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NEW FILE.
DATASET NAME DataSet1 WINDOW=FRONT.
GET DATA
/TYPE=XLSX
/FILE='C:\Users\aryan\Downloads\simulated_green_marketing_data_400.xlsx'
/SHEET=name 'simulated_green_marketing_data_'
/CELLRANGE=FULL
/READNAMES=ON
/DATATYPEMIN PERCENTAGE=95.0
/HIDDEN IGNORE=YES.
EXECUTE.
DATASET NAME DataSet2 WINDOW=FRONT.
FREQUENCIES VARIABLES=Age Gender Education Occupation Heard_of_Green_Marketing
Purchased_Eco_Product Willing_Pay_Premium
/ORDER=ANALYSIS.
Frequencies
[DataSet2]
Statistics
Heard_of_Gree Purchased_Eco
Age Gender Education Occupation n_Marketing _Product
N Valid 400 400 400 400 400 400
Missing 0 0 0 0 0 0
Statistics
Willing_Pay_Pr
emium
N Valid 400
Missing 0
Frequency Table
Page 1
Age
Cumulative
Frequency Percent Valid Percent Percent
Valid Below 20 43 10.8 10.8 10.8
21-30 161 40.3 40.3 51.0
31-40 131 32.8 32.8 83.8
41-50 46 11.5 11.5 95.3
Above 50 19 4.8 4.8 100.0
Total 400 100.0 100.0
Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 204 51.0 51.0 51.0
Female 196 49.0 49.0 100.0
Total 400 100.0 100.0
Education
Cumulative
Frequency Percent Valid Percent Percent
Valid High School 57 14.2 14.2 14.2
Undergraduate 206 51.5 51.5 65.8
Postgraduate 121 30.3 30.3 96.0
Other 16 4.0 4.0 100.0
Total 400 100.0 100.0
Occupation
Cumulative
Frequency Percent Valid Percent Percent
Valid Student 151 37.8 37.8 37.8
Working Professional 172 43.0 43.0 80.8
Entrepreneur 59 14.8 14.8 95.5
Other 18 4.5 4.5 100.0
Total 400 100.0 100.0
Page 2
Heard_of_Green_Marketing
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 270 67.5 67.5 67.5
No 64 16.0 16.0 83.5
Maybe 66 16.5 16.5 100.0
Total 400 100.0 100.0
Purchased_Eco_Product
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 269 67.3 67.3 67.3
No 131 32.8 32.8 100.0
Total 400 100.0 100.0
Willing_Pay_Premium
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 250 62.5 62.5 62.5
No 62 15.5 15.5 78.0
Maybe 88 22.0 22.0 100.0
Total 400 100.0 100.0
CROSSTABS
/TABLES=Purchased_Eco_Product BY Education
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ
/CELLS=COUNT ROW
/COUNT ROUND CELL.
Crosstabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Purchased_Eco_Product * 400 100.0% 0 0.0% 400 100.0%
Education
Page 3
Purchased_Eco_Product * Education Crosstabulation
Education
High School Undergraduate
Purchased_Eco_Product Yes Count 43 135
% within 16.0% 50.2%
Purchased_Eco_Product
No Count 14 71
% within 10.7% 54.2%
Purchased_Eco_Product
Total Count 57 206
% within 14.2% 51.5%
Purchased_Eco_Product
Purchased_Eco_Product * Education Crosstabulation
Education
Postgraduate Other Total
Purchased_Eco_Product Yes Count 83 8 269
% within 30.9% 3.0% 100.0%
Purchased_Eco_Product
No Count 38 8 131
% within 29.0% 6.1% 100.0%
Purchased_Eco_Product
Total Count 121 16 400
% within 30.3% 4.0% 100.0%
Purchased_Eco_Product
Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 4.272 3 .234
Likelihood Ratio 4.226 3 .238
Linear-by-Linear 1.516 1 .218
Association
N of Valid Cases 400
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.24.
NONPAR CORR
Page 4
/VARIABLES=Importance_Eco_Practices Trust_Eco_Brands
/PRINT=SPEARMAN TWOTAIL NOSIG
/MISSING=PAIRWISE.
Nonparametric Correlations
Correlations
Importance_Ec Trust_Eco_Bra
o_Practices nds
**
Spearman's rho Importance_Eco_Practices Correlation Coefficient 1.000 .809
Sig. (2-tailed) . .000
N 400 400
**
Trust_Eco_Brands Correlation Coefficient .809 1.000
Sig. (2-tailed) .000 .
N 400 400
**. Correlation is significant at the 0.01 level (2-tailed).
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT Premium_Amount
/METHOD=ENTER Trust_Eco_Brands Importance_Eco_Practices.
Regression
a
Variables Entered/Removed
Variables Variables
Model Entered Removed Method
1 Importance_E . Enter
co_Practices,
Trust_Eco_Br
b
ands
a. Dependent Variable: Premium_Amount
b. All requested variables entered.
Page 5
Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .399 .159 .155 1.139
a. Predictors: (Constant), Importance_Eco_Practices, Trust_Eco_Brands
a
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 97.538 2 48.769 37.611 .000 b
Residual 514.772 397 1.297
Total 612.310 399
a. Dependent Variable: Premium_Amount
b. Predictors: (Constant), Importance_Eco_Practices, Trust_Eco_Brands
a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .980 .198 4.952 .000
Trust_Eco_Brands .502 .087 .454 5.755 .000
Importance_Eco_Practices -.083 .093 -.071 -.894 .372
a. Dependent Variable: Premium_Amount
Page 6