed-
by the graph and the table.
2. Set the color according to the level of confidence and make mark
cas (en una escala de 1 a 3) de valor comercial, esfuerzo y valor de
UX: $, E e .
[Link] that everyone agrees; choose the next person and
go back to step 1.
GREEN

YELLOW

RED

LOW MEDIUM HIGH

LEVEL OF CONFIDENCE
(HOW TO DO)

EFFORT E EE EEE
BUSINESS $ $$ $$$
UX
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SEQUENCER
The feature sequencer helps to organize and view the functions.
skills, as well as the incremental product validation sequence.
1. Ask the selected people to decide the "first"
functionality.
[Link] for more letters adjusting them to the sequencer. Follow the rules.
[Link] the MVP and the product increments.

Rule 1: A wave can contain a maximum of three.

features.
Rule 2: A wave cannot contain more than one red functionality.
Rule3: A wave cannot contain three yellow functionalities
or red.
Rule 4: The sum of the effort of the functionalities cannot
exceed the five (E).
Rule 5: The sum of the value of the functionalities cannot be less
four ($) and four hearts ( )
Rule 6: If one functionality depends on another, that other must be
a previous wave.
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E $$ E $$$ EE $$$

CHECK IF THERE IS
REGISTER REGISTRATION
PARTIES WITHOUT
FROM THE PARTY OF THE PLAYER

1
GEOLOCALIZATION

EE $$ E $ EE $

CONFIRMATION DETAILS OF
PARTY CANCEL
OF ASSISTANCE ASSISTANCE
(PLACE, DATE
2
(RSVP)
AND TIME)

EE $$$ E $$$ EE $$

CANCEL
MODULE OF NOTIFICATION
PARTY
NOTIFICATIONS OF THE PARTY

3 CONFIRMED

EEE $$ E $$$

NOTIFICATION DETAILS
OF THE PARTY FINANCIAL
CANCELLED FROM THE PARTY

4
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CANVAS MVP
Canvas MVP is a visual framework that helps the team to align and define the
MVP strategy, the simplest version of the product that can be
available for the business (minimum product) and that the final user can
use and validate effectively (viable product).

TAKING INTO ACCOUNT THAT THE TEAM HAS ALREADY DISCUSSED

WHAT CONSTITUTES THE MVP AND HAS ALREADY TALKED ABOUT WHAT IS EXPECTED OF IT,

THE TIME HAS COME TO SUMMARIZE EVERYTHING.

1. Divide the team into two groups and ask each group to complete
the Canvas MVP in its respective template.
[Link] each group to present their MVP Canvas.
[Link] the team to consolidate the seven blocks of the MVP Canvas.
using and changing the previous notes as necessary.

Segments of Proposal or vision Expected result

people of the MVP

1
2 5
Features

4
User journeys Metrics for
the validation of
business hypothesis
3
Costo & Cronograma
6
7
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The MVP Canvas is divided into 7 blocks:

1. Proposal or vision of the MVPWhat is the proposal of this MVP?
2. Segments of people– Who is this MVP for? Can we seg-
Comment and test this MVP in a smaller group?
User journeysWhich trips are attended or improved with
this MVP?
4. FeaturesWhat are we going to build in this MVP? What ac-
Which features will be simplified or improved in this MVP?
5. Expected resultWhat learning or outcome are we looking for?
What can I do in this MVP?

6. Metrics for Business Hypothesis ValidationHow can I...

We can measure the results of this MVP?
7. Cost and ScheduleWhat is the cost and the estimated date for the
delivery of this MVP?

SHOWCASE
This is the time to present the MVP plan to the stakeholders.
Let's talk about the artifacts generated in the Lean Inception.
and share the group's understanding of the hypotheses and validate the
path to follow.

To learn more, visit:

[Link]/es/libro/lean-inception