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Digital Platform for Endangered Crafts

The project aims to design a digital platform to preserve and promote endangered traditional products from rural India, focusing on their cultural significance and market access challenges. Students are required to conduct research, create a report, and design UX deliverables including user flow diagrams and wireframes. Evaluation will be based on research quality, UX design effectiveness, Figma wireframe accuracy, and the project's creativity and cultural impact.

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GauravRaj
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3 views1 page

Digital Platform for Endangered Crafts

The project aims to design a digital platform to preserve and promote endangered traditional products from rural India, focusing on their cultural significance and market access challenges. Students are required to conduct research, create a report, and design UX deliverables including user flow diagrams and wireframes. Evaluation will be based on research quality, UX design effectiveness, Figma wireframe accuracy, and the project's creativity and cultural impact.

Uploaded by

GauravRaj
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

UI/UX Designing Project, 1st year

Project:
Designing a Digital Platform to Preserve and Promote Endangered Traditional Products of Rural India

Deadline: 04/12/2025, 11:59 pm

Project Overview:
This project focuses on preserving and promoting ethnic and traditional products from rural India that are at
risk of becoming extinct due to modernization, changing consumer preferences, or lack of market access.

Students will conduct online research to identify five such products, learn about their cultural significance,
and then design a simple digital platform (e- commerce website or app) to raise awareness and create a
market for these products.

The goal is to design some screens and a user-friendly flow that will help spread awareness about these
products through this online marketplace.

Key Deliverables:
1. A report/presentation that includes:
a. The five endangered products selected for the platform (images)
b. Cultural significance and a small history of each product
c. Challenges faced by artisans in preserving and promoting the products
d. Target audience insights: Who are the potential buyers, and what are their motivations for
purchasing these products?
e. Include all the links to prove your research.

2. UX Deliverables:
a. User Flow diagram: screen shot/link of FigJam to be added in the presentation
b. Site Map diagram: screen shot/link of FigJam to be added in the presentation

3. Wireframes:
a. Low-Fidelity Wireframes: Simple, black-and-white wireframes created in Figma
representing key pages. Link of Figma to be added in the presentation.
b. Mid/high fidelity (optional) Link of Figma to be added in the presentation.

Evaluation criteria:
1. Research (5 marks)
1. Understanding of cultural importance of products
2. Awareness of artisan challenges & preservation needs
3. Clear identification of target audience and user motivations

2. UX Design (8 marks)
1. Clear user flow and intuitive navigation
2. Screen navigation structure is logical
3. Effective use of CTAs and content hierarchy
4. Smooth experience across sections (products, galleries, info pages)

3. Figma Design & Wireframes (8 marks)


1. Proper use of components, variants, auto-layout & constraints
2. Accurate wireframes showing layout and screen relationships
3. Horizontal/vertical scrollable galleries applied correctly
4. Interactive elements (hover states, clickable components, basic animations)
5. Consistency in spacing, grids, and alignment

4. Creativity & Cultural Impact (4 marks)


1. Design conveys cultural significance effectively
2. Visual style and layout support storytelling
3. Encourages users to explore, appreciate, and support artisans
4. Innovative or engaging presentation choices

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