My Interview
Experience &
Transcripts
First touchpoint
with the company
The company came through campus on 10th April 2025
I along with 4 peers from MU were considered for the roll on 12th April
2025
I had extensive prep done for quick / e-commerce cases (before the
opportunity)
Prep call with Sibasis
Sibasis is the CoS at Citymall. He mentored and took
the CoS career practicum for MU C5 batch. This
already built familiarity with the company months
before the opportunity
Prep call with Sibasis
Date: 13th April 2025
This call with the CoS of the company was instrumental
All the 5 shortlisted candidates asked great questions vital for interview prep &
process
We gained information on role, company, culture, logistics, teams, growth
opportunities etc
We asked detailed & specific questions and got specific answers
Tip:
These calls with previous / existing employees before the
process starts are the most underrated resources. They clearly
tell you what is it that you are going for. Be thorough with
company research and ask specific questions on these calls
Pre-Interview prep
I had done ~40 getprepped calls with 4 to 5 mentors before my actual interview
I already had 3 interview processes with District (Zomato), Blinkit & Nat Habit
I was thorough with all case frameworks
I hyperfocused on on-ground / non-conventional / e-commerce cases with my
getprepped mentors
I formed multiple peer groups and tried to one case everyday I visted the campus
How to find YOUR getprepped mentots
Talk to diverse set of people on getprepped before you ask reccomendations from your
alums or peers
Finalise atleast 3 to 4 mentors for different types of cases & mocks
Like each interviewer will be different each mentor will provide a different type of support
Be clear with your expectations on call and ask for feedback in a way that you want
Stick to a mentor for 2-3 months if you find them good. If not, change without a thought
Snapshot of the JD
My sense on the role
& the company
Company:
It is like an Blinkit / Amazon for tier 1-2-3 cities with a slightly different audience
Most of our guards, house helps, etc use apps like Citymall & Meesho
It is a well funded startup with exponential upside
Major business comes from groceries & FMCG so the size of the market is gigantic
The customer for the business is the large Indian belly
I was extremely curious about the customer and the Industry
Hence I actively selected to apply for Citymall
My sense on the role
& the company
Marketing Manager:
It is more of a growth role than a marketing role
You are responsible for revenue, growth, customers etc
It lies at an intersection of marketing, product and category management
I will directly be looking at: AOV, Cart value, product asortment, LTV, customer journeys etc
What also excites me that I will be responsible for launching so many app campaigns post I
understand the Indian audience
It is a high growth, high impact and high ownership role
It allows you to be a generalisit and makes enough room for you in the future to be a specialist
Process & Interview
rounds
Process Date Interviwer Duration Designation
Round 1 14 April Gaurav Arora 1.5 hours Head of Growth
Round 2 15 April Ekta Yadav 1 hour Head of User Growth
Asked for feedback
Conversation
Rejected 17 April on mail. Kept -
over 5+ mails
following
Round 3 12 May Krishan Mittal 45 mins Revenue Manager
Round 1 Transcript
Q1 Hey Aryaman, why don’t you give me a quick Introduction?
Hi, I’m Aryaman I was born and brought up in a well to do households in Delhi. Despite being a hardcore business
family my parents put academics in high regard and hence with that vision I was able to top my school’s commerce
stream in Class 12 with 96.4%,
This score took me to Sri Venkateshwara, one of the top commerce colleges in the country. I got deeply involved in
theatre, social impact initiatives, and even helped launch the campus chapter of 180 Degrees Consulting— the largest
student led body for probono consulting....
Q2 Can you tell me more about 180 DC? What does it do? What was your role?
180 Degree Consulting is the largest student-led body for social impact initiatives. Basically, I acted as a Consulting
Director. I, along with a few others, established the first branch of this in our college. It is an organization that was
started in Australia and went to global schools like Harvard. Initially, we got our clients through cold outreach and
our contacts. Our main clients included NGOs and social service organizations and then we acquired our clients
through word of mouth. I helped establish the branch, get clients, service them and then also recruited the future
cohort to run the org.
Q3 Okay, got it, continue with what were you saying..
But my college life flipped when my family went through a major financial and emotional crisis. From growing up in
a wealthiest ecosystem, I suddenly found myself in a place where we didn’t have a roof over our head.
And that, completely guides how I view life and whatever I do is for my parents. I started working while still in
college and landed a role at Twimbit, a Singapore-based research and consulting firm. I reached out directly to the
founder, resonated with his vision, and was fortunate to become one of the first few employees on their telecom
research team.
Over three years at Twimbit, I wore many hats—from co-leading the FutureTelco vertical with the founder, to
managing enterprise client accounts and even executing a flagship industry event in Singapore, end-to-end, that
generated a $50,000 for the firm. In fact, I was also offered a research role by BCG in their TMT vertical but chose to
stay on and see the project through.
After the project I wanted to explore industries beyond telecom, develop clarity on what I want to build in the long
term, and surround myself with high-agency people. That’s what brought me to Masters’ Union—my only MBA
application. I was sold on the curriculum, the hands-on rigor, and the access to founders and CXOs that it offered.
...
Here, I’ve started and shut an eCommerce business, explored building in the men’s sexual wellness space, and spent
countless hours talking to customers, testing product ideas, and learning how different pieces of a business come
together.
In fact, my interest in sexual wellness didn’t come from a case study—it came from personal curiosity and
conversations with my partner. It led me to dive deep into the category, carry prototypes in my bag, and validate real
demand. I’m still passionate about the space and might build in it someday.
Today, I’m looking to join a consumer-facing company where I can learn the execution layer of a business, work with
high-intent teams, and mirror great founders.
Q4 That is very Interesting Aryaman, what were you building in the sexual wellness
space? Can you tell me more about this?
The passion for this started with the partner that I was seeing, and we both actually talked about it and realized
there's no prominent men's sexual wellness brand. There are players like Durex, there are players like Manforce, and
the whole industry is a growing industry at a $1.5 billion market. It is divided into two segments: first is the health
segment and second is the pleasure-play segment. Mostly what is happening is the market, and an interesting fact is
that it's dominated by toys rather than condoms, etc. I saw Bangalore selling something that enhances playtime for
men, so that women can orgasm. An interesting fact here is that 91% of women don’t orgasm and 71% of men always
orgasm while there are 100mn Indians having sex daily. So this Bangalore based startup launched a product - a wet
wipe tissue that helps men last longer in bed. They sold like crazy on qcomm and I thought I can launch this product.
Another insight here is, Vikas Bagaria, founder of Pee Safe came to the campus and mentioned that 80 to 90% of
men’ wellness products are influenced by women
Q5 How come in the type of the product that you are selling is influenced by
women? Most customers of condoms are also men
Men buy condoms not because of choice, because it became a natural expectation from a woman's side to have the
condom, otherwise they won't have sex. And hence, it had an obligatory tone to it. But women have always been the
ones who are influencing men's wellness products. Like underwear are also brought by mothers for the longest time
for men. And if not an obligatory tone, say for condoms, then it is something that will make them look better in bed.
It is more of a pleasurable tone again influenced to impress women. So that has always been the case in the industry.
Q6 Can you explain what was the e-commerce store that you had set up?
So this was a part of the Masters Union dropshipping project where we had to set up our e-commerce to figure out
vendors, not store inventory, and focus on selling. We decided to sell rugs. These were handmade New Zealand tuft
rugs, extremely customizable. You want a picture to be in a form of a rug, we will do it for you. We had our vendor in
UP. We did 2 lakhs of sale. Our average order value was roughly around 2500. We sold 90+. And most half of the
revenue, or 60% of the revenue, came from offline setup from mailers and rest was through meta ads.
Q7 Okay Aryaman, You are marketing manager for Myntra and the sales for women
dressing has declined in past one month. You have to figure out why and then solve for it
Link for the video
Q8 Okay Imagine you are the marketing communication specialist at myntra. How will you
communicate?
Link for the video
Q9 Do you have any questions for me
I have one Industry related, one professional and one personal question for you
Industry related: How do you think AI impacts the e-commerce industry. I know content is largely influenced but do
we see anything in the logistics portion
Professional: What do you think is the single most repeatable skill in a growth role
Personal: I noted after a stellar sprint at Hotstar you attempted entrepreneurship and then jumped back to working.
Why that shift and what were your learnings?
Round 2 Transcript
Q1 Hey Aryaman, I am going through your CV, what is the dropshipping project that you did?
Same answer as asked by the previous interviewer
Q2 Can you talk about your work ex and previous role briefly
Twimbit, a Singapore-based research and consulting firm. I reached out directly to the founder, resonated with his
vision, and was fortunate to become one of the first few employees on their telecom research team.
Over three years at Twimbit, I wore many hats—from co-leading the FutureTelco vertical with the founder, to
managing enterprise client accounts and even executing a flagship industry event in Singapore, end-to-end, that
generated a $50,000 for the firm. In fact, I was also offered a research role by BCG in their TMT vertical but chose to
stay on and see the project through.
Q3 How can we increase the conversions on the app? Let’s go through the journey of citymall app.
Link for the video
Q4 Do you have any questions for me?
Same answer as asked by the previous interviewer
Did not receive the
shortlist
Rejection is not a verdict, It’s data
Kept in loop and asked for feedback Received great feedback Had another round of Interview
Round 3 Transcript
Q1) Can you introduce yourself
Same answer as asked by the previous interviewer
Q2) What has been your achievement in your previous role? Any project etc?
One of my most significant achievements was the successful execution of the Twimbit Telecom Awards. The
challenge was to create an Oscar-like event for the telecom industry in Singapore. I led the project from scratch,
working on everything from designing the website to managing a panel of 11 industry experts. The event generated
$50,000 in revenue and attracted four telecom CEOs, showcasing Twimbit’s capabilities on a global stage.
Q3) If we have to launch Citymall in another city, say Pune- how would you estimate
the market size? How much revenue will we be able to make?
Link for the video
Received an offer
CTC break-up offered
Thank you
Reach me at:
[Link]@[Link]
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