Unit – 1

Multimedia
Introduction to Multimedia
Multimedia is the use of a computer to present and combine text, graphics,
audio, and video with links and tools that let the user navigate, interact, and
create; and multimedia is used to represent information in an interesting and
interactive manner. It combines text, audio, video, graphics, and animation. It
uses media in an interactive manner to provide information in multiple ways.

Multimedia uses computers to present and combine text, graphics, audio, and
video with links and tools, allowing the user to navigate, interact, create, and
communicate. It has 5 key elements:
 Text

 Audio
 Animation
 Graphics
 Videos
Elements of Multimedia

Different Elements of Multimedia

1. Text
Text is the basic element of every multimedia file. The text can have various
types of fonts and sizes to suit the professional presentation of the multimedia
software.

2. Graphics

People don't like to read text much, so graphics are used to make information
more presentable. It represents information in a two-dimensional manner.
Graphics are used much more than text to explain complex concepts and to
present background information. There are two types of Graphics:
3. Audio

Multimedia applications may require speech, music, and sound effects. The
audio element is also a perfect instrument for teaching. Audio is of analogue
and digital types. Analog audio refers to an original sound signal. Computers
store the file of sound in digital format. Therefore, the sound used in
multimedia applications is digital audio.
4. Video

The word video refers to a moving picture which is accompanied by sound, for
example, as on a television. This element of multimedia applications can give
more information in a short amount of time. Digital video is used in multimedia
applications to show real-life objects.
5. Animation
Animation is the process that makes a stationary image look like it is actually
moving. Animation means a continuous series of still images displayed in a
particular order. The animation element is highly effective in attracting
attention. Animation also makes a presentation more attractive. Animation is
very popular in multimedia applications.
Uses of Multimedia in Different Places
Nowadays, multimedia has become a very important part of every company
carrying out their work. The following are the important applications of
multimedia:
 Creative Industries

 Commerce
 Entertainment
 Education
 Educational Technology
 Social Work Purposes
 Communication
 Journalism
 Engineering
 Medicine
 Research
 Interior Designing

1. Education

Multimedia in Education
With the help of virtual classrooms, teachers and students can have the
opportunity to learn, interact, and exchange innovative ideas without even
stepping outside and sitting inside a classroom for hours. Not even this,
computer-based competitive and scholastics exams are being conducted
worldwide simultaneously with the help of multimedia.
2. Communication
 Multimedia in Communication
With the establishment of the internet and its fast spread across the globe,
traditional types of communication have been rendered obsolete. The feature
of Online video calling has become a new face for communication. Skype,
Google Meet, and video calling platforms allow video calls between friends
and can also be used for meetings between different heads of various
organisations.

3. Business
Business conducted through the internet or E-commerce has rapidly replaced
conventional ways of buying and selling everyday things. You can simply
scroll through online shopping sites like Amazon, Flipkart, etc., and see how
text, images, and videos have been mixed into making an attractive user
interface.

4. Entertainment
Multimedia elements are widely used in the entertainment industry. Movies,
Cartoons, advertisements, etc., are nowadays created using special effects
and animations. VFX has become a big part of action and thriller movies in
today's world.
Multimedia Examples

Examples of multimedia learning include watching a PowerPoint presentation,

watching a pre-recorded lecture, reading a physics textbook, video podcasts,
audio slideshows and animated video, presentations, training, marketing,
advertising, product demos, catalogues, networked communication and
voicemail.

What is Multimedia Content Delivery

Delivery of multimedia content (over a wired or

wireless network and/or the Internet). It addresses
both the multimedia nature of the content and the
capabilities of the diverse client platforms the
content is being delivered to.
UNIT III
TEXT
Introduction
In multimedia
presentations, text can
be combined with other
media in a powerful way
to
present information and
express moods.
Text can be of various
types:
• Plaintext, consisting of
fixed sized characters
having essentially the
same type of
appearance
•Formatted text,
UNIT III
TEXT
Introduction
In multimedia
presentations, text can
be combined with other
media in a powerful way
to
present information and
express moods.
Text can be of various
types:
• Plaintext, consisting of
fixed sized characters
having essentially the
same type of
appearance
•Formatted text,
What is the difference between a font and a
typeface?
The differences between Typefaces and Fonts can we understood
in following points:

Parameter Font Typeface

A font is a specific style and

Definition A typeface is a family of related fonts.
size of a typeface.

Example “Arial Bold 12pt” is a font. “Arial” is a typeface.

Fonts vary in style (like bold, Typefaces vary in design and include a
Variations
italic) and size. variety of fonts.

A font is used to print or A typeface is used to give text a

Usage
display text. consistent and pleasing appearance.
Font Editing and Design Tools
There are several software that can be used to create customized font. These tools help
an multimedia developer to communicate his idea or the graphic feeling. Using these
software different typefaces can be created.

In some multimedia projects it may be required to create special characters. Using the
font editing tools it is possible to create a special symbols and use it in the entire text.

Following is the list of software that can be used for editing and creating fonts:

• Fontographer

• Fontmonger

• Cool 3D text

Special font editing tools can be used to make your own type so you can communicate
an idea or graphic feeling exactly. With these tools professional typographers create
distinct text and display faces.

1. Fontographer: It is macromedia product, it is a specialized graphics editor for both

Macintosh and Windows platforms. You can use it to create postscript, truetype and
bitmapped fonts for Macintosh and Windows.

2. Making Pretty Text: To make your text look pretty you need a toolbox full of fonts
and special graphics applications that can stretch, shade, color and anti-alias your words
into real artwork. Pretty text can be found in bitmapped drawings where characters have
been tweaked, manipulated and blended into a

graphic image.

3. Hypermedia and Hypertext: Multimedia is the combination of text, graphic, and

audio elements into a single collection or presentation – becomes interactive multimedia
when you give the user some control over what information is viewed and when it is
viewed.

When a hypermedia project includes large amounts of text or symbolic content, this
content can be indexed and its element then linked together to afford rapid electronic
retrieval of the associated information.

When text is stored in a computer instead of on printed pages the computer’s powerful
processing capabilities can be applied to make the text more accessible and meaningful.
This text can be called as hypertext.
4. Hypermedia Structures: Two Buzzwords used often in hypertext are link and node.
Links are connections between the conceptual elements, that is, the nodes that consists
of text, graphics, sounds or related information in the knowledge base.

5. Searching for words: Following are typical methods for a word searching in
hypermedia systems: Categories, Word Relationships, Adjacency, Alternates,
Association, Negation, Truncation, Intermediate words, Frequency.
Difference between Hypertext and Hypermedia :
[Link]. HYPERTEXT HYPERMEDIA

Hypertext refers to the system of Hypermedia refers to connecting

managing the information related hypertext with other media such as
01. to the plain text. graphics, sounds, animations.

It involves graphics, image, video,

02. Hypertext involves only text. audio etc.

It is enhanced version of hypertext

here along with text other
Here only text becomes the part of multimedia also becomes the part
03. link. of link.

Hypermedia is the superior entity

Hypertext is the part of hypermedia which is the advanced version of
04. means it comes under hypermedia. hypertext.

It allows the user to navigate It includes multimedia to improve

05. through text in a non linear way. the multimedia experience.

It simply allows users to move from It extends the ability of hypertext

one document to another with a and allows user to click text or any
single click on the hypertext or goto other multimedia to move one to
06. links. another page.

Hypertext attracts to the user to

move around the document as well Hypermedia attracts the user more
as to move from one page of than the hypertext as it gives more
07. document to another. flexibility of movement.

It provides a less user experience to It provides a better user experience

08. the users than the hypermedia. to the users than the hypertext.