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Effective Demand Planning Strategies

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8 views8 pages

Effective Demand Planning Strategies

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brianhilary917
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Module 3: Demand Planning

- Point 1: avoid creating bubbles or bottlenecks in supply chain.


- Point 2: the purpose is not creating disruptions; created too if information shared is not accurate.
- Point 3: Figure -- Traditional manufacturing SC: retailer / customer; each time we add a cost to the processes, the end
users may not get the service when they need it.
- Point 1: Different groups within an organization create their demand models and do not share them with the others,
e.g., Procurement and Logistics; need to work cross-functionally for a demand-supply model instead.
- Point 2: strike a fine balance between excessive inventories and shortages.
- Point 3: e.g., Shortage of PPEs on the market drives a fury towards demand. Respond to fake signals.

- Point 1: get the right product to the right place at the right time and quantity.
- Point 2: healthcare --> not for push (clinicians won’t push for inventory); pull process instead; no idea what patients
are coming for.
- Point 3: infrastructure required for forecasting; focus on the big points.

- Point 2: weather forecasts for today are not 100% accurate either. Accept the forecast error.
- Point 3: spend a bit less time on long-term forecasts.
- Point 4: volume of patients is a constant in some hospitals, but not in the others / pandemic --> difficulty with
forecasting in healthcare setting.

- Focus on the big categories; no need for details.


- Point 2: assume the past is relevant or highly relevant to the future; static (last 12 months data) vs. adaptive (consider
seasonality, or assumptions not made in the past 12 months)
- Point 3: demand vs. growth / age / demographics
- Point 5: sense what consumer market wants (patient volume / demand)
- Time series is the most simplistic and widely used.
- Point 1: project the data based on the (long-term) past (3-5 or 10 years) vs. Covid-19 pandemic: most relevant when
looking back into data over the past 30 days.
- Point 2: spikes in winter – pharmacy sales of OTC cold & flu medications; however, cold winter may reduce hospital
admissions due to fewer people movement.
- Irregular: to be factored in or out for forecast; e.g., need to remove Covid-19 months when services resume normal
for forecasting. Be careful.

- Point 1: What is the intended outcome?


- Point 2: *Integrate*; plan demand first.
- Point 3: hard to predict the Covid-19 pandemic
- Point 4: patient segments are continuously changing – similar to changes in taste & preference of customers in the
manufacturing SC.
- Point 5: require some testing to trial the model, and figure out which works the best.
- Point 6: establish a forecast --> measure performance of the forecast model --> make associated changes --> create
an internal benchmark / goal for forecast accuracy.

- Refer to previous slides. Focus on the big categories.


- State assumptions: important (Step 4) – some assumptions do not hold, and we may not be able to go back and
tweak them if left unstated.
- Validate data: important (Step 4) – ask questions to clarify the minute details.
- Point 1: Simple naïve forecast – e.g., X items in past 12 months, so X items in another 12 months.
- Point 2: Moving average -- You may look at past 12 months, with greater emphasis (heavier weighting) for most recent
3 months.
- Point 3-4: out of syllabus
- Point 5: use 3-4 different forecast models with stated assumptions --> which of the 4 is the most accurate and aligns
the best with our business?

- Point 1: Healthcare industry: just in time (e.g., AED Service) --> hard to forecast.
- Point 2: Equipment is of unknown size
- Point 3: patient interaction
- Point 4: no seasonality in healthcare
- Point 5: overstock --> no second market to sell them.
- Point 6: Covid-19 pandemic (procedure rooms shut down; practically zero surgeries; source huge amounts of PPE)

Common questions

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The choice of forecasting model in healthcare organizations heavily influences demand planning by determining the accuracy and responsiveness to changing demand patterns. Standard models like time series may be applicable during stable periods but fall short during disruptions such as the Covid-19 pandemic which requires more adaptive approaches . Additionally, using multiple forecasting models and evaluating their assumptions help healthcare organizations identify those that best align with their specific needs and improve forecasting accuracy .

During events like pandemics, quick adaptability in forecasting models becomes crucial as traditional data points may no longer hold relevance . Adjustments include incorporating real-time data, considering short-term trends over long-term historical patterns, and removing data from unrepresentative periods, like the irregular months during the pandemic . Employing flexible, adaptive models instead of static historical ones ensures more responsive and accurate forecasting during such disruptions .

Establishing a performance measurement system for forecasting models in healthcare is essential to ensure their accuracy and reliability. This approach involves creating forecasts, evaluating how well the models perform, implementing necessary changes, and developing benchmark goals for forecast accuracy . These steps help healthcare organizations refine models to better respond to changes in demand and improve overall operational efficiency .

Forecasting demand in healthcare is challenging due to the lack of clear seasonality and the unpredictable nature of patient interactions . Unlike traditional manufacturing supply chains where demand can be influenced and predicted based on consumer trends and production cycles, healthcare operates on a 'pull' model driven by patient needs, creating inherent unpredictability . Moreover, the pandemic's impact, such as shutdowns leading to varying demands for PPE and other resources, further highlights these challenges .

Pandemics like Covid-19 challenge traditional demand planning practices by introducing an unprecedented level of uncertainty and rapid fluctuation in demand patterns, which cannot be managed by relying solely on historical data . For instance, the sudden surge in demand for PPE and variability in patient volumes challenge normal forecasting practices, which assume consistency and predictability over time. This necessitates adaptive forecasting models and real-time data integration to effectively respond to rapidly changing demand .

Healthcare demand planning faces unique challenges due to its unpredictable nature, with patient volumes varying significantly. The Covid-19 pandemic further complicates forecasting due to its unprecedented impact. Traditional forecasting models, which are often based on static historical data, may not effectively predict demand during such events. Furthermore, healthcare relies on a pull process, as clinicians cannot predict what patients will require, making it difficult to push inventory . Additionally, challenges such as the absence of seasonality in patient demand and the need for just-in-time processes further complicate the planning efforts .

Stating assumptions clearly in forecasting models is crucial as it provides the foundation for the models' predictability and reliability. It allows forecasters to test the validity of their assumptions during changes in the market conditions. Unstated or incorrect assumptions can lead to severe forecasting errors, resulting in supply chain disruptions or unanticipated inventory levels . Not being able to revisit and adjust these assumptions means forecasts could consistently provide erroneous information, leading to inefficient resource allocation .

Relying solely on long-term historical data in healthcare forecasting can lead to inaccurate predictions, especially during irregular events like the Covid-19 pandemic where historical patterns become obsolete . Such reliance ignores dynamic factors, including shifts in patient volumes, changes in healthcare delivery, and unforeseen emergencies, resulting in forecasts that do not reflect current realities or future unpredictability .

Cross-functional collaboration is vital for improving supply chain accuracy and efficiency, as it ensures that various departments such as Procurement and Logistics do not operate in silos, each with its model of demand . By fostering communication and coordinated efforts, organizations can create a more unified and accurate demand-supply model that minimizes disruption and aligns with overall corporate goals .

Organizations can balance inventories by implementing a demand-supply model that integrates demand planning with supply chain processes. This requires cross-functional collaboration to avoid isolated demand models and increases the accuracy of predictions . The consequences of failing to maintain this balance include either high holding costs and potential obsolescence in the case of excessive inventories or missed sales opportunities and dissatisfied customers due to shortages .

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