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Strategic Management Overview Guide

The document outlines the lesson guide for a Strategic Management course, focusing on defining strategic management, its importance, and the elements of a good strategy. It emphasizes the need for companies to have a clear strategy for direction, resource allocation, and competitive positioning. Additionally, it includes a group activity where students create a fictional company to apply strategy concepts.

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Chlouie Alison Styles
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3 views2 pages

Strategic Management Overview Guide

The document outlines the lesson guide for a Strategic Management course, focusing on defining strategic management, its importance, and the elements of a good strategy. It emphasizes the need for companies to have a clear strategy for direction, resource allocation, and competitive positioning. Additionally, it includes a group activity where students create a fictional company to apply strategy concepts.

Uploaded by

Chlouie Alison Styles
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

College of Business Administration Education

CBM 121 – Strategic Management Course


Lesson Guide – Jellie Laroa-Antipasado

Week 1 – Day 1

Day 1 Discussion Guide


Topic: Strategic Management Overview
Reference: Gamble, J.E., et al. (2019), Ch. 1 pp. 2–5

Session Objectives
Content:
 Define strategic management.
 Explain why strategy matters.
 Identify the elements of a good strategy.

Definition of Strategic Management


Content:
 From Gamble (2019): Strategic management is the process of crafting and executing a company’s
strategy.
 Two key parts: Crafting (deciding what to do) and Executing (doing it well).

Why Companies Need Strategy


Content:
 Strategy provides:
o Direction for decisions
o Guidance for resource allocation
o Competitive positioning
 Without it, companies drift aimlessly.

Elements of a Good Strategy


Content:
 Fit with company’s situation.
 Sustainable competitive advantage.
 Coherent set of actions.

Levels of Strategy
Content:
 Corporate level: Overall scope (e.g., what industries to be in).
 Business level: How to compete in a specific industry.
 Functional level: Strategies for specific departments.
College of Business Administration Education
CBM 121 – Strategic Management Course
Lesson Guide – Jellie Laroa-Antipasado

Group Activity Instructions


Content:
 “Corporate Name Game” – In small groups:
1. Invent a fictional company (name, product/service, target market).
2. Create a 3-sentence description.
3. Share with class.
How to Deliver:
 Allow 5–7 minutes for brainstorming.
 Have 2–3 groups share their work aloud.
 Tie back: “This fictional company will serve as your case for applying strategy concepts later.”

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