Difference between unique page view and
page view ?
● The unique pageviews shows how many users visited a specific page. Unique
pageviews are calculated on a session basis, meaning if the same user loads a page 5
times in a given session, it's only calculated as 1 unique pageview.
● Pageviews displays the total number of times any pages were visited, including
multiple views from the same user. A single user loading the same page 5 times in a
single session will generate 5 pageviews.
● Pageviews will always outnumber unique pageviews.
What should your average time on site be? For a good average session duration, the industry
standard is 2 - 3 minutes. What can happen in two minutes? Two minutes might not seem
like much time, but it's enough time for users to read content and interact with your website.
Average time on site
What Is the Average Time Spent On a Website? [+ How to Improve It] ([Link])
How long visitors are staying on average on your entire website.
Average time spent on a website, like average time on page, is dependent on a range of
factors. Industry, the type of website, and even the device that users are on impact this
average.
For example, Statista calculated the 20 most popular websites worldwide as of June 2021, by
time per visit. Users spent approximately 22 minutes and 44 seconds per visit on Google, the
most popular website, and only .54 minutes on [Link], the 20th most popular.
To calculate how long visitors are staying on average on your entire website instead of
individual web pages, look at average session duration.
To calculate how long visitors are staying on average on your entire website instead of
individual web pages, look at average session duration.
Average session duration measures the average length of sessions on a website. Google
Analytics begins counting the length of a session from the time the user lands on a site until
the user exits the site, or is inactive for a predetermined amount of time. (In Google
Analytics, a session can last for up to 30 minutes without a user interacting with your pages.)
That means a session can consist of a user viewing a single page or viewing multiple pages,
and can range anywhere from a few seconds to a few hours.
Average session duration is calculated as: total duration of all sessions (in seconds) / number
of sessions.
This is a key difference between average time on page and average session duration. Whereas
average time on page excludes visits that end in exits or bounces, average session duration
counts all bounces as zero seconds. This can lower the average session duration significantly
if your website has a high bounce rate.
How to Improve Average Time Spent on a Website
1. Decrease load time.
2. Optimize your navigation.
3. Add internal links.
4. Improve the readability of your posts.
5. Add images and videos.
6. Optimize for all devices.
7. Use exit intent popups.
1. Decrease load time.
Decreasing load time can help reduce your site’s bounce rate, which can significantly
improve average session duration.
2. Optimize your navigation.
Website navigation enables visitors to quickly and easily find the information they're looking
for, like a blog post, and important information that they weren’t looking for, like pricing
info. A good navigation system can improve the chances of visitors taking action and
browsing your site longer.
When designing a navigation menu, follow these best practices:
● Put your most important items at the beginning of the navigation menu.
● Use navigation labels that align with your type of business and are SEO-optimized.
● Include a search box.
● Add navigation links in the header, sidebar, and footer of your site.
3. Add internal links.
Another way to enable visitors to easily find and read relevant content on your site is adding
internal links. Internal linking makes your site easier to navigate, which increases the chances
that readers look at more content and stay on your site longer.
4. Improve the readability of your posts.
When evaluating the readability of your content, you need to consider what the words are on
the page and how they look.
To improve the flow of the post, remove any instances of passive voice, shorten long
sentences or paragraphs, and add transition words.
5. Add images and videos.
Adding multimedia content, like images, videos, and infographics, is another way to improve
the readability of your content. Not only do they break up chunks of text — they can also
illustrate complicated ideas (like APIs, for example) and appeal to different types of learners.
Images and videos enhance the overall user experience and encourage visitors to stay on the
page longer.
6. Optimize for all devices.
According to a study by Perficient, 68.1% of all website visits globally in 2020 came from
mobile devices and only 28.9% and 3.1% came from desktops and tablets, respectively.
However, desktops drove 46.4% of total time on site globally and tablets drove more total
time on site than mobile devices.
This emphasizes the importance of having a fully responsive website that’s optimized for all
devices. Sizing and styling buttons, SVGs, images, and fonts are especially important when
creating a responsive site. For more best practices, check out our complete guide to
responsive web design.
7. Use exit intent popups.
Exit intent popups appear when a visitor is about to bounce from a website. These contain an
offer or message that’s designed to keep them on the page. Briogeo, for example, has an exit
intent popup encouraging visitors to take their hair quiz before leaving the site.
New Visits
New Visitors are those navigating to your site for the first time on a specific device. If you visit
our website from your desktop computer at work, and then visit our website again from your iPhone,
Google Analytics would record you as 2 new users.
The Difference Between New vs Returning
Visitors
New visitors (or new users) are people who have never been to the website before.
Whereas, returning visitors (or returning users) are people who have visited the
website previously and have come back.
Key Performance Indicator
A metric is a quantitative measurement of statistics describing events or trends in a
website. A Key Performance Indicator (KPI) is a metric that helps you understand how you
are doing against your objectives. KPIs tend to be unique to each company.
What is a KPI? Definition, Best Practices, and Examples | Klipfolio
Book – Avinash Kaushik, Web Analytics 2.0 – The art of online accountability and
science of Customer Centricity – Pg. 149 to Pg. 151, Pg. 419.
Why Do Website KPIs Matter?
KPIs are a set of trackable metrics used to determine a website’s overall performance over a
longer duration of time. KPIs are designed to help site owners create financial,
developmental, marketing, and strategic goals. These measurable indicators provide an
accurate picture of how your site is currently performing, making it easier to compare with
past performance, ideal performance, and the performance of competing sites.
Although KPIs are used in every kind of business, they are especially important and effective
when used on websites because of the variety of metrics that can be measured and the ease
with which they can be tracked. You can think of running a website without KPIs like driving
a car without a dashboard. You might be able to get a rough idea of how you’re performing,
but you’ll be missing key indicators that will let you know when you’re driving over the
speed limit, running out of gas, driving with a faulty engine, and more.
Characteristics of KPIs
SMART is usually used to describe goals or objectives that meet a certain list of criteria that
can be found when we extend the acronym:
● Specific
● Measurable
● Achievable
● Relevant
● Timely
SMART goals will have all of these characteristics. Let’s take a deeper dive to better
understand what each of these descriptors means and why they’re important when selecting
your KPIs.
Specific: Before you can make any effective changes to your website, you have to have
specific goals and objectives. While everyone wants to “attract more customers” and “sell
more services/products,” those aren’t clearly defined enough to develop actionable strategies
around. You have to come up with clear and specific goals for what you hope to get from
your site. These goals will be your reference point throughout the process.
Measurable: In order to know whether your site is improving or declining in performance,
you need to have trackable metrics and a consistent and reputable way to measure changes.
This is why using a variety of KPIs is so important. These measurements give you a point of
orientation to determine whether certain strategies are working or not, how well they’re
working, and how long it takes to reach a certain point. This measurability also makes it easy
to compare your site’s performance with the industry standard and competitors.
Achievable: Obviously, every site owner would be delighted to have it outperform all
competitors. After all, who in their right mind would turn down millions of visitors each
month, 100% conversion rates, insane retention rates, the fastest page loads, and the seamless
compatibility? No one! But that doesn’t mean these goals are helpful. It’s important to set
your sights on achievable objectives your site can reasonably reach.
Maybe you’re in a smaller niche that just doesn’t get a lot of attention, which puts a limit on
the number of visitors you’ll get. Maybe your industry is so competitive that you won’t have
a chance to rank for the number one spot. Either way, it’s important to understand what’s an
achievable goal and what’s not. Aiming for the impossible ensures you never make it, and
shooting for something too easy will only give you a false feeling of success.
Relevant: The KPIs you set for your site should be relevant to your overall goals. For
example, if you’re hoping to rank for the front page of Google for a certain search result, you
shouldn’t be wasting time worrying about how much traffic is coming from social media
platforms like Facebook or Instagram. It’s not that these KPIs aren’t helpful or indicative of a
successful site. It’s simply that these metrics don’t give you important information regarding
your stated goal. This is another reason why having clear goals is so important. Without
having predetermined objectives, you won’t be able to choose relevant KPIs that can measure
important metrics to help you achieve that goal.
Timely: Without a strict timeline, you have nothing motivating the improvement of your site.
Clear milestones make it easier to create a schedule with actionable tasks. Not only will you
have a better overview of what needs to be completed, but you’ll be more likely to implement
these changes with a deadline. Even if you don’t have an actual end date for these goals, like
a product launch or the opening of a new site, you should still make one on your own. Don’t
give yourself so much time that you’ll end up dragging out the execution, but also don’t give
yourself too little time that you’re not able to realize your goals.
What Are KPIs? ([Link])
KEY TAKEAWAYS
● Key performance indicators (KPIs) measure a company's success versus a set of
targets, objectives, or industry peers.
● KPIs can be financial, including net profit (or the bottom line, gross profit margin),
revenues minus certain expenses, or the current ratio (liquidity and cash availability).
● Customer-focused KPIs generally center on per-customer efficiency, customer
satisfaction, and customer retention.
● Process-focused KPIs aim to measure and monitor operational performance across the
organization.
● Generally speaking, businesses measure and track KPIs through business analytics
software and reporting tools.
Categories of KPIs
Most KPIs fall into four different categories with each category having its own
characteristics, timeframe, and users.
Strategic KPIs are usually the most high-level. These types of KPIs may indicate how a
company is doing, although it doesn't provide much information beyond a very high-level
snapshot. Executives are most likely to use strategic KPIs, and examples of strategic KPIs
include return on investment, profit margin, and total company revenue.
Operational KPIs are focused on a much tighter timeframe. These KPIs measure how a
company is doing month-over-month (or even day-over-day) by analyzing different
processes, segments, or geographical locations. These operational KPIs are often used by
managing staff and are often used to analyze questions that are derived from analyzing
strategic KPIs. For example, if an executive notices company-wide revenue has decreased,
they may inquire as to which product lines are struggling.
Functional KPIs hone in on specific departments or functions within a company. For
example, the finance department may keep track of how many new vendors they register
within their accounting information system each month, while the marketing department
measures how much clicks each e-mail distribution received. These types of KPIs may be
strategic or operational but provide greatest value to one specific set of users.
Leading/Lagging KPIs describe the nature of the data being analyzed and whether it is
signaling something to come or signaling that something has already occurred. Consider two
different KPIs: the number of overtime hours worked and the profit margin for a flagship
product. The number of overtime hours worked may be a leading KPI should the company
begin to notice poorer manufacturing quality. Alternatively, profit margins are a result of
operations and are considered a lagging indicator.
Website KPIs: Measurable Indicators of your Site’s Performance | Pantheon
7 KPIs of an Effective Website (And How to Measure) ([Link])
13 KPIs of an Effective Website - How to Identify & Measure Them ([Link])
7 KPIs of an Effective Website (And How to Measure) ([Link])
MARKETING KPIs
These KPIs help you achieve your website goals based on marketing goals, such as
generating more qualified leads, improving the subscriber rate and increasing awareness and
trust.
1. Conversion Rate
Conversion rate is probably the most common KPI. Everyone wants to know how many
people become buyers on their site. I use “buyers” very loosely here.
This is because conversion doesn’t have to be just about sales. Conversion could be getting
visitors to sign up to your newsletter, download an e-book or contribute to a cause.
As much as you want to reach a certain conversion rate, you’ll also want to analyze why a
large percentage of visitors don’t convert.
2. Number of Qualified Leads
Some website owners are easily excited about the wrong things like a high number of website
visitors. These are what are commonly referred to as vanity metrics.
You want to know how many of the visitors might actually buy from you. These are the
qualified leads because they meet the qualification criteria you’ve set.
Traditionally, you’d track the URL on the “Thank You” page after the visitor fills out a form.
This would be your overall conversion rate as discussed above. However, with this method
you can’t track qualified leads, only the total number of leads. To get to the number of
qualified leads, you’ll want to use customer relation management (CRM) software.
When a user fills out a lead generation form and clicks “submit”, Google Analytics
transmits that data to your CRM platform. You can then score and rank the different leads to
determine which are “qualified.”
3. Awareness Level
When you feel like you’re really pushing your brand out there, you’ll want to know exactly
how effective your efforts are. There are several factors that indicate more people are getting
familiar with your brand.
To help you with this, Google Analytics breaks down site traffic based on the source. If you
look at these results (over time), you’ll get a sense of the percentage of your website visitors
who already knew your brand by the time they made it there.
After you’ve started to track your current stats, you can begin working towards increasing
your website’s traffic based on your results.
SALES KPIs
These KPIs indicate if your website is doing enough to help you achieve sales goals
like boosting your revenue.
4. Sales Conversion Rate
If you’re focused on the number of sales you make on your website, sales conversion rate is a
metric to watch. Even though this is focused on sales, in Google Analytics, it’s measured like
the aforementioned conversion rate.
Google Analytics has a built in E-commerce report, so if your sales are happening on your
website, you can easily get to a variety of data about your sales conversion rate, including the
total revenue, number of transactions and quantity of items purchased.
You can take this data further by looking at your most valuable sources of traffic in terms of
where your biggest spenders come from or where your highest converting audience comes
from. This sort of data can help inform your marketing plans.
5. Time Before Purchase
This is one of the least considered metrics. Most businesses just look at conversion, without
caring to ask about how long it took a customer to convert.
If it takes multiple visits to your site before a customer buys from you, this doesn’t
immediately mean trouble. They could just be taking time to get more familiar with your
company, reading your site’s blog (you should have one), or a number of other acceptable
reasons.
The problem comes if people don’t buy because your marketing message isn’t fined-tuned
enough. You want to be closing deals as quickly as possible.
Most analytics tools offer this metric and Google Analytics shows this under E-commerce as
“Visits to Purchase” and “Days to Purchase.” You should use it even if you’re not an online
store. Setting up your analytics account to track the other kinds of non-purchase conversions
(like those we discussed earlier) as part of the E-commerce reporting, does require some
technical expertise, but it is possible.
6. Average Order Value
If you’re selling one product, it’s easy to understand that each conversion results in an
amount equal to the product price. However, if you have several products, you want to know
the average value of each order.
This tells you truly how much your efforts are paying off in converting customers. On its
own, it’s not very valuable. But when coupled with context, you get a clear picture. In Google
Analytics, it also appears under E-commerce.
UX KPIs
Last, but certainly not least, you need to consider your customer experience. Nothing will
matter if the customer isn’t satisfied.
You want to make sure that whether on desktop or mobile, visitors get the best experience.
The key metric here is customer satisfaction.
All other factors like navigation, page load time, mobile responsiveness, etc. boil down to
improving customer satisfaction. They are factors you should test and tweak on your
end based on the customer satisfaction.
7. Customer Satisfaction
To most people, customer satisfaction is highly subjective. This makes it a really hard metric
to track—but it’s possible.
You need more than Google Analytics for this, though. One of the most qualitative ways you
can measure customer satisfaction is through surveys.
Using a tool like SurveyMonkey, you can send out surveys to your customers to get a better
understanding of what they think of your website. Qualaroo allows you to track more
quantitative data according to user ratings. Temper lets you graph customer satisfaction
trends.
You may also be able to get an idea from cart abandonment and bounce rate. Through these
metrics, you can see where you started losing your customers.
You can also review and track your Net Promoter Score (NPS). This tells you, on a scale of 1
– 10, the likelihood of a customer buying from you based on their experience.
Optimization
Improving Bounce Rate
20 Proven Ways To Reduce Your Bounce Rate ([Link])
What Causes A High Bounce Rate?
Sometimes a high bounce rate can be an indication of a poor user experience.
A site visitor hit the page and either the page didn’t deliver the content they were expecting
or they were underwhelmed by something else, like a non-responsive webpage.
On the other hand, a high bounce rate can also be the result of a positive user experience.
For example, let’s imagine a user is searching for a recipe’s ingredient measurements.
They click through the search result and land on a site where they immediately see the
ingredients list need. They get it and leave the site.
That high bounce rate is an example of a great user experience. The visitor instantly found
the information that they were looking for, then left.
Ideally, some of those high bounce rate site visitors will bookmark the page for future
reference, and some other visitors may remember the site another day and return to it, seeking
it out by name on Google
Here are 20 proven ways to reduce your bounce rate when
needed.
1. Pay Attention To Page Load Time
When a user has to wait an excessive amount of time (and by excessive I mean more than
three seconds) for a page load, it creates an incredibly poor user experience.
The content on the page does not matter if a visitor cannot even see it immediately.
Page load time is even more crucial on mobile devices because users are more likely to
become frustrated with slow load times and bounce.
2. Make Site Search Easy
Some websites neglect adding a site search functionality or make it difficult to see.
If a user is searching for something specific that they do not instantly see on a page, this is an
extremely useful tool that they can use to search with instead of possibly leaving the page or
site entirely.
3. Provide Easy Navigation
Navigation should be easy and effortless for visitors.
When a user gets to a site, they need a clear direction of where the content that they are
looking for lives.
If this is not simplistic and clearly laid out in an intuitive navigation, they will most likely
bounce from the site.
4. Focus On A Great Design
Good website design is intuitive and builds trust with a user. A good website design is also a
signal of quality.
Visitors will not spend a large amount of time a site that is unpleasant, unattractive, or have
difficulty trusting.
Provide an appealing user experience by starting with a great design is not just about
aesthetics. It’s about creating a functional, intuitive, and pleasant overall website experience.
5. Keep Mobile Top-Of-Mind
Mobile users have even less patience than desktop users.
A website should have a responsive design in order to provide users on mobile devices with a
solid user experience.
6. Make Webpages Easy To Read
Content on a webpage should be clearly and effectively formatted.
This is crucial from a user experience standpoint, as no visitor to a website wants to see large
chunks of disorganized text.
When this happens, users will usually skip over crucial content.
However, if that content was formatted into smaller blocks, including bullet points or also
image or video content, a user will have a much easier time understanding the content and
sharing it with others.
7. Write Shorter Paragraphs
One of the primary things that help with the overall readability of a site is the length of the
content.
Create content within short paragraphs so that your visitors can quickly read the content on
the small mobile devices most people use these days when consuming content.
8. Use Various Types Of Content
Another focus area when it comes to website readability is to use multiple forms of content in
order to engage site visitors more effectively.
Video content can communicate certain kinds of information (like how-to instructions) more
efficiently than text.
High-quality images can also help to break up the text, improve communication of big ideas,
and help to reduce bounce rates.
9. Use Relevant Keywords
Use relevant keywords that are appropriate for the content topic.
The accurate use of words, sentences, paragraphs, and headings will help to communicate to
Google what the page is about.
Stay on topic, do not stray.
The closer on topic the webpage is, the more likely the visitors Google sends will also be on-
topic with what they expect to find on the page, thereby reducing the bounce rate.
10. Target Relevant Audience
Similar to relevant keywords, relevant content, on the whole, should be used across the site,
and the right users should be targeted.
Identify the core target audience of the site and create niche content around that audience.
Targeting should not be too broad, as there is a greater chance of getting users who are not
looking for what your site features.
Honing in and focusing on a specific group of users helps to ensure that you are finding
people who want to find what your site offers.
These users will be more engaged and apt to spend a great amount of time exploring your
site.
11. Stay Away From Popups
Users generally do not enjoy intrusive interstitials that prevent them from getting to the
content.
There are better ways to show interstitials that will not impact users or your webpage
rankings.
The rule of thumb is to not get in the way of a site visitor and the content they expect to see.
Allowing them to scroll and enjoy the content first is a better user experience.
If you can avoid using interstitial popups then give it a try.
12. Limit Distracting Ads
Similar to avoiding interstitials and popups, distracting ads should be avoided as well.
A horizontal rectangular ad unit at the top of the page generally performs well, followed by
ads within the content and along the sides.
Large ads that make it difficult to read the content can be a poor user experience.
Be aware of the kinds of ads shown on your site in order to catch and block annoying ads.
Listen to site visitors if they complain about specific ads, and follow up with them to
understand why they’re having a problem with those ads.
13. Add A Convincing Call-To-Action
A call-to-action (CTA) should be clearly visible on a website.
The user should be able to locate this within the first few seconds of being on a page.
A CTA should also be compelling so that a user is enticed to click on it.
The colors used, the fonts, the verbiage, etc. are all elements that can make a large impact on
whether a person clicks.
14. Limit Broken Links
A large number of broken links will only create a poor user experience, leaving a visitor to a
website dissatisfied and frustrated if they cannot locate the content that they want to find.
There are a few different ways to locate all of the broken links on a website, such as
through Google Search Console or through a site auditing tool such as Screaming Frog.
15. Focus On An Internal Link Strategy
Focus on increasing the likelihood of a user staying on your site by using internal links to
keep a user there.
This helps to let users easily navigate to what section of a website they are looking for, and
keep their overall user experience enjoyable.
16. Ensure That Links Open On A New Tab
When creating a sound internal linking strategy and linking to other pages on a site, it is
important to remember to ensure that those links open in a tab.
This helps to potentially increase the time a user spends on a site since they will have
multiple pages open at once.
17. Create A 404 Page That Is Helpful
A 404 page should communicate that a page was not found and also provide alternative
webpages for a user to navigate to.
This will help to lower the bounce rate by helping users find what they are looking for.
18. Publish New Content Frequently
Creating fresh content consistently that can offer users a wide variety of topics to explore can
be helpful in order to convince people to visit and stay on a site.
19. Display Credibility
Visitors are always looking for how trustworthy a site seems.
When visitors land on your website, they are going through an examination of the content and
assessing how reliable it seems.
As a way to help build credibility and increase trust with visitors, it is a good idea to
include positive reviews of whatever products and/or services your site features.
Showcase any special seals, and make the site secure in order to help a user trust a site, and
thus, decrease the likelihood of them bouncing.
20. Utilize Google Analytics & Other Tools
Several tools can help you when tracking user engagement.
Google Analytics can track:
● Time on site.
● Bounce rate.
● Pages per session.
● Most frequently and least frequently visited pages.
● And much more.
Optimizing Adwords Campaign
Google AdWords campaign
A campaign allows you to promote your products or services on Google's vast network of
search results, websites, videos, mobile apps, maps, shopping listings, and more. You'll
choose a campaign type based on your advertising objective, brand strategy, and how much
time you're able to invest.
How do AdWords campaigns work?
Google AdWords is a pay-per-click online advertising platform that allows advertisers to
display their ads on Google's search engine results page. Based on the keywords that want to
target, businesses pay to get their advertisements ranked at the top of the search results page.
What does it mean to optimize an ad campaign?
Campaign optimization is a marketing tactic an advertiser takes to increase performance from
an advertising or marketing campaign. It allows advertisers to get the maximum results and
impact from their advertising or marketing campaign.
How to Optimize AdWords: 5 Tips & Strategies to Boost Your Clicks ([Link])
The Ultimate Guide To Google AdWords Campaign Management ([Link])
What is campaign optimisation and how does it work? ([Link])
How to Optimize AdWords: 5 Tips & Strategies to
Boost Your Clicks
Want to improve AdWords click-through rates? Getting your AdWords campaign up and
running is pretty easy. But, if you don’t optimize your ad campaigns well enough, your click-
through rates could be low, making your entire AdWords campaign less effective.
In this article, we’ll show you how to optimize your AdWords campaign to boost click-
through rates.
1. Use Ad Extensions
Add extensions are additional information you can include in your ads to entice people to
click on your ads and make them choose your business over your competitors.
Some of the useful ad extensions are:
MonsterInsights is the best WordPress Analytics plugin. Get it for free!
Call extension: If you’re promoting a service using AdWords, adding a call extension could
significantly increase your click-through rates. People can tap or click a button to call your
business directly from your ads without having to visit your landing page.
Review extension: Attract new customers to your store by adding a social proof right in your
ads using review and rating extensions.
Price extension: The Price extension appears below your text ad, giving you more space to
tell more about your offering.
2. Optimize Your Display URL
A display URL is a web address that your prospects see in your pay-per-click ads. It gives
people an idea of where they’ll arrive after they click your ad.
When creating an ad campaign, keep in mind that your actual landing page URL does not
have to match your display URL, but should be in the same domain.
A few ways to optimize your display URL to increase ad relevancy are:
Use a keyword: Include a keyword in your display URL. Google bolds the keyword in your
display URL when it matches the search query.
Use a call to action: Hyatt, for example, uses the call to action Book now in their display
URL to encourage clicks.
Make it readable: Use camel case and hyphens in your display URL to make it more
readable.
3. Personalize Your Ad Copy
AdWords allows you to personalize your ads to a great extent to match your ads with the
search query. If you’re a local advertiser, you can use geo-customizers to dynamically update
your ad based on the searchers’ physical location or location of interest.
You can also personalize the copy based on the following dimensions: device, time, audience,
gender or age.
4. Create Tightly Themed Keyword Groups
Google AdWords allows you to include multiple keywords into your account and ad groups.
While this helps you win a chance to reach your ads to your target customers, at times your
ads won’t contain the keyword that people were searching for, which would adversely affect
the click-through rates and quality scores.
To increase the likelihood of your keywords to appear in your ads, you might use tightly
grouped themes or keywords into smaller ad groups rather than a broader ad group.
5. Use a Countdown Timer
Finally, your ad clicks won’t mean anything if those visitors don’t convert on your site.
Creating a sense of urgency is a great tactic to persuade users to act quickly. Urgency works
because it causes people to suspend deliberate thought of procrastination. Obviously, no one
likes to miss out on a cool offer.
If you want to boost clicks on your ads by creating a sense of urgency, AdWords allows you
to insert a countdown timer in your ads to highlight your upcoming events. The ads with
countdown timer are proven to perform at a significantly higher rate than other copy.
After clicking on your ads, your prospective customers will expect the same tone and
message on your landing page as well.
If you’re using a countdown timer in your ads, it’s in your best interest to use a similar timer
on your landing page as well to meet your prospects’ expectations and boost conversions.
With OptinMonster, you can display a countdown timer as a sticky header known as floating
bar to boost sales.
Using a countdown timer is a great strategy for eCommerce stores to boost ad clicks and
conversions. You can use a countdown timer to promote…
● Holiday and seasonal campaigns
● Limited-edition products
● Flash sales
● …and more.
We hope this article will help you improve the click-through rates of your next AdWords
campaign.
If you’re running a remarketing campaign to target people who have already shown an
interest in your products, make sure to follow these remarketing best practices.
And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.
Real time report
[Link]
this-article
Audience report
[Link]
this-article
Traffic source report
[Link]
Google-Analytics
Custom campaign
[Link]
google-analytics-in-5-steps/
Content report
What is content report?
A content marketing report is a way that you can analyse various metrics that
show how your content is performing. It allows you to view what is and isn't
working, making you aware of what content needs to be changed, improved, or
kept ongoing in order to reach your business goals.
What are content metrics?
What are content metrics? Content marketing metrics are standards of
measurement that show you how well your content creation is doing. From
metrics to determine how well you're creating brand awareness to how many
new leads you're adding to your sales funnel, there are a variety of numbers to
track.
Website for content report
[Link]