INSTITUTO TECNICO NACIONAL DE COMERCIO
FEDERICO ALVAREZ PLATA
CARRERA DE
MERCADOTECNIA
INGLES
LOGOS
NAME: Lizeth Carvajal Colque
Jhoselin Melany Soria
it, main purpose ir to IDENTIFY AND
conceptio
DIFFERENTIATE that entity from others,
conveying its IDENTITY VALUE, and style A logo ( or logotype) is graphic
visually
symbol that represents
company, brand product, or
person. it
TYPES OF LOGO.
an eye- catching, or atractive and noticeable,
imagen, will be remembered and recognized
regardless of size.
A descriptive design
An abstract design
A typographis design
A descriptive design
uses an image to depict, or represent the company name or bussiness.
the batman logo is a good example of descriptive
An abstract design
is a synbolic representation and does”t show a product or service, the
nikeswoosh is a good example.
A typographic design
uses the company name or initials. this kind of design is also called a
logotype good examples are the ford motor company or the golden
arches of MCdonald
LOGO DESIGN
Adesign brief for a logo might include:
name company
company activity
current symbol
tagline/ slogan
cliente request
client preferences colours
client preferences shapes
main competitors logo usage
TYPEFACE
DIAPLAY SERIF lSANS- SERIF SCRIPT
they are decorative and Classic and traditional more modern, clean and they imitate handriting, you
styzed, designed to capture appearance direct style can be formal an d fluent to
attention in a unique way informal