FACULTY OF...

PROFESSIONAL SCHOOL OF...

PROJECT MANAGEMENT

Title

GLOBAL LEGES APPLICATION

Authors:

Francis Condori Canchari

Gino Antonio Trejo Pereda

José Quiñones Del Castillo

Cesia Lidia Quiñones del Castillo

Ramírez Vega Edson Orlando

Teacher:

ELDA BEATRIZ MALAVER ZEGARRA

Lima, Peru

2022-2
1. Idea and Business Model

1.1 Business Idea

Lawyers have traditionally prepared to bill by the hour; but that

the approach puts the efficiency and profitability of businesses in direct conflict
legal. But with the arrival of the application or legal technology, they begin to
identify new trends in the strategy of firms. The abandonment of rates
for now it is one of them, since those who continue to collect in this way run a
a great risk of pushing their clients towards more agile law firms and with
vision of the future.

With this application we would be presenting new opportunities as resources of

our services as modern lawyers adapted daily to technology. We
we will ensure competitiveness, law firms must rebuild their model.
business to take advantage of the opportunities presented by the application 'GLOBAL
LAW”. But what does this mean? If they want to remain relevant, to keep the
clients in the portfolio and attract new ones, it is essential to be adaptive and transform the practice

to align with the new market forces. It is not enough to propose a system of
flat rate, but it is necessary to change the way the firm operates.

With this, we aim to increase the agility and effectiveness of our

lawyers with clients in respective processes. Once this goal is achieved,
it will then be possible to offer more competitive prices and, at the same time, capture the
advantage of value as a company that provides quality to our legal services.

1.2 Proto persona

Through the studied surveys, it was demonstrated that the relevant information that is
a proto persona chart was created, which allows for finding demographic data,
behaviors, needs, and goals of our potential clients.
In this case, we highlight very important data regarding the demographic data.
All our interviewees reside in the city of Lima, they have an average age
between 18 and 60 years old, ultimately, they are people who find themselves in constant day to day.
movement due to life and routine carried out, where they usually spend long hours in the
work or at university, in other cases they spend long periods of time in both
places.

1.3 Problem Tree

It allows us to describe the future situation we wish to reach once we

they have solved the problems, It consists of turning negative states into
solutions, expressed in the form of positive states, for example in our
In our work, we find various consequences such as the difficulty regarding the
mobility the time, how the solution is that by being virtual we are
saving travel time, since traffic is a consequence that more
abundance, another cause is the lack of legal studies, as that is why not
There is where to consult legal issues, that is why the solution that we
we offer all kinds of solutions by evaluating the situations that arise
general problems.
2. Business model and customer profile.

2.1 Business Model Canvas

2.1.1. Customer Segment

In this part of the work, we use the information we have regarding the clients,
As we well know, it is very crucial to determine the audience our ...
product and be able to focus on it.
According to what was presented in the project as direct audience, to take into account the
young lawyers who are able to use our product as a technology
innovative and in turn people from any area, whether from the province or the capital
This means that due to being a virtual product, our target customer will be at a national level.

2.1.2. Value proposition

Personal and online advice

Affordable prices

Automated service

Variety of staff of lawyers in different specialties

Innovative experience

Guaranteed quality

2.1.3. Digital advertising

Digital advertising

Development, maintenance, and update of a website that collects, in a way

simple and visual, a brief presentation of the members of the office, the type of
services we offer, etc.

Promotion through social media

App store, Google Play

 Content marketing

2.1.4. Customer relationships

Since we will have different types of clients coming in at the national level, we manage
variety of strategies, and these will depend on the type of customer they are, adding
also that our deal will be fast and efficient. Furthermore, it should be noted that you will obtain

good advice and proforma from the staff chosen by the client.
through these tools we will reach the customer. In the online service
we can solve the problems through the application for a personalized service with
our clients and maintain periodic communication through the application giving them
the corresponding consultations likewise our clients will be able to find the application in
the most commercial social networks like Facebook, Instagram, TikTok, etc.

2.1.5. Sources of income

First of all, we believe that we can obtain our income through pre
subscriptions to our application 'GLOBAL LEGIS' therefore it is important to give to
to know that there is an application where lawyers can expand their portfolio of
clients and where they will have a broader world with these subscriptions in pre
sales are speculated to have at least approximately 100 lawyers at 30 soles where
it will cover us approximately 30%, considering that we are just starting in this.
industry, however, as the months go by we hope to increase the initial capital with
an investment where I could apply the sale of minority shares that would help by 50%
of investment through the entry of partners, and with the last 20% an investment would be applied
of the initial partners we are committed to the project and we are confident
that our investment capital, which is approximately S/10,000 soles, will be able to
join in that way to be able to enter the market and venture with more subscriptions.

2.1.6. Key Resources

Specialized lawyers in every field of law

Extensive support staff through an internal intelligence of the application.
what could guide
Fixed and unique rates without any variation for the public
Website with immediate self-help
 2.1.7. Key activities

Advisory A1 (virtual)
Process optimization
Mastery of all branches of law
Successful processes

2.1.8. Key Partnerships

Partnerships with different law firms

Use of different platforms
Associations with international lawyers
Collaboration with various institutions

2.1.10. Cost structure

Advertising expenditure for social media management for greater engagement

clients
Hiring of software and management programs
Website maintenance cost
-
2.2 Empathy

2.2.1 .ve

delay of judicial procedures in the various courts through the

procedural burden.
lack of legal specialists in their respective field, this includes the criminal area,
civil, labor, etc.
high cost and high demand for legal consultations.

2.2.2. listening

It is often said that the legal system in our country is very inefficient.
because tedious processes can last more than 3 years.
He would like to hear a guide on how to respond to a lawsuit, the notifications.
and its various applications in the legal field.
 his friends from his law school program advise him to continue
through the regular conduct of the judicial process as it is established by law

2.2.3. think and feel

concern
anxiety about not having the prior knowledge of how to solve their problems
legal and/or judicial
anger, frustration, and disappointment for not finding any feasible solution.

2.2.4. says and does

search the web for different options of law firms with benefits
various and to their liking.
spends a lot of money and time to find the right staff to solve their
legal question.
values and respects the important role that lawyers and judges play in our
legal ordering.

2.2.5. efforts

does not want to invest much time and dedication in a bad application that is a
coin in the air.
needs a good alternative that provides efficient advice and resolution
more practical problem.
Review our proposal and prototype, but he finds the information confusing already.
that does not believe such an undertaking can be carried out.

2.2.6 profits

personalized and online legal advice using all the tools

computer science on our side
affordable prices according to the budget of each of our clients
it will have a guaranteed quality certified by the different statutes of
state
innovative and automated experience to achieve a great reach in the country.
 2.3 Customer Journey actual vs the expected

Actual:
In the current Customer Journey, we are introduced to Mrs. Xiomara Paucar Verástegui.
as a woman who works in a secretary's office and raises her young son alone
and constantly has conflicts with the minor's father because he does not give him money for the
food, she is very angry and doesn't know what to do so she starts looking for a
lawyer but due to work and time constraints cannot find so one day he is in
on their social network Facebook, so they become aware of the existence of our application GLOBAL
LEGIS and subscribes and realizes that they can find a lawyer suitable for their
problems and gives a solution so he ends up finding one with his preferences and
costs and starts to have a quick and effective interaction where she has already started a
food process against the father of her child and after months sees the results of
its process and which through our application was able to solve the problem and now
she already receives a monthly pension for her younger son and we can prove that
We have a subscriber who is satisfied with the service.

Value Proposition Canvas

With what we thought, in our value proposition that we used at the beginning of our
project we have obtained some fragments, specifying each one of them, but
without losing the quality of our project which is the GLOBAL LEGIS application. The
the points to discuss are as follows:

●Creators of innovation: The GLOBAL LEGIS application is a product

innovative because it will be accessible to all people who want it
download it from Google Play, with the main function that they can
use anywhere or in public spaces to look for lawyers
specialized in the fields of law.
 Products and Services: distribute a product that shows ease of
find lawyers anywhere in waiting through our app
so that you don't have to search and waste time going from one place to another.

2.5 Canvas Product and Market Fit

Customer segment:

● Characteristics and work to be done: The profile of our client is

GLOBAL LEGIS application is for those people from all over Peru, people
man or woman regardless of their condition, who day by day carry out their
activities such as their tasks planned optimally for completion
day-to-day activities.
●Problems and Needs: Our clients engage in continuous activities already
either during the day or night, therefore, they do not have time to look for a lawyer for

agreement on the topic they require since they have to cover distances or lose the
time to go to an office to look for, as it will allow them to search for what
they need and without wasting time.
●Channels: You could obtain our product 'GLOBAL LEGIS' through
GOOGLE PLAY, as well as all our social media which will be
Facebook, Instagram, and WhatsApp, through these applications will be able to
find out how to download the application.
User Experience: we implement the idea that our users
they will put our GLOBAL LEGIS application into use within their centers of
labores, centros de estudios y en zonas de viaje, obteniendo una maravillosa
experience navigating through our application, due to how effective it will turn out to be
use, emphasizing that it is designed to fulfill this function, that
it allows the user to have more time for their activities.

Product or service
Alternatives: Regarding the approach the client is taking, it is to stay longer.
time outside the home for the execution and fulfillment of your activities, for
 Hello, to meet your expectations, our application must have good
quality and technical support to fulfill its purpose which is to provide a
effective service to our clients.
Key features:
Provide comfort anywhere and anytime for the use of the application for the
optimal performance of their activities in the place where they are.
Any type of lawyer for the service you want at your choice.
Avoid wasting time in your daily activities.
Having information about your process at your fingertips through your mobile.
Value for the channel
Being visually known for its content and proper use of the application
GLOBAL LEGIS and provide confidence regarding the downloads of our
aplicativo , para lo cual se mantendrá una comunicación directa con el usuario
throughout the process.

● Key metrics
The conversion rate will be addressed, and the degree of satisfaction of the
clients through the magnitude of the technical support of our product.

2.6 Canvas Customer Profile, Needs Layer and How to Satisfy Them

Customer profile: It is aimed at all those people who have the

the necessity of a lawyer and problems of some legal type, for this reason we consider that
our potential clients will be those people of legal age who
you have the search for knowledge on legal topics, as well as those
workers who work outside their home, finally, those are also considered the
people who usually travel and don't have much time to go out and look for a lawyer
trust. The aforementioned is based on the fact that these specific sectors
They usually spend a lot of time outside the home with different goals to achieve, but it is known

that everyone aims to achieve their set goals.

Customer Need: Our potential clients require an application that provides them
allows you to search for lawyers comfortably outside your home, as they often take a long time

hours working, studying, or traveling, which means they cannot have a break and
to take an appropriate time, thus resulting in the suffering of not having
information about your processes.
Way to satisfy it: After understanding the needs of our clients and
identifying the problem which is the lack of a lawyer according to the needs outside
from the place where one is located or how not to leave one's home and subsequent consequences
that it leads to wasting time in moving from one place to another. In that sense, it
it has been possible to establish that through the GLOBAL LEGIS application whose construction

It will aim to provide access to a lawyer in the location where one is.
it will solve our clients' needs, allowing them to save time and not
to be fatigued, anywhere, and to be able to use the application.

3. Environment Analysis

3.1 Microenvironment: Mapping of actors

Company 1:
The company Legal Office 'Osterling Abogados' was selected, whose logo consists
white and lead color, it also has the website
[Link] and regarding their social media, on Facebook
is found as @Osterling and on Instagram as Osterling, finally stands out
as a main characteristic that they specialize in resolving legal cases
in person.
Company 2:
Similarly, the PUBLIC MINISTRY was selected as it has lawyers from
Assigned official documents, whose logo is in white and gray, also has
with the website [Link] and regarding their social networks, in
facebook can be found as @MinisterioPublico and on instagram as
@PublicMinistry finally, it stands out as a main feature that, it offers
service of your public defenders in the criminal field at no cost.
Company 3:
The company PODER JUDICAL was selected, whose logo consists of red and lead colors.
likewise account with the page web
[Link]
as_inicio and regarding its social networks, it can be found on Facebook as
@JudicialPower and on Instagram as @JudicialPower, finally, it stands out as
main characteristic that conducts informative conferences according to the laws and
as a very important part of the Peruvian state to provide justice.
Company 4:
The company COLEGIO DE AGOGADOS DEL PERU was selected, whose logo consists of
in gold and white, it also has a website
[Link] and regarding their social media, on Facebook they can be found
as @ColegiodeAbogados and on Instagram as @ColegiodeAbogados, finally,
It stands out as a main feature that, to regulate the licensed attorneys for
to be able to exercise the right.

Company 5:
The company NATIONAL POLICE OF PERU was selected, whose logo consists of
white and red color, it also has the website [Link] and
Regarding their social media, on Facebook they are found as @PNP and on Instagram
like @PNP, finally, it stands out as a main characteristic that, through its
The system allows for entering the filed complaints to then be processed throughout the
Peru.
Company 6:
The company SINOE was selected, whose logo consists of white and red colors, likewise
It has the website [Link] and regarding its social media,
facebook is found as @corte superior de justicia and on instagram as @corte
judicial superior, finally, it stands out as a main characteristic that it is the
main tool for reviewing files or sending documents or uploading claims
to the system.

3.2Microentorno: Gráfico resumen de las 5 fuerzas de Porter

●Supplier Negotiation Power: This point aims to reach a

mutual agreement with our supplier, it is too simple since the
licensed lawyers can access the files as they are
The college allows them to have access users to review and see.
information.
●Bargaining Power of Customers: A moderate development will be presented.
suitable for our clients, because both the quality and the service of
 our application, as downloading will be very simple just by searching
GLOBAL LEGIS through Google Play.
●Threat of New Competitors: We will find ourselves in a position of
innovation in the market since we would be the first application that will be
entering the market with this type of service, which gives us innovation
we also generate employment for new lawyers or those who need to enter
this type of market.
●Threat of Substitute Products: When we talk about the market, we always
there will be a wide diversity of products that will be similar to ours or
vice versa, but it will also open the eyes of possible lawyers who have
solvency of generating an application for themselves or being able to broaden their vision
of business.
●Intensity of Rivalry: The development and recognition that will take place in the
the market will be in a positive aspect, due to the innovative product that is
will provide different forms of assistance to our clients and they will be able to find
lawyers according to your needs which helps us compete with firms
legal professionals with their own offices, GLOBAL LEGIS a new way of giving
solutions in judicial processes.

3.3Microentorno: Cuadro resumen de fortalezas y debilidades de cada

competitor

Osterling Lawyers Legal Office

● Web and Social Media: @Osterling Law Firm Consulting;
Instagram and Facebook
● Strengths: It focuses on a large client portfolio with a good
an organized structure to solve their cases with great prestige in
the city of Lima.
● Weak Points: the way they resolve cases is in person and to their
clients are complicated by the time to get to the offices.

Public Ministry
● Web and Social Media: @MinisterioPublico on social media like Facebook
the instagram.
 ● Strengths: focuses on providing transparent justice with an effectiveness of
agreement to the criminal processes to achieve balance in the sentences.
Weak Points: It does not have a perfect structure as this deficiency
causal procedural burden and overcrowding in prisons.

Judiciary of Peru
@PoderJudicialdelPeru on social media such as
facebook and instagram.
Strong Points: applied and correct use of the law in order to have a
result to be able to resolve their cases, processes, and conflicts.
Weak Points: It does not have a perfect structure as this deficiency
cause procedural burden and overcrowding in prisons.

Bar Association of Lima

● Web and Social Networks: @ColegiodeAbogadosdeLima on social media like
facebook and instagram.
Strong Points: Regulates all lawyers who can litigate with their
collegiate body as well as the ability to impose some kind of sanction for ethics.

Weak Points: It does not focus on being able to regulate lawyers who cannot.
registering or delay in the loading of registrations for registered lawyers.

National Police of Peru

● Web and Social Networks: @PNP on social media like Facebook and Instagram.
● Strengths: Coordination for all complaints and transferring them to
Public Prosecutor's Office.

Weak Points: Incomplete regulatory framework and thus deficiency in its

the same staff since they are not properly trained.

Sinoe PJ
● Web and Social Networks: @SinoePJ on social networks like Facebook and
instagram.
● Strengths: Effectively receives all writings and demands for
take to the judiciary and each judge can resolve and respond to the demands.
Weak Points: Issues in the procedural load.
3.4 Microenvironment: Table with important variables and competitors' scores
in comparison to the company

In criterion No. 1 we have the location which is rated with 20 points since
it's easy to find through Google Play and download, as well as on the
criterion No. 2 scope we give 20 points since it is available on the cell phone
any moment, in number 3 we have the interactivity of the lawyer with the
client, which is given 20 points since it is through a video call for
to have communication and in criterion No. 4, which is summative, it has 15 points and
likewise Criterion No. 5 which is formative and we have Criterion No. 6 referenced
that is an application aimed at lawyers and people it references
as a solution to conflicts, and in criterion No. 7 legal since through the
the application is given a guarantee to help resolve the processes and us
we support with the bar association where they will be up to date with their membership,
Criterion N°8 Moral as our lawyers have the capacity to be
reserved with their cases and respect the client-attorney ethics criterion No. 9
customized that is specialized for the client with a lawyer in an internal deal and
private and in criterion No. 10 economic through our application the
the client can find lawyers according to the client's financial situation where
one could achieve a quality of a lawyer.

3.5 Macroenvironment: Summary table of PESTE analysis (Political, Economic, Social,

Technological, Ecological.

●Political factors: As a consequence of the emergence of the application, there is a

radical change with legal studies.

●Economic factors: In relation to our application, the economic factors
we have the increase due to costs in marketing and advertising.

●Social factors: regarding the factors we find protection of the

rights and the truth and social welfare.
 ●Technological factors: We take into consideration that this is the application to

through the management of modern software with virtual advertising and a

virtual technical support.
Ecological factors: as a consequence of virtuality, we have the care of
environment since paper is not used and all reports are through a
box.
Legal factors: In our application, we need to take into account the
protection of our intellectual property and likewise the safeguarding of our
personalized information backup.

4. Strategic Plan

4.1 Cross SWOT with strategic guidelines

Strengths:
First application in legal advice.
 Customer service in a cordial and friendly manner.
Easy to understand application and access to the virtual platform.
Opportunities:
● Expansion of legal services nationwide in a manner
progressive.
Internal demand is growing thanks to new investments.
Increase in the number of lawyers affiliated with this project.

Debilidades:
Lack of lawyers to provide legal advice.
Lack of a recognized brand in the market.
Little experience in the tax framework.
Threats:
Unavailability of legal advisors due to excessive workload.
Legal studies.
Technical failures in the operation of the mobile application.

Strategies:
a) Strengths + Opportunities (SO):
Due to being the first application in legal advice, it can reach
expand nationally.
Having a cordial and kind attention could generate the look of
investors.
Since it is an easily accessible application, a larger portfolio will be needed.

lawyers

b) Fortalezas + Amenazas (FA):

Maintain the innovation of being the first virtual consulting application
legal increasing the portfolio of lawyers.
Provide cordial and friendly service to the customer, improving that of the
legal studies.
Being an easy-to-understand application with technical support
we will prevent failures in the proper functioning.
 c) Weaknesses + Opportunities (WO):
Establish a statistical basis on the need for lawyers in case
to provide you at the national level.

If the brand were recognized, it could have sponsors.

d) Weaknesses + Threats (WT):

● Implement the lawyers' portfolio to avoid any type of
inconvenientes.
Invest in brand marketing to capture a larger share.
market space.
Having specialized lawyers in every branch of law and a call center
preventing any technical failure of the mobile application.

4.2 Purpose - Golden Circle

The application "GLOBAL LEGES" will have as its primary purpose to streamline our
legal processes with positive outcomes, and it will be at our disposal when
we need it, on the other hand it will give us greater knowledge of our
rights and obligations in society.

It will also provide us with:

Personal advisory
Legal problem solving
● Specialized Private Seminars
● Criminal, Civil Litigations, etc.
Consulting and Representations for Companies.

4.3Cuadro con Misión, Visión, Valores, Objetivos Estratégicos y Estrategia

generic.
VISION

Be an application with broad service freedom, serving to solve the

social problems of our country and the world. Recognized as a partner
strategic that adds value to their businesses with integrity and excellence. Our
the purpose is oriented towards a global, multidisciplinary experience,
integral, in which diversity and inclusion are values we believe in and
we promote. We are an organization of professionals that throughout
time maintains an important leadership in the legal market, standing out in
each of the practices and skills it offers and develops.

MISSION

We are an application for lawyers with extensive experience, made up of

efficient professionals who provide comprehensive solutions to their clients,
committed to your development, through personalized, competent, and
reliable; in constant pursuit of excellence. Likewise, achieving the
personal and professional fulfillment of the members of the Studio, within the
higher ethical and excellence standards.

GENERIC STRATEGY

Cost Leadership (Low-performance technological product), Segmentation

with a focus on differentiation (product designed specifically for
lawyers and law students.

STRATEGIC OBJECTIVES:

●Verify the acceptance of our product in the market, for that

we will use market analysis as an indicator, we believe that our
Targets will increase each year by 20%.
Finally, as a means of verification, it will be carried out through the states.
financial.
Satisfy the needs of our customers through the Application
GLOBAL LEGIS, for this we will use the study as an indicator of
market, we believe that our goals will rise as time goes by
each year with a 20% increase, finally as a means of verification
it will be done through the satisfaction survey.
Generate sales through marketing, for this we will use as an indicator.
the number of sales, we believe that our goals will rise
as each year passes with a 20% increase, finally as an average
Verification will be carried out through the profit margin.
5. Marketing Plan

5.1 Marketing Objectives and Tactics

Through the market research planning table, we identify the

benefits that our application GLOBAL LEGIS has for it to succeed in the
market, having as the first specific objective to identify the profile of
consumer where the first variable is the socioeconomic level where
they applied direct observation and direct surveys to the public in their primary sources
consumer.

We also observed that the current objective had another variable in the aspect
of habits, which are considered primary sources such as direct observation, the
Focus Groups and the survey. Likewise, what we considered as a secondary source is what
argue about the importance of having good habits in the Peruvian population and how
this can harm us in the long term, as more than 80% of the population tends to have
any legal problem or inquiry of any legal kind.

5.2 Product

Collection of information from the Focus Group

Tema 1: Estilo de Vida.

Most participants state that they spend the majority of their day either
in work and/or study, performing many and diverse activities in the
course of this.

They emphasized that they did not know much about its functionality, but
after the presentation of the introductory video about our project, they were able to
to manifest the functions and benefits of our application.
Likewise, many of them expressed that they do feel a lot of ease to already
find a lawyer, anywhere they are located.
In the same way, they stated that almost always at any time of the day
They can enter the application and search for or request a lawyer.

In this way, they also argued that they feel more frequently more
calm, as they do not have to move to go to a place to find lawyers.

Of equal importance, they stated that they would like to acquire said product, to
to help them if at any moment they need legal services.

5.3 Low, medium, and high fidelity prototype

Development of the Prototype Experimentation Plan:

To develop our prototype, we looked for application designs that are on Google Play.
which helped us to find our application concept. Then, we searched
the idea that could be more functional for the user at the time of downloading it, but
We also consider that the app download must have good quality.
in the charts.

Development of Initial Minimum Viable Product (MVP) Scheme

The application will help people who need a lawyer, regardless of

the place where they are located. That is why the innovative aspect of this application
its design is very easy to use it would be like navigating a social network
conventional, with which it is possible to connect with the outside world.

The benefits it offers are the following: quickly obtaining a

lawyer, not wasting time, being in contact with your lawyer all the
time you need from the place you are.

5.4Precio
Regarding price valuation, a positioning map was created, which helps us
it allowed to identify in which positions the company is located, using quality and
price. In that sense, it was found that physical legal studies have a higher value
at the price given to them in this application, for which our company GLOBAL LEGIS
I would be applying with a more accessible price.

5.5 Plaza

regarding this point, we emphasize the dynamic use of the online market through
sell our product through social media offering legal services, with this
It is very important for customers to have the GLOBAL application.
LEGIS on your own mobile, which the download has no cost, this application focuses on
clients with legal problems which will give them connectivity 24 hours a day
with technical support available to the customer to help solve what is
searching.

5.6 Promotion

We promote our product through digital advertising of the following

social networks
Facebook: The most well-known social network, with which most people in Peru,
less has an account, we will advertise in Stories and posts, hoping that
the public user gets to know our product online.
•Instagram: We will create reels, stories, and posts to showcase our
product, and its uses aiming to gain more followers who can share
our product in your own accounts
Tik Tok: This currently very famous tool will help us to become
viewed by more people, there we will share very funny videos offering
our product, likewise, we will share more than one video a day in order to reach
to more TikTokers since, nowadays, the vast majority of people to whom it is directed
our product is tied to this social network.

5.7 Pre and operational budget

We can contemplate that there will be a variation in the amounts requested in the 2

platforms that we have designated for you to obtain the application through
Google Play and the App Store; in addition, a scale increase is expected from 3
the first months of receiving a good reception from the consumer public, later
They will be regulated because new designs will be released that will fulfill
with the expectations of our clients, in addition to presenting a higher rate within
the holidays. In conclusion, our pre-operational expenses will yield
greater profits within the Facebook and TikTok platform, being one of the
mostly used by all people over 18 years old.
6. Operations Plan

6.1 Objectives of the operations plan

It is important to mention the objectives of the operations plan; first of all, it is

satisfy customers with a new application designed for a utility in accordance with
your needs, taking into account the satisfaction level indicator, with a
100% progress in the first three years, a survey will finally be used.
customer satisfaction through the same application each time a service is completed
requested.

6.2 Operational Tactics

Regarding the type of tactics, there is the ability to supply mass production,
strategic alliance with fashion social networks such as Facebook, Tik
Tok, Instagram, and Google Play are dedicated to being an app store just like the app.
store providing quality and at a good price, quality in communication with customers
through satisfaction surveys and finally the inventory of the realization of
tests that certify the quality of the application.

6.2 Macroprocesses:

First of all, the Global Legis product must be registered under the name of our
E&X SAC company where it argues seeking quality and the user who wants
acquire it because it helps to generate more during the course of your day
productivity during their work or study days, as this helps us avoid the
wasting time going out to find a lawyer, we have at the moment of downloading in
places or public services, to have a world of lawyers in all kinds of matters.
6.2.1. Execution of the Global Legis Application
Materials:

software
licenses
graphic designer

Preparation:

The process of developing an app can be divided into four fundamental stages:
the ideation, the development, the publication, and the communication. Next, I will
we detail what each of them consists of so that you can delve a little deeper
in the Mobile world and, who knows, maybe you will even want to train in it.
1. IDEATION

The first thing to do if we want to create a mobile application is to analyze the

siguientes cuestiones: ¿qué problema va a resolver mi App? y ¿A qué público va
led? The answer to these two questions will lead to the definition of the
functionalities, features, and content of the mobile application.

For example: if we are working on an app aimed at patients with asthma,

this could have one or several of the following functionalities: information about
the illness, data recording about the patient, a message inbox for them
communicate with your doctor and a link with other patients (community).

It is essential to always keep in mind that an App is not the same as a website.
When we think about developing an application, we have to avoid making a
adaptation of what exists on the web as the criteria for defining the contents and
the functionalities are radically different. We have to take advantage, therefore,
everything that the Mobile world offers, such as:
· Touch (facilitates interaction)

· Gyroscope

· Geolocation

· Connection with wearables...

In conclusion, by defining the functionalities of the App we will be able to better understand the

scope of it, that is to say, the resources and time necessary to carry it out.
2. DEVELOPMENT

After learning about the functionalities and content of the App, the time comes to
start working on the design and technological development of it. In the stage
from ideation all the necessary information for its design has been gathered, so
Now what we have is to start sketching. The designers have to create a
series of elements, select them and place them in mobile templates. Next,
they have to draw where the menus will go and what they will contain, decide whether there will be images or

no, specify where they will include the information and be very clear about the structure.

At the end of this process, the design is tested with potential users and is
check that the included elements and interactions are understood and correct,
that the application is easy to use and that the initial objectives have been achieved.
When the design is approved, the sketches are detailed to choose the colors.
and fonts, images are adapted, etc. Finally, these designs are delivered to the
developers to translate it into code.

For a good development of the App, we must previously study its feasibility.
technological, that is to say, deciding on the technology that best fits the project. Currently
there are two main types of technologies when it comes to creating a mobile application:
· Native technology: it involves the creation of an app with specific code.
for the devices that will be handled (iOS and Android, mostly).
This guarantees maximum quality, but the cost of development tends to be
elevated.
· Hybrid or cross-platform technology: it consists of the development of a
mobile application with a common code for different devices in the
that the App will find. This type of development implies a reduction in costs.
costs, however, has many limitations and less stability.

Once the technology is selected, work on back-end and front-end begins.

the back-end programs the functionalities that the App will have, while the front-
end is the part that the user sees.

Finally, once the App has been coded, it is tested both internally and externally.
external to ensure the highest quality and proper functioning of the product in
the different mobile devices.

3. PUBLICATION

After the development, testing, and approval of an App, the publication of the
the same across different platforms. The most common are Google Play (Android) and
App Store (iOS). This phase is essential within the process of creating an App,
due to the increasing number of mobile applications being published in stores, generating
therefore some saturation. Everything possible must be done for our App to appear
well positioned when performing a search with a keyword.

There are a number of tips and requirements that are part of ASO (App Store Optimization)

Optimization) and are common for both stores, such as the insertion options of
explanatory screenshots with the essential features of the App, the demo video of
the main functionalities, the clear and concise descriptive text that includes the
keywords in the right places and whose prior selection is essential to be
found, the creation of an attractive icon for the user, etc. However, each one
it has its peculiarities and it is important to know how to differentiate them to optimize the

publication.
4. COMMUNICATION

Once the development of the App has been completed, it is essential that it reaches the
potential users. If not, all the work done will have been in vain. We have
to know the target audience to which the product is directed and the objectives of
communication, that is, what we want to achieve. At first, it is understood
what is sought is to make the App known and to start having downloads.

Before the launch, the necessary materials, such as a landing page, must be prepared.
a page that is attractive and conveys a clear message and a promotional video,
in addition to other possible resources (banners, flyers...) Depending on how our
App, if it has good storytelling, its innovative character, or its social impact, it can
generate interest in the media. Likewise, it can be carried out
actions like PR with bloggers or influencers so they get to know the App. Even
Before launching it, it would be good to do a pre-launch test and offer them codes of
free download. They can provide very valuable feedback and at the same time generate
conversation about the App on the Internet or Social Networks.

6.3. Central process flowchart

As a starting point, we can begin with the relationship and importance of giving them the
knowledge of our clients about the standard and quality regarding procurement, order and
preparation of our quality control for our application development,
then the launch of the GLOBAL application will begin through the internet
LEGIS, being part of the verification programming, this process will be
checked for its quality terms, if it fails to pass the technical support to arrive
at the limit of users, otherwise all types of defects will have to be closed or
issues with the support resolved, we can launch it to the market.
6.4. Table of necessary machinery and equipment.

It is at this stage that you will need to apply all your knowledge to develop the
app, implementing everything we have mentioned earlier.

Basically, you will have to work on two fronts:

The Front-end: this is the part of the application that you can see. It includes the design, the
navigation, the graphics, user interaction, animation and processing
data.

The Back-end: is what you cannot see. It includes databases, networks, storage of
data and user management.

When you work on the front-end, you are creating the user interfaces of the application and
determine what should happen when users interact with the application. In
you summarize, configure the application navigation, and create the features.
7. Plan de Gestión de Personas

7.1 Organizational structure:

7.2. Table of positions with functions and salaries

7.3 Objectives and Tactics for People Management (Sasha)

Objectives of People Management
 People Management Tactics:

8. Quantitative results of the survey and market validation

8.1. Market segmentation at the quantitative level

Then, the market segmentation started to be analyzed at a Quantitative Level where

we have been able to identify that 80% have some kind of legal problems, whether criminal or
labor or civil among others.

The GLOBAL LEGIS application is an innovative proposal in the market not only for
vary in the legal market and as alternatives for people; but also in the
price, since 90% of similar law firms only provide in-person service.

8.2 Demand Estimation

Our demand estimate will focus on those people who will be

potential buyers, for which they will highlight the high demand for the App
GLOBAL LEGIS in the months of March and December, in the same way a presentation is made
potential demand increase variation from February to June.

8.3 Survey Results

It has been highlighted that, in general, the socioeconomic level of the majority of
identified individuals have an intermediate economic level, demonstrating that they can indeed.
invest in a product that allows them to solve their problems regarding their
legal issues or inquiries, it is identified that various ones are carried out daily.
activities, among which the most notable are going to work, studying, and traveling, etc.
finally, regarding facilitating and reducing the time to search for a lawyer or the
lawyer getting clients, it is identified that, first of all, it has various
difficulties in finding a specialized lawyer without wasting time and
to have exclusive costs for each client.

8.4. Results of the Minimum Viable Product (MVP)

Our GLOBAL LEGIS application has received a very good reception as many
people were very interested in downloading our application and this
we can observe through our social network (Facebook) by the comments and
interactions. In this way, we can affirm that our application works.
positively since it is feasible in such a way that it will be able to meet the needs that
they have our clients.
 9. Evaluation of the Projected Cash Flow.

9.1 Assumptions

In this last section of the financial analysis with the assumptions, all the
operations, where data regarding financial behavior is evidenced to
general level of the organization, to finally conclude with the operational utility in its
five-year projection.

The operating profit reflected in the cash flow indicates significant figures.
that make the present proposal viable and with a high level of profitability,
keeping a fairly wide margin of maneuver to address unforeseen events during
the execution of the venture, which theoretically ensures possibilities for development
commercial in the targeted market niche, in addition to the likelihood of generating a
high impact on brand positioning, due to the ability to
future reinvestment obtained.
9.2 Summary table of income and expenses over 4 years.

In the following table we present the expenses of the last 4 years indicating the
values, year after year of the payrolls, administrative services, workers,
training, incentives, and integration lunches, doing some calculations
general information regarding the people who make up the company.

9.3 Results of the projected cash flow and interpretations

9.4 Financing source options for the project.

The funding sources for the project are developed in stages in which
they will be the procedures that the company will use to ensure that its project can have

success in the launch of the application, even from a financial investment that
It will support the necessary resources in order to produce an efficient application for the
clients.
10 Conclusions and recommendations.

In this way, we conclude that the application will provide job development for each type of
lawyer since through this application lawyers will meet new clients and will be able to
demonstrate your skills.

We understand that through the application, people will learn more about the law and
they will be able to have help with an improvement in their times since, through the application having
They will be able to follow up and inquire about the processes or any legal type of consultation via mobile.

We demonstrate that this application will futuristically change the work of the
lawyers since this way they will not need an office and the work will be remote

We recommend to our future clients that the possible fact of making known the
the application will have an efficiency to be able to find lawyers at economic costs and
This way, they will also be able to save time without having to leave the place where they are.

find.