📌 PERFORMANCE TASK (GROUP
WORK): INTERNATIONAL BUSINESS &
TRADE
Title: Export Proposal for a Philippine Product
Format:
📝 Written Output on Long Bond Paper (Min. 2 pages, Max. 3 pages)
👥 Group of 4–6 members
📍 TASK DESCRIPTION
Your group will act as a Philippine export company proposing to sell one local product to a
chosen foreign country. You must submit a written export proposal that explains your market
analysis, strategy, and logistics.
📄 CONTENT REQUIREMENTS (WHAT
TO WRITE)
1. Cover Page (1st Page)
Group name (as exporting company)
Course / Subject
Members
Title of proposal
Date submitted
2. Introduction (Short Paragraph)
Briefly introduce your chosen Philippine product and explain why you want to export it.
3. Product Description
Discuss:
What is the product?
What makes it unique or competitive?
Why it can succeed in the international market?
4. Target Country Analysis
Choose one foreign market and describe:
Demand for similar products
Market size / income levels
Cultural preferences
Any trade barriers or restrictions (tariffs, regulations)
5. Entry Strategy
Choose and explain ONE:
Direct exporting
Indirect exporting
Licensing
Franchising
Joint venture
Explain why this is the best method for your chosen market.
6. Pricing & Logistics Plan
Provide:
Estimated export price
Transportation method (air, sea, freight forwarder)
Possible taxes or duties
Packaging and documentation needed
7. Marketing & Promotion Strategy
Explain:
Target consumers
How you will promote (social media, distributors, branding)
Unique selling point of your product
8. Conclusion
Summarize why your product is suitable for export and how your strategy ensures success in the
chosen foreign country.
9. References / Sources
List the websites, books, or articles you used.
OUTPUT REQUIREMENTS
2–3 pages, long bond paper
Clean, organized, and handwritten or printed (your choice)
Attach your cover page
Submit as a group
COMPETENCIES DEVELOPED
Understanding of international markets
Critical analysis of global trade factors
Teamwork and collaboration
Application of export and logistics concepts
SIMPLE RUBRIC FOR EXPORT
PROPOSAL (GROUP WORK)
Total: 100 points
Criteria Excellent Good Fair Poor Points
Complete details, very Mostly complete Some missing Many missing ____ /
Content (30 pts)
clear (26–30) (21–25) info (16–20) parts (0–15) 30
Shows strong Good Lacks
Limited analysis ____ /
Analysis (25 pts) understanding (21– understanding understanding (0–
(11–15) 25
25) (16–20) 10)
Organization (20 Very organized and Some sections Disorganized (0– ____ /
Organized (11–15)
pts) easy to follow (16–20) unclear (6–10) 5) 20
Writing & Very neat, few/no Neat, minor errors Several errors Messy, many ____ /
Neatness (15 pts) errors (13–15) (10–12) (6–9) errors (0–5) 15
Teamwork (10 All members worked Few participated Almost no ____ /
Most helped (7–8)
pts) (9–10) (4–6) teamwork (0–3) 10
TOTAL SCORE: ____ /100