Visual Composition Fundamentals Guide
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ScribdTranslationsVisual Composition Fundamentals Guide
Translated by
ScribdTranslationsFUNDAMENTALS
FROM THE
COMPOSITION
VISUAL
ANGEL ESTIVEN
CRISTANCHO MATIZ
VISUAL COMPOSITION
It is the result of ordering the
basic visual elements of the
work of art to express ideas and
feelings. The selection and the
placement of the elements in a
visual work contributes to a
audience response of
balanced way.
WEIGHT AND VISUAL FORCE
Visual weight is the force with which a
an element of a composition attracts the eye
of the spectator, more visual weight, more
capacidad de atraer la atención tiene un
element
BALANCE AND PROPORTION
BALANCE:
It is the right measure of all the
values that can concur in a
composition. A composition
balanced offers an effect of
totality or compositional unity, no
it is therefore a simple addition of
elements placed on a
support.
BALANCE AND PROPORTION
PROPORTION:
Establish an arithmetic relationship between the
different parts of the whole or between the whole and the
different parts, in common language.
The golden ratio is considered to be the most
harmonious proportions.
LOCATION OF ELEMENTS
CENTER OF INTEREST LINES OF FORCE
Any object or shape by The centers of interest
as simple as it is, it is configured interact with each other generating
around a center, being the lines of force; these are
this is a structural property of Virtual ones exist but cannot be seen.
the composition.
ELEMENTS OF VISUAL COMPOSITION WITHIN A PAGE
FREE SPACE:
Leaving free spaces allows the view not to become overwhelmed with
unnecessary elements. Wide spaces can
to offer a photograph.
SYMMETRY OR ASYMMETRY:
Symmetry we say that the elements of a frame
they have equality in matter, shapes, colors and
textures to offer a balanced visual weight.
Asymmetry, on the contrary, represents the
absence of these elements.
ELEMENTS OF COLOR THEORY
THE POINT THE LINE THE PLAN
It is the element of It is the graphic medium It is a surface of two
more visual expression fundamental for dimensions that can be
elemental and small. to represent the forms that measurement in height and in width
surround us and the ideas, and its size will always be the
creating a language that does not sufficiently large
needs words. so as not to be a point.
ELEMENTS OF COLOR THEORY
THE SHAPE THE COLOR
It is a space limited by a It is a visual perception that is generated
outline or silhouette and that has in the brain when interpreting signals
a structure. There are forms nervous that they send him the photo
two-dimensional and shapes retinal receptors of the eye and that to its
three-dimensional they interpret and distinguish the different
wavelengths
ELEMENTS OF COLOR THEORY
The texture
It is the visual and tactile quality of the surfaces of everything
that surrounds us.
TECHNIQUES OF VISUAL COMMUNICATION
EQUILIBRIUM-UNSTABILITY: Equilibrium is a technique that is based on
the functioning of human perception and the need for balance
what is manifested in response to a visual message.
Instabilities lead to the absence of equilibrium and give rise to formulations.
much more unsettling visuals.
TECHNIQUES OF VISUAL COMMUNICATION
SYMMETRY-ASYMMETRY:
Symmetry is axial balance.
Asymmetry was considered by the Greeks as a bad balance; but the
balance can also be achieved by varying elements and positions of
so that the weights are balanced.
TECHNIQUES OF VISUAL COMMUNICATION
REGULARITY AND IRREGULARITY:
Regularity in design consists of promoting the uniformity of elements, the
development of a precise order.
Irregularity as a design strategy enhances the unexpected and the unusual, without
to conform to no established plan.