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Impact of Technology on Communication Issues

The document describes the problems caused by the lack of communication due to excessive use of technology. Specifically, it points out that (1) people have lost the ability to communicate face-to-face and prefer to interact through electronic means, which affects interpersonal relationships, and (2) young people and adults aged 20 to 50 are the most affected as they constantly use their devices, neglecting personal interaction. Finally, it proposes that technology should be used in a way that.

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0% found this document useful (0 votes)
4 views13 pages

Impact of Technology on Communication Issues

The document describes the problems caused by the lack of communication due to excessive use of technology. Specifically, it points out that (1) people have lost the ability to communicate face-to-face and prefer to interact through electronic means, which affects interpersonal relationships, and (2) young people and adults aged 20 to 50 are the most affected as they constantly use their devices, neglecting personal interaction. Finally, it proposes that technology should be used in a way that.

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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Identify a problem that is affecting the family, community, and social development of your surroundings and

describe through a report, taking into account the following elements:

What kind of conflict is it?


What types of socio-humanistic elements will intervene in the conflict!
The steps for conflict resolution.

Conflict due to lack of communication

The main consequences of technology that impact our daily lives are the
dificultad para comunicarnos y relacionarnos con otras personas, por lo que se debe tener
special care not to fall into this type of situation.
Adam Fagen
There are many debates about whether new electronic media have impoverished
our language and the ability to communicate and express ourselves, and this may be a
a question that we would each have to answer individually, but the truth is
that, the way we communicate today has undergone a significant
transformation. If we go back to analyze the changes that have occurred in the
writing technologies throughout human history will become evident
that all have had consequences in social practices.

Many times the way of communication is homogeneous only for a certain type of people,
Depending on their age, the place where they live, the environment in which they interact, the
education and even the socioeconomic status to which they belong. However, the means
electronics and, above all, social networks have managed to break through those barriers through
the creation of new language codes that enable oral communication and
writing independently of the individual's characteristics.

Although, many times the use of technology is promoted in areas such aseducation,
We must consider developing strategies where it is always used as a tool.
to not diminish the importance of other more important educational processes such as the
written communication and reading.

DIFFICULTY IN COMMUNICATING IDEAS

Before chatting, no one had ever written so much -digitally- and so poorly. There is no
chat language, but rather deformities of the language. And, in this sense, if we promote the chat
As a form of fun, we are disabling the student. With this babbling exercise.
primitive of the language, which does a jibarism of the expressions, we are turning into the
boy in an expressive ineptitude and, therefore, in a second-class citizen in the future (The
something tough but that accounts for a phenomenon that is strongly affecting our
society and that has a greater impact on young people.

As a teacher, it is easy to detect the difficulty that students have when it comes to
communicate their ideas and the enormous number of errors that appear in their texts
writings. Has technology only managed to disable us? I don't think so. As in
many aspects of life, in this case technology can only influence (positively or
negatively) but does not determine the behavior of a certain individual or certain group
of people.

What happens, I believe, is that we are using technology incorrectly.


instead of demonizing digital media, we should see and use them as
opportunities to practice our written communication (blogs, social networks, forums,
etc.) and promote reading(digital books, news, magazines, etc.

Although chat has managed to streamline communication through abbreviation of


words and expressions (emoticons), we should never consider this as a medium
of formal communication and, let alone, transfer that language to other aspects of
our life

[Link]

← Domestic violence and its effect on children


Lack of Attention in Classes, School Absenteeism, and the Eating Habits of Children→

Technology and lack of communication


Published onJune 9, 2013fords8udep
As time goes by, technological advances are becoming faster and more dynamic.
Today's technological products will become obsolete in less than a year. Most products
they are created to streamline communication between people, communities, etc. Nowadays we live in a
globalized world where you can keep in touch with a person who is located on the other side of the
world by simply turning on your mobile phone thanks to technology, but even though these means have been
created to make life easier for people, they have also brought certain problems with them.
People are losing personal contact and only focusing on their cyber world, this
we can observe it in any shopping mall, restaurant, or family gathering, where each one
is more concerned with keeping in touch with other people instead of enriching relationships
with the people who are present. We can realize that there is a serious problem regarding
face-to-face interpersonal communication, as people are placing above that,
electronic communications which lack the sense of personal touch.

In this report, we will investigate the social and psychological causes of the problem, in addition to
propose certain solutions for the problem and the methods of how to apply them today.
this way that personal societal custom can be recovered, not from a society that is
focus on what happens on the network, but on what is most important, what is in front of you, the family and
friends.
The problem
We can identify that most people involved in the loss of relationships
interpersonal, are young people, who belong to a generation where the agility of the
instant messaging even replaces phone calls; the other sector of people
involved are between approximately 20-50 years old, where the use of the
smartphones, tablets, and laptops are essential for work, making one gradually lose a little
A time without all these advances and they are continuously isolated from society due to lack of interaction.
within this new lifestyle of society.
The role of communication companies.
Although the elderly are the ones most affected, they are the first to use this means to
distract or meet the needs of their children to be able to cover their absence during the hours that
they are absent while they are at their businesses or workplaces.
Access to technology degenerates from a growth in production in businesses, the
companies as they increased their production, increased the hours and over time better
remunerations.
So companies are increasingly forced to be better in their communications, that is to say, it is so
high demand that communication companies have more affordable prices and to
availability of any person, which helps by giving the entire country the option to be
connected, but are we taking advantage of this opportunity?
That's why we take this approach to technology, because if it weren't for this approach we could talk
much of what does us good to the right uses.
Technology will not always have or present negative aspects, but we must react to the
negative consequences, because these are the ones that make us increasingly less interested in
our family sphere.
Marketing
While we cannot blame technology companies for supplying the population with their increasingly ...
more attractive, products, we can blame the marketing area and the sales capacity it has
each company. These areas are responsible for promoting the dependence on each of its products in
us, to the point that there are people who cannot be separated from certain devices for a minute
electronics. They make us believe that without those devices we are not useful and we could not continue with
our day to day, managing to convince more and more children, young people, and adults each day to buy those
products.
Then, the marketing department is responsible for making us believe that those devices, the same ones that...
they sold it 1 or 2 years ago, it has no value anymore, and we should buy the new generation to
to be 'in fashion'. This last aspect causes problems in society, as if a person does not have what
latest in technology, and instead of that, it has something very old, it is looked down upon by society and
discriminated.
The media or technology.
Video games: Children who spend a large part of their free time using video games in the
computer or on some specific console, they often bring serious attention problems with them,
concentration or sight, but we will focus on the damage they do to personality
of the individual. These can cause the child to immerse themselves in a world of fantasy, taking away a
great vision of reality in relation to personal relationships, their perceptions and opinions can
to be influenced by those of the video game, causing them to change their way of thinking and relating.
with their peers.
The Smartphone: They have been the latest sales 'boom' in Peruvian youth society. They are phones
cell phones that have the ability to connect to the internet and the different social networks it offers.
This device generates the greatest social communication problem due to its portability, you can
use anywhere on a desktop or laptop computer. Young people no longer call for
phone, they only write on their phones with a certain number of letters and commands that
they substitute words to be able to communicate with each other.
Tablets, laptops, and desktop computers also contribute to the decrease in activity.
interpersonal in communication, but not to such an extent due to its portability and its
limited ability to connect to the internet from anywhere, they will need a WIFI network,
since the mobile prepaid data systems for this type of devices are not yet available
full operation in the country.

The emotion in the message


Through virtual communication, the degree of emotionality of the message is reduced when expressed by
In written media, emotions are now replaced by 'emoticons', which are images that
They express a feeling or sensation in response to a specific fact. This phenomenon can cause that
people become indifferent to different social scenarios. A clear example is
when chatting with a person and one of them makes a funny comment, while
that the recipient of the message can respond with a laughter onomatopoeia, 'hahaha', when their face
Spelling errors
The time spent on our phones or laptops is incomparable to that of a sport, a game of
table or perhaps a book. We stopped using our leisure time to educate ourselves and be able to learn.
new things, neglecting the correct use of our language. The excessive use of messaging
snapshot, makes people, especially young people, shorten words to speed up their
texts, and they even create new words or excessively use jargon in this type of communication, it is
for them, it is very common to carry over many spelling mistakes when doing work,
tasks, exams, etc. Even when giving presentations or interviews, many young people are
they express themselves in an informal way, as they are used to expressing and speaking in that manner.
Online Games vs Classic Games or Sports
With technological advancements, new virtual game consoles have created internal networks of
games, where users create an online account and in some cases make payments to be able to
participate. While this is a big step forward for these companies, the user in most cases
participates in these games alone, without joining a team of acquaintances, where they are on their own. The
the majority of players get excited and immerse themselves so deeply in the game or its characters that
spend hours playing. While in other generations, recreational games, or even the
sports practice was more common, has been declining as it has been
replaced by virtual games.
This has some social repercussions, as people immerse themselves in their games, leaving aside the
contact with their friends and family, there are cases of people who feel more at ease with others
users of these games, without knowing them, like with people they interact with day to day, such as
in school, university, etc.
This last point affects people's personalities, as interacting only with machines,
I might have some difficulty doing it with individuals face to face. I could be shyer.
or I wouldn't even know what topics to discuss with the other person, to the point that it could become
antisocial.
Another flaw of online or virtual games, which is being seen today and is making news.
In the United States, it is the impact that these games have on the mind of each person. As
we said before, people can immerse themselves so much in a character that they see real life as a
game. In recent months, the United States has experienced several conflicts due to shootings because of a
person. The people responsible for these catastrophes were generally young people between 16 and 25 years old. In that
countries are at a crossroads about removing certain console games from the market that may promote this
type of violence in young people.
These experiences show us the power that technology has in each person's mind.
us. It is not true to say that technology is bad for society, but it is that technology us
surpasses, and surpasses our capacity for understanding, we will end up being a race
antisocial.
As Albert Einstein said: "Technological progress is like an axe in the hands of a criminal."
"pathological" and "It is frightfully obvious how our technology has surpassed our humanity."
Family issues
With the use of technology, there has been a noticeable distancing of young people and children from their parents.
grandparents. Lunches or meals together are not respected. Young people prefer to stay
playing or chatting with their friends instead of having 30 minutes of conversation with their parents, siblings or
grandparents. This has caused a distancing and a different type of education in children.
This distancing has brought the problems with youth that now threaten us so much, problems
like drugs and alcohol, etc. It is due to a lack of conversation with parents, lack of advice. The
Parents are out of touch with their children due to the unconscious distancing they emit.
for technology.
2. Interviews
Interview #1
Interviewee data:
Nombre: Liliana Villalobos Aguayo
Edad: 49
Marital status: Married
Profesión: Diseñadora/ Empresaria en Applauzi S.A
Hijos: 3 (2 mujeres, 1 hombre)
Questions:
What is a normal day like in your life from Monday to Friday?
sports and all, it is not very common for us to spend a lot of time together during the week. On weekends
On weekends they go out with their friends on Fridays and Saturdays, but on Sundays we always try to
let it be a family day.
That is to say, you don't have much time to have lunch or relax with your children during the week? In
What moments does he/she see or talk to them?
No, not really much. More than anything with my son Mauricio who is in 1st year of high school.
Due to my work schedule, I can't spend much time with them when taking them somewhere, that's what it is.
The driver takes care of it, if I don't see them in the morning, I see them very late at night when they want to rest or
something, but I always take some time for myself.
What do you think are the biggest obstacles to being able to spend time with them?
The schedules are totally different, we never coordinate. That's why I try to make it work on Sundays.
days that are purely family-oriented.
Do your children have cell phones? What brand?
My two daughters have iPhones and my son has a BlackBerry.
Those who have smartphones, how often do they use them?
All day long they are really stuck to them, especially my daughters who practically live with those.
things.
Do you also have a smartphone? How much do you use it?
Yes, I use it a lot for my work emails, to stay in touch with my children or to talk.
with my friends.
On the days they spend with their children or husband, do they also use their smartphone or do they put it away when...
Do they talk to you? How do you feel about that?
Yes, sometimes I get annoyed because they use it. For example, when we are at family meals.
In my mom's house, they don't even talk, they just stay on that little device of theirs and don't talk to their uncles or ...
cousins or with us.
So, would you consider that the use of smartphones harms family communication?
Sometimes, it all depends on how you use it and if you abuse it, I believe you need to find a
There's a time for everything, I believe.
Aside from smartphones, what other leisure electronic devices do you use at home?
All my children have their own computer and use it every day. My son Mauricio for
glued to his PlayStation and the iPad when he has free time. My husband and I sometimes use the iPad,
but more than anything, television.
Do you think that if those devices didn't exist, you would spend more time with family?
Of course, just like it was in my time, we all gathered together (5 siblings) to watch the only
the house television and enjoy with family, but also those devices can help you to
to communicate in case of emergencies.
In what ways do you think families can become more united?
Parents have the obligation to try to balance the different activities, of course, you cannot
deny them nothing, but you have to make your children understand that everything has its time and that
deben darle prioridad a diferentes cosas en la vida, tanto como a sus amigos, al colegio y a sus amigos.
There must be a balance between those three things for a family to be united.

Interview #2
Interviewee data:
Nombre: Maria Luisa Mendiola de Villalobos
Age: 50
Marital status: Married
Profession: housewife
Children: 4, (2 girls, 2 boys), but lives with 3, two girls and one boy because their oldest son
find in Ecuador studying
Questions:
What is a normal day like in your life from Monday to Friday?
Well, first I get up, I make breakfast for my 3 children who live with me, then I take them to the...
two little ones to school, return, I take my other daughter to university a bit later, depending
of your schedules. When I return, I take care of preparing lunch with the help of the employee and
I am waiting for my husband and my children to have lunch; we have lunch as a family and then I help them with the
afternoon tasks and then rest.
Do you spend a lot of time with your children during the week?
I talk to them in the car and when we have lunch, after that everyone goes about doing their own things.
What we have to do and some nights we watch television together at home.
What do you think are the biggest obstacles to being able to spend time with them?
I don't think there are any obstacles, I see them almost every day unless they have to study,
for example, when my daughter, who is in college, has to work and also has exams, she
I see very little, but I try to help her as much as I can; since she studies pastry, I help her prepare.
their desserts.

Do your children have cell phones? What brand?


My oldest daughter has a Samsung (smartphone) and the younger ones each have a Nokia (they do not have)
internet service
Those who have smartphones, how often do they use them?
Not much really, I don't see her using it that much, she uses the laptop more when I see her doing Skype with.
her friends.
Do you also have a smartphone? How much do you use it?
I have a smartphone, but the truth is I don't know how to use it much, just barely Facebook.
I understand a lot, really (laughs)
Do the days that he spends with his children or husband use their smartphones too, or do they put them away when...
Do they talk to you? How do you feel about that?
The truth is that my daughter almost never brings it up when we talk, as I mentioned, she doesn't use it much but
I don't see her addicted there.
So, would you consider that the use of smartphones harms family communication?
I think so, they can make you somewhat autistic when you're in meetings, I always see it in the centers.
commercials to people at a table and both glued to their phones, it doesn't really seem right to me.
Besides smartphones, what other entertainment electronic devices do you use at home?
My eldest daughter and my husband have their laptop, and there is also a common computer in the house where
The little ones do their homework. Also, we have 1 television in my room with its DVD and another in the room.
of my daughters with a Nintendo Wii, but they don't use it much.
Do you think that if those devices didn't exist, you would spend more time with family?
I believe that if you have them and know how to control yourself it could also be possible, but without them I think we could.
spending more time with family, although we would be less communicative.
In what ways do you think families can become more united?
Doing activities together, for example, we usually go to mass every Sunday.
With my children, we have taught them to follow a religious path above all, since Jesus is the best.
spiritual guide for a person. I believe that the church helps a lot in the unity of families.

Situational analysis
Understand the decision-making processes of the main agents
a. Owners: The goal is to keep generating money.
b. Managers: They are responsible for fulfilling the owners' goal, which is money.
c. Advertisers: They want to spread their advertising where they know they can attract more people and
possible consumers.
d. The parents: They do not emphasize family rules to avoid this lack of communication.
e. Ministry of Transport and Communications: Too many laws are being enacted for mass consumption
of these products.
f. Government: For failing to establish a law capable of regulating this service.

Generate Solution Alternatives


a. Write to the Ministry of Transport and Communications
b. Go to the press with the support of an institution
c. To make a campaign with the institution to correct parents so that they promote a good
education
d. Send a letter to the advertisers so that their advertising takes a different direction but moving away
of mobile devices.
e. If necessary, ask the Government to get involved in the issue through a partnership that is
able to meet in an institution or association in order to have greater concentration in the
claim for them to enact some law.
to regulate the consumption of telecommunications companies.
b. Going to the press with the support of an institution is a favorable fact regarding information.
It refers to. Make a detailed report on how counterproductive the use of cell phones is, which
It generates addiction and personal isolation; alongside an institution, it would already have a major impact.
what is a group of people with an ideal.
c. Campaigns or talks or maybe even courses can be held to help parents reflect.
about the harm caused by satisfying a 'trend' among teenagers, when in fact they are in
In some cases, parents are also dependent on their cell phones.
The talks are very good and effective but only if there is willingness from both parties.
de los padres como de hijos.
d. Writing to the sponsoring brands has two points of view, as a company this claim would be
useless, since its intention is to promote its brand in a healthy way with an end and a means
adequate > telecommunications, for them the claim would be almost useless. On the other hand, the claim would have
authority if sales decrease due to pressure from any institution.
The government in a way has dealings with some phone companies such as is the case of
Movistar, with which it has an investment agreement in the country regarding education, social assistance,
etc. And in this way they can continue generating their sales. On the other hand, the other companies
they also do good deeds in order to sell.

So the Government would not make a law to cancel telephone lines, since they still exist.
companies and people who make good use of it.

Principles of the social doctrine involved

The work
The dimensions of the work of telecommunications and technology companies:
1) Objective: To keep people connected through television, internet, or phone, in addition to
to provide them with new technological experiences such as high definition movies or different
video games.
Subjective: Telecommunications companies improve with the technological advancements that come
emerging over time. If better equipment and technology are available, it will be possible to maintain a better
communication.
3) Intersubjective: The work carried out by the different telecommunications companies in the
Peru is based on the idea of 'connecting all corners of the country'. It is about making an inclusion.
social through communications thanks to public phones or lowering the prices of the
internet, phone, or cable services in the province.
Paradigms of work:
1) Modern: It would be based on a capitalist company that solely focuses on selling the greatest amount of
products regardless of whom you sell them to, for example, you could convince a low-income lady
resources to sign a contract for the acquisition of a mobile phone for 12 months with a high monthly cost, if
You know it's really difficult for her to pay for it and you still offer it to her, that's wrong, you are just
worrying about yourself and not about her.

2) Classic: The following virtues should be practiced with more emphasis:


a) Prudence: To discern in each circumstance what is good and what is bad in every situation.
b) Justice: Do not charge more to those who will not be able to pay.

3) Cristiano: A company solely concerned with the well-being of others, practicing donation.
Worried about the financial and social needs of its consumers, putting them first.
first in any situation.

Man is more capable of giving than receiving; that quality should be reflected not only in his actions.
humans, but also in the company, caring not only for shareholders, creditors and
workers of the same, but also by their suppliers or consumers.

Having in consumers:
You know, all vices are bad, so people have to learn how, when, and why to use them.
It is very different to acquire a computer just to chat with people, than to buy it in order to
do your university work.
3) To have virtue: Very uncommon within us and it is the virtue of giving. One should possess it.
something for others to use. One could acquire a product and should be able to make
that others use it and take advantage of it like sharing a game or lending the phone to someone
for making a call.

The social mortgage:


The social mortgage is the debt that different companies will have with society according to their business sector.
business in which they are performing. In the case of the telecommunications and technology sector, it
I could talk about two types of debt:
a) Access: When new technologies begin to appear, companies should focus
in the new and provide facilities so that the less advantaged can have greater
access to technologies prior to those that have just been discovered. They do this by lowering prices
of the products. For example, previously, cell phone services with BlackBerry internet were very expensive.
And now that new models have been released, with better specifications and speeds, the BlackBerry
they have decreased their price and have become more accessible for societies with limited resources.

b) Service prices: There should be a balance between the different prices charged for the
services depending on the areas where they are provided. It will not be possible to charge the same for a
phone call in Surco or Miraflores to be made in San Juan de Lurigancho, the same should be
it happens with the electricity or water bill, but in many cases it is not.

Justice
Justice is a habit of the soul that, respecting common utility, gives each one what they deserve.
In our community and society, we find that this is not always the case. Let's take the case of the
families and technology. Currently, parents feel the duty to be able to cover the
material needs of their children, since we are in a time when artifacts are seen
technological tools as something indispensable to be able to live; because of this, sometimes a certain thing is lost.
manera la justicia, ya que no todos reciben o se les da lo que merecen, en el sentido material y
sentimental.
On the other hand, relationships between individuals are deteriorating because many of the
technological products create indifference towards the environment surrounding oneself, and in extreme cases
it leads to violence by some people. These products cause both to go
opposite extremes of justice, indifference, and violence.

Charity
On the side of charity, we can first observe the interest that the technology industry,
communications and video games possess. A logical interest, where it 'gives to have'. This market acts
in this way, one offers the different products which would be 'giving' the customer an alternative of
entertainment, communication, or the use that one wants to give to the product, and the 'having' would be the
monetary compensation that the client offers in exchange for the product. In second place comes the state, the
which 'gives as duty', but the state is in charge of regulating companies and therefore 'gives' them the
facilities to be able to develop within the markets, that is due to having a "duty" as an entity
regulator.
Now on the side of families, the gratuity and solidarity are somewhat lost as it is seen as
one expects to receive these artifacts, because it is the duty of parents to grant them. And the indifference that
The use of these artifacts worsens attitudes of gratuity and solidarity.
Culture
As we know, culture is the common expression of a people. The set of values and the medium by
in which man expresses the richness of his personality in all its dimensions.
In our day-to-day lives, we see how technology is being integrated with our culture. It can be
seeing on the streets, everywhere, people either with cell phones, smartphones, or other devices
technological manipulating it in one way or another, turning all these devices into part of our
society.
Technology, in our opinion, negatively influences our culture, as it distances us from what
On the other hand, there is a phrase that makes us think about how we are managing technology in our
lives: In culture, a man is worth much more for what he is than for what he has. We believe that
our society is taking the dimension of having in this aspect down the wrong path. We are
believing that the more technology we have, the better people we will be, or we will be better than the
others. However, this does not lead us anywhere, as we do not adapt to the
technology, but we dominate it.
Children may misunderstand all of this and feel that they will be better people if they have
the best things, including the best technology.

[Link]

Today, more than ever, societies seem to existentially depend on technology. According to scholars in
psychology like Kenneth Gergen from Swarthmore College, we are increasingly involved in more relationships, not
only in increasingly numerous forms, but also with greater intensity than ever. (Rifkin, 2000) The latest
technological innovations have created a phenomenon in which human beings only seem to be able to exist if they are
connected.

As Jeremy Rifkin, creator of the Third Industrial Revolution theory, states:

Mobile phones, voicemail, faxes, and emails keep us in instant communication with
people from all over the world. Our networks—both social and economic—engage us in even more
varied (…). There is not just time left, any free moment becomes an opportunity to establish
another connection. We live in a world where attracting and maintaining attention is essential, where there is no
relationship without importance. A new motto replaces the Cartesian 'I think, therefore I am': 'I am connected, therefore'
"I exist". (Rifkin, 2000, p. 128)

Because this new conception of the reality of human existence impacts our daily lives with
an almost inconceivable speed, we have selected for this final work the reflection on interaction
communicative in virtual spaces, specifically social networks from the Toronto School.

It is worth noting that the focus of our work will not be on the analysis of technical tools, such as the
devices and smartphones that allow such connectivity, nor the structural architecture of their
platforms, that is to say social networks, blogs, forums, etc. What we intend is to understand, on one hand, how and with
who communicate with each other in social networks today and, on the other hand, how these
platforms influence their communicational behavior.

To this end, we will rely on the evaluations from an online survey conducted with a probabilistic sample of one hundred.
people.

The selected universe includes men and women from Argentina, Peru, Colombia, Panama, Mexico, and Bolivia.
an age between 17 and 66 years. The evaluations will allow us to refine the profiles of the members
from the respective platforms and relate them to the digital natives proposed by Alejandro Piscitelli (2006).
Digital natives would be those individuals who have grown up immersed in digital technology. "According to certain
We will conduct an interview with a blogger on the Internet and social media with the aim of discerning whether the
Members of virtual communities see these platforms as tools for social action.

Development

We can affirm that our lives are and have always been marked by technological advancements. The
emergent results, increasingly, from the emergence of a new technical device – from the inaugural moment of the
"the size of stone tools to the Internet" (Carlón and Neto, 2012).

The evident dependence on digital devices, smart cell phones, and constant access
the information they provide us seems to corroborate Marshall McLuhan's assertion that "the medium
it is the message" and that it has become impossible for us to become independent from "its personal, political consequences,

economic, aesthetic, psychological, moral, ethical, and social.


directionality of this phenomenon and its possible power of action. We find it essential to investigate whether the
media represent "extensions of some human, psychic or physical faculty" (McLuhan, 1967) or if, in the
new platforms (social networks, blogs, forums), could be our faculties, beliefs, values, principles
ethics, desires, and aspirations that act on the means, making our voice the message. We investigate
About the effects of this possible change of direction because we postulate that the new media of communication
Digital representatives signify a shift concerning the action exerted by their members.

While in mass media such as television, radio, and print media, the message
was broadcast from a transmitter through a channel to an indeterminate number of receivers, who did not have
possibilities of responding through the same channel, the multimediality and the space-time break of
Cyberspace has transformed the fiction of a real-time response into a reality of the 'electronic age'.
(Sempere, 1975) Unlike the "isolation and alienation of the masses" (Wolf, 1994) postulated in the Theory
Hypodermic, we can observe that the 'training process of virtual communities via the network' is constituted
from "the search for contact between individuals or groups that have common ideas, interests, and/or tastes"
allowing for the first time an 'equal interactive communication'. (Maldonado, 1998) Good examples are the
groups that are generated on social networks like Facebook, Twitter or Hi5, linked by their interests in a myriad
on topics such as sports, music, art, design, fashion, or literature. The online survey conducted with one hundred
people show that most Facebook users join recreational interest groups and
professional, that allow them to connect based on shared interests.

What is generated through social networks is a communicational transition that in turn induces a change.
in the concept of individual autonomy. Personal autonomy leads to multiple relationships,
further undermines the idea that discreet boundaries separate what is one's own from what is foreign." (Rifkin, 2000) But this phenomenon

it can be perceived from two opposing perspectives. On one hand, it can be criticized that such 'fragmentation of the
representations of the self correspond to a multiplicity of incoherent and disconnected relationships” (Rifkin,
2000). On the other hand, we could stipulate that what the current electronic era finally generates is the
formation of a true "global village in the neonationalist era." (De Kerckhove, 1999)

Thus, digital natives accept social networks naturally as an environment in which they establish relationships.
personal, professional, cultural, and social with their peers, informing themselves and exchanging information that
They preserve relationships and friendships across distances.
1999) We are still in a stage of history in which powerful ideologues and religious leaders
they even take advantage of cyberspace to sow hatred and feed radicalization among groups, peoples and
congregations. It sometimes seems impossible to overcome the 'nationalisms, separatisms, and local conflicts that
appear daily on our television screens." (De Kerckhove, 1999) While the reach and speed
that characterize the Internet multiply the quantitative differences between individuals (Carlón and Neto, 2012), not
we intend to continue the comparison of its structure with neural networks. Rather, it seems to us that as
All systems, including the quantitative differences among individuals, seek to achieve greater order.

We can apply entropy as a metaphor as the law of thermodynamics according to which every system tends to
decrease its degree of entropy to attain greater order. Let's say that, in the same way, our system of
multiplied differences is characterized by a very high entropy and tends to decrease it, which leads to the 'accumulation
of quantitative differences can culminate in a qualitative leap." (Carlón & Neto, 2012) In this way, what
The Internet really creates a fertile ground for an 'intelligence of trajectories' (Carlón and Neto, 2012). Since
that man has reasoning ability, the discoveries and technological advances, especially when
They represented revolutionary paradigm shifts, having been objected to and/or harshly criticized at the beginning.

It seems that human beings fear the unknown simply because discovering something new feels
unable to capture their possible consequences. This does not happen in the same way in all cases; the more
young people are the most affected by the respective discovery, invention, or paradigm shift. From the
perspective of the epistemological constructivism of Gaston Bachelard, scientific progress and the acquisition of
knowledge requires epistemological cuts, the rejection of previous knowledge to acquire new ones
knowledge. The closed mind is, according to Bachelard (2000), an epistemological obstacle.

Regarding the new technologies of cyberspace, a high percentage of young members of


social networks. According to demographic data published in an infographic created by Flowtown, "61% of the
Facebook users are under 35 years old and 64% of Twitter users are as well." (Bortnik, 2010) We postulate
then young people are less reluctant to accept new technologies and integrate them into their daily lives.

Because it is the young people who initiate and carry out the revolutions, thus shaping the future,
we object to the claim that equal interactive communication on the Internet does not represent a type of
communication suitable for achieving a substantial enrichment of democratic life. (Maldonado, 1998) Both the
peaceful revolutions of the Arab Spring, like the most recent protests in Argentina, corroborate
exactly the opposite. We agree that for such manifestations 'the rapid communication through the Network
it has served to give them their own characteristics, such as spontaneity and a clear absence of leadership.

Indeed, in the Egyptian case, 'Internet proved to be so important that it was prohibited by the government along with the
mobile phones and, days later, the TV network Al Jazeera, which was precisely broadcasting 24 hours of the uprisings in
Internet. (Wikipedia, 2012)

Conclusions

According to the reviews made in the development of this research, it can be stated that the result of
The advancement of technology leads us to become more and more involved with its use. It is proven that social media
they address a large amount of information and global communication.

With this research, we obtained data that proves that technology, the use of blogs, forums, social networks
Based on the objectives set, we conducted an online survey with the first conclusion being
has affirmed in the development of this research; the large number of people who adapt to the use of a network
social and the increase in users over time. Out of 100 people, just over 50% have more than 5 years
being part of the network, with Facebook being the main one with 99% of participants.

Of the 100 people, 82% use social media to stay in touch with their friends; in second place,
There are those who use this medium for entertainment, and only 30% use it for professional purposes.

If we take into account the number of users of a social network, and in relation to what could be verified here, the
71% of the sample claims to have between 100 and 1000 friends or contacts, and they tend to stay connected for more than
2 hours a day.

Professional interest groups are the most in demand; 45% of the surveyed individuals.
they indicated that they are subscribed to other people. In smaller proportion, categories such as ecology appear.
Religion. It is with close friends and those closest to them that 65% interact mostly on social media.
Social. It is thus possible to understand that 75% use these means to keep in touch with intimate people.

In the development of this research work, it was evident that the advancement of technology is already something of
day by day, it is logical that the means of access to social networks is also changing rapidly.

Regarding the interview with a blogger, the most noteworthy aspect is her perception of these media.
of communication; its appreciation indicates that, more than as a means of calling something, it is more a means of
massification of information.

Both the bibliographic analysis and the results of the online survey and the personal interview contribute to
to support our hypothesis that social networks, the Internet, and connectivity to these technologies represent
new means to establish and maintain social ties, enrich positions, exchange ideas, and expand the
personal vision towards a global character.

We believe that digital natives have understood the enormous potential of these platforms in all
areas of communication to the point of using them as peaceful tools of political action.

We also maintain that in the future it will be these new media that will ensure freedom of expression and
the intellectual exchange among human beings. Its members constitute a true Global Village and are
aware of their potential for exchanging positions, ideas, values, and ideologies. They use them in all
aspects of daily life, to maintain relationships with family and friends, to meet new acquaintances, to
to entertain and inform oneself, to work, to express oneself, and even to take political action, to rebel and
confronting governments and dictatorships.

Therefore, we highlight its value and weight in the long process towards democratization at a global level. It seems that
this stage has already begun and digital natives have already understood that today 'the weapon is the Network.' (Peregil,
2011)

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