Idea Validation
• Research the market to meet a real need.
• Use surveys & small-scale pilots to be thorough.
Business Plan
• Outline your value proposition, target market & nancial projections.
• Identify the best business model that suits your business plan.
Funding
• Identify the best option (bootstrapping, investment or VC)
• Prepare a pitch to show potential returns.
Legal Structure
• Choose one that suits your business model & growth plans.
Brand Identity
• Develop a strong brand that is consistent with you & your target market's values.
Example KPIs:
• Customer Acquisition Cost (CAC)
• Time to Market
• Burn Rate
Competitive Analysis
• Growth Loops
• Pricing
• Unit Economic Driven Product Strategy
Key Revenue Streams
• Pricing Model
• Customer Segments
• Any known growth tactics in use
Obstacles
• Slowing user growth
• Rising CAC
• Regulatory Pressure
Task: Map the competitive landscape:
1. Identify 3-5 direct competitors + 1-2 adjacent/space disruptors
• Summarize each competitor's positioning, pricing and recent strategic
moves.
2. Spot opportunity gaps
• Compare current tactics to competitors.
• Highlight at least 5 high-impact growth or pro tability levers not currently
exploited by us.
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3. Prioritize
• Score each lever on impact (revenue/margin upside)
• Score each lever on feasibility (time-to-impact, resource need) using a 1-5
scale.
• Recommend the top 3 actions with the strongest Impact x Feasibility.
Growth Strategies
• Organic growth, acquisitions, partnership: identify the strategy best suited to your
business model.
Team Building
• Hire top talent and build a culture that enables high performance.
Operational Ef ciency
• Implement systems & process to handle increasing demand.
Customer Retention
• Offer loyalty programs and consistent value delivery.
Innovation
• Be aware, adapt and innovate to capitalize on trends and stay ahead of the
competition.
Example KPIs:
• Revenue Growth Rate
• Customer Lifetime Value (CLV)
• Employee Retention Rate
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