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Beyond Meat Burger Survey Analysis

The document analyzes survey data comparing vegetarians and vegans regarding their experience with the Beyond Meat burger, using a contingency test due to the dichotomous nature of the variables. The results indicate a significant difference between the two groups, with 95.2% of vegetarians having tried the burger compared to 81.9% of vegans, supported by a p-value < 0.01. This suggests that diet type influences the likelihood of trying the Beyond Meat burger.

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36 views2 pages

Beyond Meat Burger Survey Analysis

The document analyzes survey data comparing vegetarians and vegans regarding their experience with the Beyond Meat burger, using a contingency test due to the dichotomous nature of the variables. The results indicate a significant difference between the two groups, with 95.2% of vegetarians having tried the burger compared to 81.9% of vegans, supported by a p-value < 0.01. This suggests that diet type influences the likelihood of trying the Beyond Meat burger.

Uploaded by

covaxx2
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PART THREE.

Quantitative data analysis (1 point)


Analyse the tables from a survey of people who were vegetarian and vegan about
whether they had tried the Beyond Meat (100% veggie) burger.

- What statistical test was used to obtain these data, and why was this test chosen rather
than another?

Firstly, refer to the variables that have been studied and what type they are:

Type of diet/lifestyle has been measured through a dichotomous or two-position nominal


variable (Yes/No); and having tried or not tried the Beyond Meat burger has also been
measured through a dichotomous or two-position nominal variable (Yes/No).

The aim of the test was to find out whether or not there are significant differences between
vegetarians and vegans with respect to having tried the burger. To find out, a contingency
test was carried out, which is the test used to study the relationship between two variables
when they are measured with dichotomous nominal variables. In this case, the contingency
test was chosen and not Spearman's or Pearson's test because these are reserved,
respectively, for measuring the association between scale or ordinal variables (e.g. Likert).

(2) Comment on the results

When we look at the second table, we can see that the [Link] <0.01 and, therefore,
<0.05, so we can say that there is a significant difference between the two groups with
respect to whether or not they have tried this brand of hamburger. As the first table shows,
the percentage of people who have tried the Beyond Meat hamburger is higher in the
vegetarian group (95.2%) than in the vegan group (81.9%).

VEG
Probado Beyond Meat? Vegan Vegetarian
No 18.1 % 7.8 %
Sí 81,9% 95,2%
Total 100.0 % 100.0 %

χ² Tests
Value df P
χ² 18.5 1 <.01
N 936

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