Writing

(e-mail, brochure and

poster)

By

Amany Mohamed
 E-mail

• Email is one of the most widely

used forms of written
communication, both in and out of
the workplace.
• A well-composed professional
email provides the recipient with
a friendly, clear, concise and
actionable message.
Tips
1. Use a professional email address
• A professional email address is one you use for work,
• The typical format is simply your name@ [the domain].
• For example:yourfullname@thedomain
2. Add a concise, informative subject line
• This is a short phrase that clearly summarizes the reason for
your email message or the goal of your communication.
• It’s important you include a subject line when sending a
professional email so your audience knows exactly what to
expect and is able to locate the message again easily, if
needed.
• Clearly state the email's goal in one sentence.
3. Greet the recipient with a proper salutation
• This is the first line of your email and generally acts as the
greeting. You’ll want this email greeting to match the tone of the
email you’re sending—in this case, a professional tone.
• Your greeting can change depending on your relationship with
the recipient. If you’re writing to someone you’ve never met or a
person you have a formal professional relationship with, such
as a hiring manager or a new client, you can start with “Dear.”
• If you’re addressing someone you know or someone you have a
familiar professional relationship with, such as a colleague or
manager, you can start with “Hello” or “Hi.”
4. body:
• Just like the body of a letter you might write, this is where you’ll
share your full message. No matter the length of your email,
which is oftentimes concise and to the point, the message
should be actionable and including a closing remark.
• When you compose an email message, make sure your tone
matches your audience.
5. End emails with a sign-off and signature
• The signature is where you identify yourself by name, title and
any other information relevant to your communications. Most
email programs allow you to set a fixed signature that’s
automatically added to the end of every email you send.
• Typical closing words include:
• Regards,
• Best,
• Sincerely,
• Thanks,
• Kind regards,
6. Proofread your email
• An error-free email demonstrates professionalism.
• Before you send an email, take a moment to check for any
spelling, grammar .
• Double-check to ensure you’ve included any files or
attachments you may have referenced in your message as well.
• When creating a professional email, keep it simple, to the point
and void of any grammatical or spelling errors.
• Once you’re done proofing your email, read it over once more
as if you were the recipient. Doing so may help you catch
anything you may have missed during an earlier step, such as
when composing or editing.
• Check your recipient fields
• Before sending your email, check your recipient fields to make
sure you’re sending it to the right person, people or group. You
also want to make sure the email addresses are in the correct
field.
• Remember:
The email address of the
to: person or group to whom your
email will be sent.

Stands for “carbon copy.” Any

address in this field will receive
CC:
the same email, but not be
directly addressed in the email.

This field is similar to “CC,” only

BCC:
the email address(es) is hidden.
• Schedule your email and send
• Sometimes you may compose an email ahead of time or during
off hours.
• Scheduling an email can help you manage your time and
ensure you’re also sending your email at a time that’s
appropriate for the recipient.
• Remember to follow up
• Finally, most people receive several emails per day, so they
might miss or forget to respond to your message. If the recipient
hasn’t replied within two working days, consider reaching back
out with a friendly follow-up email.
 Brochure

Brochure writing involves creating concise,

benefit-focused copy for a specific audience,

structured around a clear purpose with a strong

hook (cover), easy-to-scan sections (bullet
points, short sentences), compelling visuals,
and a clear call-to-action (CTA) and ensuring
flawless proofreading to persuade readers to
Key Steps for Writing a Brochure
[Link] Purpose & Audience: Know why you're writing (inform,
persuade) and who you're talking to (customers, clients) to tailor
your message.
[Link] Your Structure: Decide on the fold (trifold is common)
and outline content for each panel, focusing on benefits, not just
features.
[Link] a Powerful Cover: Use an attention-grabbing headline,
logo, and impactful image to make people want to open it.
4. Write Clear, Concise Copy:
1. Use short sentences and paragraphs (3 sentences max).
2. plain language (avoid jargon).
3. Focus on how you solve the reader's problems (benefits).
4. Break text with headings, subheadings, and bullet points.
5. Incorporate Visuals: Use high-quality, relevant photos and
graphics, plus white space, to make it easy to read and visually
appealing.
6. Include a Strong Call-to-Action (CTA): Tell readers exactly
what to do next (e.g., visit website, call now).
7. Add Trust Elements: Include testimonials or social proof if
possible.
8. Proofread Meticulously: Check spelling, grammar, and flow
multiple times.
• Design & Formatting Tips
• Fonts: Stick to 1-2 easy-to-read fonts (like Arial, Helvetica) in
10-11pt size for body text, with larger sizes for headings.
• Color: Use colors that match your brand and set the right tone.
• Layout: Use shaded boxes or lines to break up text and
emphasize points; ensure text isn't lost in folds.
Research poster

• Posters are widely used in the academic community, and most

conferences include poster presentations in their
program. Research posters summarize information or research
concisely and attractively to help publicize it and generate
discussion.
• The poster is usually a mixture of a brief text mixed with tables,
graphs, pictures, and other presentation formats. At a
conference, the researcher stands by the poster display while
other participants can come and view the presentation and
interact with the author.
What Makes a Good Poster?
• Important information should be readable from about 10 feet
away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional
affiliation