CONSUMER BEHAVIOR

TECHNICAL HIGHER INSTITUTE

MEMBERS:
Burga Garay Lady.
Coronado Silva Sirley.
Colonel Villalobos Veronica.
Valdera Sandoval Marianela
Ruth Vidarte Ticliahuanca.

PROFESSOR:
José Bazán

SPECIALTY:
Business Administration

CYCLE:
IV

2017

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 CONSUMER BEHAVIOR

INTRODUCTION.

The presentworkit has likeobjectivedescribe the steps for the

creationdesignlaunch of a newproductto themarket
thisgrouphas created a new product 'Banana Jelly', as
We as future managers must contribute ideas.
innovative solutions that can differentiate us from the competition, and allow us

it will benefit both us and the consumers.

The purpose of creating this new product is to achieve
apositioningquick in the market, managing to satisfy the
consumer needs; for this we have established
thestrategiesofpromotiondistributionpricesyadvertisinglike this
as it has also been determined thebrand,the label and itspackaging.
The market segment has been identified according to the content
of the product which is designated for all those people
that they would like to purchase our product at an affordable price.
We believe that this work will contribute to the enrichment of the
knowledge of the students that we developedthe work.
Our gratitude to the Teacher who guided us for the
consolidation of this effort, to the colleagues of the
othersgroupsas well as to the people who acquire the
Banana Jelly

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CHAPTER I

GENERAL PRODUCT INFORMATION

1.1 Business Description

The company will be dedicated to the distribution and marketing of

a single product that is 'banana jelly'. It will be a society
anonymous since it aims to serve a commercial utility with the purpose
to divide the profits among the partners. The name of the company is
MY DELIGHT S.A.

NOMBRE DE LA EMPRESA:“Midelicia”

SECTOR: servicios (alimentación)

SLOGAN: "Feel the sweet flavor of nature in your"

palate.

1.2 Product Description.

Banana jelly is a gelatinous preserve product, less

thicker than the jam and tends not to hold its shape. When
It is in good condition, the jelly is also clear and shiny.
Used in breakfasts, desserts.
Our product is composed of the following ingredients:

Banana
Sugar
Star anise

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 CONSUMER BEHAVIOR

MISSION

We are a company dedicated to the production and marketing of

Banana jelly with a unique and natural flavor that satisfies.
the expectations of our clients and consumers

VISION

To be a leader in the production of jellies with a variety of fruits within the

local market through different flavors, providing the best
product to our consumers.

1.3 Objectives

GENERAL OBJECTIVE

Position ourselves in the market making the product be

recognized at the local level to meet the needs of
our consumers to improve our product day by day.

SPECIFIC OBJECTIVES

Effectively distribute the created product to the

consumers to satisfy their need
To provide our demanding consumers with a wide range
of prepared flavors, to be consumed at any time
moment.
Determine the results obtained after carrying out and
test the Banana Jelly on diabetic individuals

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 CONSUMER BEHAVIOR

1.3. Organizational Chart

MANAGER
MARIAANELA

ASSISTANT MANAGER Social

(VERONICA) (LADY)

AREA OF AREA OF AREA OF

PRODUCTION MARKETING LOGISTICS
(RUT) (SIRLEY)

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 CONSUMER BEHAVIOR

1.5.-Local market

The market for our product 'banana jelly' is going to be

distributed and marketed mainly to supermarkets,
warehouses, wholesalers and retailers in the city of Chiclayo.

1.6.-Target market

"Banana jelly" is aimed at mothers and fathers.

between 15 to 45 years old with children aged 8 to 14 years, worrying about
health.

1.7.- Socio-economic levels of Chiclayo

HOUSEHOLD DISTRIBUTION ACCORDING TO NSE 2015 -

DEPARTMENT (URBAN)

HOGARES - NIVEL SOCIOECONÓMICO - URBANO

DEPARTAMENT (%)
O TOTAL AB C D E SHOW ERROR
(%)

Lambayeque 100% 12.9 28.8 35.5 22.8 990 3.1

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 CONSUMER BEHAVIOR

1.8 - SWOT

Weaknesses
Fortresses
The time of sowing and harvesting Disorganization regarding
de plátano se da en todo el año. the crops.
It has great acceptance at the level Lack of technology.
international for being considered Lack of research on
as one complement adaptation of new
cheap nutritional. varieties of banana.
Contains low sugar We do not have enough
Innovative product local technology regarding
Product excited for him packaging machinery.
palate It is not recognized in the market
Easy to prepare

Opportunities Threats

The agricultural products are this Increase of countries

increased. banana exporters
The different uses that are (competition).
you can give to the product. is there a control due No
Peru has a favorable climate regarding transportation.
for the growth of the banana Lack of channels of
and the sowing and harvesting are appropriate distribution.
takes place for almost the entire year. We have great
Consumer trends competitors like Ecuador
to choose natural products and which is also a great
nutritious that help to banana producer.
maintain your health. Product substitutes
Generate jobs for people
needed

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 CONSUMER BEHAVIOR

CHAPTER II

CONSUMER ANALYSIS

2.1.- Types of purchase decision behavior

Behavior complex for purchase This

behavior shows a high participation of
consumer in the purchase. Important differences
perceived among the brands.
2. Buying behavior that reduces dissonance:
Este comportamiento muestra una alta participación del
consumer in the purchasing decision, but little difference
in the brands.
3. Habitual buying behavior: Behavior
with little consumer involvement in the decision of
purchase and few important differences between the brands.
4. Buying behavior that seeks variety:
Behavior with low consumer participation in the
purchase, but with significant differences in the brands.

The type of purchasing behavior used for our product

it is the one that reduces the dissonance, since the jelly will have
a high purchasing decision by families since it is a product
substitute for jams and there is little importance in the
marks.

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 CONSUMER BEHAVIOR

2.2.-The buyer's decision-making process.

The consumer decision-making process varies from

according to the type of purchase, the more complex they are
decisions and the costs of the products to be acquired tend to
require more research by the consumer and more
participants in the purchasing decision.

2.2.1.- Roles of consumers in shopping

Initiator Mom and husband

Influencer Flyers and social media
Decision maker Father
Buyer Mom
User The family

2.2.2 New Product Purchase Decision Process

Taking the definition of a new product as "A good, service

the idea that some potential consumers perceive as
new; banana jelly could come to be considered a
new product due to the novelty of its aromas.

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 CONSUMER BEHAVIOR

2.2.3 Purchase decision tree

Banana jelly

Rico Ugly

He/She buys it He/She doesn't buy it

ccompra

Dear Cheap

Good Bad
quality quality

2.2.4 Consumer Segmentation.

Demographic Segmentation: Male Buyers y

Women between 15 and 45 years old and older.
Geographic Segmentation: Initially covering in the
city of Chiclayo
Psychographic Segmentation: Upper middle, middle, and lower middle.
people who like healthy, natural products
of good taste.
Usage/consumption segmentation: Generally in households
from the city of Chiclayo they buy twice a month, however
they can buy substitute products like jelly but made of
different flavors, being their daily frequency of use in
breakfasts.

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 CONSUMER BEHAVIOR

2.3.-Factors that influence buying behavior.

2.3.1 Cultural factors

To make known the tastes and preferences of consumers

studies will be conducted on their characteristics and trends
moment to make a purchase decision.
In the Piura department, in the hamlet of Canchaque, there is the
banana harvest year-round, the inhabitants of that
They export to different places in Piura such as from
Lambayeque.
We have a supplier who will make it easy for us to acquire
the bananas to make our product.

2.3.2 Social factors

Our banana jelly product is for everyone who

they have known jellies and jams segmenting their market in
children and adults for the candy of the product and as an alternative
at breakfast still a substitute for butter or jams
common ones that we find in the market.

2.3.3 Personal factors

We as entrepreneurs and future business owners have

developed this innovative product to reach each one of
families with the assurance that this product will not cause them any harm
harm, on the contrary being an option at the time of acquisition
our food.
All those people who consume this product that is the
banana jelly should be clear that the preparation of this
they are totally reliable and thus able to reach the minds of our
consumers and power to lead in the market of this sector.

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 CONSUMER BEHAVIOR

2.3.4 Psychological factors

We as consumers at the time of acquiring or purchasing

we question the product a lot, especially the mothers of
families who will take care of feeding their families
choosing the best in quality and price for the benefit of each
one of the members of your household.

CHAPTER III

COMPETITION ANALYSIS

3.1 Diagnosis and general assessment of competence.

Regarding the jam market, we can

achieve two levels of competitors:

1.- Brand competitors.

We can consider all the brands as brand competitors.

they offer the good to our same clients and at similar prices.
Taking this concept as a reference, we can consider it as
brand competitors to:

FANNY
GLORY

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 CONSUMER BEHAVIOR

2.- Industry competitors

In this case, we consider the industry competitors to be the

jam manufacturers or all the importing companies that
they are expanding these products in the market.
We have:

FANNY Molitalia S.A

GLORY. Gloria S.A.C

Currently, there are many brands of jellies and preserves in the

market, and they can be considered as brand competition; without
if we analyze the customer's point of view, what they want is
to have a good product that meets this need, which can
achieve in any of the brands for this it is necessary to highlight the
qualities of the product 'banana jelly'.

3.2 Competition Strategy

Once our competition is identified, it can be carried out a

effective marketing planning, that is, to establish
constant way of comparing prices, products, promotion
and distribution plazas with our competitors; identify
nuestras fortalezas y debilidades competitivas y establecer las
necessary measures to attack and defend our product.
As a result of this analysis, we will be able to determine the areas of
competitive advantages and disadvantages, establishing strategies
appropriate against our competitors.

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 CONSUMER BEHAVIOR

Fanny's Strategy

Fanny offers you a wide variety of flavors and

jams presentations, all of them made.
under strict quality control and with a modern process
manufacturing that allows it to maintain the color and flavor of
homemade jam.
The well-known brand adapted its classic jam packaging to a
new presentation which aims to highlight the strawberry - ingredient
principal of the Fanny jam in an innovative way
breaking with the traditional designs of the category.

Varieties of presentations
Fanny Preserve 820 Gr
UNIT PRICE: S/ 6.5
Price per box (12 units) S/ 69.00

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 CONSUMER BEHAVIOR

Fanny Jam 1kg

Unit price: S/ 7.00
Price per box: (6 units): S/38.00

Glory Strategy

The variety and quality of the products that it manufactures and markets, to
the efficient capacity for distribution and transportation to reach everyone
the markets it supplies allow Grupo Gloria to generate
synergies that guarantee a diversified business structure,
capable of performing successfully in a highly
competitive.

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 CONSUMER BEHAVIOR

CONSUMER PRODUCTS

Product Brand
Evaporated Milk Gloria, Pure Life, Beautiful Dutch, Multilac
Soalé and I Am Life
UHT milk ["Glory, Pure Life, Beautiful Dutch Woman, Chicolac"]
Multilac, Soalé and Soy Vida
Yogurt Gloria, Pura Vida, Multilac, Soalé, Yomost, Soy
Life
Cheese ["Gloria","Bonlé","The Meadow"]
Juices and Soft Drinks ["Gloria","Pure Life","Soalé","Aruba","Tampico","I am"]
Life.
White Delight Bonlé, La Mesa, Monky
Butter Glory
Powdered Milk Pure Life, Multilac, Soalé
Cream Gloria, The Table
Peach Preserve Gloria, The Table
Condensed Milk Gloria
Jam Gloria
Coffee Monaco
Panettone Gloria
Sugar Cartavio, Casa Grande
Ice Cream Base Gloria
Barquimiel Glory
Snack Mr. Chips

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 CONSUMER BEHAVIOR

CHAPTER IV

Market Research

4.1 Concept

Market research connects the consumer and the client with

the marketer through information. This information is
used to identify and define both the opportunities and the
problems that arise in the market.

4.2 Research Objectives

Identify the characteristics and benefits sought by the

consumers in banana jelly
Establish the most suitable distribution channels for the
product
Knowing the shopping habits of jales for the whole family in
the city of Chiclayo
Establish the importance of quality versus price by
the consumers

4.3 Research Methods

Research methods are the guide to follow for development.

de la misma y el análisis de los datos del proyecto. Es la estructura
that will specify the type of necessary information and its respective
sources.

Descriptive research

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Descriptive research:

This type of research is more suitable for the formulation of

questions for the respondents. They serve to specifically know,
through direct surveys, the expected characteristics of the
banana jelly.
This research will provide us with the following results:

Graphically describe the expected characteristics by the

consumers banana jelly.
Study the characteristics of the buyer, such as age and mode.
of consumption.

The chosen scenarios for conducting the surveys were:

Jose Leonardo Ortiz

Atusparias
San Antonio

THE SURVEY

The survey is defined as a method in which a ...

questionnaire with questions to examine a sample. In order to
infer conclusions about the population. The questionnaire is a
formalized program to collect data from respondents,
can gather information about past behavior, such as
attitudes and preference characteristics of the respondents, about
banana jelly for the family.

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 CONSUMER BEHAVIOR

1.- Do you consume or know banana jelly?

quantity %
Yes 7 18%
no 33 83%
total 40 100%

40
33
30

20

10 7
18% 83%
0
1 2
if not

2.- Would you like to dislike the banana jelly?

Quantity %
yes 40 100%
No 0 0%
total 40 100%

50
40
40
30
20
10
100%
0
1 2

yes or no

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 CONSUMER BEHAVIOR

3.- Which of the following fruits would you consume in jellies?

Quantity %
Banana 17 43%
Apple 9 23%
Others 14 35%
total 40 100%

20 17
14
15
9
10

5
43% 23% 35%
0
banana apple others

Series1 Series2

4.- Would you like to exchange the jam for jelly?

Quantity %
Yes 18 45%
No 22 55%
total 40 100%

25 22
20 18

15
10
5 55%
0
1 2

yes no

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5.- What brand of jam do you currently consume?

Quantity %
Glory 14 35%
Fanny 18 45%
Others 8 20%
Total 40 100%

20 18

14
15

10 8

5
35% 45% 20%
0
glory fanny others

amount %

6.- What price would you like to buy jelly for?

Quantity %
s/.2 to s/.3 33 83%
s/.3 to s/.4 3 8%
s/.4 or more 4 10%
Total 40 100%

35 33
30
25
20
15
10
3 4
5 83% 8% 10%
0
s/2 to s/3 s/3 a S/4 s/4 to more

quantity %

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 CONSUMER BEHAVIOR

7.- What packaging would you like to purchase our product in?

Quantity %
Sachet 5 13%
Plastic 12 5%
Glass 33 83%
Total 40 100%

35 33
30
25
20
15
10 5
5 2 83%
13% 5%
0
sachet plastic glass

quantity %

8.- What qualities would you like to find in our product, which is jelly?
of banana?

Quantity %
Low price 11 28%
Quality 11 28%
Flavor 13 33%
Others 5 13%
Total 40 100%

14 13

12 11 11

10
8
6 5

4
2
28% 28% 33% 13%
0
low price quality flavor others

quantity %

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 CONSUMER BEHAVIOR

9.- What media would you like to hear our product from?

Quantity %
Radio 3 8%
Internet 7 18%
Others 30 75%
total 40 100%

35 30
30
25
20
15
10 7
5 3
8% 18% 75%
0
radio internet others

amount %

10.- In which season do you usually buy jellies?

Quantity %
Current events 31 78%
New Year 4 10%
Mother's Day 5 13%
Total 40 100%

35 31
30
25
20
15
10 5
4
5 78% 10% 13%
0
current events new year Mother's Day

quantity %

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 CONSUMER BEHAVIOR

4.4. Conclusions of the research

According to the responses obtained in the survey conducted to

target market, it is concluded that the product 'Banana Jelly' can
entering the market with a very good level of acceptance.

The main benefit and advantage of 'Banana Jam'

it is the novelty of this new product, an advantage you can take advantage of
profit and position themselves among the brands of jams and jellies
for families.
It is worth noting that jelly buyers are willing to
buy with the prices of a jam.

Conclusions of the market research

Market research confirms that there is a niche for

market that has a need that must be satisfied and along with
A suitable marketing plan will have an excellent reception.
The main attribute that consumers require from this new
the product is to offer them quality at a fair price.
Regarding the packaging of our product, they assured us about the packaging.
made of glass as it is healthy to be in this container.

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CHAPTER V

MARKETING MIX

5.1 Product

The main product, the "Banana Jelly" has a sweet taste.

Used for breakfasts, desserts, ice creams.
The product is launched in the national market of San Juan.
Miraflores with a presentation of 250 g.

5.1.1.- Stages of new product development

1kg of brown sugar is needed, then place it in a pot and let it simmer.
until it has a brown, syrupy consistency.
Add a cup of boiled water with the anise, clove, and cinnamon,
While the sugar and ingredients boil, we move on to blend the 50.
bananas.
We add the banana smoothie to the pot and let it cook.
approximately for an hour and a half and move it constantly
until achieving the dark and creamy color and ready.

5.1.2.-Product Life Cycle

Its life cycle of the banana jelly is one month long. After
Once opened, keep refrigerated.

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5.1.3.-Brand:

5.1.4 Product Name

Banana jelly

5.1.4.- Packaging

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5.1.6 - Label

Banana Jelly Nutritional Information per serving

Nutrients contents
Ingredients
Energy 287kg
SUGAR Total fat 0g
Saturated fat 0g
banana
Fatty acids 0g
ANIS STAR Sodium 15 mg
Carbohydrate 73g
Sugars 70g
Protein 10g

5.2 Precio

5.2.1 Penetration strategy.

PRICING STRATEGY
INTEGRATED COMMUNICATION STRATEGY
ADVERTISING STRATEGY
PRODUCT STRATEGY
PROMOTIONAL STRATEGY
PLATFORM STRATEGY (DISTRIBUTION)
MARKET COVERAGE STRATEGY
COMMUNICATION STRATEGY TO CHANNELS

5.2.2 Strategy at the introduction stage

Our product 'Banana Jelly' in the first six months of

market launch our only introduction strategy will be
low price.

5.2.3 Pricing Strategy

The product will have a fixed price of s/ 3.00 unlike the

competition of similar products that have a positioning
in the market.

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5.3 Plaza

5.3.1 Product distribution

Our distribution of the product 'banana jelly' is company-based.

the consumer.
To distribute our products, the first thing we must do is
determine the type of channel that we will use to distribute them and,
secondly, select the locations or sales points in
where we are going to offer or sell them.

Direct channel
Using a direct channel means selling our products.
directly to the end consumer without using intermediaries.
We make use of direct channels when we sell our
products in our retail stores, through the Internet, or
through home visits.

Indirect channel
Using an indirect channel means selling our products.
to intermediaries, who will subsequently sell them to
final consumer or, in any case, to other intermediaries.
An intermediary who sells to other intermediaries usually does
in the case of retailers (for example, stores or
supermarkets), which finally sell the products to
final consumer.

5.3.2 Structure of Distribution Channels

Our distribution channel for our product:

Minimarket
Supermarkets
Wineries.

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5.4 Promotion

5.4.1 Objective of communication

The objective of our product is to be recognized in the market

of jellies and likewise remain in the product line of
jam

5.4.2 Promotional Mix

Advertising

Brand Advertising: it is the most visible type of advertising. This one

fundamentals in the development of a brand identity and image at
long term at a national and/or international level.

Sales promotions

When buying a product, you may need the second one for.
half price.
On special dates, the product can be purchased for 50.
% less.
The net weight is 250 grams per product introduction
You can add 20 more grams.

Loan conditions

Amount 20,000
Interest rate 13%
Number of periods (months) 36
Number of payments per year 3
Initial loan date 15/10/2016

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CHAPTER IV
FINANCIAL ANALYSIS
Amortization and depreciation of asset

Amortization of debt (fixed assets)

INITIAL INVESTMENTS
PRICE
SECTOR QUANTITY TOTAL
UNITARY
Machinery and/or equipment
Industrial kitchen (3 burners) 2 600 1200
Industrial blender 1 480 480
Digital scale 1 350 350
Labeler 1 450 450
Freezer 1 900 900
Industrial gas 3 400 1200
cash register 1 350 350
Total 4930
Tools
50 lt. pots. 3 80 240
Plastic drawers 18 10 180
Work and hand tools 510
Total 930
Furniture and utensils
Steel work tables 2 260 520
Shelves 4 280 1120
Counters 2 400 800
Desk 1 250 250
Chairs 3 40 120
Filing cabinet 1 55 55
Phone 2 50 100
Total 2965
Other investments
Operating License 460
Health booklet 50
License of notices 100
Book of tickets 30
Fire extinguisher 100
First Aid Kit 30
Total initial investments (payments-pre operational) 9595

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 CONSUMER BEHAVIOR
Fixed Variable
Investment Cost 9595
Machinery and/or equipment 4930
Kitchen industrial (3 600 2 various 1,200
burners)
Industrial blender 480 1 unit 480
Digital scale 350 1 unit 350
Labeler 450 1 unit 450
Freezer 900 1 unity 900
Industrial gas 400 3 various 1,200
Cash register 350 1 unit 350
Herramientas 930
50 lt. pots. 80 3 various 240
Plastic drawers 10 18 various 180
Work and hand tools 510 various 510
Furniture and furnishings 2,965
Steel work tables 260 2 various 520
Shelves 280 4 various 1,120
Counters 400 2 various 800
Desk 250 1 unit 250
Chairs 40 3 various 120
Filing cabinet 55 1 unit 55
Phone 50 2 various 100
Installation Costs 770
Operating license 460 1 unit 460
Health card 50 1 unit 50
License of notices 100 1 unit 100
Book of invoices 30 1 mill 30
First aid kit 100 1 unit 100
Fire extinguisher 30 1 unit 30
Costs of
production(1,000 Jellies)
Raw materials and inputs 6,336
Banana 3.0 570 One hundred 1,710
Star anise 0.1 5 gr 0.5
Brown sugar 0.1 12 ml 1.2
250g jars 2.0 1000 units 3600
Labels 0.5 1000 units 900
Water/Drainage 3.13 25 m3 78
Electricity 0.4 100 kW 40

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Labor 1,150
Production Manager 750 1 person 750
Production Assistant 400 1 person 400
Administration Cost 2,630
and sales
Production costs 2,080
Business premises rental 1,600 1 unit 1,600
Phone 100 2 various 200
Maintenance 200 1 unit 200
Cleaning supplies 80 1 unit 80
Sales expenses 550
Selling expenses 300 unit 300
Advertising 250 Person 250
Total Costs 14,775 6,336

Cash flow

UNIT COST
STEPS ACTION Banana jelly
Unit fixed cost
First step 1 year 14,775
Second step 1 year 5600 Jelly
Third step 1 year 1 year
Fourth step unit fixed cost 14775/5600 2.64
Unit variable cost
Fifth Step 1 month 6,336
Sixth step 1 year 350
seventh step unit variable cost 18.10

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 CONSUMER BEHAVIOR

Income Statement
BILLS FOR ACCOUNT PURCHASES ADVERTISING EXPENSES
COLLECT SALES FOR ADMINISTRATIVE
CASH TO PAY

FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY:

2000 5000 1000 500 80 130

A company that produces banana jelly has the

following data:

Projections of Projections of Expenses of

sales costs of administration
production

January January January:

5000 1000 400

Income Statement

ACCOUNTS ACCOUNTS PURCHASES ADVERTISING EXPENSES

FOR SALES FOR ADMINISTRATIVE
COLLECT PAY
CASH

FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY: FEBRUARY:

2000 5000 1000 250 250 130

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 CONSUMER BEHAVIOR

CONCLUSIONES

According to the studies conducted, we have obtained information.

that demonstrates the feasibility of the project, reaching the
following conclusions:

We will have product acceptance by

our target market being this demonstrated with our
market research which reflects the availability to
buy and consume banana jelly.
Given that we want to achieve a positioning in the mind of
our consumer, it is important to carry out different campaigns
advertisements which are fundamental to making known
our product, using various means of
communication such as the internet and flyers.
Thanks to the simulations carried out, we can demonstrate the
economic feasibility that our project still has
it would face variations in reference to the number of sales
and administrative expenses.

RECOMMENDATIONS

Because our product is new in the market, it is

it is advisable to implement a good marketing plan that
let our target clients know all the
benefits and advantages of banana jelly, in this way
we will be able to guarantee the feasibility of the project.
Generate proposals and projects to promote consumption and
production of banana jelly, using as raw material
this pleasant fruit will achieve its proper use and
marketing.

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 CONSUMER BEHAVIOR

ANNEXES
1.- Do you consume or know about banana jelly?
NO
Would you like to dislike banana jelly?
NO
3.- Which of the following fruits would you consume in jellies?

Banana
Apple
Others
4.- Would you like to exchange the jam for jelly?
YES NO
5.- What brand of jam do you currently consume?
Glory
Fanny
Others
6.- What price would you like to buy jelly for?
S/2 to S/3
S/3 to S/4
S/4 more
7.- What packaging would you like to acquire for our product?

Sachet
Plastic
Glass
8.- What qualities would you like to find in our product, which is jelly?
of banana?
Low price Flavor
Quality Others
9.- What channels would you like to hear about our product?
Radio
Internet
Others
10.- During which season do you usually buy jellies?
Current affairs Mother's Day
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 CONSUMER BEHAVIOR

New Year

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LINKOGRAPHY

[Link]
04/types-of-behavior-in-the
[Link]

[Link]
[Link]

[Link]
[Link]

[Link]
[Link]/2011/04/jam
[Link]

[Link]
[Link]

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