Centre for Distance and Online Education
Online MBA Program
Semester- I
(COMMUNICATION SKILLS)
ASSIGNMENT
Prepared by
AVIRAJSINH RATHOD
2501j00300100
CDOE, PARUL UNIVERSITY 1
Q.1 You have gone to listen to a famous motivation speaker. As he speaks, you have many
thoughts and emotions going in your mind. Is this communication interpretative or
presentational? Justify your choice.
Answer:
This situation represents interpretative communication. Although the motivational speaker
is presenting information, the communication happening within your mind is based on how
you interpret his message. You connect his words with your personal experiences, emotions,
goals, and thoughts. Interpretative communication occurs when the receiver mentally
processes and attaches meaning to a message. You are not presenting anything; you are
internally understanding and evaluating what the speaker says. Therefore, this situation is
interpretative, not presentational.
Q.2 Mr Nakul attends a business workshop to help identify his career path. He interacts with
Dr Thomas, the lead Business counsellor to understand his goals better. As per goals of
business communication, what are the 5 important aspects Dr Thomas must keep in mind to
guide him?
Answer:
The five important aspects of business communication Dr Thomas should follow are:
1. Clarity – All guidance must be clear and easy to understand so that Nakul receives
direction without confusion.
2. Completeness – The information given should include all relevant details about career
choices, skills, and opportunities.
3. Correctness – Dr Thomas must share accurate and factual information about
industries, trends, and roles.
4. Understanding the Audience – He must understand Nakul’s background, interests,
strengths, and goals to give suitable advice.
5. Two-way Feedback – Communication should allow Nakul to ask questions and share
doubts so both sides achieve proper understanding.
These aspects ensure meaningful and helpful career guidance.
CDOE, PARUL UNIVERSITY 2
Q.3 ABC Pvt Ltd is going public in 6 months. All preparations are underway. The senior
management is now looking for a suitable team to communicate it to the market. How would
you describe the scope of this communication and what do you think the senior management
would do?
Answer:
The scope of communication in this situation is broad, strategic, and multi-level. Going public
requires communication with employees, investors, regulatory authorities, financial
institutions, and the general public.
The scope includes:
• Internal Communication: Explaining the IPO plan to employees and preparing teams
for new responsibilities.
• External Communication: Presenting the company’s strengths to investors, analysts,
and the media.
• Regulatory Communication: Ensuring disclosures follow legal guidelines such as SEBI
requirements.
• Brand Positioning: Creating a strong image to build trust in the market.
Senior management would likely form a dedicated IPO communication team including
finance experts, legal advisors, PR professionals, and investor relations specialists. This team
will handle press releases, investor presentations, public announcements, and market
messaging.
Q.4 Ms Aruna is asked to present a report on a very complex topic. As a communication
expert, what type of communication approach would you suggest?
Answer:
For a complex topic like business applications of cell signalling in the brain, Aruna should use
a presentational communication approach with the following structure:
• Simplified Explanation: Break down the technical topic into simple, understandable
sections.
CDOE, PARUL UNIVERSITY 3
• Use of Visual Aids: Diagrams, charts, flowcharts, and examples help the audience
understand scientific concepts easily.
• Logical Sequence: Present information step-by-step — introduction, concept,
application, and scope.
• Audience-Centered Language: Avoid heavy scientific terms unless necessary and
always explain them.
• Interactive Elements: Encourage questions or use small examples to maintain clarity.
A structured, visual, and simplified presentational method will help the audience understand
a complex scientific subject.
Q.5 Grapevine communication is counterproductive for organizational communication. What
is your opinion? Give 2 examples.
Answer:
Grapevine communication can be counterproductive because it spreads unverified, informal,
and often incorrect information. This can harm trust, teamwork, and organizational climate.
Example 1:
Employees may start a rumour that the company is planning layoffs. This can create panic,
reduce productivity, and damage morale even if the information is false.
Example 2:
A misunderstanding about a new policy may spread informally through gossip. Employees
might misinterpret rules, leading to conflict or resistance, even though the official policy is
different.
Therefore, grapevine communication often leads to confusion and negativity in an
organization.
CDOE, PARUL UNIVERSITY 4
Q.6 Blinkit delivered a product 2 days late. As the Operations Manager, which factor of
communication mode would you consider while justifying the delay to the customer?
Answer:
The key factor to consider is the appropriateness and richness of the communication mode.
Since the issue involves customer dissatisfaction, the communication must be:
• Clear and direct
• Personalized
• Quick and responsive
Using a high-richness communication mode such as a phone call or personalized message
helps convey empathy and responsibility. It allows immediate clarification and shows the
company values the customer. Rich communication helps maintain trust and reduces
frustration, which is essential when explaining a delay.
CDOE, PARUL UNIVERSITY 5