FACULTY OF ENGINEERING

ENGINEERING IN MANAGEMENT
BUSINESS

COURSE:
MARKET RESEARCH AND INTELLIGENCE
COMMERCIAL

PROFESSOR: ESTEBAN CASTRO DÍAZ

FINAL WORK

EXPORT PLAN OF ROMEX

Last name(s) and first name(s) of the student:

Villalva Abarca Andrés Mauricio
Castañeda Rabanal María de los Angeles
Valeria Daniela Rosas Terrazas
Rolando Juñuruco Castillon
Martinez Serna, Luis Isaac

Año: 2022-1
 INDEX

INTRODUCTION
CHAPTER I: CHARACTERISTICS OF THE EXPORTING COMPANY..................... 5
1. Name............................................................................................................................ 5
2. Sector/activity/industry to which it is dedicated.................................................................... 5

3. Specify the size of the company............................................................................ 5

4. Historical summary about the company............................................................ 6
5. Organic structure..................................................................................................... 8
6. Economic situation............................................................................................ 8
7. Geographic location of the company................................................................. 9
8. Identify the companies that compete with it at the national level and........... 10
international
9. Identify how the contact with suppliers and/or clients will be.
from abroad

CHAPTER II: PRODUCT DESCRIPTION............................................................. 11

1. Product name..................................................................................................... 11
2. Characteristics/uses/attributes/benefits of the product...................................... 12
3. Tariff item.......................................................................................................... 14
4. Packaging and packing.......................................................................................................... 15
5. Quantity of the product to be exported............................................................................... 17
6. Specify the selling price of the product................................................................. 18

7. Payment method... 20

CHAPTER III: CHARACTERISTICS OF THE COUNTRY WHERE IT WILL BE HELD

EXPORTATION..................................................................................................................... 21
1. Specify the country, the region, the locality................................................................... 21
2. Indicate the level of industrial development............................................................ 23
3. Indicate the means of transportation that exist...................................................... 25
4. Describe the quality of life...

CHAPTER IV: EXPORT LOGISTICS

301. Indicate how the logistics chain would be developed.
 302. Indicate the documents for the export of the product............................
37
3. Incoterms used.................................................................................................. 41
4. Indicate the boarding and disembarkation location...................................................... 43

5. Determine the means of transportation to be used, from the country of origin to

final destination
6. Possible shipping date / deadlines.......................................................... 43
7. Determine the route and the estimated transit time to the final destination...... 44
8. Problems in exportation……………………………………….............................. 43

CHAPTER V: CONCLUSIONS
45
BIBLIOGRAPHY........................................................................................................................46
 INTRODUCTION

The international market demands and requires products of

superior quality and that meet world standards.
Our country exports many products of this type.
generally raw material and not as products
manufactured, but it is present in the market
worldwide significantly.
CHAPTER I: CHARACTERISTICS OF THE EXPORTING COMPANY

1. Name
The selected company for the research is Romex S.A.

2. Industry/activity/business sector they are engaged in

It is a company dedicated to exportation, marketing of

coffee, cocoa and cocoa derivatives, has more than 12
collection centers at the national level, managing to have a partition
between the years 2019 of 11%, among the products that it exports
we have cocoa beans, whole or broken, raw roasted and its
Preparations with a value of FODUS$ 15,886.566 in 2018
arriving at different markets in Europe, Asia and North
America highlighting the United States with a value demand
FOD US$11,923,833 in the year (VERITRADE, 2018).

3. Specify the size of the company

4. Historical summary about the company

Exportadora Romex SA. is established in Peru on May 25

2009 as a result of the spin-off of the coffee business,
rosemary cacao trading. Its main activity is
marketing and provision of services related to the
agro-industrial activity such as the export of coffee, cocoa, and
cocoa derivatives and locally we are dedicated to roasting
100% Peruvian coffee for our coffee brands like Cafetal,
leader in the ground roasted coffee category for over
55 years.

We are a company dedicated to collection, processing,

marketing and export of coffee, cocoa and derivatives
Romex is one of the leading exporting companies of
Peru. Thanks to our high standards of quality
we serve demanding markets such as Europe, Asia and
North America. We produce and distribute locally our
brands coffee plantation
café premium 338 y chocolates
innate. We have 12 collection offices nationwide in
the main coffee and cocoa producing areas. This allows us
obtain the best selection of grains, ensuring our
quality standards through our system of
traceability. We work together with farmers and
farmers' associations through financing,
training and technical skills so that they can achieve better
benefits of their crops.

5. Organic structure

6. Economic situation

7. Geographical location of the company

Romex SA has 12 collection offices nationwide.

in the main coffee and cocoa producing areas: Lima,
Chincha, Jaen, Moyobamba, Tarapoto, Juanjui, Tocache,
Tingo María, La Merced, Pangoa, Ayacucho, Quillabamba.
 Fuete: Romex

8. Identify the companies that compete with it

national and international level.

9. Identify how the contact will be with the

suppliers and/or customers from abroad

CHAPTER II: PRODUCT DESCRIPTION

1. Product name

For the present research work,

He chose the coffee export product.
On the other hand, the figures from the Sunat indicate that
Peruvian coffee reached more than 40 countries among
January and July of 2021. The U.S. leads the list with
25.9% of the total exported, with shipments by
US$ 40.8 million and a growth of 6%
regarding 2020. (Comexperu:2021)

Coffee is the first Peruvian agricultural product for export and it is the
seventh largest coffee exporter in the world. It not only leads the
agricultural exports are not among the top ten products
of export, after some minerals, oil, natural gas,
fish meal, among others.

TECHNICAL DATA SHEET

Nombre Científico:Coffea
Familia:Rubiaceae
Nombre común:Café
Nombre Ingles:Coffee
Morphological Description:
Perennial, woody plant with a sturdy stem covered in cork.
The coffee shrub is generally made up of a single stem.
the central axis. The stem exhibits two types of growth. One that
it makes the shrub grow vertically and another horizontally or
lateral.

Part of the Plant Used:

Endosperm: the coffee bean as such. It is the part of the fruit that,
Toasted and ground, it is used for the production of coffee drink

Producto:Café

2. Characteristics/uses/attributes/benefits of the product.

The coffee belongs to the family

Rubiaceae has many
benefits, which contributes to
to have a healthy life.
how much a
the properties of coffee in
grain, we found a great
amount of nutrients, such as
like magnesium, which helps strengthen bones, since
improves calcium absorption. It is also a perfect regulator.
arterial and muscular and influences proper brain function.
The coffee has the following characteristics:
Caffeine: coffee contains this substance that helps to
counteract fatigue and drowsiness and, also, it is
stimulant to provide the body with well-being and euphoria.

Most marketed product: over 25 million farms

they produce 80% of all the coffee in the world and the industries
it depends a lot on this drink.
 Aroma: one of the most outstanding characteristics of
coffee is the aroma that emanates and is highly sought after by the
lovers of this infusion.

Physical aspect: What stands out the most, apart from the aroma, is the
dark tone and thickness that makes it a very drinkable
sophisticated.

Flavor: One of the most complex characteristics of coffee

due to the amount of aromatic molecules it possesses (about
1000 aromatic molecules in contrast with the 500 that
it has the wine). Within the flavor, we can distinguish: sweet,
acidic, fruity, bitter, woody, spices, among others.

ATTRIBUTES:
Coffee contains different vitamins such as vitamin B2, which is essential.

for the production of red blood cells. Niacin: is another of the

B complex vitamins present in coffee (vitamin B3) that
helps control cholesterol and keep the skin healthy
the nervous and digestive systems.

USES:
Coffee is mainly used as a drink. In addition, without
infusion has some physicochemical properties that go
beyond its value as an energy drink. It has
nutritional and pharmaceutical properties. Other uses for this
input is the exfoliation of the skin, fertilizer for plants,
ant and cat repellent, and cleaning product for
stains.

▪BENEFICIOS:
Coffee is not only a good drink with excellent flavor,
it also has many health benefits, containing a
large amount of antioxidants and nutrients. Some of its
benefits are:

Protection against liver cirrhosis

Reduces muscle pain
Lower risk of type 2 diabetes
Increase your fiber intake
Lower risk of Alzheimer's
Reduces depression
Protection against Parkinson's
Prevents heart disease
Lower risk of multiple sclerosis
Reduce the risk of colorectal cancer

3. Tariff item

The tariff classification of coffee in Peru is

[Link] in:
Section II: Products of the Plant Kingdom
Chapter 9: Coffee, tea, yerba mate, and spices
Exported under tariff heading 0902.40.00.00

4. Packaging and wrapping

PACKAGING:

LABELING:

5. Quantity of the product to be exported

6. Specify the selling price of the product

7. Payment method.

CHAPTER III: CHARACTERISTICS OF THE COUNTRY WHERE

THE EXPORT WILL BE MADE

Specify the country, region, locality

UNITED STATES
Located in North America, the USA borders Mexico to the south,
North with Canada, to the West with the Pacific Ocean, and to the East with

the Atlantic Ocean, except for the state of Alaska, which

situate
in the northwest of America, and the state of Hawaii, which is located
in the Pacific Ocean.

The United States is the third largest country in the world in

as for its population and the fourth largest in area. It is
composed of 50 states and the federal district of Columbia whose
the capital is Washington District of Columbia, D.C.
It is currently considered as
the
first world power, being,
besides
the third most populous, after
China
In India, with a density of
population of
33.72 hab/km2 and the third most
big,
with an area of 9,371,180 km². The nearly
317 million Americans
they constitute a very heterogeneous and diverse population.

The most spoken language is English, although 12% of the population

He/she also speaks Spanish.

The official currency is the United States dollar ($).

Total area: 9,371,180 km2

Población total: 316.000.000 habitantes (2013)
Densidad: 33,72 hab./km2
Demonym: American
Capital: Washington D. C.
Official language: English
US STATE WHERE IT IS EXPORTED
EUROPE
ASIA

Indicate the level of industrial development

3. Indicate the means of transportation that exist

4. Describe the quality of life

CHAPTER IV: EXPORT LOGISTICS

Logistics chain in the country of origin

a. Tariff regimes

b. Quality control of the products

c. Organize the transportation of goods to and from
the United States

2. Indicate the documents for the export of the product

Requirements of Peru for carrying out exports

Requirements of the United States to receive imports

Law against bioterrorism

3. Incoterms used

4. Indicate the boarding and disembarking place.

5. Determine the means of transportation to be used,

from the country of origin to the final destination.

6. Possible shipping date / deadlines.

7. Determine the route and estimated transit time

to the final destination

8. Problems in Export
CHAPTER V: CONCLUSIONS